WIX Stock Analysis: Wix.Com | NASDAQ
Software - Infrastructure | NASDAQ, USA | Market Cap: 1.930m USD | 12M Return: -70% | Charts, Fundamentals & Technical Analysis
Avg Turnover: 71.7M
EPS Trend: 76.4%
Qual. Beats: -1
Rev. Trend: 99.9%
Qual. Beats: -2
Warnings
Tailwinds
No distinct edge detected
Seasonality 10.5 years of data
How good or bad each month usually is (without trend). The score below shows how much you can trust it: 0 = pure chance, >40 gets interesting and >55 is strong.
Wix.com Ltd. operates a cloud-based web development platform that allows registered users and creators to build, manage, and grow websites and web applications without advanced coding knowledge. Its core offerings include the Wix Editor (a drag-and-drop visual website builder), Wix Studio (a platform for advanced website creation), and Velo by Wix (a full-stack no-code/low-code development environment). The company is headquartered in Tel Aviv, Israel, was incorporated in 2006, and trades on NASDAQ following its 2013 IPO.
Beyond website building, Wix has expanded into a broad ecosystem of products spanning commerce, payments, hospitality, fitness, music, and marketing. Notable offerings include Payments by Wix (for online and in-person transactions), Wix POS, Branded App by Wix, Wix Stores, Wix Restaurants, Wix Hotels, and the Wix App Market. The company has also integrated artificial intelligence across its suite, with products such as Wix Logo Maker, the Wix AI Website Builder, AI Text Creator, AI Image Generator, and Base44, an AI-powered app-building platform.
Wix operates a freemium software-as-a-service (SaaS) business model, generating revenue primarily through premium subscriptions, paid add-ons, domain sales, and commerce-related services. As a player in the internet services and infrastructure sub-industry, it competes in the no-code website builder market, which has grown as small businesses and individuals increasingly seek affordable digital presence and e-commerce solutions.
- AI tools lift premium subscription conversions and ARPU
- Restructuring expands operating margins and free cash flow
- Squarespace and GoDaddy competition pressures new subscriber growth
| Net Income: -40.6m TTM > 0 and > 6% of Revenue |
| FCF/TA: 0.18 > 0.02 and ΔFCF/TA -10.41 > 1.0 |
| NWC/Revenue: 43.56% < 20% (prev -17.68%; Δ 61.24% < -1%) |
| CFO/TA 0.18 > 3% & CFO 549.8m > Net Income -40.6m |
| Net Debt/EBITDA: error (EBITDA <= 0) |
| Current Ratio: 1.71 > 1.5 & < 3 |
| Outstanding Shares: last quarter (56.4m) vs 12m ago -6.66% < -2% |
| Gross Margin: 67.37% > 18% (prev 68.08%; Δ -0.71% > 0.5%) |
| Asset Turnover: 86.09% > 50% (prev 100.5%; Δ -14.40% > 0%) |
| Interest Coverage Ratio: -14.76 > 6 (EBIT TTM -56.6m / Interest Expense TTM 3.83m) |
| A: 0.30 (Total Current Assets 2.16b - Total Current Liabilities 1.26b) / Total Assets 2.98b |
| B: -0.30 (Retained Earnings -908.4m / Total Assets 2.98b) |
| C: -0.02 (EBIT TTM -56.6m / Avg Total Assets 2.39b) |
| D: -0.03 (Book Value of Equity -102.4m / Total Liabilities 3.08b) |
| Altman-Z'' = 0.79 = B |
| DSRI: 0.90 (Receivables 48.2m/47.3m, Revenue 2.06b/1.81b) |
| GMI: 1.01 (GM 68.08% / 67.37%) |
| AQI: 1.81 (AQ_t 0.11 / AQ_t-1 0.06) |
| SGI: 1.14 (Revenue 2.06b / 1.81b) |
| TATA: -0.20 (NI -40.6m - CFO 549.8m) / TA 2.98b) |
| Beneish M = -2.54 (Cap -4..+1) = A |
As of July 04, 2026, the stock is trading at USD 49.35 with a total of 1,352,700 shares traded. Over the past week, the price has changed by +18.29%, over one month by -10.39%, over three months by -41.42% and over the past year by -69.96%.
Current recommended Stop Loss: 45.40 (which is 8% or 1.1 ATR below the current price).
Wix.Com has received a consensus analysts rating of 4.32. Therefore, it is recommended to buy WIX.
- StrongBuy: 13
- Buy: 7
- Hold: 5
- Sell: 0
- StrongSell: 0
| Analysts Target Price | 79.3 | 60.7% |
P/E Forward = 7.326
P/S = 0.8957
P/B = 39.1296
P/EG = 0.095
Revenue TTM = 2.06b USD
EBIT TTM = -56.6m USD
EBITDA TTM = -24.7m USD
Long Term Debt = 1.13b USD (from longTermDebt, last quarter)
Short Term Debt = 43.2m USD (from shortTermDebt, last quarter)
Debt = 2.05b USD (from shortLongTermDebtTotal, last quarter) + Leases 459.6m
Net Debt = 23.5m USD (calculated: Debt 2.05b - CCE 2.02b)
Enterprise Value = 1.95b USD (1.93b + Debt 2.05b - CCE 2.02b)
Interest Coverage Ratio = -14.76 (Ebit TTM -56.6m / Interest Expense TTM 3.83m)
EV/FCF = 3.62x (Enterprise Value 1.95b / FCF TTM 539.7m)
FCF Yield = 27.62% (FCF TTM 539.7m / Enterprise Value 1.95b)
FCF Margin = 26.19% (FCF TTM 539.7m / Revenue TTM 2.06b)
Net Margin = -1.97% (Net Income TTM -40.6m / Revenue TTM 2.06b)
Gross Margin = 67.37% ((Revenue TTM 2.06b - Cost of Revenue TTM 672.4m) / Revenue TTM)
Gross Margin QoQ = 65.30% (prev 67.33%)
Tobins Q-Ratio = 0.66 (Enterprise Value 1.95b / Total Assets 2.98b)
Interest Expense / Debt = 0.19% (Interest Expense 3.83m / Debt 2.05b)
Taxrate = 21.0% (US federal default 21%)
NOPAT = -44.7m (EBIT -56.6m * (1 - 21.00%)) [loss with tax shield]
Current Ratio = 1.71 (Total Current Assets 2.16b / Total Current Liabilities 1.26b)
Debt / Equity = -19.98 (negative equity) (Debt 2.05b / totalStockholderEquity, last quarter -102.4m)
Debt / EBITDA = -0.95 (negative EBITDA) (Net Debt 23.5m / EBITDA -24.7m)
Debt / FCF = 0.04 (Net Debt 23.5m / FCF TTM 539.7m)
Total Stockholder Equity = -216.2m (last 4 quarters mean from totalStockholderEquity)
RoA = -1.70% (Net Income -40.6m / Total Assets 2.98b)
RoE = 18.77% (negative equity) (Net Income TTM -40.6m / Total Stockholder Equity -216.2m)
RoCE = -6.21% (EBIT -56.6m / Capital Employed (Equity -216.2m + L.T.Debt 1.13b))
RoIC = -2.69% (negative operating profit) (NOPAT -44.7m / Invested Capital 1.66b)
WACC = 4.43% (E(1.93b)/V(3.98b) * Re(8.97%) + D(2.05b)/V(3.98b) * Rd(0.19%) * (1-Tc(0.21)))
Discount Rate = 8.97% (= CAPM, Blume Beta Adj.)
Shares (quarterly) Correlation: -28.89 | Cagr: -2.08%
[DCF] Terminal Value 76.06% ; FCFF base≈529.7m ; Y1≈553.2m ; Y5≈634.0m
[DCF] Fair Price = 233.1 (EV 9.78b - Net Debt 23.5m = Equity 9.76b / Shares 41.8m; r=8.35% [WACC [floored]]; 5y FCF grow 4.83% → 2.50% )
EPS Correlation: 76.36 | EPS CAGR: 28.11% | SUE: -4.0 | # QB: -1
Revenue Correlation: 99.93 | Revenue CAGR: 13.81% | SUE: -1.16 | # QB: -2
EPS current Quarter (2026-06-30): EPS=1.24 | Chg30d=+6.71% | Revisions=-46% | Analysts=12
EPS next Quarter (2026-09-30): EPS=1.46 | Chg30d=+8.07% | Revisions=-31% | Analysts=12
EPS current Year (2026-12-31): EPS=5.03 | Chg30d=+2.11% | Revisions=-44% | GrowthEPS=-31.4% | GrowthRev=+13.4%
EPS next Year (2027-12-31): EPS=7.40 | Chg30d=+0.79% | Revisions=-27% | GrowthEPS=+47.2% | GrowthRev=+12.4%
[Analyst] Revisions Ratio: -44% (up=12, down=33)