(AMZN) Amazon.com - Ratings and Ratios

Amazon.com, Inc. is a multifaceted e-commerce and technology giant that operates through three primary segments: North America, International, and Amazon Web Services (AWS). The companys diverse business model encompasses online and physical retail, advertising, subscription services, electronic device manufacturing, media content production, and cloud computing services. Amazons product and service offerings cater to a broad customer base, including consumers, sellers, developers, enterprises, content creators, and advertisers. The companys ability to integrate its various business segments, such as using AWS to support its e-commerce platform and providing advertising services to sellers, creates a robust ecosystem that drives growth and profitability.

Amazons business operations are characterized by its relentless focus on innovation, customer satisfaction, and expansion into new markets. The companys manufacturing and sales of electronic devices, such as Kindle, Fire TVs, and Echo, demonstrate its commitment to creating products that enhance the customer experience and drive engagement with its ecosystem. Additionally, Amazons development and production of media content, as well as its programs that enable creators to publish and sell content, further solidify its position as a leader in the digital entertainment space.

From a technical analysis perspective, Amazons stock price is currently situated near its 20-day Simple Moving Average (SMA) of $200.66 and its 200-day SMA of $201.38. The stocks Average True Range (ATR) of 6.05, representing a 2.95% daily price movement, indicates moderate volatility. With resistance levels at $206.4, $219.4, and $228.3, and support levels at $199.9, $195.9, and $187.2, the stocks price action suggests a potential breakout or reversal. Considering the companys fundamental data, including a Market Cap of $2.18 trillion, a P/E ratio of 33.56, and a Return on Equity (RoE) of 24.26, we can forecast that Amazons stock price will continue to be driven by its strong earnings growth and expanding business segments.

Based on the technical and fundamental data, our forecast suggests that Amazons stock price will experience a bullish trend in the near term, driven by its robust earnings growth and the continued expansion of its AWS and advertising businesses. As the stock price breaks through its resistance levels, we can expect it to reach new highs, potentially targeting the $242.06 level, which was its 52-week high. Conversely, if the stock price fails to break through its resistance levels, it may experience a correction, potentially finding support at its $199.9 or $195.9 levels.