(FLNT) Fluent - Ratings and Ratios

Fluent Inc, listed on NASDAQ under the ticker FLNT, operates as a digital marketing powerhouse, connecting advertisers with consumers through sophisticated online campaigns. By leveraging a multifaceted approach that includes performance campaigns, consumer data offerings, and social media marketing through its Adparlor platform, the company serves a diverse clientele across various industries such as media, finance, healthcare, retail, and recruitment. Founded in 2001 and headquartered in New York, Fluent has established itself as a key player in the digital marketing landscape, offering a range of services that cater to the evolving needs of consumer brands, direct marketers, and advertising agencies.

The companys business model is built around facilitating customer acquisition for its clients through digital marketing, generating revenue through various channels including direct mail, email, telephone, and messaging. The acquisition of Adparlor, a social media marketing platform, has bolstered Fluents capabilities in the social media advertising space, allowing it to capitalize on the growing demand for targeted advertising on platforms like Facebook.

Analyzing the , we observe that FLNTs stock has been trading around $2.12, below its 20-day and 50-day Simple Moving Averages (SMA) of $2.41 and $2.30, respectively, indicating a bearish short-term trend. The stocks Average True Range (ATR) stands at 0.24, or 11.48% of its current price, suggesting moderate volatility. Given the stocks current price relative to its 52-week high of $4.09 and low of $2.04, it appears to be nearing the lower end of its recent trading range, potentially indicating a support level.

Combining with , we note that FLNT has a market capitalization of $49.54M USD and a forward P/E ratio of 65.36, indicating high growth expectations. However, the absence of a trailing P/E ratio and a negative Return on Equity (RoE) of -132.47% raise concerns about the companys current profitability. To forecast FLNTs potential trajectory, we must consider both its technical positioning and fundamental metrics. Given the current price is near the 52-week low and the high forward P/E ratio, theres an implication of expected growth. If FLNT can demonstrate a turnaround in profitability, potentially leveraging its diversified digital marketing services and the growth in the digital advertising market, the stock could see an upward revaluation. A potential target could be a move towards its 200-day SMA of $2.74, representing a 29% increase from current levels, contingent on a stabilization of its financial performance and an improvement in investor sentiment towards the stock.