(FLWS) 1-800 FLOWERS.COM - Ratings and Ratios

1-800-FLOWERS.COM, Inc. is a multifaceted e-commerce company specializing in gifts for various occasions, operating across the United States and internationally. The companys diversified portfolio includes fresh-cut flowers, floral arrangements, gift baskets, gourmet foods, and personalized products, catering to a wide range of consumer needs. Its extensive brand portfolio, including 1-800-Flowers.com, Cheryls Cookies, Harry & David, and Sharis Berries, among others, enables the company to maintain a strong presence across multiple market segments.

The companys business is segmented into Consumer Floral & Gifts, Gourmet Foods & Gift Baskets, and BloomNet, allowing for a nuanced approach to different markets. The Consumer Floral & Gifts segment focuses on traditional floral arrangements and gifts, while Gourmet Foods & Gift Baskets capitalizes on the trend of gifting gourmet food items. BloomNet, on the other hand, caters to the floral industry professionals, providing them with necessary supplies and services. This diversified business model helps in mitigating risks associated with seasonal fluctuations in demand.

From a technical analysis perspective, the stock has shown a downward trend, with its current price of $4.86 being at its 52-week low. The short-term and long-term moving averages (SMA20: $5.42, SMA50: $5.75, SMA200: $7.60) indicate a bearish trend, suggesting that the stock has been facing significant selling pressure. The Average True Range (ATR) of 0.43, representing an 8.91% volatility, indicates a relatively high level of price movement, which could be attractive to certain traders.

Fundamentally, the company has a market capitalization of $356.17M USD, with a forward P/E ratio of 12.84, suggesting that the stock might be undervalued given its current price. The negative Return on Equity (RoE) of -1.62 indicates that the company has faced challenges in generating profits for its shareholders. However, the absence of a trailing P/E ratio could imply that the company has either reported negative earnings or is not profitable on a trailing basis.

Forecasting the future performance of FLWS involves analyzing both technical and fundamental data. Given the current bearish trend indicated by the technical indicators and the challenges reflected in the fundamental data, a cautious approach is warranted. If the company can improve its profitability, as hinted by the forward P/E ratio, and if the overall market sentiment improves, the stock could see a rebound. A potential target could be the SMA50 at $5.75, representing a 18% increase from the current price. However, failure to breach this level could lead to further decline towards the next support level. Investors should closely monitor the companys quarterly earnings reports and overall market trends to make informed decisions.