EBAY Stock Analysis: eBay | NASDAQ

Internet Retail | NASDAQ, USA | Market Cap: 46.551m USD | 12M Return: 6.7% | US2786421030 | Charts, Fundamentals & Technical Analysis

Online Marketplace, Mobile Apps, Payments, Resale
Total Rating 68
Safety 72
Buy Signal -0.17
Internet Retail
Industry Rotation: -1.9
Market Cap: 46.6B
Avg Turnover: 480M
Risk 3d forecast
Volatility30.9%
VaR 5th Pctl5.29%
VaR vs Median3.80%
Reward TTM
Sharpe Ratio0.25
Rel. Str. IBD40.2
Rel. Str. Peer Group55.3
Character TTM
Beta0.479
Beta Downside0.456
Hurst Exponent0.465
Drawdowns 3y
Max DD20.67%
CAGR/Max DD1.76
CAGR/Mean DD6.51
EPS (Earnings per Share) EPS (Earnings per Share) of EBAY over the last years for every Quarter: "2021-06": 0.99, "2021-09": 0.9, "2021-12": 1.05, "2022-03": 1.05, "2022-06": 0.99, "2022-09": 1, "2022-12": 1.07, "2023-03": 1.11, "2023-06": 1.03, "2023-09": 1.03, "2023-12": 1.07, "2024-03": 1.25, "2024-06": 1.18, "2024-09": 1.19, "2024-12": 1.25, "2025-03": 1.38, "2025-06": 1.37, "2025-09": 1.36, "2025-12": 1.06, "2026-03": 1.66, "2026-06": 1.25,
EPS CAGR: 10.45%
EPS Trend: 96.7%
Last SUE: 1.53
Qual. Beats: 2
Revenue Revenue of EBAY over the last years for every Quarter: 2021-06: 2668, 2021-09: 2501, 2021-12: 2613, 2022-03: 2483, 2022-06: 2422, 2022-09: 2380, 2022-12: 2510, 2023-03: 2510, 2023-06: 2540, 2023-09: 2500, 2023-12: 2551, 2024-03: 2556, 2024-06: 2572, 2024-09: 2576, 2024-12: 2579, 2025-03: 2585, 2025-06: 2730, 2025-09: 2820, 2025-12: 2965, 2026-03: 3089, 2026-06: 3134,
Rev. CAGR: 5.97%
Rev. Trend: 89.5%
Last SUE: 3.69
Qual. Beats: 5

Warnings

Below Avwap Earnings

Tailwinds

Pead
Garp

Seasonality 11.6 years of data

Jan +2.7% 18
Feb +1.1% 2
Mar +0.8% 10
Apr -1.7% 8
May +0.2% 7
Jun -0.7% 8
Jul +1.1% 30
Aug +0.5% 16
Sep -1.8% 28
Oct -10.0% 50
Nov +2.2% 29
Dec +0.1% 13

How good or bad each month usually is (without trend). The score below shows how much you can trust it: 0 = pure chance, >40 gets interesting and >55 is strong.

Description: EBAY eBay

eBay Inc. (NASDAQ: EBAY) is a global e-commerce company that operates online marketplace platforms connecting buyers and sellers across the United States, United Kingdom, China, Germany, and other international markets. Founded in 1995 and headquartered in San Jose, California, the company facilitates transactions through its flagship ebay.com site, off-platform businesses, and mobile applications, allowing users to list, sell, buy, and pay for a wide range of products. As a large-cap stock in the Consumer Discretionary sector under the Broadline Retail sub-industry, eBay operates a third-party marketplace model that generates revenue primarily through listing fees, final value fees, and advertising services rather than holding inventory itself. The company has been publicly traded since its 1998 IPO and remains one of the longest-established participants in the online retail sector.

Headlines to Watch Out For
  • Active buyer growth lifts core marketplace GMV
  • Advertising and payments take rate expand margins
  • Elevated share buyback program accelerates capital returns
Piotroski VR-10 (Strict) 8.0
Net Income: 2.22b TTM > 0 and > 6% of Revenue
FCF/TA: 0.14 > 0.02 and ΔFCF/TA 5.70 > 1.0
NWC/Revenue: 0.92% < 20% (prev -0.20%; Δ 1.12% < -1%)
CFO/TA 0.17 > 3% & CFO 2.97b > Net Income 2.22b
Net Debt (4.22b) to EBITDA (3.03b): 1.39 < 3
Current Ratio: 1.02 > 1.5 & < 3
Outstanding Shares: last quarter (457.0m) vs 12m ago -2.77% < -2%
Gross Margin: 72.49% > 18% (prev 71.88%; Δ 0.60% > 0.5%)
Asset Turnover: 66.91% > 50% (prev 58.29%; Δ 8.62% > 0%)
Interest Coverage Ratio: 10.96 > 6 (EBIT TTM 2.73b / Interest Expense TTM 249.0m)
Altman Z'' 8.72
A: 0.01 (Total Current Assets 6.00b - Total Current Liabilities 5.89b) / Total Assets 17.9b
B: 2.23 (Retained Earnings 40.1b / Total Assets 17.9b)
C: 0.15 (EBIT TTM 2.73b / Avg Total Assets 17.9b)
D: 0.35 (Book Value of Equity 4.67b / Total Liabilities 13.3b)
Altman-Z'' = 8.72 = AAA
Beneish M -2.57
DSRI: 1.45 (Receivables 2.08b/1.26b, Revenue 12.0b/10.5b)
GMI: 0.99 (GM 71.88% / 72.49%)
AQI: 0.99 (AQ_t 0.57 / AQ_t-1 0.57)
SGI: 1.15 (Revenue 12.0b / 10.5b)
TATA: -0.04 (NI 2.22b - CFO 2.97b) / TA 17.9b)
Beneish M = -2.57 (Cap -4..+1) = A
What is the price of EBAY shares?

As of August 23, 2026, the stock is trading at USD 104.13 with a total of 3,841,159 shares traded. Over the past week, the price has changed by +0.96%, over one month by -7.89%, over three months by -10.85% and over the past year by +6.68%.

Current recommended Stop Loss: 99.50 (which is 4.4% or 1.3 ATR below the current price).

Is EBAY a buy, sell or hold?

eBay has received a consensus analysts rating of 3.24. Therefore, it is recommended to hold EBAY.

  • StrongBuy: 5
  • Buy: 4
  • Hold: 20
  • Sell: 2
  • StrongSell: 2

What are the forecasts/targets for the EBAY price?
Analysts Target Price 116.2 11.5%
eBay (EBAY) - Fundamental Data Overview as of 22 August 2026
Market Cap USD = 46.6b (46.6b USD * 1.0 USD.USD)
P/E Trailing = 21.5691
P/E Forward = 16.6113
P/S = 3.8767
P/B = 9.791
P/EG = 1.5668
Revenue TTM = 12.0b USD
EBIT TTM = 2.73b USD
EBITDA TTM = 3.03b USD
Long Term Debt = 5.14b USD (from longTermDebt, last quarter)
Short Term Debt = 1.71b USD (from shortTermDebt, last quarter)
Debt = 7.53b USD (from shortLongTermDebtTotal, last quarter) + Leases 395.0m
Net Debt = 4.22b USD (calculated: Debt 7.53b - CCE 3.31b)
Enterprise Value = 50.8b USD (46.6b + Debt 7.53b - CCE 3.31b)
Interest Coverage Ratio = 10.96 (Ebit TTM 2.73b / Interest Expense TTM 249.0m)
EV/FCF = 20.90x (Enterprise Value 50.8b / FCF TTM 2.43b)
FCF Yield = 4.78% (FCF TTM 2.43b / Enterprise Value 50.8b)
FCF Margin = 20.23% (FCF TTM 2.43b / Revenue TTM 12.0b)
Net Margin = 18.50% (Net Income TTM 2.22b / Revenue TTM 12.0b)
Gross Margin = 72.49% ((Revenue TTM 12.0b - Cost of Revenue TTM 3.30b) / Revenue TTM)
Gross Margin QoQ = 73.45% (prev 74.04%)
Tobins Q-Ratio = 2.83 (Enterprise Value 50.8b / Total Assets 17.9b)
Interest Expense / Debt = 3.31% (Interest Expense 249.0m / Debt 7.53b)
Taxrate = 11.82% (293.0m / 2.48b)
NOPAT = 2.41b (EBIT 2.73b * (1 - 11.82%))
Current Ratio = 1.02 (Total Current Assets 6.00b / Total Current Liabilities 5.89b)
Debt / Equity = 1.61 (Debt 7.53b / totalStockholderEquity, last quarter 4.67b)
Debt / EBITDA = 1.39 (Net Debt 4.22b / EBITDA 3.03b)
Debt / FCF = 1.74 (Net Debt 4.22b / FCF TTM 2.43b)
Total Stockholder Equity = 4.60b (last 4 quarters mean from totalStockholderEquity)
RoA = 12.38% (Net Income 2.22b / Total Assets 17.9b)
RoE = 48.28% (Net Income TTM 2.22b / Total Stockholder Equity 4.60b)
RoCE = 27.99% (EBIT 2.73b / Capital Employed (Equity 4.60b + L.T.Debt 5.14b))
RoIC = 18.29% (NOPAT 2.41b / Invested Capital 13.2b)
WACC = 7.01% (E(46.6b)/V(54.1b) * Re(7.67%) + D(7.53b)/V(54.1b) * Rd(3.31%) * (1-Tc(0.12)))
Discount Rate = 7.67% (= CAPM, Blume Beta Adj.)
Shares (quarterly) Correlation: -95.82 | Cagr: -5.50%
[DCF] Terminal Value 77.97% ; FCFF base≈2.02b ; Y1≈2.32b ; Y5≈3.41b
[DCF] Fair Price = 105.8 (EV 51.3b - Net Debt 4.22b = Equity 47.1b / Shares 445.0m; r=8.35% [WACC [floored]]; 5y FCF grow 15.0% → 2.50% )
EPS Correlation: 96.72 | EPS CAGR: 10.45% | SUE: 1.53 | # QB: 2
Revenue Correlation: 89.50 | Revenue CAGR: 5.97% | SUE: 3.69 | # QB: 5
EPS current Quarter (2026-09-30): EPS=1.41 | Chg30d=-3.01% | Revisions=-67% | Analysts=24
EPS current Year (2026-12-31): EPS=6.13 | Chg30d=+0.12% | Revisions=+15% | GrowthEPS=+11.0% | GrowthRev=+12.7%
EPS next Year (2027-12-31): EPS=6.73 | Chg30d=-0.08% | Revisions=+18% | GrowthEPS=+9.9% | GrowthRev=+6.6%
[Analyst] Revisions Ratio: -7% (up=11, down=13)