(ZBRA) Zebra Technologies - Ratings and Ratios

Zebra Technologies Corporation (NASDAQ:ZBRA) is a global leader in enterprise asset intelligence, specializing in automatic identification and data capture (AIDC) solutions. The company operates through two primary segments: Asset Intelligence & Tracking and Enterprise Visibility & Mobility. Zebra designs, manufactures, and markets a wide range of products, including thermal printers for labels, wristbands, tickets, receipts, and plastic cards; dye-sublimination thermal card printers for personal identification, access control, and financial transactions; and RFID printers that encode data into passive RFID transponders. Additionally, it offers accessories for printers, such as carrying cases, vehicle mounts, and battery chargers, as well as a variety of consumables, including thermal labels, wristbands, receipts, ribbons, plastic cards, and RFID tags. The company also provides maintenance, technical support, repair, and managed services, along with fixed readers, RFID-enabled mobile computers, and RFID sleds. Its product portfolio further includes tags, sensors, exciters, middleware software, application software, and physical inventory management solutions, as well as rugged and enterprise-grade mobile computing products and accessories, real-time location systems, and services. Zebra also offers barcode scanners and imagers, RFID readers, industrial machine vision cameras, and fixed industrial scanners, along with workforce management, workflow execution, task management, and prescriptive analytics solutions. The company serves a diverse range of industries, including retail and e-commerce, manufacturing, transportation and logistics, healthcare, public sector, and others, leveraging its direct sales force and a global network of channel partners to deliver its solutions.

Zebra Technologies Corporation, founded in 1969 and headquartered in Lincolnshire, Illinois, is a key player in the AIDC industry, providing innovative solutions that enable businesses to optimize their operations, enhance efficiency, and improve decision-making. Its comprehensive product and service offerings cater to the evolving needs of enterprises across various sectors, making it a critical partner in the digital transformation journey of its customers.

Ticker Symbol: ZBRA Exchange: NASDAQ Type: common stock Country Origin: United States GICS Sub Industry: Electronic Equipment & Instruments

Average Volume 20d: 600788 Last Price: 227.20 SMA 20: 247.52 SMA 50: 282.54 SMA 200: 346.93 ATR: 12.84

Market Cap: 11595.72M USD P/E: 22.27 P/E Forward: 14.71 P/B: 3.23 P/S: 2.33 RoE: 14.72

3-Month Forecast: Based on and , Zebra Technologies is expected to face short-term headwinds due to its current price being below key moving averages (SMA 20: 247.52, SMA 50: 282.54, SMA 200: 346.93). The stock is in a bearish trend, with potential support at $220 and resistance at $245. The Average True Range (ATR) of 12.84 indicates moderate volatility, suggesting choppy price action in the near term. However, the forward P/E of 14.71 and a return on equity (RoE) of 14.72% suggest potential long-term value once market sentiment improves.