(AAPL) Apple - Ratings and Ratios

Exchange: NASDAQ • Country: United States • Currency: USD • Type: Common Stock • ISIN: US0378331005

AAPL EPS (Earnings per Share)

This chart shows the EPS (Earnings per Share) of AAPL over the last 5 years for every Quarter.

AAPL Revenue

This chart shows the Revenue of AAPL over the last 5 years for every Quarter.

AAPL: Smartphones, Computers, Tablets, Wearables, Accessories

Apple Inc. is a multifaceted technology company that designs, manufactures, and markets a wide range of consumer electronics and services. Beyond its iconic iPhone, the company boasts a diverse product lineup that includes Mac personal computers, iPad tablets, Apple Watch, AirPods, Apple TV, and HomePod, catering to a broad customer base that spans individual consumers, small and mid-sized businesses, education, enterprise, and government sectors. The ecosystem is further enriched by an array of services, including AppleCare support, iCloud, Apple Music, Apple TV+, Apple Arcade, Apple Fitness+, Apple News+, Apple Card, and Apple Pay, creating a comprehensive and integrated user experience.

The companys business model is characterized by a strong focus on innovation, premium product offerings, and a robust services segment that contributes significantly to its revenue. Apples ability to seamlessly integrate hardware, software, and services has fostered a loyal customer base, driving repeat business and facilitating the companys ability to command premium pricing. The App Store, a pivotal component of the Apple ecosystem, not only offers a vast array of third-party applications but also serves as a critical distribution channel for digital content, further enhancing the companys appeal to both consumers and developers alike.

From a technical analysis perspective, Apples stock (AAPL) is currently navigating a complex landscape. With the last price at $200.85, it is positioned below its 20-day and 50-day Simple Moving Averages (SMA20 and SMA50) of $203.40 and $205.21, respectively, indicating a short-term downtrend. The stock is also significantly below its 200-day SMA of $225.14, suggesting a longer-term bearish trend. The Average True Range (ATR) of 5.61, or 2.79%, indicates moderate volatility. Given the current support and resistance levels, a potential breakout or breakdown could significantly impact the stocks trajectory. If AAPL can breach the resistance at $216.2 and subsequently $225.0, it may signal a reversal of the downtrend, potentially targeting the 52-week high of $258.40. Conversely, failure to hold above the support at $197.6 could lead to further declines.

Fundamentally, Apple Inc. boasts a strong market presence, with a market capitalization of approximately $3 trillion USD and a forward P/E ratio of 28.09, indicating a premium valuation that reflects its growth prospects and profitability. The Return on Equity (RoE) of 151.31% underscores the companys operational efficiency and its ability to generate profits from shareholder equity. As Apple continues to expand its services segment and innovate across its product lines, its financial performance is likely to be influenced by its ability to maintain premium pricing, drive adoption of new services, and navigate the competitive technology landscape. Looking ahead, if Apple can successfully leverage its ecosystem to drive growth in services and maintain its product innovation momentum, it may be well-positioned to achieve further financial success, potentially driving the stock price higher as the companys fundamental strengths are reflected in its valuation.

Forecasting AAPLs future performance involves integrating both technical and fundamental analyses. Technically, a breakout above $225.0 could signal a strong bullish trend, potentially targeting new highs. Fundamentally, Apples continued innovation, expansion into new services, and its strong brand loyalty are likely to support its valuation and drive future growth. If the current product and service innovations translate into sustained revenue growth and profitability, the stock could see a revaluation, potentially pushing the price towards new highs. Conversely, failure to innovate or significant competitive pressures could negatively impact the stock. As such, a close watch on both technical trends and fundamental performance will be crucial in determining AAPLs future trajectory.

Additional Sources for AAPL Stock

News: Wall Street Journal | Benzinga | Yahoo Finance
Tweets: X | Stocktwits
Fund Manager Positions: Dataroma | Stockcircle

AAPL Stock Overview

Market Cap in USD 3,029,293m
Sector Technology
Industry Consumer Electronics
GiC Sub-Industry Technology Hardware, Storage & Peripherals
IPO / Inception 1980-12-12

AAPL Stock Ratings

Growth Rating 62.4
Fundamental 65.8
Dividend Rating 41.6
Rel. Strength -4.63
Analysts 3.91 of 5
Fair Price Momentum 194.67 USD
Fair Price DCF 77.94 USD

AAPL Dividends

Dividend Yield 12m 0.48%
Yield on Cost 5y 1.21%
Annual Growth 5y 4.15%
Payout Consistency 55.8%
Payout Ratio 14.3%

AAPL Growth Ratios

Growth Correlation 3m -38.1%
Growth Correlation 12m -22.9%
Growth Correlation 5y 91.3%
CAGR 5y 18.67%
CAGR/Max DD 5y 0.56
Sharpe Ratio 12m 1.07
Alpha -19.80
Beta 1.064
Volatility 29.41%
Current Volume 50778.6k
Average Volume 20d 51087.7k
What is the price of AAPL shares?
As of June 15, 2025, the stock is trading at USD 196.45 with a total of 50,778,564 shares traded.
Over the past week, the price has changed by -3.66%, over one month by -7.74%, over three months by -6.19% and over the past year by -7.87%.
Is Apple a good stock to buy?
Yes, based on ValueRay´s Fundamental Analyses, Apple (NASDAQ:AAPL) is currently (June 2025) a good stock to buy. It has a ValueRay Fundamental Rating of 65.76 and therefor a positive outlook according to the companies health.
Based on momentum, paid dividends and discounted-cash-flow analyses, the fair value of AAPL is around 194.67 USD . This means that AAPL is currently overvalued and has a potential downside of -0.91%.
Is AAPL a buy, sell or hold?
Apple has received a consensus analysts rating of 3.91. Therefor, it is recommend to buy AAPL.
  • Strong Buy: 20
  • Buy: 7
  • Hold: 16
  • Sell: 1
  • Strong Sell: 2
What are the forecasts for AAPL share price target?
According to our own proprietary Forecast Model, AAPL Apple will be worth about 223.5 in June 2026. The stock is currently trading at 196.45. This means that the stock has a potential upside of +13.78%.
Issuer Target Up/Down from current
Wallstreet Target Price 228.9 16.5%
Analysts Target Price 228.8 16.4%
ValueRay Target Price 223.5 13.8%