EBAY Stock Analysis: eBay | NASDAQ
Internet Retail | NASDAQ, USA | Market Cap: 54.695m USD | 12M Return: 31% | US2786421030 | Charts, Fundamentals & Technical Analysis
Avg Turnover: 389M
EPS Trend: 96.7%
Qual. Beats: 2
Rev. Trend: 89.5%
Qual. Beats: 5
Warnings
No concerns identified
Tailwinds
Seasonality 11.7 years of data
How good or bad each month usually is (without trend). The score below shows how much you can trust it: 0 = pure chance, >40 gets interesting and >55 is strong.
eBay Inc. operates online marketplace platforms that connect buyers and sellers across the United States, the United Kingdom, China, Germany, and other international markets. Its offerings include the ebay.com website, off-platform businesses, and the eBay mobile app suite, which together enable users to list, sell, purchase, and pay for a wide range of products. The company was founded in 1995 and is headquartered in San Jose, California, and went public in 1998.
As a large-cap stock in the Consumer Discretionary sector and Broadline Retail sub-industry, eBay follows a third-party marketplace business model, generating revenue primarily through listing fees, final value fees, and advertising on its platform rather than by holding its own inventory. This asset-light approach distinguishes marketplace operators like eBay from traditional retailers that buy and resell goods.
- Promoted Listings ad revenue accelerates margin expansion
- GMV growth softens as US consumer spending weakens
- Share buybacks ramp up alongside steady dividend hikes
| Net Income: 2.22b TTM > 0 and > 6% of Revenue |
| FCF/TA: 0.14 > 0.02 and ΔFCF/TA 5.70 > 1.0 |
| NWC/Revenue: 0.92% < 20% (prev -0.20%; Δ 1.12% < -1%) |
| CFO/TA 0.17 > 3% & CFO 2.97b > Net Income 2.22b |
| Net Debt (4.22b) to EBITDA (3.14b): 1.34 < 3 |
| Current Ratio: 1.02 > 1.5 & < 3 |
| Outstanding Shares: last quarter (457.0m) vs 12m ago -2.77% < -2% |
| Gross Margin: 72.49% > 18% (prev 71.88%; Δ 0.60% > 0.5%) |
| Asset Turnover: 66.91% > 50% (prev 58.29%; Δ 8.62% > 0%) |
| Interest Coverage Ratio: 10.96 > 6 (EBIT TTM 2.73b / Interest Expense TTM 249.0m) |
| A: 0.01 (Total Current Assets 6.00b - Total Current Liabilities 5.89b) / Total Assets 17.9b |
| B: 2.23 (Retained Earnings 40.1b / Total Assets 17.9b) |
| C: 0.15 (EBIT TTM 2.73b / Avg Total Assets 17.9b) |
| D: 0.35 (Book Value of Equity 4.67b / Total Liabilities 13.3b) |
| Altman-Z'' = 8.72 = AAA |
| DSRI: 1.45 (Receivables 2.08b/1.26b, Revenue 12.0b/10.5b) |
| GMI: 0.99 (GM 71.88% / 72.49%) |
| AQI: 0.99 (AQ_t 0.57 / AQ_t-1 0.57) |
| SGI: 1.15 (Revenue 12.0b / 10.5b) |
| TATA: -0.04 (NI 2.22b - CFO 2.97b) / TA 17.9b) |
| Beneish M = -2.57 (Cap -4..+1) = A |
As of October 22, 2026, the stock is trading at USD 122.90 with a total of 3,211,918 shares traded. Over the past week, the price has changed by +5.15%, over one month by +13.48%, over three months by +9.04% and over the past year by +31.04%.
Current recommended Stop Loss: 114.50 (which is 6.8% or 2.4 ATR below the current price).
eBay has received a consensus analysts rating of 3.47. Therefore, it is recommended to hold EBAY.
- StrongBuy: 8
- Buy: 4
- Hold: 17
- Sell: 1
- StrongSell: 2
| Analysts Target Price | 116.3 | -5.4% |
P/E Trailing = 25.8758
P/E Forward = 16.5563
P/S = 4.5549
P/B = 10.4062
P/EG = 1.5617
Revenue TTM = 12.0b USD
EBIT TTM = 2.73b USD
EBITDA TTM = 3.14b USD
Long Term Debt = 5.14b USD (from longTermDebt, last quarter)
Short Term Debt = 1.71b USD (from shortTermDebt, last quarter)
Debt = 7.53b USD (from shortLongTermDebtTotal, last quarter) + Leases 395.0m
Net Debt = 4.22b USD (calculated: Debt 7.53b - CCE 3.31b)
Enterprise Value = 58.9b USD (54.7b + Debt 7.53b - CCE 3.31b)
Interest Coverage Ratio = 10.96 (Ebit TTM 2.73b / Interest Expense TTM 249.0m)
EV/FCF = 24.25x (Enterprise Value 58.9b / FCF TTM 2.43b)
FCF Yield = 4.12% (FCF TTM 2.43b / Enterprise Value 58.9b)
FCF Margin = 20.23% (FCF TTM 2.43b / Revenue TTM 12.0b)
Net Margin = 18.50% (Net Income TTM 2.22b / Revenue TTM 12.0b)
Gross Margin = 72.49% ((Revenue TTM 12.0b - Cost of Revenue TTM 3.30b) / Revenue TTM)
Gross Margin QoQ = 73.45% (prev 74.04%)
Tobins Q-Ratio = 3.29 (Enterprise Value 58.9b / Total Assets 17.9b)
Interest Expense / Debt = 3.31% (Interest Expense 249.0m / Debt 7.53b)
Taxrate = 11.82% (293.0m / 2.48b)
NOPAT = 2.41b (EBIT 2.73b * (1 - 11.82%))
Current Ratio = 1.02 (Total Current Assets 6.00b / Total Current Liabilities 5.89b)
Debt / Equity = 1.61 (Debt 7.53b / totalStockholderEquity, last quarter 4.67b)
Debt / EBITDA = 1.34 (Net Debt 4.22b / EBITDA 3.14b)
Debt / FCF = 1.74 (Net Debt 4.22b / FCF TTM 2.43b)
Total Stockholder Equity = 4.60b (last 4 quarters mean from totalStockholderEquity)
RoA = 12.38% (Net Income 2.22b / Total Assets 17.9b)
RoE = 48.28% (Net Income TTM 2.22b / Total Stockholder Equity 4.60b)
RoCE = 27.99% (EBIT 2.73b / Capital Employed (Equity 4.60b + L.T.Debt 5.14b))
RoIC = 18.29% (NOPAT 2.41b / Invested Capital 13.2b)
WACC = 6.54% (E(54.7b)/V(62.2b) * Re(7.04%) + D(7.53b)/V(62.2b) * Rd(3.31%) * (1-Tc(0.12)))
Discount Rate = 7.04% (= CAPM, Blume Beta Adj.)
Shares (quarterly) Correlation: -95.82 | Cagr: -5.50%
[DCF] Terminal Value 77.97% ; FCFF base≈2.02b ; Y1≈2.32b ; Y5≈3.41b
[DCF] Fair Price = 105.8 (EV 51.3b - Net Debt 4.22b = Equity 47.1b / Shares 445.0m; r=8.35% [WACC [floored]]; 5y FCF grow 15.0% → 2.50% )
EPS Correlation: 96.72 | EPS CAGR: 10.45% | SUE: 1.53 | # QB: 2
Revenue Correlation: 89.50 | Revenue CAGR: 5.97% | SUE: 3.69 | # QB: 5
EPS current Quarter (2026-09-30): EPS=1.41 | Chg30d=+0.08% | Revisions=-40% | Analysts=26
EPS current Year (2026-12-31): EPS=6.13 | Chg30d=+0.14% | Revisions=+50% | GrowthEPS=+11.1% | GrowthRev=+12.9%
EPS next Year (2027-12-31): EPS=6.71 | Chg30d=-0.28% | Revisions=-29% | GrowthEPS=+9.4% | GrowthRev=+6.7%
[Analyst] Revisions Ratio: -8% (up=4, down=5)