(HOG) Harley-Davidson - Ratings and Ratios

Harley-Davidson, Inc. (NYSE:HOG) is a leading American motorcycle manufacturer with a rich history dating back to 1903. The company operates through three distinct segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment focuses on designing, manufacturing, and selling a diverse range of motorcycles, including iconic models like the Electra Glide and Softail, as well as trikes and adventure bikes. Additionally, this segment offers an extensive selection of motorcycle parts, accessories, and apparel, further enhancing the brands appeal among enthusiasts. Products are distributed through an extensive network of independent dealers worldwide and via e-commerce platforms, ensuring broad accessibility.

The LiveWire segment represents Harley-Davidsons foray into the electric motorcycle market, showcasing the companys commitment to innovation and sustainability. This division offers the LiveWire ONE electric motorcycle, along with balance bikes for children, and a variety of electric vehicle parts and accessories. The segment also provides apparel tailored to the electric motorcycle community, aligning with the brands broader strategy to diversify its product offerings and attract a new generation of riders.

Harley-Davidson Financial Services plays a crucial role in supporting both dealers and customers. This segment offers wholesale financing solutions, such as floorplan financing, enabling dealers to manage their inventory effectively. Additionally, it provides retail financing options for customers purchasing new and used motorcycles. The segment also offers point-of-sale insurance and voluntary protection products, enhancing the overall purchasing experience. Furthermore, Harley-Davidson Financial Services licenses its brand to third-party institutions for the issuance of co-branded credit cards, further integrating financial services into the Harley-Davidson ecosystem.

Headquartered in Milwaukee, Wisconsin, Harley-Davidson, Inc. has established itself as a cultural icon in the motorcycle industry. With a strong emphasis on community engagement and brand loyalty, the company continues to be a significant player in the global motorcycle market. For more information, visit their official website at https://www.harley-davidson.com.

Ticker Symbol: HOG
Exchange: NYSE
Type: Common Stock
Country Origin: United States
GICS Sub Industry: Motorcycle Manufacturers

Based on the provided technical and fundamental data, here is a 3-month forecast:

3-Month Forecast: The stock is anticipated to face headwinds due to the descending trend indicated by the SMA 20 (23.01) and SMA 50 (24.58) crossing below the SMA 200 (30.97), signaling potential bearish momentum. The Average Volume of 1,959,250 suggests moderate trading activity. Support levels may be tested near the recent lows, with resistance expected around the SMA 50 level. The ATR of 1.30 indicates moderate volatility, which could influence short-term price movements.

Valuation metrics such as the P/E ratio of 6.89 and forward P/E of 7.70 suggest the stock is reasonably valued relative to earnings expectations. The P/B ratio of 0.90 indicates the stock is trading below its book value, which may attract value investors. The P/S ratio of 0.57 reflects a low valuation relative to sales, potentially signaling undervaluation. The Return on Equity (RoE) of 14.38% highlights efficient profitability. However, market sentiment and broader economic conditions will play a crucial role in stock performance over the next quarter.