(BKNG) Booking Holdings - Ratings and Ratios

Booking Holdings Inc. is a global online travel agency (OTA) powerhouse, operating a diverse portfolio of brands that cater to various aspects of travel and dining experiences. Through its subsidiaries, the company provides an extensive range of services, including online accommodation reservations, travel insurance, and restaurant reservations. Its brands, such as Booking.com, Priceline, Agoda, KAYAK, and OpenTable, serve both consumers and travel service providers, offering a one-stop-shop for travel and dining needs.

The companys business model is built around connecting travelers with service providers, generating revenue through commissions and other fees. With a strong presence in the global travel industry, Booking Holdings Inc. has established itself as a leader in the online travel agency space, leveraging its scale and technology to drive growth and innovation. Its diverse brand portfolio allows it to cater to different market segments and geographies, making it a well-rounded player in the industry.

Analyzing the , we observe that the stock has been on an upward trend, with the current price at $5518.93, above its SMA20, SMA50, and SMA200. The ATR indicates a moderate level of volatility, with a 2.18% daily average true range. Considering the , the companys market capitalization stands at $177.4 billion, with a P/E ratio of 33.22 and a forward P/E of 25.32. The negative RoE of -120.46% is a concern, but it may be attributed to one-time events or accounting adjustments.

Based on the and , our forecast suggests that BKNG may continue its upward trend, driven by its strong brand portfolio and growing demand for online travel services. However, the negative RoE and relatively high P/E ratio may cap the upside potential. We expect the stock to trade within a range of $5200-$5800 in the near term, with a potential breakout above $5800 if the company reports strong earnings and continues to execute on its growth strategy.