ULTA Stock Analysis: Ulta Beauty | NASDAQ

Specialty Retail | NASDAQ, USA | Market Cap: 25.353m USD | 12M Return: 11.1% | US90384S3031 | Charts, Fundamentals & Technical Analysis

Cosmetics, Fragrance, Skincare, Haircare
Total Rating 68
Safety 92
Buy Signal 0.69
Specialty Retail
Industry Rotation: +24.8
Market Cap: 25.4B
Avg Turnover: 239M
Risk 3d forecast
Volatility38.6%
VaR 5th Pctl6.08%
VaR vs Median-4.16%
Reward TTM
Sharpe Ratio0.34
Rel. Str. IBD69.5
Rel. Str. Peer Group69.4 pctl
Character TTM
Beta0.916
Beta Downside0.917
Hurst Exponent0.489
Choppyness68.9%
Drawdowns 3y
Max DD44.56%
CAGR/Max DD0.38
CAGR/Mean DD0.85
EPS (Earnings per Share) EPS (Earnings per Share) of ULTA over the last years for every Quarter: "2021-10": 3.94, "2022-01": 5.41, "2022-04": 6.3, "2022-07": 5.7, "2022-10": 5.34, "2023-01": 6.68, "2023-04": 6.88, "2023-07": 6.02, "2023-10": 5.07, "2024-01": 8.08, "2024-04": 6.47, "2024-07": 5.3, "2024-10": 5.14, "2025-01": 8.46, "2025-04": 6.7, "2025-07": 5.78, "2025-10": 5.14, "2026-01": 8.01, "2026-04": 7.74, "2026-07": 6.55,
EPS CAGR: 2.48%
EPS Trend: 73.7%
Last SUE: 0.70
Qual. Beats: 0
Revenue Revenue of ULTA over the last years for every Quarter: 2021-10: 1995.775, 2022-01: 2729.388, 2022-04: 2345.901, 2022-07: 2297.113, 2022-10: 2338.793, 2023-01: 3226.773, 2023-04: 2634.263, 2023-07: 2529.809, 2023-10: 2488.933, 2024-01: 3554.298, 2024-04: 2725.848, 2024-07: 2552.087, 2024-10: 2530.1, 2025-01: 3487.619, 2025-04: 2848.367, 2025-07: 2788.469, 2025-10: 2857.623, 2026-01: 3898.361, 2026-04: 3163.857, 2026-07: 3035.676,
Rev. CAGR: 5.86%
Rev. Trend: 93.3%
Last SUE: 0.82
Qual. Beats: 0

Warnings

Seasonal Headwind

Tailwinds

No distinct edge detected

Seasonality 11.7 years of data

Jan +1.1% 19
Feb -1.7% 19
Mar +1.5% 8
Apr -1.7% 10
May +4.0% 20
Jun -2.0% 39
Jul -2.4% 19
Aug -0.5% 7
Sep -0.5% 2
Oct -4.4% 56
Nov +7.1% 60
Dec +4.0% 29

How good or bad each month usually is (without trend). The score below shows how much you can trust it: 0 = pure chance, >40 gets interesting and >55 is strong.

Description: ULTA Ulta Beauty

Ulta Beauty, Inc. (NASDAQ: ULTA) is a large-cap U.S. specialty beauty retailer operating physical stores, shop-in-shops, the Ulta.com website, and mobile applications across the United States, Mexico, and Kuwait. The company sells branded and private-label products spanning cosmetics, fragrance, haircare, skincare, bath and body, salon styling tools, and professional hair products, with a growing wellness assortment.

Founded in 1990 and headquartered in Bolingbrook, Illinois, Ulta Beauty has been publicly traded since its October 2007 IPO and rebranded from ULTA Salon, Cosmetics & Fragrance, Inc. to its current name in January 2017. It is classified within the Consumer Discretionary sector under the Other Specialty Retail sub-industry, competing in a fragmented beauty market against department-store beauty counters, mass-market drugstores, and an expanding base of direct-to-consumer brands.

The companys omnichannel model combines a national store footprint with a digital platform and shop-in-shop partnerships, while its private-label program provides higher-margin alternatives to national brands-a common differentiation lever in specialty beauty retail.

Headlines to Watch Out For
  • Sephora and Amazon Beauty competition pressures Ulta market share
  • Same-store sales and new store openings drive revenue growth
  • Tariff and inflation pressures squeeze gross margins
Piotroski VR-10 (Strict) 8.5
Net Income: 1.21b TTM > 0 and > 6% of Revenue
FCF/TA: 0.15 > 0.02 and ΔFCF/TA 0.96 > 1.0
NWC/Revenue: 6.08% < 20% (prev 7.45%; Δ -1.37% < -1%)
CFO/TA 0.23 > 3% & CFO 1.57b > Net Income 1.21b
Net Debt (4.50b) to EBITDA (1.94b): 2.32 < 3
Current Ratio: 1.35 > 1.5 & < 3
Outstanding Shares: last quarter (43.5m) vs 12m ago -3.54% < -2%
Gross Margin: 39.32% > 18% (prev 39.00%; Δ 0.32% > 0.5%)
Asset Turnover: 190.6% > 50% (prev 175.8%; Δ 14.83% > 0%)
Interest Coverage Ratio: 146.2 > 6 (EBIT TTM 1.62b / Interest Expense TTM 11.1m)
Altman Z'' 3.72
A: 0.11 (Total Current Assets 3.07b - Total Current Liabilities 2.28b) / Total Assets 6.96b
B: 0.23 (Retained Earnings 1.57b / Total Assets 6.96b)
C: 0.24 (EBIT TTM 1.62b / Avg Total Assets 6.80b)
D: 0.61 (Book Value of Equity 2.64b / Total Liabilities 4.32b)
Altman-Z'' = 3.72 = AA
Beneish M -2.93
DSRI: 1.00 (Receivables 249.3m/224.4m, Revenue 13.0b/11.7b)
GMI: 0.99 (GM 39.00% / 39.32%)
AQI: 1.05 (AQ_t 0.09 / AQ_t-1 0.08)
SGI: 1.11 (Revenue 13.0b / 11.7b)
TATA: -0.05 (NI 1.21b - CFO 1.57b) / TA 6.96b)
Beneish M = -2.93 (Cap -4..+1) = A
What is the price of ULTA shares?

As of October 18, 2026, the stock is trading at USD 592.94 with a total of 461,135 shares traded. Over the past week, the price has changed by +3.96%, over one month by +9.05%, over three months by +23.64% and over the past year by +11.14%.

Current recommended Stop Loss: 553.90 (which is 6.6% or 2.5 ATR below the current price).

Is ULTA a buy, sell or hold?

Ulta Beauty has received a consensus analysts rating of 4.21. Therefore, it is recommended to buy ULTA.

  • StrongBuy: 15
  • Buy: 4
  • Hold: 9
  • Sell: 0
  • StrongSell: 0

What are the forecasts/targets for the ULTA price?
Analysts Target Price 631.4 6.5%
Ulta Beauty (ULTA) - Fundamental Data Overview as of 18 October 2026
Market Cap USD = 25.4b (25.4b USD * 1.0 USD.USD)
P/E Trailing = 21.6086
P/E Forward = 19.5695
P/S = 1.9569
P/B = 8.7951
P/EG = 1.9591
Revenue TTM = 13.0b USD
EBIT TTM = 1.62b USD
EBITDA TTM = 1.94b USD
Long Term Debt = 1.87b USD (estimated: total debt 2.52b - short term 652.2m)
Short Term Debt = 652.2m USD (from shortTermDebt, last quarter)
Debt = 4.71b USD (from shortLongTermDebtTotal, last quarter) + Leases 2.18b
Net Debt = 4.50b USD (calculated: Debt 4.71b - CCE 213.5m)
Enterprise Value = 29.8b USD (25.4b + Debt 4.71b - CCE 213.5m)
Interest Coverage Ratio = 146.2 (Ebit TTM 1.62b / Interest Expense TTM 11.1m)
EV/FCF = 27.97x (Enterprise Value 29.8b / FCF TTM 1.07b)
FCF Yield = 3.58% (FCF TTM 1.07b / Enterprise Value 29.8b)
FCF Margin = 8.24% (FCF TTM 1.07b / Revenue TTM 13.0b)
Net Margin = 9.34% (Net Income TTM 1.21b / Revenue TTM 13.0b)
Gross Margin = 39.32% ((Revenue TTM 13.0b - Cost of Revenue TTM 7.86b) / Revenue TTM)
Gross Margin QoQ = 39.10% (prev 40.07%)
Tobins Q-Ratio = 4.29 (Enterprise Value 29.8b / Total Assets 6.96b)
Interest Expense / Debt = 0.24% (Interest Expense 11.1m / Debt 4.71b)
Taxrate = 24.24% (388.2m / 1.60b)
NOPAT = 1.23b (EBIT 1.62b * (1 - 24.24%))
Current Ratio = 1.35 (Total Current Assets 3.07b / Total Current Liabilities 2.28b)
Debt / Equity = 1.78 (Debt 4.71b / totalStockholderEquity, last quarter 2.64b)
Debt / EBITDA = 2.32 (Net Debt 4.50b / EBITDA 1.94b)
Debt / FCF = 4.21 (Net Debt 4.50b / FCF TTM 1.07b)
Total Stockholder Equity = 2.67b (last 4 quarters mean from totalStockholderEquity)
RoA = 17.80% (Net Income 1.21b / Total Assets 6.96b)
RoE = 45.40% (Net Income TTM 1.21b / Total Stockholder Equity 2.67b)
RoCE = 35.71% (EBIT 1.62b / Capital Employed (Equity 2.67b + L.T.Debt 1.87b))
RoIC = 23.97% (NOPAT 1.23b / Invested Capital 5.12b)
WACC = 7.38% (E(25.4b)/V(30.1b) * Re(8.72%) + D(4.71b)/V(30.1b) * Rd(0.24%) * (1-Tc(0.24)))
Discount Rate = 8.72% (= CAPM, Blume Beta Adj.)
Shares (quarterly) Correlation: -98.23 | Cagr: -4.60%
[DCF] Terminal Value 76.89% ; FCFF base≈1.02b ; Y1≈1.13b ; Y5≈1.44b
[DCF] Fair Price = 410.3 (EV 22.0b - Net Debt 4.50b = Equity 17.5b / Shares 42.8m; r=8.35% [WACC [floored]]; 5y FCF grow 12.07% → 2.50% )
EPS Correlation: 73.65 | EPS CAGR: 2.48% | SUE: 0.70 | # QB: 0
Revenue Correlation: 93.34 | Revenue CAGR: 5.86% | SUE: 0.82 | # QB: 0
EPS current Quarter (2026-10-31): EPS=5.59 | Chg30d=-0.47% | Revisions=-72% | Analysts=16
EPS current Year (2027-01-31): EPS=28.95 | Chg30d=+0.07% | Revisions=+29% | GrowthEPS=+12.9% | GrowthRev=+7.1%
EPS next Year (2028-01-31): EPS=31.99 | Chg30d=+0.16% | Revisions=+45% | GrowthEPS=+10.5% | GrowthRev=+5.2%
[Analyst] Revisions Ratio: -5% (up=17, down=19)