(WIX) Wix.Com - Ratings and Ratios
Website Builder, Logo Maker, Domain Names, Email Marketing, Payment Processing
EPS (Earnings per Share)
Revenue
Dividends
Currently no dividends paid| Risk via 5d forecast | |
|---|---|
| Volatility | 47.3% |
| Value at Risk 5%th | 66.1% |
| Relative Tail Risk | -15.00% |
| Reward TTM | |
|---|---|
| Sharpe Ratio | -1.64 |
| Alpha | -80.49 |
| CAGR/Max DD | 0.01 |
| Character TTM | |
|---|---|
| Hurst Exponent | 0.689 |
| Beta | 1.187 |
| Beta Downside | 1.410 |
| Drawdowns 3y | |
|---|---|
| Max DD | 69.10% |
| Mean DD | 18.56% |
| Median DD | 11.12% |
Description: WIX Wix.Com January 07, 2026
Wix.com Ltd. (NASDAQ: WIX) runs a cloud-based platform that lets anyone-from hobbyists to SMB owners-create, host, and manage websites without coding. Its core offerings include the drag-and-drop Wix Editor, the more advanced Wix Studio for unified website and app development, and Velo, a no-code/low-code full-stack environment. Complementary services span the Wix App Market, a marketplace for third-party developers, a mobile management app, and a suite of commerce tools such as Payments by Wix, Wix POS, Stores, Bookings, and a branded mobile-app builder.
Beyond website creation, Wix monetizes through a layered revenue model: subscription fees for premium plans, transaction fees on Payments and POS, and marketplace commissions on paid apps and services. Recent financials show FY 2023 revenue of $1.86 billion, a 22 % YoY increase, with subscription revenue growing at ~24 % and gross margins holding above 80 %-a hallmark of scalable SaaS businesses.
Key macro drivers for Wix include the continued digitization of small- and medium-size enterprises, rising e-commerce penetration (global SMB e-commerce sales are projected to exceed $7 trillion by 2025), and the shift toward integrated omnichannel solutions that combine online storefronts with in-person POS. Competition is intense, with Shopify, Squarespace, and WordPress.com vying for the same SMB market, making customer acquisition cost (CAC) efficiency and churn mitigation critical performance levers.
For a deeper quantitative breakdown, see the ValueRay analysis of WIX.
Piotroski VR‑10 (Strict, 0-10) 6.0
| Net Income: 138.9m TTM > 0 and > 6% of Revenue |
| FCF/TA: 0.22 > 0.02 and ΔFCF/TA -2.54 > 1.0 |
| NWC/Revenue: 34.86% < 20% (prev -21.77%; Δ 56.63% < -1%) |
| CFO/TA 0.23 > 3% & CFO 576.2m > Net Income 138.9m |
| Net Debt (671.9m) to EBITDA (195.6m): 3.44 < 3 |
| Current Ratio: 1.62 > 1.5 & < 3 |
| Outstanding Shares: last quarter (55.7m) vs 12m ago -4.33% < -2% |
| Gross Margin: 68.45% > 18% (prev 0.68%; Δ 6777 % > 0.5%) |
| Asset Turnover: 90.30% > 50% (prev 99.39%; Δ -9.09% > 0%) |
| Interest Coverage Ratio: 4.31 > 6 (EBITDA TTM 195.6m / Interest Expense TTM 38.4m) |
Altman Z'' 0.92
| A: 0.26 (Total Current Assets 1.75b - Total Current Liabilities 1.08b) / Total Assets 2.56b |
| B: -0.32 (Retained Earnings -810.7m / Total Assets 2.56b) |
| C: 0.08 (EBIT TTM 165.3m / Avg Total Assets 2.14b) |
| D: -0.28 (Book Value of Equity -786.9m / Total Liabilities 2.84b) |
| Altman-Z'' Score: 0.92 = BB |
Beneish M -2.67
| DSRI: 0.96 (Receivables 54.7m/50.2m, Revenue 1.93b/1.70b) |
| GMI: 0.99 (GM 68.45% / 67.89%) |
| AQI: 1.80 (AQ_t 0.11 / AQ_t-1 0.06) |
| SGI: 1.13 (Revenue 1.93b / 1.70b) |
| TATA: -0.17 (NI 138.9m - CFO 576.2m) / TA 2.56b) |
| Beneish M-Score: -2.67 (Cap -4..+1) = A |
ValueRay F-Score (Strict, 0-100) 76.01
| 1. Piotroski: 6.0pt |
| 2. FCF Yield: 11.40% |
| 3. FCF Margin: 29.40% |
| 4. Debt/Equity: -5.64 |
| 5. Debt/Ebitda: 3.44 |
| 6. ROIC - WACC: 18.98% |
| 7. RoE: -86.30% |
| 8. Revenue Trend: 98.92% |
| 9. EPS Trend: data missing |
What is the price of WIX shares?
Over the past week, the price has changed by +15.37%, over one month by -16.21%, over three months by -36.88% and over the past year by -62.48%.
Is WIX a buy, sell or hold?
- StrongBuy: 13
- Buy: 7
- Hold: 5
- Sell: 0
- StrongSell: 0
What are the forecasts/targets for the WIX price?
| Issuer | Target | Up/Down from current |
|---|---|---|
| Wallstreet Target Price | 159.7 | 81.6% |
| Analysts Target Price | 159.7 | 81.6% |
| ValueRay Target Price | 78.7 | -10.5% |
WIX Fundamental Data Overview January 28, 2026
P/E Forward = 12.8041
P/S = 2.59
P/B = 39.1296
P/EG = 0.5313
Revenue TTM = 1.93b USD
EBIT TTM = 165.3m USD
EBITDA TTM = 195.6m USD
Long Term Debt = 1.12b USD (from longTermDebt, last quarter)
Short Term Debt = 42.4m USD (from shortTermDebt, last quarter)
Debt = 1.57b USD (from shortLongTermDebtTotal, last quarter)
Net Debt = 671.9m USD (from netDebt column, last quarter)
Enterprise Value = 4.97b USD (5.00b + Debt 1.57b - CCE 1.59b)
Interest Coverage Ratio = 4.31 (Ebit TTM 165.3m / Interest Expense TTM 38.4m)
EV/FCF = 8.77x (Enterprise Value 4.97b / FCF TTM 567.1m)
FCF Yield = 11.40% (FCF TTM 567.1m / Enterprise Value 4.97b)
FCF Margin = 29.40% (FCF TTM 567.1m / Revenue TTM 1.93b)
Net Margin = 7.20% (Net Income TTM 138.9m / Revenue TTM 1.93b)
Gross Margin = 68.45% ((Revenue TTM 1.93b - Cost of Revenue TTM 608.7m) / Revenue TTM)
Gross Margin QoQ = 68.34% (prev 68.70%)
Tobins Q-Ratio = 1.94 (Enterprise Value 4.97b / Total Assets 2.56b)
Interest Expense / Debt = 2.44% (Interest Expense 38.4m / Debt 1.57b)
Taxrate = 8.95% (13.6m / 151.9m)
NOPAT = 150.5m (EBIT 165.3m * (1 - 8.95%))
Current Ratio = 1.62 (Total Current Assets 1.75b / Total Current Liabilities 1.08b)
Debt / Equity = -5.64 (negative equity) (Debt 1.57b / totalStockholderEquity, last quarter -278.8m)
Debt / EBITDA = 3.44 (Net Debt 671.9m / EBITDA 195.6m)
Debt / FCF = 1.18 (Net Debt 671.9m / FCF TTM 567.1m)
Total Stockholder Equity = -161.0m (last 4 quarters mean from totalStockholderEquity)
RoA = 6.50% (Net Income 138.9m / Total Assets 2.56b)
RoE = -86.30% (negative equity) (Net Income TTM 138.9m / Total Stockholder Equity -161.0m)
RoCE = 17.16% (EBIT 165.3m / Capital Employed (Equity -161.0m + L.T.Debt 1.12b))
RoIC = 27.34% (NOPAT 150.5m / Invested Capital 550.4m)
WACC = 8.36% (E(5.00b)/V(6.57b) * Re(10.29%) + D(1.57b)/V(6.57b) * Rd(2.44%) * (1-Tc(0.09)))
Discount Rate = 10.29% (= CAPM, Blume Beta Adj.)
Fair Price DCF = unknown (Cash Flow 567.1m)
Revenue Correlation: 98.92 | Revenue CAGR: 12.18% | SUE: N/A | # QB: 0
Additional Sources for WIX Stock
Tweets: X | Stocktwits
Fund Manager Positions: Dataroma | Stockcircle