(ELF) ELF Beauty - Ratings and Ratios

Exchange: NYSE • Country: United States • Currency: USD • Type: Common Stock • ISIN: US26856L1035

ELF: Cosmetics, Skincare, Lip Products, Face Products

e.l.f. Beauty, Inc. (NYSE: ELF) is a leading global cosmetics and skincare company that operates under multiple brands, including e.l.f. Cosmetics, e.l.f. Skin, Well People, Naturium, and Keys Soulcare. The company specializes in a wide range of beauty products, including eye, lip, face, and skincare items, catering to diverse consumer preferences. Its distribution network spans national and international retailers, as well as direct-to-consumer channels, with a strong e-commerce presence in the U.S., U.K., and Canada. Founded in 2004 and headquartered in Oakland, California, e.l.f. Beauty has established itself as a key player in the personal care products industry, with a focus on innovation, affordability, and inclusivity.

From a technical standpoint, ELF shares have shown volatility, with an average 20-day volume of 2,623,100 and a last price of $61.98. The stock is currently trading below its 50-day SMA of $63.37 but above its 20-day SMA of $56.53, indicating near-term recovery potential. However, the 200-day SMA of $112.95 reflects a longer-term downtrend. The ATR of 4.10 suggests moderate price movement.

Fundamentally, e.l.f. Beauty operates with a market cap of $2.97 billion, signaling its position as a mid-sized company in the personal care sector. The trailing P/E of 31.53 indicates a premium valuation, though the forward P/E of 13.74 suggests expectations of earnings growth. The P/B ratio of 3.87 points to a higher valuation relative to book value, while the P/S ratio of 2.28 reflects moderate revenue multiples. The return on equity (RoE) of 15.17% highlights efficient profitability.

3-Month Forecast: Based on and , ELF shares may experience near-term volatility but could stabilize as the company leverages its strong brand portfolio and direct-to-consumer channels. The stock may face resistance at its 50-day SMA of $63.37 but could find support near its 20-day SMA of $56.53. Fundamentally, the companys ability to maintain its RoE and navigate a competitive landscape will be key drivers.

Additional Sources for ELF Stock

ELF Stock Overview

Market Cap in USD 3,838m
Sector Consumer Defensive
Industry Household & Personal Products
GiC Sub-Industry Personal Care Products
IPO / Inception 2016-09-22

ELF Stock Ratings

Growth Rating 50.0
Fundamental 42.6
Dividend Rating 0.0
Rel. Strength -62
Analysts 4.24/5
Fair Price Momentum 65.51 USD
Fair Price DCF 4.71 USD

ELF Dividends

No Dividends Paid

ELF Growth Ratios

Growth Correlation 3m -69.5%
Growth Correlation 12m -87.7%
Growth Correlation 5y 88.4%
CAGR 5y 38.00%
CAGR/Max DD 5y 0.49
Sharpe Ratio 12m -1.03
Alpha -71.45
Beta 1.446
Volatility 79.54%
Current Volume 3598.5k
Average Volume 20d 2226.4k
What is the price of ELF stocks?
As of May 09, 2025, the stock is trading at USD 67.90 with a total of 3,598,467 shares traded.
Over the past week, the price has changed by +9.08%, over one month by +33.14%, over three months by -8.07% and over the past year by -57.93%.
Is ELF Beauty a good stock to buy?
Partly, yes. Based on ValueRay Fundamental Analyses, ELF Beauty (NYSE:ELF) is currently (May 2025) ok to buy, but has to be watched. It has a ValueRay Fundamental Rating of 42.64 and therefor a somewhat positive outlook according to the companies health.
Based on ValueRays Analyses, Dividends and Discounted-Cash-Flow, the Fair Value of ELF as of May 2025 is 65.51. This means that ELF is currently overvalued and has a potential downside of -3.52%.
Is ELF a buy, sell or hold?
ELF Beauty has received a consensus analysts rating of 4.24. Therefor, it is recommend to buy ELF.
  • Strong Buy: 9
  • Buy: 3
  • Hold: 5
  • Sell: 0
  • Strong Sell: 0
What are the forecast for ELF stock price target?
According to ValueRays Forecast Model, ELF ELF Beauty will be worth about 75.1 in May 2026. The stock is currently trading at 67.90. This means that the stock has a potential upside of +10.6%.
Issuer Forecast Upside
Wallstreet Target Price 81.3 19.7%
Analysts Target Price 81.3 19.7%
ValueRay Target Price 75.1 10.6%