(RCKY) Rocky Brands - Overview

Sector: Consumer Cyclical | Industry: Footwear & Accessories | Exchange: NASDAQ (USA) | Market Cap: 270m USD | Total Return: 73.7% in 12m

Work Boots, Western Boots, Outdoor Footwear, Apparel, Military Footwear
Total Rating 56
Safety 86
Buy Signal -0.24
Footwear & Accessories
Industry Rotation: +14.8
Market Cap: 270M
Avg Turnover: 2.27M
Risk 3d forecast
Volatility58.8%
VaR 5th Pctl8.44%
VaR vs Median-17.3%
Reward TTM
Sharpe Ratio1.17
Rel. Str. IBD69.7
Rel. Str. Peer Group68.2
Character TTM
Beta1.802
Beta Downside2.033
Hurst Exponent0.539
Drawdowns 3y
Max DD68.01%
CAGR/Max DD0.43
CAGR/Mean DD1.24
EPS (Earnings per Share) EPS (Earnings per Share) of RCKY over the last years for every Quarter: "2021-03": 1.19, "2021-06": 0.99, "2021-09": 0.34, "2021-12": 1.86, "2022-03": 1.1, "2022-06": 0.34, "2022-09": 0.74, "2022-12": 1.08, "2023-03": -0.12, "2023-06": -0.3692, "2023-09": 1.09, "2023-12": 0.98, "2024-03": 0.41, "2024-06": 0.17, "2024-09": 0.77, "2024-12": 1.19, "2025-03": 0.6594, "2025-06": 0.55, "2025-09": 0.77, "2025-12": 0.94, "2026-03": 0.24,
EPS CAGR: 30.52%
EPS Trend: 84.8%
Last SUE: -0.10
Qual. Beats: 0
Revenue Revenue of RCKY over the last years for every Quarter: 2021-03: 87.667, 2021-06: 131.602, 2021-09: 125.507, 2021-12: 169.451, 2022-03: 167.025, 2022-06: 162.039, 2022-09: 147.486, 2022-12: 138.926, 2023-03: 110.445, 2023-06: 99.822, 2023-09: 125.614, 2023-12: 125.952, 2024-03: 112.906, 2024-06: 98.258, 2024-09: 114.554, 2024-12: 128.054, 2025-03: 114.073, 2025-06: 105.647, 2025-09: 122.54, 2025-12: 139.717, 2026-03: 124.401,
Rev. CAGR: 0.14%
Rev. Trend: 3.9%
Last SUE: 0.52
Qual. Beats: 0

Warnings

No concerns identified

Tailwinds

No distinct edge detected

Description: RCKY Rocky Brands

Rocky Brands, Inc. (RCKY) is an Ohio-based designer and manufacturer of functional footwear and apparel, operating through wholesale, retail, and contract manufacturing segments. The company manages a diverse portfolio of established brands, including Georgia Boot, Durango, and Muck, targeting specialized end-markets such as industrial construction, agriculture, military, and outdoor recreation.

The footwear industry often faces cyclical demand tied to consumer discretionary spending, yet Rocky Brands mitigates this through a heavy focus on work and duty categories, where products are frequently treated as essential equipment rather than fashion items. This business model relies on a multi-channel distribution strategy that combines direct-to-consumer e-commerce with long-term government contracts and large-scale wholesale partnerships.

For a deeper look into the fundamentals of this company, you may wish to explore the data available on ValueRay.

Headlines to Watch Out For
  • Inventory reduction efforts and debt repayment improve balance sheet leverage
  • Wholesale demand fluctuations across industrial and outdoor retail channels impact revenue
  • Strategic brand integration of Muck and XTRATUF drives long-term margin expansion
  • Consumer discretionary spending trends affect premium western and work boot sales
  • Military contract renewals and private label manufacturing volume influence segment profitability
Piotroski VR-10 (Strict) 3.5
Net Income: 18.6m TTM > 0 and > 6% of Revenue
FCF/TA: 0.02 > 0.02 and ΔFCF/TA -4.65 > 1.0
NWC/Revenue: 35.51% < 20% (prev 35.30%; Δ 0.21% < -1%)
CFO/TA 0.04 > 3% & CFO 17.0m > Net Income 18.6m
Net Debt (128.8m) to EBITDA (42.1m): 3.06 < 3
Current Ratio: 2.90 > 1.5 & < 3
Outstanding Shares: last quarter (7.62m) vs 12m ago 1.64% < -2%
Gross Margin: 39.76% > 18% (prev 0.40%; Δ 3.94k% > 0.5%)
Asset Turnover: 104.1% > 50% (prev 97.16%; Δ 6.98% > 0%)
Interest Coverage Ratio: 1.66 > 6 (EBITDA TTM 42.1m / Interest Expense TTM 19.4m)
Altman Z'' 4.89
A: 0.37 (Total Current Assets 266.8m - Total Current Liabilities 91.9m) / Total Assets 477.2m
B: 0.37 (Retained Earnings 176.1m / Total Assets 477.2m)
C: 0.07 (EBIT TTM 32.1m / Avg Total Assets 472.7m)
D: 0.78 (Book Value of Equity 176.1m / Total Liabilities 224.6m)
Altman-Z'' = 4.89 = AA
Beneish M -2.91
DSRI: 1.05 (Receivables 84.9m/74.7m, Revenue 492.3m/454.9m)
GMI: 1.01 (GM 39.76% / 39.98%)
AQI: 1.02 (AQ_t 0.34 / AQ_t-1 0.33)
SGI: 1.08 (Revenue 492.3m / 454.9m)
TATA: 0.00 (NI 18.6m - CFO 17.0m) / TA 477.2m)
Beneish M = -2.91 (Cap -4..+1) = A
What is the price of RCKY shares?

As of May 30, 2026, the stock is trading at USD 38.66 with a total of 41,998 shares traded.
Over the past week, the price has changed by +8.05%, over one month by +6.77%, over three months by -14.17% and over the past year by +73.69%.

Is RCKY a buy, sell or hold?

Rocky Brands has received a consensus analysts rating of 3.00. Therefore, it is recommended to hold RCKY.

  • StrongBuy: 0
  • Buy: 0
  • Hold: 2
  • Sell: 0
  • StrongSell: 0

What are the forecasts/targets for the RCKY price?
Analysts Target Price 53 37.1%
Rocky Brands (RCKY) - Fundamental Data Overview as of 24 May 2026
Market Cap USD = 269.6m (269.6m USD * 1.0 USD.USD)
P/E Trailing = 14.4737
P/E Forward = 11.7233
P/S = 0.5476
P/B = 1.0684
P/EG = 1.1718
Revenue TTM = 492.3m USD
EBIT TTM = 32.1m USD
EBITDA TTM = 42.1m USD
Long Term Debt = 113.8m USD (from longTermDebt, last quarter)
Short Term Debt = 8.36m USD (from shortTermDebt, last quarter)
Debt = 130.5m USD (from shortLongTermDebtTotal, last quarter) + Leases 8.32m
Net Debt = 128.8m USD (calculated: Debt 130.5m - CCE 1.67m)
Enterprise Value = 398.4m USD (269.6m + Debt 130.5m - CCE 1.67m)
Interest Coverage Ratio = 1.66 (Ebit TTM 32.1m / Interest Expense TTM 19.4m)
EV/FCF = 40.09x (Enterprise Value 398.4m / FCF TTM 9.94m)
FCF Yield = 2.49% (FCF TTM 9.94m / Enterprise Value 398.4m)
FCF Margin = 2.02% (FCF TTM 9.94m / Revenue TTM 492.3m)
Net Margin = 3.78% (Net Income TTM 18.6m / Revenue TTM 492.3m)
Gross Margin = 39.76% ((Revenue TTM 492.3m - Cost of Revenue TTM 296.6m) / Revenue TTM)
Gross Margin QoQ = 36.52% (prev 41.32%)
Tobins Q-Ratio = 0.83 (Enterprise Value 398.4m / Total Assets 477.2m)
Interest Expense / Debt = 14.86% (Interest Expense 19.4m / Debt 130.5m)
Taxrate = 21.36% (342k / 1.60m)
NOPAT = 25.3m (EBIT 32.1m * (1 - 21.36%))
Current Ratio = 2.90 (Total Current Assets 266.8m / Total Current Liabilities 91.9m)
Debt / Equity = 0.52 (Debt 130.5m / totalStockholderEquity, last quarter 252.5m)
Debt / EBITDA = 3.06 (Net Debt 128.8m / EBITDA 42.1m)
Debt / FCF = 12.96 (Net Debt 128.8m / FCF TTM 9.94m)
Total Stockholder Equity = 247.4m (last 4 quarters mean from totalStockholderEquity)
RoA = 3.93% (Net Income 18.6m / Total Assets 477.2m)
RoE = 7.51% (Net Income TTM 18.6m / Total Stockholder Equity 247.4m)
RoCE = 8.89% (EBIT 32.1m / Capital Employed (Equity 247.4m + L.T.Debt 113.8m))
RoIC = 6.42% (NOPAT 25.3m / Invested Capital 393.6m)
WACC = 12.11% (E(269.6m)/V(400.1m) * Re(12.32%) + D(130.5m)/V(400.1m) * Rd(14.86%) * (1-Tc(0.21)))
Discount Rate = 12.32% (= CAPM, Blume Beta Adj.)
Shares (quarterly) Correlation: 54.77 | Cagr: 6.11%
[DCF] Terminal Value 60.45% ; FCFF base≈18.6m ; Y1≈16.3m ; Y5≈13.2m
[DCF] Fair Price = 0.29 (EV 131.0m - Net Debt 128.8m = Equity 2.18m / Shares 7.54m; r=12.11% [WACC]; 5y FCF grow -15.0% → 2.50% )
EPS Correlation: 84.81 | EPS CAGR: 30.52% | SUE: -0.10 | # QB: 0
Revenue Correlation: 3.94 | Revenue CAGR: 0.14% | SUE: 0.52 | # QB: 0
EPS current Quarter (2026-06-30): EPS=0.35 | Chg30d=-36.36% | Revisions=+33% | Analysts=2
EPS next Quarter (2026-09-30): EPS=1.47 | Chg30d=+15.75% | Revisions=+33% | Analysts=2
EPS current Year (2026-12-31): EPS=3.67 | Chg30d=+0.00% | Revisions=+33% | GrowthEPS=+12.6% | GrowthRev=+6.3%
EPS next Year (2027-12-31): EPS=4.09 | Chg30d=+0.00% | Revisions=N/A | GrowthEPS=+11.4% | GrowthRev=+4.8%
[Analyst] Revisions Ratio: +33%