CPNG Stock Analysis: Coupang | NYSE

Internet Retail | NYSE, USA | Market Cap: 24.949m USD | 12M Return: -56.9% | US22266T1097 | Charts, Fundamentals & Technical Analysis

Retail, Marketplace, Fintech, Streaming
Total Rating 33
Safety 35
Buy Signal -0.57
Internet Retail
Industry Rotation: +2.9
Market Cap: 24.9B
Avg Turnover: 214M
Risk 3d forecast
Volatility45.2%
VaR 5th Pctl6.76%
VaR vs Median-6.72%
Reward TTM
Sharpe Ratio-1.67
Rel. Str. IBD3
Rel. Str. Peer Group7.9
Character TTM
Beta1.155
Beta Downside1.498
Hurst Exponent0.507
Drawdowns 3y
Max DD58.99%
CAGR/Max DD-0.11
CAGR/Mean DD-0.35
EPS (Earnings per Share) EPS (Earnings per Share) of CPNG over the last years for every Quarter: "2021-09": -0.19, "2021-12": -0.23, "2022-03": -0.12, "2022-06": -0.04, "2022-09": 0.05, "2022-12": 0.06, "2023-03": 0.05, "2023-06": 0.08, "2023-09": 0.05, "2023-12": 0.08, "2024-03": 0.05, "2024-06": 0.07, "2024-09": 0.06, "2024-12": 0.04, "2025-03": 0.05, "2025-06": 0.02, "2025-09": 0.05, "2025-12": -0.01, "2026-03": -0.15, "2026-06": -0.09,
Last SUE: 4.00
Qual. Beats: 1
Revenue Revenue of CPNG over the last years for every Quarter: 2021-09: 4644.705, 2021-12: 5076.693, 2022-03: 5116.686, 2022-06: 5037.821, 2022-09: 5101.334, 2022-12: 5327.159, 2023-03: 5801, 2023-06: 5838, 2023-09: 6184, 2023-12: 6560, 2024-03: 7114, 2024-06: 7323, 2024-09: 7866, 2024-12: 7965, 2025-03: 7908, 2025-06: 8524, 2025-09: 9267, 2025-12: 8835, 2026-03: 8504, 2026-06: 8856,
Rev. CAGR: 17.41%
Rev. Trend: 98.4%
Last SUE: -0.45
Qual. Beats: 0

Warnings

High Debt/EBITDA With Thin Interest Coverage
Interest Coverage Ratio Critical
Altman Z'' In Financial Distress Zone
Below Avwap Earnings
Below Sma 200d

Tailwinds

No distinct edge detected

Seasonality 5.5 years of data

Jan -5.2% 0
Feb -1.6% 20
Mar -6.0% 12
Apr +5.6% 31
May -1.6% 9
Jun +3.7% 30
Jul -0.5% 10
Aug +1.8% 29
Sep +4.9% 23
Oct +0.6% 0
Nov -8.1% 26
Dec -14.8% 28

How good or bad each month usually is (without trend). The score below shows how much you can trust it: 0 = pure chance, >40 gets interesting and >55 is strong.

Description: CPNG Coupang

Coupang, Inc. (NYSE: CPNG) is a large-cap Consumer Discretionary company in the Broadline Retail sub-industry, operating a mobile- and web-based retail business primarily in South Korea with international operations spanning the U.S., Taiwan, Singapore, China, Japan, Europe, the U.K., and India. Founded in 2010 and headquartered in Seattle, the company went public on the NYSE in March 2021. It reports through two segments: Product Commerce, which covers its core Korean retail and marketplace, the Rocket Fresh grocery offering, and advertising products; and Developing Offerings, which includes Eats restaurant delivery, Play content streaming, fintech, and the Farfetch luxury fashion marketplace.

The business reflects a broader e-commerce trend of building vertical ecosystems around a core retail platform, layering on logistics-intensive fresh grocery delivery, advertising, food delivery, streaming, and financial products to deepen customer engagement. South Korea is one of the most digitally connected retail markets globally, which underpins Coupangs mobile-first model and its investments in owned logistics infrastructure to support next-day and same-day fulfillment.

Headlines to Watch Out For
  • Korean retail growth faces intensifying Naver and Kurly competition
  • Developing Offerings segment losses widen on Farfetch integration drag
  • Logistics capex weighs on free cash flow as infrastructure investment continues
Piotroski VR-10 (Strict) 4.0
Net Income: -767.0m TTM > 0 and > 6% of Revenue
FCF/TA: 0.01 > 0.02 and ΔFCF/TA -3.74 > 1.0
NWC/Revenue: -3.89% < 20% (prev 2.50%; Δ -6.39% < -1%)
CFO/TA 0.08 > 3% & CFO 1.44b > Net Income -767.0m
Net Debt (2.55b) to EBITDA (32.0m): 79.78 < 3
Current Ratio: 0.87 > 1.5 & < 3
Outstanding Shares: last quarter (1.80b) vs 12m ago -3.02% < -2%
Gross Margin: 28.35% > 18% (prev 29.87%; Δ -1.52% > 0.5%)
Asset Turnover: 201.3% > 50% (prev 180.9%; Δ 20.41% > 0%)
Interest Coverage Ratio: -6.91 > 6 (EBIT TTM -525.0m / Interest Expense TTM 76.0m)
Altman Z'' -1.41
A: -0.08 (Total Current Assets 9.26b - Total Current Liabilities 10.6b) / Total Assets 17.4b
B: -0.28 (Retained Earnings -4.86b / Total Assets 17.4b)
C: -0.03 (EBIT TTM -525.0m / Avg Total Assets 17.6b)
D: 0.21 (Book Value of Equity 2.99b / Total Liabilities 14.4b)
Altman-Z'' = -1.41 = CCC
Beneish M -3.21
DSRI: 0.66 (Receivables 363.0m/499.0m, Revenue 35.5b/32.3b)
GMI: 1.05 (GM 29.87% / 28.35%)
AQI: 0.98 (AQ_t 0.09 / AQ_t-1 0.09)
SGI: 1.10 (Revenue 35.5b / 32.3b)
TATA: -0.13 (NI -767.0m - CFO 1.44b) / TA 17.4b)
Beneish M = -3.21 (Cap -4..+1) = AA
What is the price of CPNG shares?

As of October 01, 2026, the stock is trading at USD 13.87 with a total of 20,048,529 shares traded. Over the past week, the price has changed by -2.87%, over one month by -13.64%, over three months by -20.15% and over the past year by -56.93%.

Current recommended Stop Loss: 13.30 (which is 4.1% or 1.2 ATR below the current price).

Is CPNG a buy, sell or hold?

Coupang has received a consensus analysts rating of 4.24. Therefore, it is recommended to buy CPNG.

  • StrongBuy: 8
  • Buy: 6
  • Hold: 2
  • Sell: 1
  • StrongSell: 0

What are the forecasts/targets for the CPNG price?
Analysts Target Price 23.5 69.5%
Coupang (CPNG) - Fundamental Data Overview as of 28 September 2026
Market Cap USD = 24.9b (24.9b USD * 1.0 USD.USD)
P/E Forward = 69.4444
P/S = 0.7026
P/B = 8.5934
P/EG = 1.1552
Revenue TTM = 35.5b USD
EBIT TTM = -525.0m USD
EBITDA TTM = 32.0m USD
Long Term Debt = 618.0m USD (from longTermDebt, last quarter)
Short Term Debt = 2.54b USD (from shortTermDebt, last quarter)
Debt = 8.66b USD (from shortLongTermDebtTotal, last quarter) + Leases 3.03b
Net Debt = 2.55b USD (calculated: Debt 8.66b - CCE 6.11b)
Enterprise Value = 27.5b USD (24.9b + Debt 8.66b - CCE 6.11b)
Interest Coverage Ratio = -6.91 (Ebit TTM -525.0m / Interest Expense TTM 76.0m)
EV/FCF = 255.7x (Enterprise Value 27.5b / FCF TTM 107.5m)
FCF Yield = 0.39% (FCF TTM 107.5m / Enterprise Value 27.5b)
FCF Margin = 0.30% (FCF TTM 107.5m / Revenue TTM 35.5b)
Net Margin = -2.16% (Net Income TTM -767.0m / Revenue TTM 35.5b)
Gross Margin = 28.35% ((Revenue TTM 35.5b - Cost of Revenue TTM 25.4b) / Revenue TTM)
Gross Margin QoQ = 28.16% (prev 27.01%)
Tobins Q-Ratio = 1.58 (Enterprise Value 27.5b / Total Assets 17.4b)
Interest Expense / Debt = 0.88% (Interest Expense 76.0m / Debt 8.66b)
Taxrate = 21.0% (US federal default 21%)
NOPAT = -414.8m (EBIT -525.0m * (1 - 21.00%)) [loss with tax shield]
Current Ratio = 0.87 (Total Current Assets 9.26b / Total Current Liabilities 10.6b)
Debt / Equity = 2.90 (Debt 8.66b / totalStockholderEquity, last quarter 2.99b)
Debt / EBITDA = 79.78 (Net Debt 2.55b / EBITDA 32.0m)
Debt / FCF = 23.74 (Net Debt 2.55b / FCF TTM 107.5m)
Total Stockholder Equity = 4.07b (last 4 quarters mean from totalStockholderEquity)
RoA = -4.35% (Net Income -767.0m / Total Assets 17.4b)
RoE = -18.84% (Net Income TTM -767.0m / Total Stockholder Equity 4.07b)
RoCE = -11.20% (EBIT -525.0m / Capital Employed (Equity 4.07b + L.T.Debt 618.0m))
 RoIC = -5.51% (negative operating profit) (NOPAT -414.8m / Invested Capital 7.53b)
 WACC = 7.64% (E(24.9b)/V(33.6b) * Re(10.05%) + D(8.66b)/V(33.6b) * Rd(0.88%) * (1-Tc(0.21)))
Discount Rate = 10.05% (= CAPM, Blume Beta Adj.)
Shares (quarterly) Correlation: 24.92 | Cagr: -0.39%
[DCF] Terminal Value 73.10% ; FCFF base≈375.3m ; Y1≈329.1m ; Y5≈265.9m
[DCF] Fair Price = 1.05 (EV 4.27b - Net Debt 2.55b = Equity 1.72b / Shares 1.64b; r=8.35% [WACC [floored]]; 5y FCF grow -15.0% → 2.50% )
EPS Correlation: N/A | EPS CAGR: N/A | SUE: 4.0 | # QB: 1
Revenue Correlation: 98.44 | Revenue CAGR: 17.41% | SUE: -0.45 | # QB: 0
EPS current Quarter (2026-09-30): EPS=-0.01 | Chg30d=N/A | Revisions=+0% | Analysts=2
EPS current Year (2026-12-31): EPS=-0.44 | Chg30d=-1.91% | Revisions=-57% | GrowthEPS=-468.3% | GrowthRev=+7.0%
EPS next Year (2027-12-31): EPS=0.27 | Chg30d=+1.26% | Revisions=-44% | GrowthEPS=+161.7% | GrowthRev=+13.9%
[Analyst] Revisions Ratio: -62% (up=1, down=9)