(BKNG) Booking Holdings - Ratings and Ratios

Booking Holdings Inc. (NASDAQ:BKNG), formerly known as The Priceline Group Inc., operates as a leader in online travel and related services. The companys portfolio includes Booking.com, the largest travel e-commerce company offering over 28 million listings in over 147,000 destinations, including hotels, apartments, and vacation rentals. Priceline provides discounted travel reservations, including Express Deals for significant savings. Agoda, with a strong presence in Asia, offers services in over 200 countries, including ground transportation and activities. KAYAK, a meta-search engine, aggregates travel data from various sources, allowing users to compare prices and itineraries. OpenTable, beyond reservations, offers restaurant management tools, enhancing operational efficiency. The company also provides travel insurance and advertising services, reflecting its diversified approach.

Booking Holdings strategic name change in 2018 underscores its focus on Booking.com, its primary brand, founded in 1997 and headquartered in Norwalk, Connecticut. This shift highlights the companys evolution in the travel industry, leveraging its extensive experience to maintain a competitive edge.

3-Month Forecast: - Technical Outlook: BKNGs stock is trading above its SMA 20 (4568.12) and below SMA 50 (4706.69) and SMA 200 (4458.89). A potential bullish signal may emerge if the SMA 20 crosses above the SMA 50, suggesting a possible uptrend. - Price Range: With an ATR of 180.75, the stock is expected to fluctuate between 4393 and 4753 over the next three months, indicating moderate volatility. - Fundamental Analysis: The high P/E (24.81) and forward P/E (20.33) suggest investor confidence in future growth. The elevated P/B (34.95) and P/S (5.92) ratios highlight a premium valuation, reflecting market expectations for continued expansion and profitability. This forecast provides a data-driven outlook, emphasizing technical and fundamental insights to guide investment decisions.