(HHS) Harte Hanks - Ratings and Ratios

Harte Hanks Inc (NASDAQ:HHS) is a customer experience company that provides a comprehensive suite of services to drive business growth for its clients across various industries. By leveraging its expertise in data and analytics, research, strategy, creative and content, and marketing technology, the company enables businesses to develop and execute effective omnichannel marketing strategies, enhance customer experience, and improve overall marketing ROI.

The companys diversified service offerings span across three primary segments: Marketing Services, Customer Care, and Fulfillment and Logistics. Its Marketing Services segment provides a range of capabilities, including data-driven marketing, research, and strategy development, as well as creative and content creation, marketing technology, and digital and multi-channel marketing execution. The Customer Care segment offers inside sales outsourcing, lead generation, and customer service outsourcing, while the Fulfillment and Logistics segment provides product fulfillment, print-on-demand, and third-party logistics services.

With a presence in the United States and internationally, Harte Hanks serves a diverse client base across industries such as B2B, healthcare, pharmaceuticals, financial, automotive, and retail. The companys long history, dating back to 1923, and its headquarters in Chelmsford, Massachusetts, underscore its established position in the market. For more information, visit https://www.hartehanks.com.

Analyzing the and , we observe that Harte Hanks stock has been trading near its 52-week low, with a current price of $4.78. The SMA20 and SMA50 are $4.69 and $4.68, respectively, indicating a relatively stable short-term trend. However, the SMA200 is $5.95, suggesting a potential long-term downtrend. The ATR of 0.35 represents a 7.33% volatility, which is relatively moderate. Considering the , the companys Market Cap is approximately $34.76M USD, and the Forward P/E is 14.29, indicating a potentially undervalued stock. Given these factors, a forecast for Harte Hanks could be that the stock may experience a rebound in the short term, potentially driven by a recovery in the companys financial performance. A possible price target could be around $6.00, representing a 25% increase from the current price. However, this would require a significant improvement in the companys RoE, which is currently negative. Therefore, investors should closely monitor the companys financials and industry trends before making any investment decisions.