(BKNG) Booking Holdings - Ratings and Ratios

Exchange: NASDAQ • Country: United States • Currency: USD • Type: Common Stock • ISIN: US09857L1089

BKNG: Online Travel Reservations, Restaurant Reservations, Meta-Search Services, Travel Insurance, Advertising Services

Booking Holdings Inc. (NASDAQ:BKNG), formerly known as The Priceline Group Inc., operates as a leader in online travel and related services. The companys portfolio includes Booking.com, the largest travel e-commerce company offering over 28 million listings in over 147,000 destinations, including hotels, apartments, and vacation rentals. Priceline provides discounted travel reservations, including Express Deals for significant savings. Agoda, with a strong presence in Asia, offers services in over 200 countries, including ground transportation and activities. KAYAK, a meta-search engine, aggregates travel data from various sources, allowing users to compare prices and itineraries. OpenTable, beyond reservations, offers restaurant management tools, enhancing operational efficiency. The company also provides travel insurance and advertising services, reflecting its diversified approach.

Booking Holdings strategic name change in 2018 underscores its focus on Booking.com, its primary brand, founded in 1997 and headquartered in Norwalk, Connecticut. This shift highlights the companys evolution in the travel industry, leveraging its extensive experience to maintain a competitive edge.

3-Month Forecast: - Technical Outlook: BKNGs stock is trading above its SMA 20 (4568.12) and below SMA 50 (4706.69) and SMA 200 (4458.89). A potential bullish signal may emerge if the SMA 20 crosses above the SMA 50, suggesting a possible uptrend. - Price Range: With an ATR of 180.75, the stock is expected to fluctuate between 4393 and 4753 over the next three months, indicating moderate volatility. - Fundamental Analysis: The high P/E (24.81) and forward P/E (20.33) suggest investor confidence in future growth. The elevated P/B (34.95) and P/S (5.92) ratios highlight a premium valuation, reflecting market expectations for continued expansion and profitability. This forecast provides a data-driven outlook, emphasizing technical and fundamental insights to guide investment decisions.

Additional Sources for BKNG Stock

BKNG Stock Overview

Market Cap in USD 140,581m
Sector Consumer Cyclical
Industry Travel Services
GiC Sub-Industry Hotels, Resorts & Cruise Lines
IPO / Inception 1999-03-30

BKNG Stock Ratings

Growth Rating 85.0
Fundamental 71.9
Dividend Rating 19.9
Rel. Strength 21
Analysts 4.15/5
Fair Price Momentum 4755.88 USD
Fair Price DCF 5287.19 USD

BKNG Dividends

Dividend Yield 12m 0.82%
Yield on Cost 5y 2.66%
Annual Growth 5y -47.63%
Payout Consistency 100.0%

BKNG Growth Ratios

Growth Correlation 3m -55.5%
Growth Correlation 12m 77.6%
Growth Correlation 5y 86.1%
CAGR 5y 26.96%
CAGR/Max DD 5y 0.68
Sharpe Ratio 12m 1.62
Alpha 25.84
Beta 1.106
Volatility 37.69%
Current Volume 235.5k
Average Volume 20d 256.9k
What is the price of BKNG stocks?
As of April 22, 2025, the stock is trading at USD 4437.63 with a total of 235,481 shares traded.
Over the past week, the price has changed by -2.62%, over one month by -3.89%, over three months by -5.11% and over the past year by +29.21%.
Is Booking Holdings a good stock to buy?
Yes, based on ValueRay Fundamental Analyses, Booking Holdings (NASDAQ:BKNG) is currently (April 2025) a good stock to buy. It has a ValueRay Fundamental Rating of 71.91 and therefor a positive outlook according to the companies health.
Based on ValueRays Analyses, Dividends and Discounted-Cash-Flow, the Fair Value of BKNG as of April 2025 is 4755.88. This means that BKNG is currently overvalued and has a potential downside of 7.17%.
Is BKNG a buy, sell or hold?
Booking Holdings has received a consensus analysts rating of 4.15. Therefor, it is recommend to buy BKNG.
  • Strong Buy: 20
  • Buy: 6
  • Hold: 12
  • Sell: 1
  • Strong Sell: 0
What are the forecast for BKNG stock price target?
According to ValueRays Forecast Model, BKNG Booking Holdings will be worth about 5269.5 in April 2026. The stock is currently trading at 4437.63. This means that the stock has a potential upside of +18.75%.
Issuer Forecast Upside
Wallstreet Target Price 5628.1 26.8%
Analysts Target Price 5292 19.3%
ValueRay Target Price 5269.5 18.7%