(HNST) Honest - Ratings and Ratios

Exchange: NASDAQ • Country: United States • Currency: USD • Type: Common Stock • ISIN: US4383331067

HNST: Diapers, Wipes, Skincare, Makeup, Household, Vitamins, Baby Clothing

The Honest Company, Inc. is a consumer goods company that specializes in producing and distributing eco-friendly and sustainable products for babies, mothers, and households. The companys product portfolio encompasses a wide range of categories, including baby care, skin care, personal care, and household essentials. Honest Companys products are designed to be free from harsh chemicals, making them appealing to the growing demographic of health-conscious consumers.

Honest Companys business model is diversified across multiple channels, including e-commerce, digital marketing, and traditional brick-and-mortar retail. This multi-channel approach enables the company to reach a broad customer base and maintain a strong brand presence. The companys products are available on its website, as well as on third-party e-commerce platforms and in-store at major retailers.

From a market perspective, Honest Company operates in the competitive personal care products industry, where it competes with established brands and newer entrants. The companys focus on sustainability and eco-friendliness has helped it establish a loyal customer base. However, the companys financial performance has been impacted by intense competition and changing consumer preferences.

Analyzing the and , we can observe that Honest Companys stock has been trading near its 20-day SMA, indicating a relatively stable short-term trend. However, the stocks 50-day SMA and 200-day SMA suggest a potential downtrend. The ATR indicates a moderate level of volatility. Considering the , the companys P/E Forward ratio is relatively high, suggesting that investors have high growth expectations. However, the negative RoE indicates that the company is currently unprofitable.

Based on the analysis of and , a potential forecast for Honest Companys stock price is as follows: If the company can demonstrate significant improvement in its profitability and achieve its growth targets, the stock price may experience a rebound, potentially reaching $6.00-$7.00 per share within the next 6-12 months. However, if the company fails to address its profitability concerns and faces continued competition, the stock price may remain under pressure, potentially trading between $3.50-$4.50 per share.

Additional Sources for HNST Stock

HNST Stock Overview

Market Cap in USD 529m
Sector Consumer Defensive
Industry Household & Personal Products
GiC Sub-Industry Personal Care Products
IPO / Inception 2021-05-04

HNST Stock Ratings

Growth Rating -30.1
Fundamental -4.99
Dividend Rating 0.0
Rel. Strength 33
Analysts 4.13/5
Fair Price Momentum 3.88 USD
Fair Price DCF 0.11 USD

HNST Dividends

No Dividends Paid

HNST Growth Ratios

Growth Correlation 3m -78.2%
Growth Correlation 12m 73%
Growth Correlation 5y -33.7%
CAGR 5y -27.55%
CAGR/Max DD 5y -0.29
Sharpe Ratio 12m -0.82
Alpha 36.11
Beta 1.266
Volatility 65.00%
Current Volume 6539.4k
Average Volume 20d 1640.8k
What is the price of HNST stocks?
As of May 09, 2025, the stock is trading at USD 4.38 with a total of 6,539,363 shares traded.
Over the past week, the price has changed by -9.32%, over one month by +4.29%, over three months by -28.08% and over the past year by +48.47%.
Is Honest a good stock to buy?
Neither. Based on ValueRay Fundamental Analyses, Honest is currently (May 2025) neither a good nor a bad stock to buy. It has a ValueRay Fundamental Rating of -4.99 and therefor a neutral outlook according to the companies health.
Based on ValueRays Analyses, Dividends and Discounted-Cash-Flow, the Fair Value of HNST as of May 2025 is 3.88. This means that HNST is currently overvalued and has a potential downside of -11.42%.
Is HNST a buy, sell or hold?
Honest has received a consensus analysts rating of 4.13. Therefor, it is recommend to buy HNST.
  • Strong Buy: 4
  • Buy: 1
  • Hold: 3
  • Sell: 0
  • Strong Sell: 0
What are the forecast for HNST stock price target?
According to ValueRays Forecast Model, HNST Honest will be worth about 4.4 in May 2026. The stock is currently trading at 4.38. This means that the stock has a potential upside of +1.14%.
Issuer Forecast Upside
Wallstreet Target Price 7.4 69.4%
Analysts Target Price 7.3 66.4%
ValueRay Target Price 4.4 1.1%