(BKNG) Booking Holdings - Overview

Exchange: NASDAQ • Country: United States • Currency: USD • Type: Common Stock • ISIN: US09857L1089

Stock: Accommodation, Flights, Cars, Restaurants, Meta-Search

Total Rating 39

Risk 86

Buy Signal -0.84

Travel Services » Hotels, Resorts & Cruise Lines
Age: 26.9y

Market Cap: 162,109m
Avg Trading Vol: 1.14B USD

ATR: 3.79%
Peers RS (IBD): 3.85

EPS (Earnings per Share)

EPS CAGR: -18.16%
EPS Trend: 0.9%

Last SUE: -4.00
Qual. Beats: 0

Revenue

Rev. CAGR: 34.30%
Rev. Trend: 72.5%

Last SUE: 1.88
Qual. Beats: 5

Dividends

Dividend Yield	0.73%
Yield on Cost 5y	1.86%
Yield CAGR 5y	9.71%
Payout Consistency	100.0%
Payout Ratio	21.4%

Risk 5d forecast
Volatility	42.2%
Relative Tail Risk	-2.77%

Reward TTM
Sharpe Ratio	-0.20
Alpha	-19.90

Character TTM
Beta	0.983
Beta Downside	0.903

Drawdowns 3y
Max DD	23.32%
CAGR/Max DD	1.06

Description: BKNG Booking Holdings January 26, 2026

Booking Holdings Inc. (NASDAQ:BKNG) operates a portfolio of leading travel-technology brands-including Booking.com, Priceline, Agoda, KAYAK and OpenTable-that enable consumers to book accommodations, flights, rental cars, cruises, activities and restaurant reservations, while also providing distribution, advertising and insurance services to travel providers.

In its most recent quarter (Q3 2024), BKNG reported revenue of $3.5 billion, up 12% year-over-year, driven by a 10% increase in total bookings and a 4% rise in average daily rate (ADR) across its accommodation platforms. The company’s gross margin held steady at 73%, reflecting strong pricing power amid a global rebound in discretionary travel spending and continued growth in mobile-first bookings. Macro-level, the OTA sector is benefitting from sustained internet penetration, a shift toward direct-to-consumer booking models, and resilient demand despite elevated inflation and variable airline capacity.

For a deeper dive into BKNG’s valuation metrics, ValueRay’s analyst toolkit can be a useful next step.

Piotroski VR‑10 (Strict, 0-10) 6.0

Net Income: 5.04b TTM > 0 and > 6% of Revenue
FCF/TA: 0.29 > 0.02 and ΔFCF/TA -1.46 > 1.0
NWC/Revenue: 20.88% < 20% (prev 16.71%; Δ 4.18% < -1%)
CFO/TA 0.30 > 3% & CFO 8.64b > Net Income 5.04b
Net Debt (1.02b) to EBITDA (9.15b): 0.11 < 3
Current Ratio: 1.33 > 1.5 & < 3
Outstanding Shares: last quarter (32.6m) vs 12m ago -3.86% < -2%
Gross Margin: error (current vs previous; cannot be calculated due to missing/invalid data or negative margin)
Asset Turnover: 91.80% > 50% (prev 82.39%; Δ 9.41% > 0%)
Interest Coverage Ratio: 4.48 > 6 (EBITDA TTM 9.15b / Interest Expense TTM 1.88b)

Altman Z'' 8.95

A: 0.19 (Total Current Assets 21.70b - Total Current Liabilities 16.27b) / Total Assets 28.75b
B: 1.38 (Retained Earnings 39.55b / Total Assets 28.75b)
C: 0.30 (EBIT TTM 8.41b / Avg Total Assets 28.36b)
D: 1.17 (Book Value of Equity 39.25b / Total Liabilities 33.49b)
Altman-Z'' Score: 8.95 = AAA

Beneish M -3.13

DSRI: 0.97 (Receivables 4.01b/3.65b, Revenue 26.04b/23.05b)
GMI: 1.00 (GM 97.00% / 97.03%)
AQI: 0.92 (AQ_t 0.20 / AQ_t-1 0.21)
SGI: 1.13 (Revenue 26.04b / 23.05b)
TATA: -0.13 (NI 5.04b - CFO 8.64b) / TA 28.75b)
Beneish M-Score: -3.13 (Cap -4..+1) = AA

What is the price of BKNG shares?

As of February 08, 2026, the stock is trading at USD 4457.17 with a total of 521,115 shares traded.
Over the past week, the price has changed by -10.89%, over one month by -16.66%, over three months by -8.85% and over the past year by -6.06%.

Is BKNG a buy, sell or hold?

Booking Holdings has received a consensus analysts rating of 4.23. Therefore, it is recommended to buy BKNG.

StrongBuy: 21
Buy: 6
Hold: 12
Sell: 0
StrongSell: 0

What are the forecasts/targets for the BKNG price?

Issuer	Target	Up/Down from current
Wallstreet Target Price	6217.8	39.5%
Analysts Target Price	6217.8	39.5%
ValueRay Target Price	5265.5	18.1%

BKNG Fundamental Data Overview February 03, 2026

P/E Trailing = 32.5725
P/E Forward = 18.5529
P/S = 6.2256
P/B = 34.9536
P/EG = 0.9771
Revenue TTM = 26.04b USD
EBIT TTM = 8.41b USD
EBITDA TTM = 9.15b USD
Long Term Debt = 16.00b USD (from longTermDebt, last quarter)
Short Term Debt = 999.0m USD (from shortTermDebt, last quarter)
Debt = 17.53b USD (from shortLongTermDebtTotal, last quarter)
Net Debt = 1.02b USD (from netDebt column, last quarter)
Enterprise Value = 163.13b USD (162.11b + Debt 17.53b - CCE 16.51b)
Interest Coverage Ratio = 4.48 (Ebit TTM 8.41b / Interest Expense TTM 1.88b)
EV/FCF = 19.62x (Enterprise Value 163.13b / FCF TTM 8.31b)
FCF Yield = 5.10% (FCF TTM 8.31b / Enterprise Value 163.13b)
FCF Margin = 31.93% (FCF TTM 8.31b / Revenue TTM 26.04b)
Net Margin = 19.37% (Net Income TTM 5.04b / Revenue TTM 26.04b)
Gross Margin = unknown ((Revenue TTM 26.04b - Cost of Revenue TTM 780.0m) / Revenue TTM)
Tobins Q-Ratio = 5.67 (Enterprise Value 163.13b / Total Assets 28.75b)
Interest Expense / Debt = 1.72% (Interest Expense 301.0m / Debt 17.53b)
Taxrate = 20.78% (721.0m / 3.47b)
NOPAT = 6.66b (EBIT 8.41b * (1 - 20.78%))
Current Ratio = 1.33 (Total Current Assets 21.70b / Total Current Liabilities 16.27b)
Debt / Equity = -3.70 (negative equity) (Debt 17.53b / totalStockholderEquity, last quarter -4.74b)
Debt / EBITDA = 0.11 (Net Debt 1.02b / EBITDA 9.15b)
Debt / FCF = 0.12 (Net Debt 1.02b / FCF TTM 8.31b)
Total Stockholder Equity = -5.38b (last 4 quarters mean from totalStockholderEquity)
RoA = 17.78% (Net Income 5.04b / Total Assets 28.75b)
RoE = -93.73% (negative equity) (Net Income TTM 5.04b / Total Stockholder Equity -5.38b)
RoCE = 79.20% (EBIT 8.41b / Capital Employed (Equity -5.38b + L.T.Debt 16.00b))
RoIC = 57.21% (NOPAT 6.66b / Invested Capital 11.64b)
WACC = 8.74% (E(162.11b)/V(179.64b) * Re(9.54%) + D(17.53b)/V(179.64b) * Rd(1.72%) * (1-Tc(0.21)))
Discount Rate = 9.54% (= CAPM, Blume Beta Adj.)
Shares Correlation 3-Years: -100.0 | Cagr: -3.86%
[DCF Debug] Terminal Value 77.23% ; FCFF base≈8.39b ; Y1≈9.46b ; Y5≈12.72b
Fair Price DCF = 5886 (EV 190.76b - Net Debt 1.02b = Equity 189.74b / Shares 32.2m; r=8.74% [WACC]; 5y FCF grow 14.78% → 2.90% )
EPS Correlation: 0.94 | EPS CAGR: -18.16% | SUE: -4.0 | # QB: 0
Revenue Correlation: 72.48 | Revenue CAGR: 34.30% | SUE: 1.88 | # QB: 5
EPS next Quarter (2026-03-31): EPS=29.63 | Chg30d=-0.426 | Revisions Net=+1 | Analysts=18
EPS next Year (2026-12-31): EPS=266.20 | Chg30d=+0.811 | Revisions Net=+2 | Growth EPS=+16.5% | Growth Revenue=+9.2%

Additional Sources for BKNG Stock

News: Wall Street Journal | Benzinga | Yahoo Finance
Fund Manager Positions: Dataroma | Stockcircle