ZBRA Stock Analysis: Zebra Technologies | NASDAQ
Communication Equipment | NASDAQ, USA | Market Cap: 12.875m USD | 12M Return: -18.2% | Charts, Fundamentals & Technical Analysis
Avg Turnover: 211M
EPS Trend: 43.7%
Qual. Beats: 1
Rev. Trend: 45.1%
Qual. Beats: 1
Warnings
Tailwinds
No distinct edge detected
Seasonality 10.5 years of data
How good or bad each month usually is (without trend). The score below shows how much you can trust it: 0 = pure chance, >40 gets interesting and >55 is strong.
Zebra Technologies Corporation (NASDAQ: ZBRA) is a global provider of automatic identification and data capture (AIDC) solutions, organized into two reporting segments: Connected Frontline and Asset Visibility and Automation. The company designs, manufactures, and sells a broad portfolio of enterprise hardware and related supplies, including thermal and dye-sublimation card printers, RFID printers and tags, barcode scanners and imagers, rugged mobile computers, fixed industrial scanners and machine vision cameras, sensors, real-time location systems, point-of-sale terminals, self-serve kiosks, and interactive touchscreen displays.
In addition to hardware, Zebra offers software and services spanning workforce management, workflow execution, prescriptive analytics, cloud-based platforms, and middleware, as well as maintenance, technical support, repair, and managed and professional services. The AIDC sector serves a wide range of end markets, including retail and e-commerce, manufacturing, transportation and logistics, healthcare, and the public sector, with distribution through both a direct sales force and a network of channel partners. Zebras business model blends hardware unit sales with recurring software and services revenue, which is a common pattern in enterprise equipment vendors seeking to deepen customer relationships and improve revenue durability.
The company was founded in 1969 and is headquartered in Lincolnshire, Illinois. It trades on NASDAQ under the ticker ZBRA, is classified in the Information Technology sector within the Electronic Equipment & Instruments sub-industry, and completed its initial public offering in 1991.
- RFID adoption accelerates across retail and logistics customers
- Enterprise mobile computing demand tied to warehouse automation capex
- Acquisitions in machine vision and robotics expand margin profile
| Net Income: 418.0m TTM > 0 and > 6% of Revenue |
| FCF/TA: 0.10 > 0.02 and ΔFCF/TA -2.64 > 1.0 |
| NWC/Revenue: -1.22% < 20% (prev 13.88%; Δ -15.10% < -1%) |
| CFO/TA 0.11 > 3% & CFO 915.0m > Net Income 418.0m |
| Net Debt (2.93b) to EBITDA (980.0m): 2.99 < 3 |
| Current Ratio: 0.96 > 1.5 & < 3 |
| Outstanding Shares: last quarter (50.7m) vs 12m ago -2.23% < -2% |
| Gross Margin: 47.47% > 18% (prev 48.79%; Δ -1.32% > 0.5%) |
| Asset Turnover: 68.79% > 50% (prev 64.74%; Δ 4.05% > 0%) |
| Interest Coverage Ratio: 3.58 > 6 (EBIT TTM 780.0m / Interest Expense TTM 218.0m) |
| A: -0.01 (Total Current Assets 1.70b - Total Current Liabilities 1.76b) / Total Assets 8.33b |
| B: 0.65 (Retained Earnings 5.41b / Total Assets 8.33b) |
| C: 0.10 (EBIT TTM 780.0m / Avg Total Assets 8.12b) |
| D: 0.71 (Book Value of Equity 3.47b / Total Liabilities 4.86b) |
| Altman-Z'' = 3.46 = A |
| DSRI: 1.10 (Receivables 763.0m/637.0m, Revenue 5.58b/5.11b) |
| GMI: 1.03 (GM 48.79% / 47.47%) |
| AQI: 1.13 (AQ_t 0.73 / AQ_t-1 0.65) |
| SGI: 1.09 (Revenue 5.58b / 5.11b) |
| TATA: -0.06 (NI 418.0m - CFO 915.0m) / TA 8.33b) |
| Beneish M = -2.78 (Cap -4..+1) = A |
As of July 10, 2026, the stock is trading at USD 264.32 with a total of 367,427 shares traded. Over the past week, the price has changed by +0.40%, over one month by +13.42%, over three months by +19.53% and over the past year by -18.18%.
Current recommended Stop Loss: 251.10 (which is 5% or 1.2 ATR below the current price).
Zebra Technologies has received a consensus analysts rating of 4.05. Therefore, it is recommended to buy ZBRA.
- StrongBuy: 9
- Buy: 2
- Hold: 8
- Sell: 0
- StrongSell: 0
| Analysts Target Price | 330.7 | 25.1% |
P/E Trailing = 32.6437
P/E Forward = 14.2857
P/S = 2.3061
P/B = 3.6679
P/EG = 0.5693
Revenue TTM = 5.58b USD
EBIT TTM = 780.0m USD
EBITDA TTM = 980.0m USD
Long Term Debt = 2.39b USD (from longTermDebt, last quarter)
Short Term Debt = 304.0m USD (from shortTermDebt, last quarter)
Debt = 3.05b USD (from shortLongTermDebtTotal, last quarter) + Leases 198.0m
Net Debt = 2.93b USD (calculated: Debt 3.05b - CCE 114.0m)
Enterprise Value = 15.8b USD (12.9b + Debt 3.05b - CCE 114.0m)
Interest Coverage Ratio = 3.58 (Ebit TTM 780.0m / Interest Expense TTM 218.0m)
EV/FCF = 18.91x (Enterprise Value 15.8b / FCF TTM 836.0m)
FCF Yield = 5.29% (FCF TTM 836.0m / Enterprise Value 15.8b)
FCF Margin = 14.97% (FCF TTM 836.0m / Revenue TTM 5.58b)
Net Margin = 7.49% (Net Income TTM 418.0m / Revenue TTM 5.58b)
Gross Margin = 47.47% ((Revenue TTM 5.58b - Cost of Revenue TTM 2.93b) / Revenue TTM)
Gross Margin QoQ = 49.63% (prev 44.61%)
Tobins Q-Ratio = 1.90 (Enterprise Value 15.8b / Total Assets 8.33b)
Interest Expense / Debt = 7.15% (Interest Expense 218.0m / Debt 3.05b)
Taxrate = 25.62% (144.0m / 562.0m)
NOPAT = 580.1m (EBIT 780.0m * (1 - 25.62%))
Current Ratio = 0.96 (Total Current Assets 1.70b / Total Current Liabilities 1.76b)
Debt / Equity = 0.88 (Debt 3.05b / totalStockholderEquity, last quarter 3.47b)
Debt / EBITDA = 2.99 (Net Debt 2.93b / EBITDA 980.0m)
Debt / FCF = 3.51 (Net Debt 2.93b / FCF TTM 836.0m)
Total Stockholder Equity = 3.61b (last 4 quarters mean from totalStockholderEquity)
RoA = 5.15% (Net Income 418.0m / Total Assets 8.33b)
RoE = 11.59% (Net Income TTM 418.0m / Total Stockholder Equity 3.61b)
RoCE = 13.02% (EBIT 780.0m / Capital Employed (Equity 3.61b + L.T.Debt 2.39b))
RoIC = 8.58% (NOPAT 580.1m / Invested Capital 6.76b)
WACC = 11.27% (E(12.9b)/V(15.9b) * Re(12.68%) + D(3.05b)/V(15.9b) * Rd(7.15%) * (1-Tc(0.26)))
Discount Rate = 12.68% (= CAPM, Blume Beta Adj.)
Shares (quarterly) Correlation: -23.57 | Cagr: -0.90%
[DCF] Terminal Value 63.03% ; FCFF base≈902.0m ; Y1≈791.0m ; Y5≈639.1m
[DCF] Fair Price = 84.25 (EV 6.95b - Net Debt 2.93b = Equity 4.01b / Shares 47.6m; r=11.27% [WACC]; 5y FCF grow -15.0% → 2.50% )
EPS Correlation: 43.71 | EPS CAGR: 11.33% | SUE: 2.66 | # QB: 1
Revenue Correlation: 45.09 | Revenue CAGR: 4.42% | SUE: 1.16 | # QB: 1
EPS current Quarter (2026-06-30): EPS=4.37 | Chg30d=+0.14% | Revisions=+0% | Analysts=16
EPS next Quarter (2026-09-30): EPS=4.55 | Chg30d=+0.00% | Revisions=+0% | Analysts=16
EPS current Year (2026-12-31): EPS=18.54 | Chg30d=+0.00% | Revisions=+40% | GrowthEPS=+17.1% | GrowthRev=+12.3%
EPS next Year (2027-12-31): EPS=20.70 | Chg30d=-0.02% | Revisions=+0% | GrowthEPS=+11.7% | GrowthRev=+5.5%
[Analyst] Revisions Ratio: +18% (up=5, down=3)