RUM Stock Analysis: Rumble | NASDAQ
Internet Content & Information | NASDAQ, USA | Market Cap: 1.690m USD | 12M Return: -33.1% | Charts, Fundamentals & Technical Analysis
Avg Turnover: 21.7M
Qual. Beats: 0
Rev. Trend: 92.5%
Qual. Beats: 0
Warnings
Tailwinds
No distinct edge detected
Seasonality 5.2 years of data
How good or bad each month usually is (without trend). The score below shows how much you can trust it: 0 = pure chance, >40 gets interesting and >55 is strong.
Rumble Inc. (NASDAQ: RUM) operates a video sharing and cloud services platform with operations in the United States, Canada, and international markets. The companys offerings span multiple product lines: Rumble Video (free and subscription-based video sharing), Rumble Studio (livestreaming and creator monetization), Rumble Advertising Center (in-house ad marketplace), Rumble Wallet (a non-custodial crypto wallet enabling native crypto tipping), and Rumble Cloud (infrastructure-as-a-service covering compute, storage, security, and networking). Revenue streams include banner/display and pre-roll/mid-roll video advertising, creator sponsorships, subscriptions, pay-per-view, and tipping services, with the company also developing high-performance computing (HPC) and artificial intelligence (AI) solutions. The company was founded in 2013 and is headquartered in Longboat Key, Florida. It was recently renamed from Rumble Inc. to RUM Group Inc. in June 2026.
RUM is classified within the Communication Services sector under the Interactive Media & Services sub-industry, a grouping that also includes major social media and digital advertising platforms such as Meta and Alphabet. The companys business model blends consumer-facing video distribution, creator monetization tools, and B2B cloud infrastructure, distinguishing it from peers that typically focus on a narrower set of services.
- User growth on video platform drives advertising revenue expansion
- Cloud and HPC AI segment revenue scales from low base
- Competition from YouTube pressures market share and ad pricing
- Cash burn from growth investments pressures operating margins
| Net Income: -109.5m TTM > 0 and > 6% of Revenue |
| FCF/TA: -0.25 > 0.02 and ΔFCF/TA -31.50 > 1.0 |
| NWC/Revenue: 187.2% < 20% (prev 281.2%; Δ -94.03% < -1%) |
| CFO/TA -0.23 > 3% & CFO -72.5m > Net Income -109.5m |
| Net Debt/EBITDA: error (EBITDA <= 0) |
| Current Ratio: 4.70 > 1.5 & < 3 |
| Outstanding Shares: last quarter (261.1m) vs 12m ago 10.13% < -2% |
| Gross Margin: 14.71% > 18% (prev -34.71%; Δ 49.42% > 0.5%) |
| Asset Turnover: 29.15% > 50% (prev 25.94%; Δ 3.21% > 0%) |
| Interest Coverage Ratio: -1.98 > 6 (EBIT TTM -72.7m / Interest Expense TTM 36.7m) |
| A: 0.62 (Total Current Assets 243.3m - Total Current Liabilities 51.7m) / Total Assets 311.2m |
| B: -1.91 (Retained Earnings -595.7m / Total Assets 311.2m) |
| C: -0.21 (EBIT TTM -72.7m / Avg Total Assets 351.2m) |
| D: 4.08 (Book Value of Equity 249.9m / Total Liabilities 61.3m) |
| Altman-Z'' = 0.69 = B |
| DSRI: 1.19 (Receivables 12.5m/10.4m, Revenue 102.4m/101.5m) |
| GMI: 1.00 (fallback, negative margins) |
| AQI: 1.10 (AQ_t 0.16 / AQ_t-1 0.14) |
| SGI: 1.01 (Revenue 102.4m / 101.5m) |
| TATA: -0.12 (NI -109.5m - CFO -72.5m) / TA 311.2m) |
| Beneish M = -2.82 (Cap -4..+1) = A |
As of July 15, 2026, the stock is trading at USD 5.93 with a total of 3,430,499 shares traded. Over the past week, the price has changed by -8.91%, over one month by -23.48%, over three months by +14.48% and over the past year by -33.07%.
Current recommended Stop Loss: 5.20 (which is 12.3% or 1.3 ATR below the current price).
Rumble has received a consensus analysts rating of 3.33. Therefore, it is recommended to hold RUM.
- StrongBuy: 0
- Buy: 1
- Hold: 2
- Sell: 0
- StrongSell: 0
| Analysts Target Price | 22 | 271% |
P/S = 16.5109
P/B = 6.7736
Revenue TTM = 102.4m USD
EBIT TTM = -72.7m USD
EBITDA TTM = -57.4m USD
Long Term Debt = 421k USD (estimated: total debt 1.58m - short term 1.16m)
Short Term Debt = 1.16m USD (from shortTermDebt, last quarter)
Debt = 1.58m USD (from shortLongTermDebtTotal, last quarter) (leases 1.58m already included)
Net Debt = -217.5m USD (calculated: Debt 1.58m - CCE 219.0m)
Enterprise Value = 1.47b USD (1.69b + Debt 1.58m - CCE 219.0m)
Interest Coverage Ratio = -1.98 (Ebit TTM -72.7m / Interest Expense TTM 36.7m)
EV/FCF = -18.61x (Enterprise Value 1.47b / FCF TTM -79.1m)
FCF Yield = -5.37% (FCF TTM -79.1m / Enterprise Value 1.47b)
FCF Margin = -77.30% (FCF TTM -79.1m / Revenue TTM 102.4m)
Net Margin = -106.9% (Net Income TTM -109.5m / Revenue TTM 102.4m)
Gross Margin = 14.71% ((Revenue TTM 102.4m - Cost of Revenue TTM 87.3m) / Revenue TTM)
Gross Margin QoQ = -21.66% (prev none%)
Tobins Q-Ratio = 4.73 (Enterprise Value 1.47b / Total Assets 311.2m)
Interest Expense / Debt = 2.33k% (Interest Expense 36.7m / Debt 1.58m)
Taxrate = 21.0% (US federal default 21%)
NOPAT = -57.4m (EBIT -72.7m * (1 - 21.00%)) [loss with tax shield]
Current Ratio = 4.70 (Total Current Assets 243.3m / Total Current Liabilities 51.7m)
Debt / Equity = 0.01 (Debt 1.58m / totalStockholderEquity, last quarter 249.9m)
Debt / EBITDA = 3.79 (negative EBITDA) (Net Debt -217.5m / EBITDA -57.4m)
Debt / FCF = 2.75 (negative FCF - burning cash) (Net Debt -217.5m / FCF TTM -79.1m)
Total Stockholder Equity = 285.3m (last 4 quarters mean from totalStockholderEquity)
RoA = -31.17% (Net Income -109.5m / Total Assets 311.2m)
RoE = -38.36% (Net Income TTM -109.5m / Total Stockholder Equity 285.3m)
RoCE = -25.44% (EBIT -72.7m / Capital Employed (Equity 285.3m + L.T.Debt 421k))
RoIC = -22.48% (negative operating profit) (NOPAT -57.4m / Invested Capital 255.5m)
WACC = 18.28% (E(1.69b)/V(1.69b) * Re(18.30%) + (debt cost/tax rate unavailable))
Discount Rate = 18.30% (= CAPM, Blume Beta Adj.) -> capped to 13.17%
Shares (quarterly) Correlation: 91.25 | Cagr: 12.10%
[DCF] Fair Price = unknown (Cash Flow -79.1m)
EPS Correlation: N/A | EPS CAGR: N/A | SUE: -0.11 | # QB: 0
Revenue Correlation: 92.54 | Revenue CAGR: 14.22% | SUE: -0.25 | # QB: 0
EPS current Quarter (2026-06-30): EPS=-0.10 | Chg30d=+0.00% | Revisions=+0% | Analysts=1
EPS next Quarter (2026-09-30): EPS=-0.02 | Chg30d=+75.00% | Revisions=+25% | Analysts=1
EPS current Year (2026-12-31): EPS=-0.22 | Chg30d=+31.25% | Revisions=+25% | GrowthEPS=+31.2% | GrowthRev=+138.1%
EPS next Year (2027-12-31): EPS=-0.06 | Chg30d=+33.33% | Revisions=+25% | GrowthEPS=+72.7% | GrowthRev=+83.9%