CRCT Stock Analysis: Cricut | NASDAQ
Computer Hardware | NASDAQ, USA | Market Cap: 1.140m USD | 12M Return: -0.7% | US22658D1000 | Charts, Fundamentals & Technical Analysis
Avg Turnover: 3.90M
EPS Trend: 90.7%
Qual. Beats: 2
Rev. Trend: -89.3%
Qual. Beats: 0
Warnings
Tailwinds
Seasonality
Cricut Inc. (CRCT) operates a global creativity platform specializing in hardware and software for the DIY and handmade goods market. The company designs and distributes connected cutting machines, including the Joy, Explore, Maker, and Venture lines, alongside specialized heat presses and crafting tools. Its business model transitions hardware sales into recurring revenue through Cricut Access, a cloud-based subscription service providing digital assets and design software.
The company operates within the broader consumer electronics and computer peripherals sector, where value is increasingly driven by software ecosystems that lock in user engagement. Cricut utilizes a multi-channel distribution strategy, leveraging major third-party retailers, specialized craft distributors, and a direct-to-consumer e-commerce platform. This razor-and-blade model relies on the continuous sale of high-margin consumables, such as vinyl, iron-on materials, and replacement blades, to existing machine owners.
Investors looking for deeper fundamental analysis may find additional insights by reviewing the latest data on ValueRay. Founded in 1969 and headquartered in Utah, Cricut underwent a significant brand transformation from Provo Craft & Novelty before its 2021 public listing.
- Paid subscriber growth and retention drive high-margin platform recurring revenue
- Retailer inventory destocking and consumer spending slowdown impact machine sales
- Platform monetization through Cricut Access offsets hardware margin volatility
- International market expansion scales user base beyond North American core
| Net Income: 87.7m TTM > 0 and > 6% of Revenue |
| FCF/TA: 0.25 > 0.02 and ΔFCF/TA -9.67 > 1.0 |
| NWC/Revenue: 43.36% < 20% (prev 28.95%; Δ 14.41% < -1%) |
| CFO/TA 0.31 > 3% & CFO 180.1m > Net Income 87.7m |
| Net Debt (-275.9m) to EBITDA (138.6m): -1.99 < 3 |
| Current Ratio: 2.49 > 1.5 & < 3 |
| Outstanding Shares: last quarter (211.1m) vs 12m ago -1.62% < -2% |
| Gross Margin: 57.94% > 18% (prev 52.14%; Δ 5.79% > 0.5%) |
| Asset Turnover: 105.5% > 50% (prev 98.67%; Δ 6.86% > 0%) |
| Interest Coverage Ratio: 201.8 > 6 (EBIT TTM 114.4m / Interest Expense TTM 567k) |
| A: 0.51 (Total Current Assets 500.0m - Total Current Liabilities 200.9m) / Total Assets 585.7m |
| B: 0.07 (Retained Earnings 42.2m / Total Assets 585.7m) |
| C: 0.18 (EBIT TTM 114.4m / Avg Total Assets 653.6m) |
| D: 1.69 (Book Value of Equity 368.2m / Total Liabilities 217.5m) |
| Altman-Z'' = 6.54 = AAA |
| DSRI: 0.91 (Receivables 72.1m/82.0m, Revenue 689.8m/711.9m) |
| GMI: 0.90 (GM 52.14% / 57.94%) |
| AQI: 0.47 (AQ_t 0.05 / AQ_t-1 0.10) |
| SGI: 0.97 (Revenue 689.8m / 711.9m) |
| TATA: -0.16 (NI 87.7m - CFO 180.1m) / TA 585.7m) |
| Beneish M = -3.54 (Cap -4..+1) = AAA |
As of August 23, 2026, the stock is trading at USD 5.59 with a total of 1,716,636 shares traded. Over the past week, the price has changed by -2.95%, over one month by +24.50%, over three months by +42.63% and over the past year by -0.73%.
Current recommended Stop Loss: 5.20 (which is 7% or 1.6 ATR below the current price).
Cricut has received a consensus analysts rating of 1.75. Therefore, it is recommended to sell CRCT.
- StrongBuy: 0
- Buy: 0
- Hold: 1
- Sell: 1
- StrongSell: 2
| Analysts Target Price | 4.1 | -27.2% |
P/E Trailing = 13.575
P/S = 1.6523
P/B = 3.1201
Revenue TTM = 689.8m USD
EBIT TTM = 114.4m USD
EBITDA TTM = 138.6m USD
Long Term Debt = 7.21m USD (estimated: total debt 10.4m - short term 3.17m)
Short Term Debt = 3.17m USD (from shortTermDebt, last quarter)
Debt = 10.4m USD (from shortLongTermDebtTotal, last quarter) (leases 10.4m already included)
Net Debt = -275.9m USD (calculated: Debt 10.4m - CCE 286.3m)
Enterprise Value = 863.9m USD (1.14b + Debt 10.4m - CCE 286.3m)
Interest Coverage Ratio = 201.8 (Ebit TTM 114.4m / Interest Expense TTM 567k)
EV/FCF = 5.85x (Enterprise Value 863.9m / FCF TTM 147.7m)
FCF Yield = 17.09% (FCF TTM 147.7m / Enterprise Value 863.9m)
FCF Margin = 21.41% (FCF TTM 147.7m / Revenue TTM 689.8m)
Net Margin = 12.71% (Net Income TTM 87.7m / Revenue TTM 689.8m)
Gross Margin = 57.94% ((Revenue TTM 689.8m - Cost of Revenue TTM 290.1m) / Revenue TTM)
Gross Margin QoQ = 74.48% (prev 58.13%)
Tobins Q-Ratio = 1.47 (Enterprise Value 863.9m / Total Assets 585.7m)
Interest Expense / Debt = 5.46% (Interest Expense 567k / Debt 10.4m)
Taxrate = 24.95% (29.2m / 116.8m)
NOPAT = 85.9m (EBIT 114.4m * (1 - 24.95%))
Current Ratio = 2.49 (Total Current Assets 500.0m / Total Current Liabilities 200.9m)
Debt / Equity = 0.03 (Debt 10.4m / totalStockholderEquity, last quarter 368.2m)
Debt / EBITDA = -1.99 (Net Debt -275.9m / EBITDA 138.6m)
Debt / FCF = -1.87 (Net Debt -275.9m / FCF TTM 147.7m)
Total Stockholder Equity = 356.9m (last 4 quarters mean from totalStockholderEquity)
RoA = 13.41% (Net Income 87.7m / Total Assets 585.7m)
RoE = 24.57% (Net Income TTM 87.7m / Total Stockholder Equity 356.9m)
RoCE = 31.43% (EBIT 114.4m / Capital Employed (Equity 356.9m + L.T.Debt 7.21m))
RoIC = 24.30% (NOPAT 85.9m / Invested Capital 353.4m)
WACC = 10.98% (E(1.14b)/V(1.15b) * Re(11.04%) + D(10.4m)/V(1.15b) * Rd(5.46%) * (1-Tc(0.25)))
Discount Rate = 11.04% (= CAPM, Blume Beta Adj.)
Shares (quarterly) Correlation: -87.28 | Cagr: -1.20%
[DCF] Terminal Value 63.96% ; FCFF base≈189.3m ; Y1≈166.0m ; Y5≈134.1m
[DCF] Fair Price = 32.38 (EV 1.51b - Net Debt -275.9m = Equity 1.78b / Shares 55.0m; r=10.98% [WACC]; 5y FCF grow -15.0% → 2.50% )
EPS Correlation: 90.66 | EPS CAGR: 15.89% | SUE: 4.0 | # QB: 2
Revenue Correlation: -89.28 | Revenue CAGR: -4.45% | SUE: -0.45 | # QB: 0
EPS current Quarter (2026-09-30): EPS=0.05 | Chg30d=N/A | Revisions=+25% | Analysts=3
EPS current Year (2026-12-31): EPS=0.35 | Chg30d=+100.00% | Revisions=+0% | GrowthEPS=+0.0% | GrowthRev=-1.7%
EPS next Year (2027-12-31): EPS=0.24 | Chg30d=+24.37% | Revisions=+40% | GrowthEPS=-32.5% | GrowthRev=+1.1%
[Analyst] Revisions Ratio: +50% (up=3, down=0)