(HRI) Herc Holdings - Ratings and Ratios

Herc Holdings Inc. (NYSE: HRI), a leading equipment rental supplier in the United States and internationally, specializes in providing a comprehensive range of equipment and services to diverse industries. The company, established in 1965 and headquartered in Bonita Springs, Florida, offers an extensive fleet of aerial, earthmoving, material handling, and other specialized equipment. Herc Holdings has solidified its position in the market through strategic expansions and the adoption of innovative technologies to enhance operational efficiency.

Complementing its rental services, Herc Holdings provides ProSolutions, which include tailored solutions for power generation and climate control, and ProContractor professional-grade tools. The company also offers repair, maintenance, and safety training, ensuring a holistic support system for its clients. Serving sectors such as construction, industrial manufacturing, and government, Herc Holdings has a broad customer base, which it supports through a dedicated sales team, industry events, and online platforms. Additionally, the company sells used equipment and contractor supplies, further diversifying its revenue streams.

3-Month Forecast:

• Technical Outlook: With the stock trading below its 20, 50, and 200-day moving averages, Herc Holdings indicates bearish momentum. The Average True Range (ATR) of 8.86 signals moderate volatility, suggesting potential price fluctuations in the coming months.

• Fundamental Outlook: The forward P/E ratio of 8.64 reflects expected earnings growth, which may attract investors seeking undervalued opportunities. A P/S ratio of 0.88 suggests the stock is undervalued relative to its revenue, supported by a return on equity (RoE) of 9.43%, indicating efficient profitability.