(BIDU) Baidu - Overview
Sector: Communication Services | Industry: Internet Content & Information | Exchange: NASDAQ (USA) | Market Cap: 46.040m USD | Total Return: 41.7% in 12m
Avg Turnover: 383M
EPS Trend: -74.1%
Qual. Beats: 0
Rev. Trend: -82.2%
Qual. Beats: -1
Warnings
High Debt while negative Cash Flow
Choppy Below Avwap Earnings
Tailwinds
No distinct edge detected
Baidu, Inc. is a leading Chinese technology company operating through two primary segments: Baidu General Business and iQIYI. The General Business segment encompasses a mobile ecosystem centered on search and feed services, AI cloud infrastructure, and intelligent driving initiatives, including the Apollo Go autonomous ride-hailing platform. The iQIYI segment functions as a major provider of professionally produced online video content and streaming services.
The company has increasingly pivoted toward artificial intelligence, integrating its ERNIE Bot conversational assistant across its product suite and developing proprietary AI chips. As a dominant player in the Interactive Media & Services sector, Baidu relies heavily on online marketing revenue, a business model where search engine market share directly correlates with advertising pricing power. To better understand these competitive dynamics, you may wish to explore the detailed valuation metrics available on ValueRay.
Baidu maintains an extensive portfolio of knowledge-sharing platforms, such as Baidu Wiki and Baidu Knows, which serve to aggregate user-generated content and drive ecosystem engagement. Headquartered in Beijing, the firm remains a central infrastructure provider for Chinas digital economy, spanning mobile mapping, smart assistants, and cloud-based enterprise solutions.
- Generative AI and ERNIE Bot monetization drive high-margin cloud revenue growth
- Core advertising revenue remains sensitive to Chinese macroeconomic recovery and consumer sentiment
- Expansion of Apollo Go autonomous ride-hailing fleet signals long-term autonomous driving leadership
- Regulatory oversight of Chinese internet platforms impacts operational flexibility and valuation multiples
- Content production costs and subscriber growth at iQIYI influence consolidated net margins
| Net Income: 2.99b TTM > 0 and > 6% of Revenue |
| FCF/TA: -0.06 > 0.02 and ΔFCF/TA -6.25 > 1.0 |
| NWC/Revenue: -352.2% < 20% (prev 93.30%; Δ -445.5% < -1%) |
| CFO/TA 0.09 > 3% & CFO 5.66b > Net Income 2.99b |
| Net Debt (55.8b) to EBITDA (2.15b): 25.99 < 3 |
| Current Ratio: 0.26 > 1.5 & < 3 |
| Outstanding Shares: last quarter (345.5m) vs 12m ago 0.07% < -2% |
| Gross Margin: 42.06% > 18% (prev 49.83%; Δ -7.77% > 0.5%) |
| Asset Turnover: 6.98% > 50% (prev 23.36%; Δ -16.38% > 0%) |
| Interest Coverage Ratio: 3.46 > 6 (EBIT TTM 1.28b / Interest Expense TTM 368.7m) |
| A: -0.98 (Total Current Assets 22.5b - Total Current Liabilities 86.3b) / Total Assets 65.1b |
| B: 2.73 (Retained Earnings 178b / Total Assets 65.1b) |
| C: 0.00 (EBIT TTM 1.28b / Avg Total Assets 260b) |
| D: 1.71 (Book Value of Equity 38.9b / Total Liabilities 22.8b) |
| Altman-Z'' = 4.29 = AA |
| DSRI: 1.07 (Receivables 2.16b/11.8b, Revenue 18.1b/106b) |
| GMI: 1.18 (GM 49.83% / 42.06%) |
| AQI: 1.11 (AQ_t 0.58 / AQ_t-1 0.52) |
| SGI: 0.17 (Revenue 18.1b / 106b) |
| TATA: -0.04 (NI 2.99b - CFO 5.66b) / TA 65.1b) |
| Beneish M = -3.34 (Cap -4..+1) = AA |
As of June 06, 2026, the stock is trading at USD 121.66 with a total of 4,508,157 shares traded.
Over the past week, the price has changed by -10.09%,
over one month by -3.63%,
over three months by +3.16% and
over the past year by +41.71%.
Baidu has received a consensus analysts rating of 4.06. Therefore, it is recommended to buy BIDU.
- StrongBuy: 17
- Buy: 3
- Hold: 12
- Sell: 0
- StrongSell: 1
| Analysts Target Price | 180.5 | 48.4% |
Market Cap CNY = 312b (46.0b USD * 6.7695 USD.CNY)
P/E Forward = 21.5054
P/S = 0.3434
P/B = 1.117
P/EG = 0.7363
Revenue TTM = 18.1b CNY
EBIT TTM = 1.28b CNY
EBITDA TTM = 2.15b CNY
Long Term Debt = 61.3b CNY (from longTermDebt, last quarter)
Short Term Debt = 4.19b CNY (from shortTermDebt, last quarter)
Debt = 72.8b CNY (corrected: LT Debt 61.3b + ST Debt 4.19b) + Leases 7.34b
Net Debt = 55.8b CNY (calculated: Debt 72.8b - CCE 17.0b)
Enterprise Value = 367b CNY (312b + Debt 72.8b - CCE 17.0b)
Interest Coverage Ratio = 3.46 (Ebit TTM 1.28b / Interest Expense TTM 368.7m)
EV/FCF = -90.41x (Enterprise Value 367b / FCF TTM -4.06b)
FCF Yield = -1.11% (FCF TTM -4.06b / Enterprise Value 367b)
FCF Margin = -22.42% (FCF TTM -4.06b / Revenue TTM 18.1b)
Net Margin = 16.48% (Net Income TTM 2.99b / Revenue TTM 18.1b)
Gross Margin = 42.06% ((Revenue TTM 18.1b - Cost of Revenue TTM 10.5b) / Revenue TTM)
Gross Margin QoQ = 38.93% (prev 44.18%)
Tobins Q-Ratio = 5.65 (Enterprise Value 367b / Total Assets 65.1b)
Interest Expense / Debt = 0.51% (Interest Expense 368.7m / Debt 72.8b)
Taxrate = 39.05% (87.8m / 224.8m)
NOPAT = 778.3m (EBIT 1.28b * (1 - 39.05%))
Current Ratio = 0.26 (Total Current Assets 22.5b / Total Current Liabilities 86.3b)
Debt / Equity = 1.87 (Debt 72.8b / totalStockholderEquity, last quarter 38.9b)
Debt / EBITDA = 25.99 (Net Debt 55.8b / EBITDA 2.15b)
Debt / FCF = -13.73 (negative FCF - burning cash) (Net Debt 55.8b / FCF TTM -4.06b)
Total Stockholder Equity = 211b (last 4 quarters mean from totalStockholderEquity)
RoA = 1.15% (Net Income 2.99b / Total Assets 65.1b)
RoE = 1.41% (Net Income TTM 2.99b / Total Stockholder Equity 211b)
RoCE = 0.47% (EBIT 1.28b / Capital Employed (Equity 211b + L.T.Debt 61.3b))
RoIC = 1.38% (NOPAT 778.3m / Invested Capital 56.2b)
WACC = 8.70% (E(312b)/V(384b) * Re(10.66%) + D(72.8b)/V(384b) * Rd(0.51%) * (1-Tc(0.39)))
Discount Rate = 10.66% (= CAPM, Blume Beta Adj.)
Shares (quarterly) Correlation: -71.91 | Cagr: -1.04%
[DCF] Fair Price = unknown (Cash Flow -4.06b)
EPS Correlation: -74.11 | EPS CAGR: -13.73% | SUE: 0.15 | # QB: 0
Revenue Correlation: -82.21 | Revenue CAGR: -50.72% | SUE: -1.16 | # QB: -1
EPS current Quarter (2026-06-30): EPS=12.95 | Chg30d=-3.34% | Revisions=-29% | Analysts=15
EPS next Quarter (2026-09-30): EPS=12.79 | Chg30d=-3.84% | Revisions=+0% | Analysts=12
EPS current Year (2026-12-31): EPS=52.79 | Chg30d=-2.81% | Revisions=-14% | GrowthEPS=-1.2% | GrowthRev=+3.0%
EPS next Year (2027-12-31): EPS=62.12 | Chg30d=-2.09% | Revisions=+0% | GrowthEPS=+17.7% | GrowthRev=+7.3%
[Analyst] Revisions Ratio: -29%