WIX Stock Analysis: Wix.Com | NASDAQ
Software - Infrastructure | NASDAQ, USA | Market Cap: 3.640m USD | 12M Return: -38.4% | IL0011301780 | Charts, Fundamentals & Technical Analysis
Avg Turnover: 91.7M
EPS Trend: 6.2%
Qual. Beats: 0
Rev. Trend: 99.9%
Qual. Beats: 1
Warnings
Tailwinds
No distinct edge detected
Seasonality 11.6 years of data
How good or bad each month usually is (without trend). The score below shows how much you can trust it: 0 = pure chance, >40 gets interesting and >55 is strong.
Wix.com Ltd. operates a cloud-based web development platform that allows registered users and creators to build, manage, and grow websites and web applications without advanced coding knowledge. Its core offerings include the Wix Editor (a drag-and-drop visual website builder), Wix Studio (a platform for advanced website creation), and Velo by Wix (a full-stack no-code/low-code development environment). The company is headquartered in Tel Aviv, Israel, was incorporated in 2006, and trades on NASDAQ following its 2013 IPO.
Beyond website building, Wix has expanded into a broad ecosystem of products spanning commerce, payments, hospitality, fitness, music, and marketing. Notable offerings include Payments by Wix (for online and in-person transactions), Wix POS, Branded App by Wix, Wix Stores, Wix Restaurants, Wix Hotels, and the Wix App Market. The company has also integrated artificial intelligence across its suite, with products such as Wix Logo Maker, the Wix AI Website Builder, AI Text Creator, AI Image Generator, and Base44, an AI-powered app-building platform.
Wix operates a freemium software-as-a-service (SaaS) business model, generating revenue primarily through premium subscriptions, paid add-ons, domain sales, and commerce-related services. As a player in the internet services and infrastructure sub-industry, it competes in the no-code website builder market, which has grown as small businesses and individuals increasingly seek affordable digital presence and e-commerce solutions.
- AI tools lift premium subscription conversions and ARPU
- Restructuring expands operating margins and free cash flow
- Squarespace and GoDaddy competition pressures new subscriber growth
| Net Income: -174.6m TTM > 0 and > 6% of Revenue |
| FCF/TA: 0.04 > 0.02 and ΔFCF/TA -17.41 > 1.0 |
| NWC/Revenue: -32.81% < 20% (prev -16.25%; Δ -16.57% < -1%) |
| CFO/TA 0.25 > 3% & CFO 458.5m > Net Income -174.6m |
| Net Debt/EBITDA: error (EBITDA <= 0) |
| Current Ratio: 0.61 > 1.5 & < 3 |
| Outstanding Shares: last quarter (43.0m) vs 12m ago -27.97% < -2% |
| Gross Margin: 66.64% > 18% (prev 68.38%; Δ -1.74% > 0.5%) |
| Asset Turnover: 111.0% > 50% (prev 93.62%; Δ 17.35% > 0%) |
| Interest Coverage Ratio: -34.63 > 6 (EBIT TTM -132.7m / Interest Expense TTM 3.83m) |
| A: -0.38 (Total Current Assets 1.10b - Total Current Liabilities 1.80b) / Total Assets 1.85b |
| B: -0.53 (Retained Earnings -984.7m / Total Assets 1.85b) |
| C: -0.07 (EBIT TTM -132.7m / Avg Total Assets 1.92b) |
| D: -0.48 (Book Value of Equity -1.74b / Total Liabilities 3.59b) |
| Altman-Z'' = -5.19 = D |
| DSRI: 0.78 (Receivables 49.1m/55.5m, Revenue 2.13b/1.87b) |
| GMI: 1.03 (GM 68.38% / 66.64%) |
| AQI: 1.72 (AQ_t 0.18 / AQ_t-1 0.10) |
| SGI: 1.14 (Revenue 2.13b / 1.87b) |
| TATA: -0.34 (NI -174.6m - CFO 458.5m) / TA 1.85b) |
| Beneish M = -2.69 (Cap -4..+1) = A |
As of August 15, 2026, the stock is trading at USD 74.13 with a total of 2,080,077 shares traded. Over the past week, the price has changed by +23.14%, over one month by +40.64%, over three months by +40.64% and over the past year by -38.43%.
Current recommended Stop Loss: 68.30 (which is 7.9% or 1.2 ATR below the current price).
Wix.Com has received a consensus analysts rating of 4.32. Therefore, it is recommended to buy WIX.
- StrongBuy: 13
- Buy: 7
- Hold: 5
- Sell: 0
- StrongSell: 0
| Analysts Target Price | 72.4 | -2.3% |
P/E Forward = 13.8122
P/S = 1.2244
P/B = 24.7652
P/EG = 0.1826
Revenue TTM = 2.13b USD
EBIT TTM = -132.7m USD
EBITDA TTM = -100.2m USD
Long Term Debt = 1.13b USD (from longTermDebt, last quarter)
Short Term Debt = 548.4m USD (from shortTermDebt, last quarter)
Debt = 2.45b USD (from shortLongTermDebtTotal, last quarter) + Leases 410.2m
Net Debt = 2.15b USD (calculated: Debt 2.45b - CCE 297.7m)
Enterprise Value = 5.79b USD (3.64b + Debt 2.45b - CCE 297.7m)
Interest Coverage Ratio = -34.63 (Ebit TTM -132.7m / Interest Expense TTM 3.83m)
EV/FCF = 76.60x (Enterprise Value 5.79b / FCF TTM 75.6m)
FCF Yield = 1.31% (FCF TTM 75.6m / Enterprise Value 5.79b)
FCF Margin = 3.54% (FCF TTM 75.6m / Revenue TTM 2.13b)
Net Margin = -8.19% (Net Income TTM -174.6m / Revenue TTM 2.13b)
Gross Margin = 66.64% ((Revenue TTM 2.13b - Cost of Revenue TTM 711.7m) / Revenue TTM)
Gross Margin QoQ = 65.77% (prev 65.30%)
Tobins Q-Ratio = 3.13 (Enterprise Value 5.79b / Total Assets 1.85b)
Interest Expense / Debt = 0.16% (Interest Expense 3.83m / Debt 2.45b)
Taxrate = 21.0% (US federal default 21%)
NOPAT = -104.8m (EBIT -132.7m * (1 - 21.00%)) [loss with tax shield]
Current Ratio = 0.59 (Total Current Assets 1.10b / Total Current Liabilities 1.88b)
Debt / Equity = -1.41 (negative equity) (Debt 2.45b / totalStockholderEquity, last quarter -1.74b)
Debt / EBITDA = -21.48 (negative EBITDA) (Net Debt 2.15b / EBITDA -100.2m)
Debt / FCF = 28.45 (Net Debt 2.15b / FCF TTM 75.6m)
Total Stockholder Equity = -622.0m (last 4 quarters mean from totalStockholderEquity)
RoA = -9.08% (Net Income -174.6m / Total Assets 1.85b)
RoE = 28.08% (negative equity) (Net Income TTM -174.6m / Total Stockholder Equity -622.0m)
RoCE = -26.20% (EBIT -132.7m / Capital Employed (Equity -622.0m + L.T.Debt 1.13b))
RoIC = -21.51% (negative operating profit) (NOPAT -104.8m / Invested Capital 487.2m)
WACC = 5.41% (E(3.64b)/V(6.09b) * Re(8.97%) + D(2.45b)/V(6.09b) * Rd(0.16%) * (1-Tc(0.21)))
Discount Rate = 8.97% (= CAPM, Blume Beta Adj.)
Shares (quarterly) Correlation: -68.66 | Cagr: -12.92%
[DCF] Terminal Value 73.10% ; FCFF base≈217.0m ; Y1≈190.3m ; Y5≈153.8m
[DCF] Fair Price = 5.44 (EV 2.47b - Net Debt 2.15b = Equity 317.2m / Shares 58.3m; r=8.35% [WACC [floored]]; 5y FCF grow -15.0% → 2.50% )
EPS Correlation: 6.25 | EPS CAGR: 2.16% | SUE: 0.52 | # QB: 0
Revenue Correlation: 99.95 | Revenue CAGR: 13.70% | SUE: 3.83 | # QB: 1
EPS current Quarter (2026-09-30): EPS=1.32 | Chg30d=-10.13% | Revisions=+29% | Analysts=9
EPS current Year (2026-12-31): EPS=4.50 | Chg30d=-10.48% | Revisions=-38% | GrowthEPS=-38.6% | GrowthRev=+13.1%
EPS next Year (2027-12-31): EPS=6.94 | Chg30d=-5.43% | Revisions=-38% | GrowthEPS=+54.4% | GrowthRev=+11.1%
[Analyst] Revisions Ratio: -24% (up=5, down=9)