BKNG Stock Analysis: Booking Holdings | NASDAQ
Travel Services | NASDAQ, USA | Market Cap: 140.989m USD | 12M Return: -23.6% | Charts, Fundamentals & Technical Analysis
Avg Turnover: 1.38B
EPS Trend: 52.5%
Qual. Beats: 0
Rev. Trend: 99.4%
Qual. Beats: 0
Warnings
Tailwinds
No distinct edge detected
Seasonality 10.5 years of data
How good or bad each month usually is (without trend). The score below shows how much you can trust it: 0 = pure chance, >40 gets interesting and >55 is strong.
Booking Holdings Inc. (NASDAQ: BKNG) is a leading online travel and restaurant reservation company that operates a portfolio of well-known consumer brands across the United States, the Netherlands, the United Kingdom, and other international markets. Its brands include Booking.com and Agoda for accommodation reservations, Priceline for discount travel and packaged reservations, KAYAK for meta-search travel comparison, and OpenTable for online restaurant reservations and management services. The company also generates revenue through travel-related insurance, payment facilitation, restaurant management services, and advertising, serving consumers, travel service providers, and restaurants. Originally founded in 1997 as The Priceline Group, the company rebranded to Booking Holdings Inc. in February 2018 and is headquartered in Norwalk, Connecticut.
Booking Holdings operates within the Consumer Discretionary sector (Hotels, Resorts & Cruise Lines sub-industry) and primarily follows an agency/merchant business model, earning commissions on travel bookings it facilitates rather than taking ownership of inventory. Its diversified portfolio of brands spans the full travel planning funnel, from price comparison and meta-search (KAYAK) to direct booking platforms and restaurant reservation services, providing multiple cross-selling and ancillary revenue opportunities.
- Room nights growth drives Booking.com gross bookings higher
- EU Digital Markets Act scrutiny threatens platform terms and fees
- Aggressive share buybacks accelerate earnings per share growth
| Net Income: 6.15b TTM > 0 and > 6% of Revenue |
| FCF/TA: 0.26 > 0.02 and ΔFCF/TA 2.44 > 1.0 |
| NWC/Revenue: 4.06% < 20% (prev 14.76%; Δ -10.71% < -1%) |
| CFO/TA 0.34 > 3% & CFO 9.34b > Net Income 6.15b |
| Net Debt (9.25b) to EBITDA (9.51b): 0.97 < 3 |
| Current Ratio: 1.06 > 1.5 & < 3 |
| Outstanding Shares: last quarter (794.0m) vs 12m ago -4.03% < -2% |
| Gross Margin: error (current vs previous; cannot be calculated due to missing/invalid data or negative margin) |
| Asset Turnover: 100.8% > 50% (prev 88.58%; Δ 12.26% > 0%) |
| Interest Coverage Ratio: 7.21 > 6 (EBIT TTM 8.80b / Interest Expense TTM 1.22b) |
| A: 0.04 (Total Current Assets 20.9b - Total Current Liabilities 19.8b) / Total Assets 27.7b |
| B: 1.49 (Retained Earnings 41.4b / Total Assets 27.7b) |
| C: 0.32 (EBIT TTM 8.80b / Avg Total Assets 27.5b) |
| D: -0.24 (Book Value of Equity -8.72b / Total Liabilities 36.4b) |
| Altman-Z'' = 7.04 = AAA |
| DSRI: 0.93 (Receivables 3.52b/3.29b, Revenue 27.7b/24.1b) |
| GMI: 1.00 (GM 97.01% / 97.23%) |
| AQI: 1.01 (AQ_t 0.22 / AQ_t-1 0.21) |
| SGI: 1.15 (Revenue 27.7b / 24.1b) |
| TATA: -0.11 (NI 6.15b - CFO 9.34b) / TA 27.7b) |
| Beneish M = -2.98 (Cap -4..+1) = A |
As of July 15, 2026, the stock is trading at USD 174.85 with a total of 5,405,852 shares traded. Over the past week, the price has changed by -3.90%, over one month by +0.12%, over three months by -3.22% and over the past year by -23.55%.
Current recommended Stop Loss: 161.90 (which is 7.4% or 1.4 ATR below the current price).
Booking Holdings has received a consensus analysts rating of 4.23. Therefore, it is recommended to buy BKNG.
- StrongBuy: 21
- Buy: 6
- Hold: 12
- Sell: 0
- StrongSell: 0
| Analysts Target Price | 224.4 | 28.3% |
P/E Trailing = 23.9723
P/E Forward = 17.2712
P/S = 5.0923
P/B = 99.2092
P/EG = 0.7816
Revenue TTM = 27.7b USD
EBIT TTM = 8.80b USD
EBITDA TTM = 9.51b USD
Long Term Debt = 15.4b USD (from longTermDebt, last quarter)
Short Term Debt = 3.02b USD (from shortTermDebt, last quarter)
Debt = 19.5b USD (from shortLongTermDebtTotal, last quarter) + Leases 530.0m
Net Debt = 9.25b USD (calculated: Debt 19.5b - CCE 10.2b)
Enterprise Value = 150b USD (141b + Debt 19.5b - CCE 10.2b)
Interest Coverage Ratio = 7.21 (Ebit TTM 8.80b / Interest Expense TTM 1.22b)
EV/FCF = 20.94x (Enterprise Value 150b / FCF TTM 7.18b)
FCF Yield = 4.78% (FCF TTM 7.18b / Enterprise Value 150b)
FCF Margin = 25.92% (FCF TTM 7.18b / Revenue TTM 27.7b)
Net Margin = 22.23% (Net Income TTM 6.15b / Revenue TTM 27.7b)
Gross Margin = unknown ((Revenue TTM 27.7b - Cost of Revenue TTM 768.0m) / Revenue TTM)
Tobins Q-Ratio = 5.42 (Enterprise Value 150b / Total Assets 27.7b)
Interest Expense / Debt = 6.27% (Interest Expense 1.22b / Debt 19.5b)
Taxrate = 21.46% (1.68b / 7.83b)
NOPAT = 6.91b (EBIT 8.80b * (1 - 21.46%))
Current Ratio = 0.87 (Total Current Assets 20.9b / Total Current Liabilities 23.9b)
Debt / Equity = -2.23 (negative equity) (Debt 19.5b / totalStockholderEquity, last quarter -8.72b)
Debt / EBITDA = 0.97 (Net Debt 9.25b / EBITDA 9.51b)
Debt / FCF = 1.29 (Net Debt 9.25b / FCF TTM 7.18b)
Total Stockholder Equity = -6.42b (last 4 quarters mean from totalStockholderEquity)
RoA = 22.41% (Net Income 6.15b / Total Assets 27.7b)
RoE = -95.80% (negative equity) (Net Income TTM 6.15b / Total Stockholder Equity -6.42b)
RoCE = 98.05% (EBIT 8.80b / Capital Employed (Equity -6.42b + L.T.Debt 15.4b))
RoIC = 72.45% (NOPAT 6.91b / Invested Capital 9.54b)
WACC = 9.27% (E(141b)/V(160b) * Re(9.87%) + D(19.5b)/V(160b) * Rd(6.27%) * (1-Tc(0.21)))
Discount Rate = 9.87% (= CAPM, Blume Beta Adj.)
Shares (quarterly) Correlation: -98.14 | Cagr: -4.49%
[DCF] Terminal Value 74.63% ; FCFF base≈6.86b ; Y1≈7.70b ; Y5≈10.7b
[DCF] Fair Price = 168.5 (EV 140b - Net Debt 9.25b = Equity 131b / Shares 774.9m; r=9.27% [WACC]; 5y FCF grow 12.56% → 2.50% )
EPS Correlation: 52.50 | EPS CAGR: 41.87% | SUE: 0.02 | # QB: 0
Revenue Correlation: 99.44 | Revenue CAGR: 12.81% | SUE: 0.17 | # QB: 0
EPS current Quarter (2026-06-30): EPS=2.44 | Chg30d=-0.05% | Revisions=-79% | Analysts=22
EPS next Quarter (2026-09-30): EPS=4.53 | Chg30d=-0.25% | Revisions=-62% | Analysts=22
EPS current Year (2026-12-31): EPS=10.44 | Chg30d=-0.14% | Revisions=-77% | GrowthEPS=+14.4% | GrowthRev=+9.1%
EPS next Year (2027-12-31): EPS=12.30 | Chg30d=-0.04% | Revisions=-34% | GrowthEPS=+17.8% | GrowthRev=+9.3%
[Analyst] Revisions Ratio: -68% (up=14, down=81)