(ELF) ELF Beauty - Ratings and Ratios

e.l.f. Beauty, Inc. (NYSE: ELF) is a leading global cosmetics and skincare company that operates under multiple brands, including e.l.f. Cosmetics, e.l.f. Skin, Well People, Naturium, and Keys Soulcare. The company specializes in a wide range of beauty products, including eye, lip, face, and skincare items, catering to diverse consumer preferences. Its distribution network spans national and international retailers, as well as direct-to-consumer channels, with a strong e-commerce presence in the U.S., U.K., and Canada. Founded in 2004 and headquartered in Oakland, California, e.l.f. Beauty has established itself as a key player in the personal care products industry, with a focus on innovation, affordability, and inclusivity.

From a technical standpoint, ELF shares have shown volatility, with an average 20-day volume of 2,623,100 and a last price of $61.98. The stock is currently trading below its 50-day SMA of $63.37 but above its 20-day SMA of $56.53, indicating near-term recovery potential. However, the 200-day SMA of $112.95 reflects a longer-term downtrend. The ATR of 4.10 suggests moderate price movement.

Fundamentally, e.l.f. Beauty operates with a market cap of $2.97 billion, signaling its position as a mid-sized company in the personal care sector. The trailing P/E of 31.53 indicates a premium valuation, though the forward P/E of 13.74 suggests expectations of earnings growth. The P/B ratio of 3.87 points to a higher valuation relative to book value, while the P/S ratio of 2.28 reflects moderate revenue multiples. The return on equity (RoE) of 15.17% highlights efficient profitability.