WIX Stock Analysis: Wix.Com | NASDAQ
Software - Infrastructure | NASDAQ, USA | Market Cap: 4.235m USD | 12M Return: -44.8% | IL0011301780 | Charts, Fundamentals & Technical Analysis
Avg Turnover: 76.3M
EPS Trend: 6.2%
Qual. Beats: 0
Rev. Trend: 99.9%
Qual. Beats: 1
Warnings
Tailwinds
No distinct edge detected
Seasonality 11.7 years of data
How good or bad each month usually is (without trend). The score below shows how much you can trust it: 0 = pure chance, >40 gets interesting and >55 is strong.
Wix.com Ltd. (NASDAQ: WIX) is a cloud-based web development platform headquartered in Tel Aviv, Israel, founded in 2006 and listed on NASDAQ since 2013. The company operates within the Information Technology sector, specifically the Internet Services & Infrastructure sub-industry, and serves registered users and creators across the United States, Europe, Israel, and other international markets.
Wix offers a broad product suite centered on its core drag-and-drop Wix Editor and the unified Wix Studio platform, complemented by Velo (a no-code/low-code development environment), an App Market, a marketplace connecting users with professional help, mobile management apps, and customer support services.
The company has expanded beyond website building into commerce and AI-driven tools, including Payments by Wix, Wix POS for omnichannel sales, an AI-powered Logo Maker, the Base44 AI app builder, Wixel (AI-powered design), and the Wix AI Website Builder. It also provides vertical-specific solutions such as Wix Stores, Restaurants, Events, Hotels, Fitness, and Music, alongside subscriptions, email marketing, domains, and Google Workspace integrations.
Wix operates primarily on a software-as-a-service (SaaS) subscription model, typical of the cloud-based website builder segment, with revenue generated through premium subscriptions, commerce-related services, and add-on offerings such as domains and branded mobile apps.
- Premium subscription revenue growth drives top line expansion
- Payments and commerce solutions scale transaction-based revenue mix
- AI website builder competes against Squarespace and GoDaddy in SMB market
| Net Income: -174.6m TTM > 0 and > 6% of Revenue |
| FCF/TA: 0.04 > 0.02 and ΔFCF/TA -17.41 > 1.0 |
| NWC/Revenue: -32.81% < 20% (prev -16.25%; Δ -16.57% < -1%) |
| CFO/TA 0.25 > 3% & CFO 458.5m > Net Income -174.6m |
| Net Debt/EBITDA: error (EBITDA <= 0) |
| Current Ratio: 0.61 > 1.5 & < 3 |
| Outstanding Shares: last quarter (43.0m) vs 12m ago -27.97% < -2% |
| Gross Margin: 66.64% > 18% (prev 68.38%; Δ -1.74% > 0.5%) |
| Asset Turnover: 111.0% > 50% (prev 93.62%; Δ 17.35% > 0%) |
| Interest Coverage Ratio: -34.63 > 6 (EBIT TTM -132.7m / Interest Expense TTM 3.83m) |
| A: -0.38 (Total Current Assets 1.10b - Total Current Liabilities 1.80b) / Total Assets 1.85b |
| B: -0.53 (Retained Earnings -984.7m / Total Assets 1.85b) |
| C: -0.07 (EBIT TTM -132.7m / Avg Total Assets 1.92b) |
| D: -0.48 (Book Value of Equity -1.74b / Total Liabilities 3.59b) |
| Altman-Z'' = -5.19 = D |
| DSRI: 0.78 (Receivables 49.1m/55.5m, Revenue 2.13b/1.87b) |
| GMI: 1.03 (GM 68.38% / 66.64%) |
| AQI: 1.72 (AQ_t 0.18 / AQ_t-1 0.10) |
| SGI: 1.14 (Revenue 2.13b / 1.87b) |
| TATA: -0.34 (NI -174.6m - CFO 458.5m) / TA 1.85b) |
| Beneish M = -2.69 (Cap -4..+1) = A |
As of October 10, 2026, the stock is trading at USD 76.56 with a total of 508,128 shares traded. Over the past week, the price has changed by +5.43%, over one month by +3.14%, over three months by +55.48% and over the past year by -44.81%.
Current recommended Stop Loss: 66.70 (which is 12.9% or 2.3 ATR below the current price).
Wix.Com has received a consensus analysts rating of 3.82. Therefore, it is recommended to buy WIX.
- StrongBuy: 8
- Buy: 3
- Hold: 10
- Sell: 1
- StrongSell: 0
| Analysts Target Price | 79.7 | 4% |
P/E Forward = 11.8765
P/S = 1.9847
P/B = 39.1296
P/EG = 0.157
Revenue TTM = 2.13b USD
EBIT TTM = -132.7m USD
EBITDA TTM = -100.2m USD
Long Term Debt = 1.13b USD (from longTermDebt, last quarter)
Short Term Debt = 548.4m USD (from shortTermDebt, last quarter)
Debt = 2.45b USD (from shortLongTermDebtTotal, last quarter) + Leases 410.2m
Net Debt = 2.15b USD (calculated: Debt 2.45b - CCE 297.7m)
Enterprise Value = 6.39b USD (4.23b + Debt 2.45b - CCE 297.7m)
Interest Coverage Ratio = -34.63 (Ebit TTM -132.7m / Interest Expense TTM 3.83m)
EV/FCF = 84.46x (Enterprise Value 6.39b / FCF TTM 75.6m)
FCF Yield = 1.18% (FCF TTM 75.6m / Enterprise Value 6.39b)
FCF Margin = 3.54% (FCF TTM 75.6m / Revenue TTM 2.13b)
Net Margin = -8.19% (Net Income TTM -174.6m / Revenue TTM 2.13b)
Gross Margin = 66.64% ((Revenue TTM 2.13b - Cost of Revenue TTM 711.7m) / Revenue TTM)
Gross Margin QoQ = 65.77% (prev 65.30%)
Tobins Q-Ratio = 3.45 (Enterprise Value 6.39b / Total Assets 1.85b)
Interest Expense / Debt = 0.16% (Interest Expense 3.83m / Debt 2.45b)
Taxrate = 21.0% (US federal default 21%)
NOPAT = -104.8m (EBIT -132.7m * (1 - 21.00%)) [loss with tax shield]
Current Ratio = 0.59 (Total Current Assets 1.10b / Total Current Liabilities 1.88b)
Debt / Equity = -1.41 (negative equity) (Debt 2.45b / totalStockholderEquity, last quarter -1.74b)
Debt / EBITDA = -21.48 (negative EBITDA) (Net Debt 2.15b / EBITDA -100.2m)
Debt / FCF = 28.45 (Net Debt 2.15b / FCF TTM 75.6m)
Total Stockholder Equity = -622.0m (last 4 quarters mean from totalStockholderEquity)
RoA = -9.08% (Net Income -174.6m / Total Assets 1.85b)
RoE = 28.08% (negative equity) (Net Income TTM -174.6m / Total Stockholder Equity -622.0m)
RoCE = -26.20% (EBIT -132.7m / Capital Employed (Equity -622.0m + L.T.Debt 1.13b))
RoIC = -21.51% (negative operating profit) (NOPAT -104.8m / Invested Capital 487.2m)
WACC = 5.38% (E(4.23b)/V(6.68b) * Re(8.42%) + D(2.45b)/V(6.68b) * Rd(0.16%) * (1-Tc(0.21)))
Discount Rate = 8.42% (= CAPM, Blume Beta Adj.)
Shares (quarterly) Correlation: -68.66 | Cagr: -12.92%
[DCF] Terminal Value 73.10% ; FCFF base≈217.0m ; Y1≈190.3m ; Y5≈153.8m
[DCF] Fair Price = 5.44 (EV 2.47b - Net Debt 2.15b = Equity 317.2m / Shares 58.3m; r=8.35% [WACC [floored]]; 5y FCF grow -15.0% → 2.50% )
EPS Correlation: 6.25 | EPS CAGR: 2.16% | SUE: 0.52 | # QB: 0
Revenue Correlation: 99.95 | Revenue CAGR: 13.70% | SUE: 3.83 | # QB: 1
EPS current Quarter (2026-09-30): EPS=1.34 | Chg30d=+0.00% | Revisions=-21% | Analysts=11
EPS current Year (2026-12-31): EPS=4.64 | Chg30d=+0.00% | Revisions=+0% | GrowthEPS=-36.5% | GrowthRev=+13.3%
EPS next Year (2027-12-31): EPS=6.83 | Chg30d=-0.02% | Revisions=-27% | GrowthEPS=+47.1% | GrowthRev=+10.8%
[Analyst] Revisions Ratio: -27% (up=8, down=15)