COOK Stock Analysis: Traeger | NYSE
Furnishings, Fixtures & Appliances | NYSE, USA | Market Cap: 166m USD | 12M Return: -12.9% | US89269P2020 | Charts, Fundamentals & Technical Analysis
Avg Turnover: 3.90M
Qual. Beats: 0
Rev. Trend: -74.1%
Qual. Beats: -1
Warnings
Tailwinds
Seasonality 5 years of data
How good or bad each month usually is (without trend). The score below shows how much you can trust it: 0 = pure chance, >40 gets interesting and >55 is strong.
Traeger, Inc. (NYSE: COOK) designs, sources, sells, and supports wood pellet fueled barbecue grills and Flatrock flat top grills, selling through a multi-channel model that includes retailers, distributors, and direct-to-consumer channels in the United States and internationally. The company is headquartered in Salt Lake City, Utah, was founded in 1987, and went public in July 2021.
Its grills are IoT-enabled devices controllable via the Traeger app, paired with a library of digital content such as instructional recipes, cooking technique videos, and branded lifestyle content. Beyond grills, Traeger generates ongoing revenue from consumables (wood pellets, rubs, spices, sauces), accessories, cleaning and prep tools, replacement parts, the MEATER smart thermometer, and branded apparel and merchandise. Despite its core product being outdoor cooking equipment, the company is classified under the GICS Apparel, Accessories & Luxury Goods sub-industry, reflecting the branded lifestyle nature of the business.
The product mix reflects a razor-and-blade model, where the grill serves as the entry point for recurring purchases of consumables and accessories. The connected (IoT) grill platform and accompanying app also create a software-adjacent layer that supports customer engagement and data collection, distinguishing Traeger from traditional grill manufacturers.
- Grill demand weakens amid pressured consumer discretionary spending
- Pellet grill competition intensifies from Weber and private label brands
- Wood pellet costs and tariffs compress gross margins
| Net Income: -112.7m TTM > 0 and > 6% of Revenue |
| FCF/TA: 0.12 > 0.02 and ΔFCF/TA 10.20 > 1.0 |
| NWC/Revenue: 32.59% < 20% (prev 24.98%; Δ 7.61% < -1%) |
| CFO/TA 0.13 > 3% & CFO 86.0m > Net Income -112.7m |
| Net Debt (389.5m) to EBITDA (49.5m): 7.87 < 3 |
| Current Ratio: 3.49 > 1.5 & < 3 |
| Outstanding Shares: last quarter (2.75m) vs 12m ago 3.10% < -2% |
| Gross Margin: 36.23% > 18% (prev 40.91%; Δ -4.68% > 0.5%) |
| Asset Turnover: 67.58% > 50% (prev 74.23%; Δ -6.65% > 0%) |
| Interest Coverage Ratio: -0.15 > 6 (EBIT TTM -4.67m / Interest Expense TTM 31.2m) |
| A: 0.24 (Total Current Assets 221.6m - Total Current Liabilities 63.6m) / Total Assets 654.7m |
| B: -1.24 (Retained Earnings -809.7m / Total Assets 654.7m) |
| C: -0.01 (EBIT TTM -4.67m / Avg Total Assets 717.7m) |
| D: 0.34 (Book Value of Equity 167.3m / Total Liabilities 487.5m) |
| Altman-Z'' = -2.13 = D |
| DSRI: 1.17 (Receivables 74.4m/76.1m, Revenue 485.0m/579.5m) |
| GMI: 1.13 (GM 40.91% / 36.23%) |
| AQI: 0.91 (AQ_t 0.56 / AQ_t-1 0.62) |
| SGI: 0.84 (Revenue 485.0m / 579.5m) |
| TATA: -0.30 (NI -112.7m - CFO 86.0m) / TA 654.7m) |
| Beneish M = -2.98 (Cap -4..+1) = A |
As of August 14, 2026, the stock is trading at USD 59.26 with a total of 70,898 shares traded. Over the past week, the price has changed by -0.29%, over one month by -14.38%, over three months by +42.04% and over the past year by -12.85%.
Current recommended Stop Loss: 52.30 (which is 11.7% or 1.3 ATR below the current price).
Traeger has received a consensus analysts rating of 3.63. Therefore, it is recommended to hold COOK.
- StrongBuy: 2
- Buy: 1
- Hold: 5
- Sell: 0
- StrongSell: 0
| Analysts Target Price | 54.5 | -8% |
P/E Forward = 17.2712
P/S = 0.3259
P/B = 1.0209
Revenue TTM = 485.0m USD
EBIT TTM = -4.67m USD
EBITDA TTM = 49.5m USD
Long Term Debt = 399.6m USD (from longTermDebt, last fiscal year)
Short Term Debt = 2.01m USD (from shortTermDebt, last quarter)
Debt = 449.2m USD (from shortLongTermDebtTotal, last quarter) + Leases 24.8m
Net Debt = 389.5m USD (calculated: Debt 449.2m - CCE 59.7m)
Enterprise Value = 555.8m USD (166.3m + Debt 449.2m - CCE 59.7m)
Interest Coverage Ratio = -0.15 (Ebit TTM -4.67m / Interest Expense TTM 31.2m)
EV/FCF = 7.31x (Enterprise Value 555.8m / FCF TTM 76.1m)
FCF Yield = 13.69% (FCF TTM 76.1m / Enterprise Value 555.8m)
FCF Margin = 15.68% (FCF TTM 76.1m / Revenue TTM 485.0m)
Net Margin = -23.23% (Net Income TTM -112.7m / Revenue TTM 485.0m)
Gross Margin = 36.23% ((Revenue TTM 485.0m - Cost of Revenue TTM 309.3m) / Revenue TTM)
Gross Margin QoQ = 39.46% (prev 45.73%)
Tobins Q-Ratio = 0.85 (Enterprise Value 555.8m / Total Assets 654.7m)
Interest Expense / Debt = 6.96% (Interest Expense 31.2m / Debt 449.2m)
Taxrate = 21.0% (US federal default 21%)
NOPAT = -3.69m (EBIT -4.67m * (1 - 21.00%)) [loss with tax shield]
Current Ratio = 3.49 (Total Current Assets 221.6m / Total Current Liabilities 63.6m)
Debt / Equity = 2.68 (Debt 449.2m / totalStockholderEquity, last quarter 167.3m)
Debt / EBITDA = 7.87 (Net Debt 389.5m / EBITDA 49.5m)
Debt / FCF = 5.12 (Net Debt 389.5m / FCF TTM 76.1m)
Total Stockholder Equity = 174.8m (last 4 quarters mean from totalStockholderEquity)
RoA = -15.70% (Net Income -112.7m / Total Assets 654.7m)
RoE = -64.46% (Net Income TTM -112.7m / Total Stockholder Equity 174.8m)
RoCE = -0.81% (EBIT -4.67m / Capital Employed (Equity 174.8m + L.T.Debt 399.6m))
RoIC = -0.65% (negative operating profit) (NOPAT -3.69m / Invested Capital 568.9m)
WACC = 7.18% (E(166.3m)/V(615.5m) * Re(11.71%) + D(449.2m)/V(615.5m) * Rd(6.96%) * (1-Tc(0.21)))
Discount Rate = 11.71% (= CAPM, Blume Beta Adj.)
Shares (quarterly) Correlation: 98.45 | Cagr: 4.23%
[DCF] Terminal Value 77.97% ; FCFF base≈50.1m ; Y1≈57.4m ; Y5≈84.5m
[DCF] Fair Price = 315.1 (EV 1.27b - Net Debt 389.5m = Equity 881.6m / Shares 2.80m; r=8.35% [WACC [floored]]; 5y FCF grow 15.0% → 2.50% )
EPS Correlation: N/A | EPS CAGR: N/A | SUE: 0.79 | # QB: 0
Revenue Correlation: -74.05 | Revenue CAGR: -5.69% | SUE: -1.24 | # QB: -1
EPS current Quarter (2026-09-30): EPS=-2.64 | Chg30d=-36.38% | Revisions=-50% | Analysts=5
EPS current Year (2026-12-31): EPS=-1.90 | Chg30d=+7.58% | Revisions=+40% | GrowthEPS=+68.3% | GrowthRev=-18.8%
EPS next Year (2027-12-31): EPS=2.50 | Chg30d=+277.38% | Revisions=+0% | GrowthEPS=+231.2% | GrowthRev=+3.8%
[Analyst] Revisions Ratio: -10% (up=3, down=4)