EBAY Stock Analysis: eBay | NASDAQ

Internet Retail | NASDAQ, USA | Market Cap: 49.244m USD | 12M Return: 35.1% | Charts, Fundamentals & Technical Analysis

Online Marketplace, Mobile Apps, Payments, Resale
Total Rating 75
Safety 71
Buy Signal 0.53
Internet Retail
Industry Rotation: -5.3
Market Cap: 49.2B
Avg Turnover: 334M
Risk 3d forecast
Volatility29.4%
VaR 5th Pctl4.95%
VaR vs Median2.31%
Reward TTM
Sharpe Ratio0.86
Rel. Str. IBD67.8
Rel. Str. Peer Group75
Character TTM
Beta0.603
Beta Downside0.482
Hurst Exponent0.506
Drawdowns 3y
Max DD20.67%
CAGR/Max DD1.87
CAGR/Mean DD7.09
EPS (Earnings per Share) EPS (Earnings per Share) of EBAY over the last years for every Quarter: "2021-06": 0.99, "2021-09": 0.9, "2021-12": 1.05, "2022-03": 1.05, "2022-06": 0.99, "2022-09": 1, "2022-12": 1.07, "2023-03": 1.11, "2023-06": 1.03, "2023-09": 1.03, "2023-12": 1.07, "2024-03": 1.25, "2024-06": 1.18, "2024-09": 1.19, "2024-12": 1.25, "2025-03": 1.38, "2025-06": 1.37, "2025-09": 1.36, "2025-12": 1.06, "2026-03": 1.66,
EPS CAGR: 10.98%
EPS Trend: 97.9%
Last SUE: 2.78
Qual. Beats: 1
Revenue Revenue of EBAY over the last years for every Quarter: 2021-06: 2668, 2021-09: 2501, 2021-12: 2613, 2022-03: 2483, 2022-06: 2422, 2022-09: 2380, 2022-12: 2510, 2023-03: 2510, 2023-06: 2540, 2023-09: 2500, 2023-12: 2551, 2024-03: 2556, 2024-06: 2572, 2024-09: 2576, 2024-12: 2579, 2025-03: 2585, 2025-06: 2730, 2025-09: 2820, 2025-12: 2965, 2026-03: 3089,
Rev. CAGR: 4.58%
Rev. Trend: 89.0%
Last SUE: 0.93
Qual. Beats: 4

Warnings

No concerns identified

Tailwinds

No distinct edge detected

Seasonality 10.5 years of data

Jan +4.0% 26
Feb +1.1% 0
Mar +1.5% 17
Apr -2.2% 14
May +1.4% 15
Jun -1.0% 16
Jul +1.1% 33
Aug +0.2% 11
Sep -1.9% 33
Oct -9.8% 49
Nov +3.5% 39
Dec +0.0% 8

How good or bad each month usually is (without trend). The score below shows how much you can trust it: 0 = pure chance, >40 gets interesting and >55 is strong.

Description: EBAY eBay

eBay Inc. (NASDAQ: EBAY) is a global e-commerce company that operates online marketplace platforms connecting buyers and sellers across the United States, United Kingdom, China, Germany, and other international markets. Founded in 1995 and headquartered in San Jose, California, the company facilitates transactions through its flagship ebay.com site, off-platform businesses, and mobile applications, allowing users to list, sell, buy, and pay for a wide range of products. As a large-cap stock in the Consumer Discretionary sector under the Broadline Retail sub-industry, eBay operates a third-party marketplace model that generates revenue primarily through listing fees, final value fees, and advertising services rather than holding inventory itself. The company has been publicly traded since its 1998 IPO and remains one of the longest-established participants in the online retail sector.

Headlines to Watch Out For
  • Active buyer growth lifts core marketplace GMV
  • Advertising and payments take rate expand margins
  • Elevated share buyback program accelerates capital returns
Piotroski VR-10 (Strict) 6.5
Net Income: 2.04b TTM > 0 and > 6% of Revenue
FCF/TA: 0.09 > 0.02 and ΔFCF/TA -1.79 > 1.0
NWC/Revenue: 9.69% < 20% (prev 9.62%; Δ 0.08% < -1%)
CFO/TA 0.12 > 3% & CFO 2.14b > Net Income 2.04b
Net Debt (3.80b) to EBITDA (2.85b): 1.33 < 3
Current Ratio: 1.22 > 1.5 & < 3
Outstanding Shares: last quarter (457.0m) vs 12m ago -3.79% < -2%
Gross Margin: 72.01% > 18% (prev 71.85%; Δ 0.16% > 0.5%)
Asset Turnover: 62.98% > 50% (prev 54.41%; Δ 8.58% > 0%)
Interest Coverage Ratio: 10.31 > 6 (EBIT TTM 2.54b / Interest Expense TTM 246.0m)
Altman Z'' 8.91
A: 0.06 (Total Current Assets 6.26b - Total Current Liabilities 5.13b) / Total Assets 17.9b
B: 2.22 (Retained Earnings 39.7b / Total Assets 17.9b)
C: 0.14 (EBIT TTM 2.54b / Avg Total Assets 18.4b)
D: 0.33 (Book Value of Equity 4.41b / Total Liabilities 13.5b)
Altman-Z'' = 8.91 = AAA
Beneish M -2.60
DSRI: 1.40 (Receivables 1.83b/1.17b, Revenue 11.6b/10.3b)
GMI: 1.00 (GM 71.85% / 72.01%)
AQI: 1.02 (AQ_t 0.56 / AQ_t-1 0.55)
SGI: 1.13 (Revenue 11.6b / 10.3b)
TATA: -0.01 (NI 2.04b - CFO 2.14b) / TA 17.9b)
Beneish M = -2.60 (Cap -4..+1) = A
What is the price of EBAY shares?

As of July 24, 2026, the stock is trading at USD 109.32 with a total of 3,860,686 shares traded. Over the past week, the price has changed by -1.43%, over one month by +0.32%, over three months by +6.02% and over the past year by +35.14%.

Current recommended Stop Loss: 103.20 (which is 5.6% or 2 ATR below the current price).

Is EBAY a buy, sell or hold?

eBay has received a consensus analysts rating of 3.24. Therefore, it is recommended to hold EBAY.

  • StrongBuy: 5
  • Buy: 4
  • Hold: 20
  • Sell: 2
  • StrongSell: 2

What are the forecasts/targets for the EBAY price?
Analysts Target Price 109.1 -0.2%
eBay (EBAY) - Fundamental Data Overview as of 18 July 2026
Market Cap USD = 49.2b (49.2b USD * 1.0 USD.USD)
P/E Trailing = 25.6143
P/E Forward = 18.622
P/S = 4.2437
P/B = 11.3476
P/EG = 1.7583
Revenue TTM = 11.6b USD
EBIT TTM = 2.54b USD
EBITDA TTM = 2.85b USD
Long Term Debt = 5.99b USD (from longTermDebt, last quarter)
Short Term Debt = 876.0m USD (from shortTermDebt, last quarter)
Debt = 7.66b USD (from shortLongTermDebtTotal, last quarter) + Leases 458.0m
Net Debt = 3.80b USD (calculated: Debt 7.66b - CCE 3.86b)
Enterprise Value = 53.0b USD (49.2b + Debt 7.66b - CCE 3.86b)
Interest Coverage Ratio = 10.31 (Ebit TTM 2.54b / Interest Expense TTM 246.0m)
EV/FCF = 31.42x (Enterprise Value 53.0b / FCF TTM 1.69b)
FCF Yield = 3.18% (FCF TTM 1.69b / Enterprise Value 53.0b)
FCF Margin = 14.55% (FCF TTM 1.69b / Revenue TTM 11.6b)
Net Margin = 17.58% (Net Income TTM 2.04b / Revenue TTM 11.6b)
Gross Margin = 72.01% ((Revenue TTM 11.6b - Cost of Revenue TTM 3.25b) / Revenue TTM)
Gross Margin QoQ = 74.04% (prev 71.37%)
Tobins Q-Ratio = 2.96 (Enterprise Value 53.0b / Total Assets 17.9b)
Interest Expense / Debt = 3.21% (Interest Expense 246.0m / Debt 7.66b)
Taxrate = 12.57% (288.0m / 2.29b)
NOPAT = 2.22b (EBIT 2.54b * (1 - 12.57%))
Current Ratio = 1.22 (Total Current Assets 6.26b / Total Current Liabilities 5.13b)
Debt / Equity = 1.74 (Debt 7.66b / totalStockholderEquity, last quarter 4.41b)
Debt / EBITDA = 1.33 (Net Debt 3.80b / EBITDA 2.85b)
Debt / FCF = 2.25 (Net Debt 3.80b / FCF TTM 1.69b)
Total Stockholder Equity = 4.62b (last 4 quarters mean from totalStockholderEquity)
RoA = 11.07% (Net Income 2.04b / Total Assets 17.9b)
RoE = 44.12% (Net Income TTM 2.04b / Total Stockholder Equity 4.62b)
RoCE = 23.89% (EBIT 2.54b / Capital Employed (Equity 4.62b + L.T.Debt 5.99b))
RoIC = 16.99% (NOPAT 2.22b / Invested Capital 13.1b)
WACC = 7.39% (E(49.2b)/V(56.9b) * Re(8.10%) + D(7.66b)/V(56.9b) * Rd(3.21%) * (1-Tc(0.13)))
Discount Rate = 8.10% (= CAPM, Blume Beta Adj.)
Shares (quarterly) Correlation: -97.44 | Cagr: -5.66%
[DCF] Terminal Value 73.10% ; FCFF base≈1.86b ; Y1≈1.63b ; Y5≈1.32b
[DCF] Fair Price = 39.19 (EV 21.2b - Net Debt 3.80b = Equity 17.4b / Shares 444.0m; r=8.35% [WACC [floored]]; 5y FCF grow -15.0% → 2.50% )
EPS Correlation: 97.94 | EPS CAGR: 10.98% | SUE: 2.78 | # QB: 1
Revenue Correlation: 88.98 | Revenue CAGR: 4.58% | SUE: 0.93 | # QB: 4
EPS current Quarter (2026-06-30): EPS=1.51 | Chg30d=-0.17% | Revisions=+36% | Analysts=23
EPS next Quarter (2026-09-30): EPS=1.45 | Chg30d=-0.21% | Revisions=-36% | Analysts=19
EPS current Year (2026-12-31): EPS=6.11 | Chg30d=-0.28% | Revisions=+68% | GrowthEPS=+10.7% | GrowthRev=+9.5%
EPS next Year (2027-12-31): EPS=6.73 | Chg30d=-0.43% | Revisions=+67% | GrowthEPS=+10.2% | GrowthRev=+5.0%
[Analyst] Revisions Ratio: +47% (up=44, down=15)