(RUM) Rumble - Overview
Sector: Communication Services | Industry: Internet Content & Information | Exchange: NASDAQ (USA) | Market Cap: 2.047m USD | Total Return: 1.2% in 12m
Avg Turnover: 26.0M
Qual. Beats: 0
Rev. Trend: 92.5%
Qual. Beats: 0
Warnings
High Debt while negative Cash Flow
Interest Coverage Ratio -2.0 is critical
Altman Z'' -13.79 < 1.0 - financial distress zone
Choppy
Tailwinds
Idiosyncratic Leader
Rumble Inc. (RUM) operates a dual-segment business model centered on video sharing and cloud infrastructure. Its primary platform provides content creators with livestreaming, video hosting, and monetization tools, including an in-house advertising marketplace and native cryptocurrency tipping via a non-custodial wallet.
The company also functions as an Infrastructure-as-a-Service (IaaS) provider through Rumble Cloud, offering compute, storage, and networking solutions. This vertical integration allows the firm to reduce reliance on third-party technology providers, a strategy often employed by platforms seeking to mitigate content moderation or hosting risks.
In the Interactive Media & Services sector, revenue is typically driven by a mix of high-margin advertising and recurring subscription fees. Investors interested in deeper financial metrics may find further insights through ValueRay. Rumble’s diversified monetization strategy includes video pre-roll ads, creator sponsorships, and pay-per-view services.
- Rumble Cloud adoption rates determine long-term enterprise revenue scaling potential
- Creator migration trends drive user engagement and advertising inventory growth
- Political election cycles influence platform traffic and digital ad spending
- Content moderation policies and regulatory scrutiny impact platform monetization viability
- Infrastructure costs and cloud capital expenditures pressure near-term operating margins
| Net Income: -109.5m TTM > 0 and > 6% of Revenue |
| FCF/TA: -0.25 > 0.02 and ΔFCF/TA -31.22 > 1.0 |
| NWC/Revenue: 187.2% < 20% (prev 281.2%; Δ -94.03% < -1%) |
| CFO/TA -0.23 > 3% & CFO -72.5m > Net Income -109.5m |
| Net Debt/EBITDA: error (EBITDA <= 0) |
| Current Ratio: 4.70 > 1.5 & < 3 |
| Outstanding Shares: last quarter (261.1m) vs 12m ago 10.13% < -2% |
| Gross Margin: 14.71% > 18% (prev -0.35%; Δ 1.51k% > 0.5%) |
| Asset Turnover: 29.15% > 50% (prev 25.94%; Δ 3.21% > 0%) |
| Interest Coverage Ratio: -1.98 > 6 (EBITDA TTM -57.4m / Interest Expense TTM 36.8m) |
| A: 0.62 (Total Current Assets 243.3m - Total Current Liabilities 51.7m) / Total Assets 311.2m |
| B: -1.91 (Retained Earnings -595.7m / Total Assets 311.2m) |
| C: -0.21 (EBIT TTM -72.6m / Avg Total Assets 351.2m) |
| D: -9.71 (Book Value of Equity -594.9m / Total Liabilities 61.3m) |
| Altman-Z'' = -13.79 = D |
| DSRI: 1.19 (Receivables 12.5m/10.4m, Revenue 102.4m/101.5m) |
| GMI: 1.00 (fallback, negative margins) |
| AQI: 1.10 (AQ_t 0.16 / AQ_t-1 0.14) |
| SGI: 1.01 (Revenue 102.4m / 101.5m) |
| TATA: -0.12 (NI -109.5m - CFO -72.5m) / TA 311.2m) |
| Beneish M = -2.93 (Cap -4..+1) = A |
As of May 30, 2026, the stock is trading at USD 9.19 with a total of 2,933,127 shares traded.
Over the past week, the price has changed by +14.02%,
over one month by +37.99%,
over three months by +69.87% and
over the past year by +1.21%.
Rumble has received a consensus analysts rating of 3.33. Therefore, it is recommended to hold RUM.
- StrongBuy: 0
- Buy: 1
- Hold: 2
- Sell: 0
- StrongSell: 0
| Analysts Target Price | 22 | 139.4% |
P/S = 19.9962
P/B = 8.4412
Revenue TTM = 102.4m USD
EBIT TTM = -72.6m USD
EBITDA TTM = -57.4m USD
Long Term Debt = 421k USD (estimated: total debt 1.58m - short term 1.16m)
Short Term Debt = 1.16m USD (from shortTermDebt, last quarter)
Debt = 1.58m USD (from shortLongTermDebtTotal, last quarter) (leases 1.58m already included)
Net Debt = -217.5m USD (calculated: Debt 1.58m - CCE 219.0m)
Enterprise Value = 1.83b USD (2.05b + Debt 1.58m - CCE 219.0m)
Interest Coverage Ratio = -1.98 (Ebit TTM -72.6m / Interest Expense TTM 36.8m)
EV/FCF = -23.38x (Enterprise Value 1.83b / FCF TTM -78.3m)
FCF Yield = -4.28% (FCF TTM -78.3m / Enterprise Value 1.83b)
FCF Margin = -76.45% (FCF TTM -78.3m / Revenue TTM 102.4m)
Net Margin = -106.9% (Net Income TTM -109.5m / Revenue TTM 102.4m)
Gross Margin = 14.71% ((Revenue TTM 102.4m - Cost of Revenue TTM 87.3m) / Revenue TTM)
Gross Margin QoQ = -21.66% (prev none%)
Tobins Q-Ratio = 5.88 (Enterprise Value 1.83b / Total Assets 311.2m)
Interest Expense / Debt = 2.33k% (Interest Expense 36.8m / Debt 1.58m)
Taxrate = 21.0% (US default 21%)
NOPAT = -57.4m (EBIT -72.6m * (1 - 21.00%)) [loss with tax shield]
Current Ratio = 4.70 (Total Current Assets 243.3m / Total Current Liabilities 51.7m)
Debt / Equity = 0.01 (Debt 1.58m / totalStockholderEquity, last quarter 249.9m)
Debt / EBITDA = 3.79 (negative EBITDA) (Net Debt -217.5m / EBITDA -57.4m)
Debt / FCF = 2.78 (negative FCF - burning cash) (Net Debt -217.5m / FCF TTM -78.3m)
Total Stockholder Equity = 285.3m (last 4 quarters mean from totalStockholderEquity)
RoA = -31.17% (Net Income -109.5m / Total Assets 311.2m)
RoE = -12.42% (Net Income TTM -109.5m / Total Stockholder Equity 881.0m)
RoCE = -8.24% (EBIT -72.6m / Capital Employed (Equity 881.0m + L.T.Debt 421k))
RoIC = -138.0% (out of range, set to none) (NOPAT -57.4m / Invested Capital 41.6m)
WACC = 17.59% (E(2.05b)/V(2.05b) * Re(17.60%) + (debt cost/tax rate unavailable))
Discount Rate = 17.60% (= CAPM, Blume Beta Adj.) -> capped to 13.17%
Shares (quarterly) Correlation: 91.11 | Cagr: 12.10%
[DCF] Fair Price = unknown (Cash Flow -78.3m)
EPS Correlation: N/A | EPS CAGR: N/A | SUE: -0.11 | # QB: 0
Revenue Correlation: 92.54 | Revenue CAGR: 14.22% | SUE: -0.25 | # QB: 0
EPS current Quarter (2026-06-30): EPS=-0.10 | Chg30d=+0.00% | Revisions=N/A | Analysts=1
EPS next Quarter (2026-09-30): EPS=-0.02 | Chg30d=+75.00% | Revisions=+20% | Analysts=1
EPS current Year (2026-12-31): EPS=-0.22 | Chg30d=+31.25% | Revisions=+20% | GrowthEPS=+31.2% | GrowthRev=+138.1%
EPS next Year (2027-12-31): EPS=-0.06 | Chg30d=+33.33% | Revisions=+20% | GrowthEPS=+72.7% | GrowthRev=+83.9%