(BKNG) Booking Holdings - NASDAQ

Sector: Consumer Cyclical | Industry: Travel Services | Exchange: NASDAQ (USA) | Market Cap: 126.762m USD | Total Return: -22.6% in 12m

Lodging Reservations, Flight Bookings, Car Rentals, Restaurant Reservations
Total Rating 48
Safety 78
Buy Signal -0.73
Travel Services
Industry Rotation: +18.1
Market Cap: 127B
Avg Turnover: 1.18B
Risk 3d forecast
Volatility29.2%
VaR 5th Pctl5.12%
VaR vs Median6.48%
Reward TTM
Sharpe Ratio-0.83
Rel. Str. IBD10.3
Rel. Str. Peer Group8.9
Character TTM
Beta1.094
Beta Downside1.289
Hurst Exponent0.544
Drawdowns 3y
Max DD33.35%
CAGR/Max DD0.51
CAGR/Mean DD2.05
EPS (Earnings per Share) EPS (Earnings per Share) of BKNG over the last years for every Quarter: "2021-06": -0.1, "2021-09": 1.51, "2021-12": 15.83, "2022-03": 0.16, "2022-06": 0.76, "2022-09": 2.12, "2022-12": 24.74, "2023-03": 0.46, "2023-06": 1.5, "2023-09": 2.89, "2023-12": 32, "2024-03": 0.82, "2024-06": 1.68, "2024-09": 83.89, "2024-12": 41.55, "2025-03": 0.99, "2025-06": 2.22, "2025-09": 3.98, "2025-12": 48.8, "2026-03": 1.14,
EPS CAGR: 41.87%
EPS Trend: 52.5%
Last SUE: 0.02
Qual. Beats: 0
Revenue Revenue of BKNG over the last years for every Quarter: 2021-06: 2160, 2021-09: 4676, 2021-12: 2981, 2022-03: 2695, 2022-06: 4294, 2022-09: 6052, 2022-12: 4049, 2023-03: 3778, 2023-06: 5462, 2023-09: 7341, 2023-12: 4784, 2024-03: 4415, 2024-06: 5859, 2024-09: 7994, 2024-12: 5471, 2025-03: 4762, 2025-06: 6798, 2025-09: 9008, 2025-12: 6349, 2026-03: 5532,
Rev. CAGR: 12.81%
Rev. Trend: 99.4%
Last SUE: 0.17
Qual. Beats: 0

Warnings

Fakeout

Tailwinds

No distinct edge detected

Description: BKNG Booking Holdings

Booking Holdings Inc. (BKNG) is a global leader in the online travel agency (OTA) sector, operating a portfolio of brands including Booking.com, Priceline, Agoda, KAYAK, and OpenTable. The company facilitates reservations for accommodations, flights, rental cars, and dining across international markets, generating revenue primarily through commission-based and merchant models.

The OTA business model benefits from network effects, where a high volume of property listings attracts more consumers, subsequently drawing more service providers to the platform. As part of the broader consumer discretionary sector, the companys performance is closely tied to global travel demand and the ongoing shift from offline to digital booking platforms.

For a more detailed breakdown of the companys competitive positioning, consider exploring the data available on ValueRay.

Founded in 1997 and headquartered in Connecticut, the company has expanded its ecosystem to include travel insurance, payment facilitation, and restaurant management software. This diversification allows Booking Holdings to capture value across multiple stages of the consumer travel itinerary.

Headlines to Watch Out For
  • European travel demand and room night growth drive merchant revenue
  • Alternative accommodations expansion increases market share against Airbnb
  • Merchant model transition improves take rates and payment processing revenue
  • Regulatory scrutiny under EU Digital Markets Act impacts platform operations
Piotroski VR-10 (Strict) 8.0
Net Income: 6.15b TTM > 0 and > 6% of Revenue
FCF/TA: 0.26 > 0.02 and ΔFCF/TA 2.44 > 1.0
NWC/Revenue: 4.06% < 20% (prev 14.76%; Δ -10.71% < -1%)
CFO/TA 0.34 > 3% & CFO 9.34b > Net Income 6.15b
Net Debt (9.25b) to EBITDA (9.51b): 0.97 < 3
Current Ratio: 1.06 > 1.5 & < 3
Outstanding Shares: last quarter (794.0m) vs 12m ago -4.03% < -2%
Gross Margin: error (current vs previous; cannot be calculated due to missing/invalid data or negative margin)
Asset Turnover: 100.8% > 50% (prev 88.58%; Δ 12.26% > 0%)
Interest Coverage Ratio: 7.21 > 6 (EBIT TTM 8.80b / Interest Expense TTM 1.22b)
Altman Z'' 7.04
A: 0.04 (Total Current Assets 20.9b - Total Current Liabilities 19.8b) / Total Assets 27.7b
B: 1.49 (Retained Earnings 41.4b / Total Assets 27.7b)
C: 0.32 (EBIT TTM 8.80b / Avg Total Assets 27.5b)
D: -0.24 (Book Value of Equity -8.72b / Total Liabilities 36.4b)
Altman-Z'' = 7.04 = AAA
Beneish M -2.98
DSRI: 0.93 (Receivables 3.52b/3.29b, Revenue 27.7b/24.1b)
GMI: 1.00 (GM 97.01% / 97.23%)
AQI: 1.01 (AQ_t 0.22 / AQ_t-1 0.21)
SGI: 1.15 (Revenue 27.7b / 24.1b)
TATA: -0.11 (NI 6.15b - CFO 9.34b) / TA 27.7b)
Beneish M = -2.98 (Cap -4..+1) = A
What is the price of BKNG shares?

As of June 15, 2026, the stock is trading at USD 164.94 with a total of 6,364,680 shares traded.
Over the past week, the price has changed by -0.54%, over one month by +7.04%, over three months by -3.71% and over the past year by -22.55%.

Is BKNG a buy, sell or hold?

Booking Holdings has received a consensus analysts rating of 4.23. Therefore, it is recommended to buy BKNG.

  • StrongBuy: 21
  • Buy: 6
  • Hold: 12
  • Sell: 0
  • StrongSell: 0

What are the forecasts/targets for the BKNG price?
Analysts Target Price 224.4 36.1%
Booking Holdings (BKNG) - Fundamental Data Overview as of 13 June 2026
Market Cap USD = 127b (127b USD * 1.0 USD.USD)
P/E Trailing = 21.5534
P/E Forward = 15.3374
P/S = 4.5784
P/B = 34.9536
P/EG = 0.6936
Revenue TTM = 27.7b USD
EBIT TTM = 8.80b USD
EBITDA TTM = 9.51b USD
Long Term Debt = 15.4b USD (from longTermDebt, last quarter)
Short Term Debt = 3.02b USD (from shortTermDebt, last quarter)
Debt = 19.5b USD (from shortLongTermDebtTotal, last quarter) + Leases 530.0m
Net Debt = 9.25b USD (calculated: Debt 19.5b - CCE 10.2b)
Enterprise Value = 136b USD (127b + Debt 19.5b - CCE 10.2b)
Interest Coverage Ratio = 7.21 (Ebit TTM 8.80b / Interest Expense TTM 1.22b)
EV/FCF = 18.95x (Enterprise Value 136b / FCF TTM 7.18b)
FCF Yield = 5.28% (FCF TTM 7.18b / Enterprise Value 136b)
FCF Margin = 25.92% (FCF TTM 7.18b / Revenue TTM 27.7b)
Net Margin = 22.23% (Net Income TTM 6.15b / Revenue TTM 27.7b)
 Gross Margin = unknown ((Revenue TTM 27.7b - Cost of Revenue TTM 768.0m) / Revenue TTM)
 Tobins Q-Ratio = 4.91 (Enterprise Value 136b / Total Assets 27.7b)
Interest Expense / Debt = 6.27% (Interest Expense 1.22b / Debt 19.5b)
Taxrate = 21.46% (1.68b / 7.83b)
NOPAT = 6.91b (EBIT 8.80b * (1 - 21.46%))
Current Ratio = 0.87 (Total Current Assets 20.9b / Total Current Liabilities 23.9b)
 Debt / Equity = -2.23 (negative equity) (Debt 19.5b / totalStockholderEquity, last quarter -8.72b)
 Debt / EBITDA = 0.97 (Net Debt 9.25b / EBITDA 9.51b)
Debt / FCF = 1.29 (Net Debt 9.25b / FCF TTM 7.18b)
Total Stockholder Equity = -6.42b (last 4 quarters mean from totalStockholderEquity)
RoA = 22.41% (Net Income 6.15b / Total Assets 27.7b)
 RoE = -95.80% (negative equity) (Net Income TTM 6.15b / Total Stockholder Equity -6.42b)
 RoCE = 98.05% (EBIT 8.80b / Capital Employed (Equity -6.42b + L.T.Debt 15.4b))
RoIC = 72.45% (NOPAT 6.91b / Invested Capital 9.54b)
WACC = 9.18% (E(127b)/V(146b) * Re(9.83%) + D(19.5b)/V(146b) * Rd(6.27%) * (1-Tc(0.21)))
Discount Rate = 9.83% (= CAPM, Blume Beta Adj.)
Shares (quarterly) Correlation: -91.11 | Cagr: -4.49%
[DCF] Terminal Value 74.92% ; FCFF base≈6.86b ; Y1≈7.70b ; Y5≈10.7b
[DCF] Fair Price = 171.1 (EV 142b - Net Debt 9.25b = Equity 133b / Shares 774.9m; r=9.18% [WACC]; 5y FCF grow 12.56% → 2.50% )
EPS Correlation: 52.50 | EPS CAGR: 41.87% | SUE: 0.02 | # QB: 0
Revenue Correlation: 99.44 | Revenue CAGR: 12.81% | SUE: 0.17 | # QB: 0
EPS current Quarter (2026-06-30): EPS=2.44 | Chg30d=+0.00% | Revisions=-76% | Analysts=22
EPS next Quarter (2026-09-30): EPS=4.55 | Chg30d=+0.00% | Revisions=-60% | Analysts=22
EPS current Year (2026-12-31): EPS=10.45 | Chg30d=+0.00% | Revisions=-74% | GrowthEPS=+14.6% | GrowthRev=+9.1%
EPS next Year (2027-12-31): EPS=12.30 | Chg30d=-0.00% | Revisions=-33% | GrowthEPS=+17.7% | GrowthRev=+9.3%
[Analyst] Revisions Ratio: -76%