BIDU Stock Analysis: Baidu | NASDAQ
Internet Content & Information | NASDAQ, USA | Market Cap: 38.922m USD | 12M Return: 32.9% | Charts, Fundamentals & Technical Analysis
Avg Turnover: 246M
EPS Trend: -73.3%
Qual. Beats: 0
Rev. Trend: -56.3%
Qual. Beats: 0
Warnings
Tailwinds
No distinct edge detected
Seasonality 10.5 years of data
How good or bad each month usually is (without trend). The score below shows how much you can trust it: 0 = pure chance, >40 gets interesting and >55 is strong.
Baidu, Inc. (NASDAQ: BIDU) is a Chinese internet services company headquartered in Beijing that provides internet content, value-added telecommunication-based services, internet mapping, and online audio and video services. Founded in 2000 and listed on NASDAQ since 2005, the company operates within the Communication Services sector (Interactive Media & Services sub-industry) and is widely regarded as Chinas dominant search engine, often compared to Google in its home market. The company reports through two main segments: Baidu General Business and iQIYI.
The Baidu General Business segment covers the mobile ecosystem, AI cloud, and intelligent driving. Its core product is the Baidu App, which provides search, feed, and content services on mobile devices, supplemented by short-video platform Haokan and a portfolio of knowledge products including Baidu Wiki, Baidu Knows (a Q&A community), Baidu Experience, and Baidu Post (a social media platform). The segment also includes ERNIE Bot, a conversational AI assistant, the DuerOS voice assistant, the Apollo Go autonomous ride-hailing service, Baidu Maps, online marketing services, and in-house AI chips. Baidu competes in Chinas generative AI and autonomous driving spaces, both of which are strategic growth areas for major Chinese technology firms.
The iQIYI segment focuses on professionally produced online entertainment video, along with related online games, comics, and other experience services, positioning it as a direct competitor to global streaming platforms in the Chinese market. Beyond its core advertising-driven search business, Baidus revenue model is increasingly diversified into subscription video, cloud services, and AI-related offerings, reflecting the broader shift among Chinese internet companies toward artificial intelligence and enterprise services.
- Apollo Go robotaxi rides scale, driving autonomous revenue growth
- ERNIE AI cloud revenue accelerates amid enterprise adoption
- Core search ad revenue pressured by short video competition
| Net Income: 1.32b TTM > 0 and > 6% of Revenue |
| FCF/TA: -0.15 > 0.02 and ΔFCF/TA -15.34 > 1.0 |
| NWC/Revenue: -49.61% < 20% (prev 73.82%; Δ -123.4% < -1%) |
| CFO/TA 0.09 > 3% & CFO 5.66b > Net Income 1.32b |
| Net Debt (55.8b) to EBITDA (16.5b): 3.38 < 3 |
| Current Ratio: 0.26 > 1.5 & < 3 |
| Outstanding Shares: last quarter (345.5m) vs 12m ago 0.07% < -2% |
| Gross Margin: 42.08% > 18% (prev 49.06%; Δ -6.97% > 0.5%) |
| Asset Turnover: 49.59% > 50% (prev 29.53%; Δ 20.06% > 0%) |
| Interest Coverage Ratio: 1.59 > 6 (EBIT TTM 4.15b / Interest Expense TTM 2.62b) |
| A: -0.98 (Total Current Assets 22.5b - Total Current Liabilities 86.3b) / Total Assets 65.1b |
| B: 2.73 (Retained Earnings 178b / Total Assets 65.1b) |
| C: 0.02 (EBIT TTM 4.15b / Avg Total Assets 260b) |
| D: 1.71 (Book Value of Equity 38.9b / Total Liabilities 22.8b) |
| Altman-Z'' = 4.37 = AA |
| DSRI: 0.19 (Receivables 2.16b/11.8b, Revenue 129b/134b) |
| GMI: 1.17 (GM 49.06% / 42.08%) |
| AQI: 1.11 (AQ_t 0.58 / AQ_t-1 0.52) |
| SGI: 0.96 (Revenue 129b / 134b) |
| TATA: -0.07 (NI 1.32b - CFO 5.66b) / TA 65.1b) |
| Beneish M = -3.51 (Cap -4..+1) = AAA |
As of July 11, 2026, the stock is trading at USD 117.53 with a total of 1,229,260 shares traded. Over the past week, the price has changed by +3.73%, over one month by +0.04%, over three months by +8.41% and over the past year by +32.89%.
Current recommended Stop Loss: 105.60 (which is 10.2% or 2.4 ATR below the current price).
Baidu has received a consensus analysts rating of 4.52. Therefore, it is recommended to buy BIDU.
- StrongBuy: 23
- Buy: 5
- Hold: 4
- Sell: 1
- StrongSell: 0
| Analysts Target Price | 177.5 | 51.1% |
Market Cap CNY = 264b (38.9b USD * 6.7929 USD.CNY)
P/E Forward = 24.8756
P/S = 0.3024
P/B = 0.9747
P/EG = 0.8526
Revenue TTM = 129b CNY
EBIT TTM = 4.15b CNY
EBITDA TTM = 16.5b CNY
Long Term Debt = 61.3b CNY (from longTermDebt, last quarter)
Short Term Debt = 4.19b CNY (from shortTermDebt, last quarter)
Debt = 72.8b CNY (corrected: LT Debt 61.3b + ST Debt 4.19b) + Leases 7.34b
Net Debt = 55.8b CNY (calculated: Debt 72.8b - CCE 17.0b)
Enterprise Value = 320b CNY (264b + Debt 72.8b - CCE 17.0b)
Interest Coverage Ratio = 1.59 (Ebit TTM 4.15b / Interest Expense TTM 2.62b)
EV/FCF = -32.08x (Enterprise Value 320b / FCF TTM -9.98b)
FCF Yield = -3.12% (FCF TTM -9.98b / Enterprise Value 320b)
FCF Margin = -7.75% (FCF TTM -9.98b / Revenue TTM 129b)
Net Margin = 1.02% (Net Income TTM 1.32b / Revenue TTM 129b)
Gross Margin = 42.08% ((Revenue TTM 129b - Cost of Revenue TTM 74.5b) / Revenue TTM)
Gross Margin QoQ = 38.93% (prev 44.18%)
Tobins Q-Ratio = 4.92 (Enterprise Value 320b / Total Assets 65.1b)
Interest Expense / Debt = 3.60% (Interest Expense 2.62b / Debt 72.8b)
Taxrate = 39.61% (610.0m / 1.54b)
NOPAT = 2.51b (EBIT 4.15b * (1 - 39.61%))
Current Ratio = 0.26 (Total Current Assets 22.5b / Total Current Liabilities 86.3b)
Debt / Equity = 1.87 (Debt 72.8b / totalStockholderEquity, last quarter 38.9b)
Debt / EBITDA = 3.38 (Net Debt 55.8b / EBITDA 16.5b)
Debt / FCF = -5.59 (negative FCF - burning cash) (Net Debt 55.8b / FCF TTM -9.98b)
Total Stockholder Equity = 211b (last 4 quarters mean from totalStockholderEquity)
RoA = 0.51% (Net Income 1.32b / Total Assets 65.1b)
RoE = 0.62% (Net Income TTM 1.32b / Total Stockholder Equity 211b)
RoCE = 1.52% (EBIT 4.15b / Capital Employed (Equity 211b + L.T.Debt 61.3b))
RoIC = 4.95% (NOPAT 2.51b / Invested Capital 50.7b)
WACC = 8.80% (E(264b)/V(337b) * Re(10.63%) + D(72.8b)/V(337b) * Rd(3.60%) * (1-Tc(0.40)))
Discount Rate = 10.63% (= CAPM, Blume Beta Adj.)
Shares (quarterly) Correlation: -71.91 | Cagr: -1.04%
[DCF] Fair Price = unknown (Cash Flow -9.98b)
EPS Correlation: -73.33 | EPS CAGR: -18.60% | SUE: 0.14 | # QB: 0
Revenue Correlation: -56.26 | Revenue CAGR: -1.04% | SUE: 0.04 | # QB: 0
EPS current Quarter (2026-06-30): EPS=12.95 | Chg30d=+0.02% | Revisions=-31% | Analysts=15
EPS next Quarter (2026-09-30): EPS=12.81 | Chg30d=+0.11% | Revisions=+0% | Analysts=12
EPS current Year (2026-12-31): EPS=52.75 | Chg30d=-0.08% | Revisions=-5% | GrowthEPS=-1.2% | GrowthRev=+3.2%
EPS next Year (2027-12-31): EPS=61.86 | Chg30d=-0.42% | Revisions=-10% | GrowthEPS=+17.3% | GrowthRev=+7.4%
[Analyst] Revisions Ratio: -12% (up=23, down=30)