(SSP) E. W. Scripps - Ratings and Ratios

The E.W. Scripps Company is a diversified media enterprise operating a portfolio of local television stations, national news, and entertainment networks across the United States, leveraging its dual-segment structure comprising Local Media and Scripps Networks to deliver a wide range of content.

The companys Local Media segment focuses on producing high-quality, over-the-air content, including news, information, sports, and entertainment, while also providing advertising services to local businesses. Meanwhile, the Scripps Networks segment offers a diverse array of national television networks, including Scripps News, Court TV, and various entertainment brands, reaching audiences through multiple distribution channels, such as free over-the-air broadcast, cable, satellite, and connected TV.

Scripps has a significant digital presence, with content available on online, mobile, and social platforms, as well as through its Scripps National Spelling Bee educational program and Nuvyyo DVR solutions, which enable consumers to watch and record free over-the-air HDTV on connected devices. The companys broad reach and diversified content offerings position it to serve both audiences and businesses through various distribution channels, including cable and satellite service providers.

Analyzing the and , we observe that SSPs current price is $2.55, with a 20-day SMA of $2.24 and a 50-day SMA of $2.39, indicating a potential bullish trend. The stocks ATR of 0.23 represents 9.16% of the current price, suggesting moderate volatility. With a market capitalization of $203.10M and a P/E ratio of 2.30, the company appears undervalued relative to its earnings. Considering the forward P/E of 3.66 and RoE of 12.02%, we forecast that SSP will experience a moderate price increase in the near term, potentially reaching $3.10 within the next 6-12 months, driven by its diversified revenue streams and improving profitability.

Based on the analysis, our forecast suggests that SSP is poised for growth, driven by its expanding digital presence, diversified content offerings, and improving financial performance. As the company continues to execute its strategy, we expect SSPs stock price to reflect its increasing value, presenting a potential buying opportunity for investors.