BIDU Stock Analysis: Baidu | NASDAQ

Online Search, Video Streaming, Autonomous Driving, AI Assistant

Total Rating 23

Safety 79

Buy Signal -0.91

Internet Content & Information
Industry Rotation: -7.7

Market Cap: 32.4B
Avg Turnover: 254M

Risk 3d forecast

Volatility42.6%

VaR 5^th Pctl6.90%

VaR vs Median-1.68%

Reward TTM

Sharpe Ratio0.13

Rel. Str. IBD7.2

Rel. Str. Peer Group29.7

Character TTM

Beta1.355

Beta Downside1.333

Hurst Exponent0.514

Drawdowns 3y

Max DD44.36%

CAGR/Max DD-0.24

CAGR/Mean DD-0.39

EPS (Earnings per Share)

EPS CAGR: -29.64%
EPS Trend: -83.1%

Last SUE: -0.09
Qual. Beats: 0

Revenue

Rev. CAGR: -1.89%
Rev. Trend: -84.7%

Last SUE: -0.07
Qual. Beats: 0

Warnings

Interest Coverage Ratio Critical

Below Sma 200d

Tailwinds

No distinct edge detected

Seasonality 11.6 years of data

Jan +6.3% 37

Feb -1.5% 24

Mar +0.3% 7

Apr +1.2% 2

May -2.3% 20

Jun -0.2% 5

Jul +1.2% 17

Aug +0.1% 0

Sep +1.7% 22

Oct -5.7% 30

Nov -1.4% 15

Dec +2.7% 29

How good or bad each month usually is (without trend). The score below shows how much you can trust it: 0 = pure chance, >40 gets interesting and >55 is strong.

Description: BIDU Baidu

Baidu, Inc. (NASDAQ: BIDU) is a Chinese internet services company headquartered in Beijing that provides internet content, value-added telecommunication-based services, internet mapping, and online audio and video services. Founded in 2000 and listed on NASDAQ since 2005, the company operates within the Communication Services sector (Interactive Media & Services sub-industry) and is widely regarded as Chinas dominant search engine, often compared to Google in its home market. The company reports through two main segments: Baidu General Business and iQIYI.

The Baidu General Business segment covers the mobile ecosystem, AI cloud, and intelligent driving. Its core product is the Baidu App, which provides search, feed, and content services on mobile devices, supplemented by short-video platform Haokan and a portfolio of knowledge products including Baidu Wiki, Baidu Knows (a Q&A community), Baidu Experience, and Baidu Post (a social media platform). The segment also includes ERNIE Bot, a conversational AI assistant, the DuerOS voice assistant, the Apollo Go autonomous ride-hailing service, Baidu Maps, online marketing services, and in-house AI chips. Baidu competes in Chinas generative AI and autonomous driving spaces, both of which are strategic growth areas for major Chinese technology firms.

The iQIYI segment focuses on professionally produced online entertainment video, along with related online games, comics, and other experience services, positioning it as a direct competitor to global streaming platforms in the Chinese market. Beyond its core advertising-driven search business, Baidus revenue model is increasingly diversified into subscription video, cloud services, and AI-related offerings, reflecting the broader shift among Chinese internet companies toward artificial intelligence and enterprise services.

Headlines to Watch Out For

Apollo Go robotaxi rides scale, driving autonomous revenue growth
ERNIE AI cloud revenue accelerates amid enterprise adoption
Core search ad revenue pressured by short video competition

Piotroski VR-10 (Strict) 1.5

Net Income: -3.69b TTM > 0 and > 6% of Revenue
FCF/TA: -0.03 > 0.02 and ΔFCF/TA -0.62 > 1.0
NWC/Revenue: 92.98% < 20% (prev 54.27%; Δ 38.71% < -1%)
CFO/TA -0.01 > 3% & CFO -3.01b > Net Income -3.69b
Net Debt (-46.2b) to EBITDA (10.9b): -4.24 < 3
Current Ratio: 2.33 > 1.5 & < 3
Outstanding Shares: last quarter (344.4m) vs 12m ago 0.92% < -2%
Gross Margin: 40.87% > 18% (prev 47.11%; Δ -6.24% > 0.5%)
Asset Turnover: 27.64% > 50% (prev 29.48%; Δ -1.85% > 0%)
Interest Coverage Ratio: -0.66 > 6 (EBIT TTM -1.67b / Interest Expense TTM 2.52b)

Altman Z'' 4.49

A: 0.25 (Total Current Assets 207b - Total Current Liabilities 89.1b) / Total Assets 470b
B: 0.38 (Retained Earnings 178b / Total Assets 470b)
C: -0.00 (EBIT TTM -1.67b / Avg Total Assets 460b)
D: 1.55 (Book Value of Equity 272b / Total Liabilities 175b)
Altman-Z'' = 4.49 = AA

Beneish M -2.85

DSRI: 1.20 (Receivables 14.2b/12.3b, Revenue 127b/133b)
GMI: 1.15 (GM 47.11% / 40.87%)
AQI: 0.83 (AQ_t 0.46 / AQ_t-1 0.56)
SGI: 0.96 (Revenue 127b / 133b)
TATA: -0.00 (NI -3.69b - CFO -3.01b) / TA 470b)
Beneish M = -2.85 (Cap -4..+1) = A

What is the price of BIDU shares?

As of September 06, 2026, the stock is trading at USD 99.47 with a total of 2,531,295 shares traded. Over the past week, the price has changed by +2.42%, over one month by -11.65%, over three months by -26.21% and over the past year by +1.28%.

Current recommended Stop Loss: 95.70 (which is 3.8% or 1.3 ATR below the current price).

Is BIDU a buy, sell or hold?

Baidu has received a consensus analysts rating of 4.52. Therefore, it is recommended to buy BIDU.

StrongBuy: 23
Buy: 5
Hold: 4
Sell: 1
StrongSell: 0

What are the forecasts/targets for the BIDU price?

Analysts Target Price	148.8	49.6%

Baidu (BIDU) - Fundamental Data Overview as of 05 September 2026

Market Cap USD = 32.4b (32.4b USD * 1.0 USD.USD)
Market Cap CNY = 218b (32.4b USD * 6.7186 USD.CNY)
P/E Forward = 19.802
P/S = 0.2546
P/B = 0.7965
P/EG = 0.8437
Revenue TTM = 127b CNY
EBIT TTM = -1.67b CNY
EBITDA TTM = 10.9b CNY
Long Term Debt = 61.1b CNY (from longTermDebt, last fiscal year)
Short Term Debt = 34.0b CNY (from shortTermDebt, last quarter)
Debt = 120b CNY (from shortLongTermDebtTotal, last quarter) + Leases 7.34b
Net Debt = -46.2b CNY (calculated: Debt 120b - CCE 166b)
Enterprise Value = 172b CNY (218b + Debt 120b - CCE 166b)
Interest Coverage Ratio = -0.66 (Ebit TTM -1.67b / Interest Expense TTM 2.52b)
EV/FCF = -10.44x (Enterprise Value 172b / FCF TTM -16.4b)
FCF Yield = -9.57% (FCF TTM -16.4b / Enterprise Value 172b)
FCF Margin = -12.91% (FCF TTM -16.4b / Revenue TTM 127b)
Net Margin = -2.90% (Net Income TTM -3.69b / Revenue TTM 127b)
Gross Margin = 40.87% ((Revenue TTM 127b - Cost of Revenue TTM 75.2b) / Revenue TTM)
Gross Margin QoQ = 39.03% (prev 38.93%)
Tobins Q-Ratio = 0.37 (Enterprise Value 172b / Total Assets 470b)
Interest Expense / Debt = 2.10% (Interest Expense 2.52b / Debt 120b)
Taxrate = 31.17% (997.2m / 3.20b)
NOPAT = -1.15b (EBIT -1.67b * (1 - 31.17%)) [loss with tax shield]
Current Ratio = 2.33 (Total Current Assets 207b / Total Current Liabilities 89.1b)
Debt / Equity = 0.44 (Debt 120b / totalStockholderEquity, last quarter 272b)
Debt / EBITDA = -4.24 (Net Debt -46.2b / EBITDA 10.9b)
Debt / FCF = 2.81 (negative FCF - burning cash) (Net Debt -46.2b / FCF TTM -16.4b)
Total Stockholder Equity = 210b (last 4 quarters mean from totalStockholderEquity)
RoA = -0.80% (Net Income -3.69b / Total Assets 470b)
RoE = -1.75% (Net Income TTM -3.69b / Total Stockholder Equity 210b)
RoCE = -0.62% (EBIT -1.67b / Capital Employed (Equity 210b + L.T.Debt 61.1b))
RoIC = -0.28% (negative operating profit) (NOPAT -1.15b / Invested Capital 409b)
WACC = 7.44% (E(218b)/V(338b) * Re(10.75%) + D(120b)/V(338b) * Rd(2.10%) * (1-Tc(0.31)))
Discount Rate = 10.75% (= CAPM, Blume Beta Adj.)
Shares (quarterly) Correlation: -72.72 | Cagr: -0.97%
[DCF] Fair Price = unknown (Cash Flow -16.4b)
EPS Correlation: -83.06 | EPS CAGR: -29.64% | SUE: -0.09 | # QB: 0
Revenue Correlation: -84.65 | Revenue CAGR: -1.89% | SUE: -0.07 | # QB: 0
EPS current Quarter (2026-09-30): EPS=8.20 | Chg30d=-31.93% | Revisions=-70% | Analysts=13
EPS current Year (2026-12-31): EPS=39.95 | Chg30d=-20.75% | Revisions=-80% | GrowthEPS=-25.2% | GrowthRev=-1.5%
EPS next Year (2027-12-31): EPS=53.25 | Chg30d=-8.41% | Revisions=-69% | GrowthEPS=+33.3% | GrowthRev=+6.5%
[Analyst] Revisions Ratio: -86% (up=1, down=31)