(HOFT) Hooker Furniture - Ratings and Ratios

Hooker Furnishings Corporation is a multifaceted furniture company that designs, manufactures, and markets a wide range of residential and commercial furniture products. The company operates through three main segments: Hooker Branded, Home Meridian, and Domestic Upholstery, offering various furniture categories, including home entertainment, home office, accent, dining, and bedroom furniture, as well as hospitality and contract furniture. With a diverse portfolio of brands, including Hooker Furniture, Pulaski Furniture, and Bradington-Young, the company caters to different market segments, from budget-friendly options to high-end furniture for luxury hotels and senior living facilities.

The companys business model is built around a mix of domestic manufacturing and imports, allowing it to maintain flexibility and competitiveness in the market. Hooker Furnishings Corporation has a strong presence in North America, selling its products through various channels, including independent furniture stores, department stores, mass merchants, and e-commerce retailers. The companys long history, dating back to 1924, and its commitment to quality and design have enabled it to establish a loyal customer base and maintain its position in the industry.

Analyzing the companys , we can observe that the stock has experienced significant volatility, with a 52-week high of $18.51 and a low of $7.57. The current price of $9.75 is near the middle of this range, and the SMA20 and SMA50 indicators suggest a relatively stable short-term trend. However, the SMA200 indicator at $13.72 indicates a longer-term downtrend. The ATR of 0.66, representing a 6.76% volatility, suggests that the stock is still subject to significant price movements.

From a fundamental perspective, Hooker Furnishings Corporations reveals a market capitalization of $98.25M and a forward P/E ratio of 23.04, indicating that the company is expected to experience significant earnings growth. However, the current RoE of -5.90% raises concerns about the companys profitability. Considering the companys diversified product portfolio and distribution channels, it is likely that Hooker Furnishings Corporation will continue to adapt to changing market conditions and consumer preferences.

Based on the analysis of and , a forecast for Hooker Furnishings Corporation can be made. The companys stock price is expected to experience a moderate increase in the short term, driven by the stability indicated by the SMA20 and SMA50 indicators. However, the longer-term downtrend suggested by the SMA200 indicator and the negative RoE may continue to exert downward pressure on the stock price. Therefore, a predicted price range for HOFT in the next 6-12 months could be between $11 and $14, representing a potential upside of 12-43% from the current price.