(COLM) Columbia Sportswear - Ratings and Ratios

Columbia Sportswear Company (NASDAQ:COLM) is a global leader in the design, development, marketing, and distribution of outdoor, active, and lifestyle apparel, footwear, and equipment. The company operates across multiple regions, including the United States, Latin America, the Asia Pacific, Europe, the Middle East, Africa, and Canada. Its product portfolio includes a wide range of offerings tailored for activities such as hiking, trail running, snow sports, fishing, hunting, and water-based pursuits. This includes high-performance apparel, accessories, and footwear like hiking boots, trail running shoes, insulated boots, sandals, and lifestyle footwear. Columbia also owns and operates several subsidiary brands, including Mountain Hardwear, prAna, and SOREL, each catering to specific niches within the outdoor and lifestyle markets.

The company employs a dual distribution strategy, utilizing both wholesale and direct-to-consumer channels. Wholesale distribution involves partnerships with specialty outdoor retailers, sporting goods chains, department stores, internet retailers, and international distributors. Its direct-to-consumer channel includes a network of branded retail stores, outlet locations, temporary clearance stores, and e-commerce platforms, as well as shop-in-shop retail spaces within larger retailers. This diversified approach allows Columbia to maintain a strong brand presence while reaching a broad customer base. Founded in 1938 and headquartered in Portland, Oregon, Columbia Sportswear Company has established itself as a trusted name in outdoor apparel and footwear, with a focus on innovation, quality, and functionality.