BKNG Stock Analysis: Booking Holdings | NASDAQ
Travel Services | NASDAQ, USA | Market Cap: 128.464m USD | 12M Return: -20% | US09857L1089 | Charts, Fundamentals & Technical Analysis
Avg Turnover: 1.22B
EPS Trend: 99.5%
Qual. Beats: 2
Rev. Trend: 99.3%
Qual. Beats: -1
Warnings
Tailwinds
No distinct edge detected
Seasonality 11.9 years of data, until 10/2026
How good or bad each month usually is (without trend). The score below shows how much you can trust it: 0 = pure chance, ≥40 worth a closer look and ≥60 is strong.
Booking Holdings Inc. (NASDAQ: BKNG) is a leading global online travel and restaurant reservation company headquartered in Norwalk, Connecticut. Founded in 1997 and formerly known as The Priceline Group until its 2018 rebrand, the company operates a portfolio of well-known consumer brands, including Booking.com and Agoda for accommodation reservations, Priceline for discount travel and vacation packages, KAYAK as a travel meta-search engine, and OpenTable for online restaurant reservations and restaurant management services. Its business model spans online travel agency (OTA) bookings across accommodations, flights, rental cars, cruises, and activities, complemented by ancillary services such as travel insurance, payment facilitation, and advertising.
Booking Holdings serves customers in the United States, the Netherlands, the United Kingdom, and internationally, and is classified within the GICS Consumer Discretionary sector under the Hotels, Resorts & Cruise Lines sub-industry. The companys multi-brand structure allows it to capture demand across different customer segments and price points, from value-conscious leisure travelers to premium and meta-search users, while leveraging scale in marketing and merchant payments to drive unit economics.
- European travel demand recovery drives Booking.com room night growth
- Alternative accommodations expansion lifts take rate and gross bookings
- Connected trip strategy with payments and attractions boosts ancillary revenue
- FX headwinds from strong dollar compress international revenue growth
| Net Income: 7.18b TTM > 0 and > 6% of Revenue |
| FCF/TA: 0.29 > 0.02 and ΔFCF/TA 7.32 > 1.0 |
| NWC/Revenue: 7.90% < 20% (prev 20.88%; Δ -12.99% < -1%) |
| CFO/TA 0.34 > 3% & CFO 9.56b > Net Income 7.18b |
| Net Debt (10.9b) to EBITDA (10.7b): 1.02 < 3 |
| Current Ratio: 1.11 > 1.5 & < 3 |
| Outstanding Shares: last quarter (753.0m) vs 12m ago -7.49% < -2% |
| Gross Margin: error (current vs previous; cannot be calculated due to missing/invalid data or negative margin) |
| Asset Turnover: 98.66% > 50% (prev 90.56%; Δ 8.10% > 0%) |
| Interest Coverage Ratio: 9.08 > 6 (EBIT TTM 10.1b / Interest Expense TTM 1.11b) |
| A: 0.08 (Total Current Assets 21.6b - Total Current Liabilities 19.4b) / Total Assets 28.3b |
| B: 1.61 (Retained Earnings 45.4b / Total Assets 28.3b) |
| C: 0.35 (EBIT TTM 10.1b / Avg Total Assets 28.5b) |
| D: -0.27 (Book Value of Equity -10.4b / Total Liabilities 38.7b) |
| Altman-Z'' = 7.86 = AAA |
| DSRI: 1.00 (Receivables 4.32b/4.01b, Revenue 28.1b/26.0b) |
| GMI: 1.00 (GM 97.00% / 97.27%) |
| AQI: 0.96 (AQ_t 0.19 / AQ_t-1 0.20) |
| SGI: 1.08 (Revenue 28.1b / 26.0b) |
| TATA: -0.08 (NI 7.18b - CFO 9.56b) / TA 28.3b) |
| Beneish M = -3.00 (Cap -4..+1) = AA |
As of November 12, 2026, the stock is trading at USD 160.21 with a total of 5,279,592 shares traded. Over the past week, the price has changed by -6.29%, over one month by +1.12%, over three months by -24.56% and over the past year by -19.97%.
Current recommended Stop Loss: 151.30 (which is 5.6% or 1.3 ATR below the current price).
Booking Holdings has received a consensus analysts rating of 4.46. Therefore, it is recommended to buy BKNG.
- StrongBuy: 24
- Buy: 6
- Hold: 7
- Sell: 0
- StrongSell: 0
| Analysts Target Price | 231.3 | 44.4% |
P/E Trailing = 18.9545
P/E Forward = 12.4378
P/S = 4.6911
P/B = 34.9536
P/EG = 0.8439
Revenue TTM = 28.1b USD
EBIT TTM = 10.1b USD
EBITDA TTM = 10.7b USD
Long Term Debt = 16.9b USD (from longTermDebt, last fiscal year)
Short Term Debt = 1.99b USD (from shortTermDebt, last quarter)
Debt = 21.1b USD (from shortLongTermDebtTotal, last quarter) + Leases 514.0m
Net Debt = 10.9b USD (calculated: Debt 21.1b - CCE 10.2b)
Enterprise Value = 139b USD (128b + Debt 21.1b - CCE 10.2b)
Interest Coverage Ratio = 9.08 (Ebit TTM 10.1b / Interest Expense TTM 1.11b)
EV/FCF = 17.25x (Enterprise Value 139b / FCF TTM 8.08b)
FCF Yield = 5.80% (FCF TTM 8.08b / Enterprise Value 139b)
FCF Margin = 28.73% (FCF TTM 8.08b / Revenue TTM 28.1b)
Net Margin = 25.52% (Net Income TTM 7.18b / Revenue TTM 28.1b)
Gross Margin = unknown ((Revenue TTM 28.1b - Cost of Revenue TTM 768.0m) / Revenue TTM)
Tobins Q-Ratio = 4.93 (Enterprise Value 139b / Total Assets 28.3b)
Interest Expense / Debt = 5.28% (Interest Expense 1.11b / Debt 21.1b)
Taxrate = 22.36% (2.07b / 9.24b)
NOPAT = 7.84b (EBIT 10.1b * (1 - 22.36%))
Current Ratio = 0.88 (Total Current Assets 21.6b / Total Current Liabilities 24.6b)
Debt / Equity = -2.03 (negative equity) (Debt 21.1b / totalStockholderEquity, last quarter -10.4b)
Debt / EBITDA = 1.02 (Net Debt 10.9b / EBITDA 10.7b)
Debt / FCF = 1.35 (Net Debt 10.9b / FCF TTM 8.08b)
Total Stockholder Equity = -8.87b (last 4 quarters mean from totalStockholderEquity)
RoA = 25.18% (Net Income 7.18b / Total Assets 28.3b)
RoE = -80.90% (negative equity) (Net Income TTM 7.18b / Total Stockholder Equity -8.87b)
RoCE = 126.5% (EBIT 10.1b / Capital Employed (Equity -8.87b + L.T.Debt 16.9b))
RoIC = 82.78% (NOPAT 7.84b / Invested Capital 9.47b)
WACC = 7.24% (E(128b)/V(150b) * Re(7.76%) + D(21.1b)/V(150b) * Rd(5.28%) * (1-Tc(0.22)))
Discount Rate = 7.76% (= CAPM, Blume Beta Adj.)
Shares (quarterly) Correlation: -96.35 | Cagr: -5.57%
[DCF] Terminal Value 77.97% ; FCFF base≈7.30b ; Y1≈8.36b ; Y5≈12.3b
[DCF] Fair Price = 232.0 (EV 185b - Net Debt 10.9b = Equity 174b / Shares 751.4m; r=8.35% [WACC [floored]]; 5y FCF grow 15.0% → 2.50% )
EPS Correlation: 99.54 | EPS CAGR: 20.53% | SUE: 1.87 | # QB: 2
Revenue Correlation: 99.34 | Revenue CAGR: 11.60% | SUE: -4.0 | # QB: -1
EPS current Quarter (2027-03-31): EPS=1.40 | Chg30d=+1.46% | Revisions=+0% | Analysts=11
EPS current Year (2026-12-31): EPS=10.46 | Chg30d=+0.09% | Revisions=+12% | GrowthEPS=+14.6% | GrowthRev=+8.3%
EPS next Year (2027-12-31): EPS=12.35 | Chg30d=-0.15% | Revisions=-50% | GrowthEPS=+18.1% | GrowthRev=+9.6%
[Analyst] Revisions Ratio: -15% (up=4, down=6)