(HOG) Harley-Davidson - Ratings and Ratios

Harley-Davidson Inc. is a global motorcycle manufacturer with a diverse portfolio of products, including gas-powered and electric motorcycles, parts, accessories, and apparel. The companys business is segmented into three main divisions: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company is the largest segment, accounting for the majority of the companys revenue, and is known for its iconic cruiser and touring motorcycles. LiveWire is the companys electric motorcycle division, which is gaining traction in the rapidly growing electric vehicle market. Harley-Davidson Financial Services provides financing options to customers and dealerships, supporting the companys sales and revenue growth.

The companys product offerings cater to a wide range of customers, from entry-level riders to seasoned enthusiasts. Harley-Davidsons strong brand identity and loyal customer base have enabled the company to maintain a competitive edge in the market. Additionally, the companys e-commerce channels and network of independent dealerships provide a robust distribution platform, allowing it to reach customers globally. The companys financial services segment also plays a crucial role in supporting its sales and revenue growth by providing financing options to customers and dealerships.

Analyzing the and of Harley-Davidson Inc. (HOG), we can observe that the stock is currently trading at $24.83, slightly above its 20-day SMA of $24.58. The 50-day SMA is $23.61, indicating a short-term uptrend. However, the 200-day SMA is $28.98, suggesting that the stock is still in a long-term downtrend. The ATR is $0.85, representing a 3.43% daily volatility. From a fundamental perspective, the companys market capitalization is approximately $2.98 billion, with a P/E ratio of 8.79 and a forward P/E of 8.87. The return on equity is 10.70%. Based on these indicators, our forecast is that HOG will experience a short-term correction, potentially testing the $23.61 support level, before resuming its upward trajectory. If the company can maintain its current momentum and improve its earnings, we expect the stock to reach $30 in the next 6-12 months.

To support this forecast, we can look at the companys efforts to expand its electric motorcycle offerings through LiveWire, which is expected to drive growth in the coming years. Additionally, Harley-Davidsons strong brand identity and loyal customer base should continue to support its sales and revenue growth. However, the company will need to navigate the challenges posed by the competitive motorcycle market and the ongoing shift towards electric vehicles. By closely monitoring the companys progress and adjusting our analysis accordingly, we can refine our forecast and provide a more accurate prediction of HOGs future performance.