(RCKY) Rocky Brands - Ratings and Ratios

Rocky Brands, Inc. is a multifaceted footwear and apparel company operating across various geographical regions, including the United States, Canada, the United Kingdom, and other international markets. The companys diversified business model is structured around three primary segments: Wholesale, Retail, and Contract Manufacturing.

The Wholesale segment is a critical distribution channel, supplying products to a broad range of retailers, including sporting goods stores, outdoor retailers, and online platforms. This segment enables the company to maintain a strong presence across various retail environments, catering to different customer demographics.

The Retail segment focuses on direct-to-consumer sales through multiple e-commerce platforms and physical stores. The companys portfolio of websites and third-party marketplaces allows it to engage directly with customers, offering a personalized shopping experience. The Retail segment is crucial for building brand loyalty and driving revenue growth.

The Contract Manufacturing segment involves producing footwear products for specific customers, including private label sales and contracts with the U.S. Military. This segment leverages the companys manufacturing capabilities, providing an additional revenue stream and diversifying its customer base.

Rocky Brands serves a diverse customer base, including industrial workers, farmers, outdoor enthusiasts, and military personnel. The companys product portfolio is marketed under several brand names, including Rocky, Georgia Boot, Durango, and XTRATUF, among others. With a rich history dating back to 1932, the company has established itself as a reputable player in the footwear and apparel industry.

Analyzing the and , we can observe that RCKYs stock price has fluctuated significantly over the past 52 weeks, with a high of $38.23 and a low of $12.23. The current price of $21.00 is above the SMA20 and SMA50, indicating a potential upward trend. However, it remains below the SMA200, suggesting that the stock is still in a consolidation phase. The ATR of 1.48 represents a 7.03% volatility, which is relatively moderate.

From a fundamental perspective, the companys Market Cap stands at $152.36M, with a P/E ratio of 11.10, indicating a relatively undervalued stock. The RoE of 5.99% suggests that the company is generating returns on equity, albeit at a moderate level. Considering these factors, a forecast for RCKYs stock price could be cautiously optimistic, with potential for growth driven by the companys diversified business model and expanding customer base. A possible target price could be around $25-$28, representing a 15-20% increase from the current price, assuming the company continues to execute its business strategy effectively and maintains its market position.