BILI Stock Analysis: Bilibili | NASDAQ
Internet Content & Information | NASDAQ, USA | Market Cap: 7.461m USD | 12M Return: -20.1% | Charts, Fundamentals & Technical Analysis
Avg Turnover: 40.6M
Qual. Beats: 3
Rev. Trend: 98.0%
Qual. Beats: 0
Warnings
Tailwinds
No distinct edge detected
Seasonality 8.2 years of data
How good or bad each month usually is (without trend). The score below shows how much you can trust it: 0 = pure chance, >40 gets interesting and >55 is strong.
Bilibili Inc. (NASDAQ: BILI) is a China-based online entertainment platform that primarily serves younger Chinese audiences with video, gaming, and community-based content. Classified within the Communication Services sector under the Interactive Home Entertainment sub-industry, the company operates a hybrid content model that blends user-generated video with professionally produced material and game publishing.
Its core offerings include professional user-generated videos (PUGV), mobile games, and a range of value-added services such as live broadcasting, comics (Bilibili Comic), audio drama (Maoer), and premium educational courses. Bilibili generates revenue across multiple streams, including advertising, in-game monetization, premium memberships, IP-related merchandise, and e-commerce, while also engaging in content distribution for video, comics, and games.
The company was founded in 2009 and is headquartered in Shanghai, and has traded on NASDAQ since its March 2018 listing.
- Mobile gaming pipeline recovery and new title approvals boost revenue
- Advertising revenue scales with improved ad products and ROI
- Margin expansion continues on cost discipline and operating leverage
| Net Income: 1.40b TTM > 0 and > 6% of Revenue |
| FCF/TA: 0.13 > 0.02 and ΔFCF/TA 0.09 > 1.0 |
| NWC/Revenue: 23.13% < 20% (prev 19.43%; Δ 3.70% < -1%) |
| CFO/TA 0.17 > 3% & CFO 7.15b > Net Income 1.40b |
| Net Debt (-14.4b) to EBITDA (3.46b): -4.17 < 3 |
| Current Ratio: 1.35 > 1.5 & < 3 |
| Outstanding Shares: last quarter (459.5m) vs 12m ago 9.37% < -2% |
| Gross Margin: 36.94% > 18% (prev 34.46%; Δ 2.48% > 0.5%) |
| Asset Turnover: 82.24% > 50% (prev 84.64%; Δ -2.40% > 0%) |
| Interest Coverage Ratio: 8.10 > 6 (EBIT TTM 1.27b / Interest Expense TTM 156.5m) |
| A: 0.17 (Total Current Assets 27.6b - Total Current Liabilities 20.5b) / Total Assets 41.3b |
| B: -0.64 (Retained Earnings -26.5b / Total Assets 41.3b) |
| C: 0.03 (EBIT TTM 1.27b / Avg Total Assets 37.3b) |
| D: 0.61 (Book Value of Equity 15.6b / Total Liabilities 25.7b) |
| Altman-Z'' = -0.10 = B |
| DSRI: 1.20 (Receivables 1.32b/1.01b, Revenue 30.7b/28.2b) |
| GMI: 0.93 (GM 34.46% / 36.94%) |
| AQI: 0.83 (AQ_t 0.30 / AQ_t-1 0.37) |
| SGI: 1.09 (Revenue 30.7b / 28.2b) |
| TATA: -0.14 (NI 1.40b - CFO 7.15b) / TA 41.3b) |
| Beneish M = -2.97 (Cap -4..+1) = A |
As of July 09, 2026, the stock is trading at USD 18.03 with a total of 2,308,262 shares traded. Over the past week, the price has changed by +5.87%, over one month by +0.39%, over three months by -25.77% and over the past year by -20.12%.
Current recommended Stop Loss: 16.50 (which is 8.5% or 2.2 ATR below the current price).
Bilibili has received a consensus analysts rating of 4.45. Therefore, it is recommended to buy BILI.
- StrongBuy: 19
- Buy: 7
- Hold: 5
- Sell: 0
- StrongSell: 0
| Analysts Target Price | 29.4 | 63.3% |
Market Cap CNY = 50.7b (7.46b USD * 6.7942 USD.CNY)
P/E Trailing = 36.5306
P/E Forward = 16.5563
P/S = 0.2421
P/B = 3.1058
P/EG = 0.3849
Revenue TTM = 30.7b CNY
EBIT TTM = 1.27b CNY
EBITDA TTM = 3.46b CNY
Long Term Debt = 4.71b CNY (from longTermDebt, last quarter)
Short Term Debt = 4.84b CNY (from shortTermDebt, last quarter)
Debt = 9.68b CNY (from shortLongTermDebtTotal, last quarter) + Leases 149.3m
Net Debt = -14.4b CNY (calculated: Debt 9.68b - CCE 24.1b)
Enterprise Value = 36.3b CNY (50.7b + Debt 9.68b - CCE 24.1b)
Interest Coverage Ratio = 8.10 (Ebit TTM 1.27b / Interest Expense TTM 156.5m)
EV/FCF = 6.82x (Enterprise Value 36.3b / FCF TTM 5.32b)
FCF Yield = 14.67% (FCF TTM 5.32b / Enterprise Value 36.3b)
FCF Margin = 17.35% (FCF TTM 5.32b / Revenue TTM 30.7b)
Net Margin = 4.58% (Net Income TTM 1.40b / Revenue TTM 30.7b)
Gross Margin = 36.94% ((Revenue TTM 30.7b - Cost of Revenue TTM 19.3b) / Revenue TTM)
Gross Margin QoQ = 37.11% (prev 37.47%)
Tobins Q-Ratio = 0.88 (Enterprise Value 36.3b / Total Assets 41.3b)
Interest Expense / Debt = 1.62% (Interest Expense 156.5m / Debt 9.68b)
Taxrate = 1.75% (24.8m / 1.42b)
NOPAT = 1.25b (EBIT 1.27b * (1 - 1.75%))
Current Ratio = 1.35 (Total Current Assets 27.6b / Total Current Liabilities 20.5b)
Debt / Equity = 0.62 (Debt 9.68b / totalStockholderEquity, last quarter 15.6b)
Debt / EBITDA = -4.17 (Net Debt -14.4b / EBITDA 3.46b)
Debt / FCF = -2.71 (Net Debt -14.4b / FCF TTM 5.32b)
Total Stockholder Equity = 15.1b (last 4 quarters mean from totalStockholderEquity)
RoA = 3.77% (Net Income 1.40b / Total Assets 41.3b)
RoE = 9.32% (Net Income TTM 1.40b / Total Stockholder Equity 15.1b)
RoCE = 6.42% (EBIT 1.27b / Capital Employed (Equity 15.1b + L.T.Debt 4.71b))
RoIC = 5.17% (NOPAT 1.25b / Invested Capital 24.1b)
WACC = 7.77% (E(50.7b)/V(60.4b) * Re(8.95%) + D(9.68b)/V(60.4b) * Rd(1.62%) * (1-Tc(0.02)))
Discount Rate = 8.95% (= CAPM, Blume Beta Adj.)
Shares (quarterly) Correlation: 91.11 | Cagr: 4.65%
[DCF] Terminal Value 77.97% ; FCFF base≈4.90b ; Y1≈5.61b ; Y5≈8.26b
[DCF] Fair Price = 411.5 (EV 124b - Net Debt -14.4b = Equity 139b / Shares 337.1m; r=8.35% [WACC [floored]]; 5y FCF grow 15.0% → 2.50% )
EPS Correlation: N/A | EPS CAGR: N/A | SUE: 1.50 | # QB: 3
Revenue Correlation: 98.05 | Revenue CAGR: 14.87% | SUE: -0.02 | # QB: 0
EPS current Quarter (2026-06-30): EPS=1.54 | Chg30d=+0.00% | Revisions=-42% | Analysts=11
EPS next Quarter (2026-09-30): EPS=1.82 | Chg30d=+0.00% | Revisions=+0% | Analysts=10
EPS current Year (2026-12-31): EPS=7.01 | Chg30d=+0.13% | Revisions=-29% | GrowthEPS=+19.3% | GrowthRev=+8.9%
EPS next Year (2027-12-31): EPS=9.11 | Chg30d=-0.40% | Revisions=-29% | GrowthEPS=+29.9% | GrowthRev=+10.0%
[Analyst] Revisions Ratio: -31% (up=20, down=39)