(CHH) Choice Hotels International - Ratings and Ratios

Choice Hotels International, Inc. is a global hotel franchisor operating a diverse portfolio of brands across the United States and internationally. The company has a significant presence in the hospitality industry, franchising numerous lodging properties under well-known brand names such as Comfort Inn, Comfort Suites, and Radisson, among others. With a history dating back to 1939, Choice Hotels has established itself as a major player in the hotel franchising sector, with its headquarters located in North Bethesda, Maryland.

From a business perspective, Choice Hotels operates through two main segments: Hotel Franchising & Management and Corporate & Other. The companys business model is centered around franchising its brands to independent hotel owners, allowing them to leverage the brand recognition and operational expertise of Choice Hotels. This model enables the company to expand its reach without directly managing the properties, thereby generating revenue through franchise fees and royalties.

Analyzing the and of CHH, we can observe that the stock has recently experienced a price of $128.64, slightly above its 20-day and 50-day simple moving averages (SMA20 and SMA50) of $127.97 and $126.80, respectively. However, it remains below its 200-day simple moving average (SMA200) of $135.73, indicating a potential longer-term downtrend. The Average True Range (ATR) of 3.09, or 2.40%, suggests moderate volatility. With a Market Cap of $5.92 billion and a P/E ratio of 19.55, the company is valued at a reasonable multiple relative to its earnings. The forward P/E of 17.61 indicates expected earnings growth.

Considering the and , a forecast for CHH can be derived. The negative Return on Equity (RoE) of -355.76 may indicate underlying issues with profitability, potentially related to the franchising model or operational costs. However, the forward P/E ratio suggests that investors expect the company to improve its earnings. If CHH can stabilize its profitability and continue to expand its franchise base, the stock may experience a rebound. Based on the current SMA20 and SMA50, a potential short-term target could be a move towards the SMA200 at $135.73, representing a 5.5% increase from the current price. However, this would require a sustained upward trend and improved fundamental performance.