PUBM - Pubmatic Inc - Stock Price & Dividends

PubMatic, Inc. is a technology company that provides a cloud-based infrastructure platform, enabling real-time programmatic advertising transactions for various stakeholders in the digital advertising ecosystem, including digital content creators, advertisers, agencies, agency trading desks, and demand-side platforms globally.

At the heart of its platform is PubMatic SSP, a sell-side platform that facilitates the buying and selling of digital advertising inventory for publishers and buyers. This platform allows publishers to manage their ad inventory effectively, while providing buyers with access to a vast pool of ad space.

In addition to its SSP, PubMatic offers a range of solutions designed to optimize the advertising experience. OpenWrap, for instance, is a header bidding solution that enables publishers to manage multiple demand sources simultaneously, increasing competition for their ad inventory and driving up revenue. OpenWrap OTT, on the other hand, is a prebid-powered unified bidding solution that streamlines the bidding process for over-the-top (OTT) and connected TV inventory.

Other solutions include OpenWrap SDK, an enterprise-grade management tool that provides publishers with advanced analytics and insights; Connect, which offers additional data and insights to publishers and buyers; Activate, which enables buyers to execute direct deals on the platform across publisher inventory; and Convert, a commerce media solution that helps publishers drive revenue through shoppable ads.

PubMatic's Identity Hub is an ID management tool that leverages specialized technology infrastructure to simplify the complex alternative identifier marketplace, providing publishers with a seamless way to manage user identities and consent. The company's platform supports a wide range of ad formats and digital device types, including mobile app, mobile web, desktop, display, video, OTT, connected TV, and media.

Founded in 2006, PubMatic is headquartered in Redwood City, California, and has established itself as a leading player in the programmatic advertising space. For more information, visit https://pubmatic.com.