HUBS Stock Analysis: HubSpot | NYSE
Software - Application | NYSE, USA | Market Cap: 10.384m USD | 12M Return: -52.4% | US4435731009 | Charts, Fundamentals & Technical Analysis
Avg Turnover: 336M
Qual. Beats: 2
Rev. Trend: 100.0%
Qual. Beats: 9
Warnings
Tailwinds
No distinct edge detected
Seasonality 11.7 years of data
How good or bad each month usually is (without trend). The score below shows how much you can trust it: 0 = pure chance, >40 gets interesting and >55 is strong.
HubSpot, Inc. (NYSE: HUBS) is a cloud-based customer relationship management (CRM) software company headquartered in Cambridge, Massachusetts, and founded in 2005. The company offers an integrated platform organized around multiple Hubs-Marketing Hub, Sales Hub, Service Hub, Content Hub, Operations Hub, and Commerce Hub-covering marketing automation, sales pipeline management, customer service, content creation, data operations, and B2B commerce. Its AI offering, branded as Breeze, includes an assistant and agent tools designed to support automation, content generation, and productivity across go-to-market teams. In addition to its software, HubSpot provides professional services, training, and customer support, and targets mid-market business-to-business companies globally across the Americas, Europe, and Asia Pacific. As an Application Software company within the Information Technology sector, HubSpot operates on a subscription-based SaaS business model, which is typical for cloud CRM vendors and supports recurring revenue through tiered product bundles and usage-based add-ons.
- Mid-market subscription revenue growth and net retention
- Breeze AI product adoption lifts average revenue per customer
- Competition with Salesforce and Microsoft pressures pricing and churn
- Operating margin expansion as growth investment cycle moderates
| Net Income: 146.9m TTM > 0 and > 6% of Revenue |
| FCF/TA: 0.22 > 0.02 and ΔFCF/TA 3.72 > 1.0 |
| NWC/Revenue: 16.93% < 20% (prev 35.91%; Δ -18.98% < -1%) |
| CFO/TA 0.24 > 3% & CFO 856.4m > Net Income 146.9m |
| Net Debt (-1.10b) to EBITDA (333.2m): -3.30 < 3 |
| Current Ratio: 1.38 > 1.5 & < 3 |
| Outstanding Shares: last quarter (50.6m) vs 12m ago -3.95% < -2% |
| Gross Margin: 83.25% > 18% (prev 84.55%; Δ -1.31% > 0.5%) |
| Asset Turnover: 95.95% > 50% (prev 77.31%; Δ 18.64% > 0%) |
| Interest Coverage Ratio: 270.6 > 6 (EBIT TTM 174.3m / Interest Expense TTM 644k) |
| A: 0.17 (Total Current Assets 2.13b - Total Current Liabilities 1.54b) / Total Assets 3.50b |
| B: -0.19 (Retained Earnings -678.0m / Total Assets 3.50b) |
| C: 0.05 (EBIT TTM 174.3m / Avg Total Assets 3.59b) |
| D: 0.90 (Book Value of Equity 1.66b / Total Liabilities 1.85b) |
| Altman-Z'' = 1.73 = BBB |
| DSRI: 0.97 (Receivables 378.4m/321.1m, Revenue 3.45b/2.85b) |
| GMI: 1.02 (GM 84.55% / 83.25%) |
| AQI: 1.06 (AQ_t 0.30 / AQ_t-1 0.28) |
| SGI: 1.21 (Revenue 3.45b / 2.85b) |
| TATA: -0.20 (NI 146.9m - CFO 856.4m) / TA 3.50b) |
| Beneish M = -2.87 (Cap -4..+1) = A |
As of October 06, 2026, the stock is trading at USD 220.61 with a total of 1,072,612 shares traded. Over the past week, the price has changed by +8.76%, over one month by -8.24%, over three months by +13.81% and over the past year by -52.41%.
Current recommended Stop Loss: 202.40 (which is 8.3% or 1.3 ATR below the current price).
HubSpot has received a consensus analysts rating of 4.42. Therefore, it is recommended to buy HUBS.
- StrongBuy: 20
- Buy: 11
- Hold: 5
- Sell: 0
- StrongSell: 0
| Analysts Target Price | 249.7 | 13.2% |
P/E Trailing = 76.2556
P/E Forward = 13.9276
P/S = 3.0106
P/B = 6.9285
P/EG = 0.2818
Revenue TTM = 3.45b USD
EBIT TTM = 174.3m USD
EBITDA TTM = 333.2m USD
Long Term Debt = 198.8m USD (estimated: total debt 236.9m - short term 38.1m)
Short Term Debt = 38.1m USD (from shortTermDebt, last quarter)
Debt = 236.9m USD (from shortLongTermDebtTotal, last quarter) (leases 236.9m already included)
Net Debt = -1.10b USD (calculated: Debt 236.9m - CCE 1.34b)
Enterprise Value = 9.28b USD (10.4b + Debt 236.9m - CCE 1.34b)
Interest Coverage Ratio = 270.6 (Ebit TTM 174.3m / Interest Expense TTM 644k)
EV/FCF = 12.10x (Enterprise Value 9.28b / FCF TTM 767.2m)
FCF Yield = 8.27% (FCF TTM 767.2m / Enterprise Value 9.28b)
FCF Margin = 22.25% (FCF TTM 767.2m / Revenue TTM 3.45b)
Net Margin = 4.26% (Net Income TTM 146.9m / Revenue TTM 3.45b)
Gross Margin = 83.25% ((Revenue TTM 3.45b - Cost of Revenue TTM 577.8m) / Revenue TTM)
Gross Margin QoQ = 82.35% (prev 83.46%)
Tobins Q-Ratio = 2.65 (Enterprise Value 9.28b / Total Assets 3.50b)
Interest Expense / Debt = 0.27% (Interest Expense 644k / Debt 236.9m)
Taxrate = 15.43% (26.8m / 173.7m)
NOPAT = 147.4m (EBIT 174.3m * (1 - 15.43%))
Current Ratio = 1.38 (Total Current Assets 2.13b / Total Current Liabilities 1.54b)
Debt / Equity = 0.14 (Debt 236.9m / totalStockholderEquity, last quarter 1.66b)
Debt / EBITDA = -3.30 (Net Debt -1.10b / EBITDA 333.2m)
Debt / FCF = -1.44 (Net Debt -1.10b / FCF TTM 767.2m)
Total Stockholder Equity = 1.89b (last 4 quarters mean from totalStockholderEquity)
RoA = 4.09% (Net Income 146.9m / Total Assets 3.50b)
RoE = 7.75% (Net Income TTM 146.9m / Total Stockholder Equity 1.89b)
RoCE = 8.33% (EBIT 174.3m / Capital Employed (Equity 1.89b + L.T.Debt 198.8m))
RoIC = 8.07% (NOPAT 147.4m / Invested Capital 1.83b)
WACC = 8.27% (E(10.4b)/V(10.6b) * Re(8.45%) + D(236.9m)/V(10.6b) * Rd(0.27%) * (1-Tc(0.15)))
Discount Rate = 8.45% (= CAPM, Blume Beta Adj.)
Shares (quarterly) Correlation: 21.83 | Cagr: -0.77%
[DCF] Terminal Value 77.91% ; FCFF base≈728.1m ; Y1≈831.9m ; Y5≈1.21b
[DCF] Fair Price = 378.6 (EV 18.3b - Net Debt -1.10b = Equity 19.4b / Shares 51.2m; r=8.35% [WACC [floored]]; 5y FCF grow 14.60% → 2.50% )
EPS Correlation: N/A | EPS CAGR: N/A | SUE: 1.76 | # QB: 2
Revenue Correlation: 99.96 | Revenue CAGR: 20.23% | SUE: 2.82 | # QB: 9
EPS current Quarter (2026-09-30): EPS=3.27 | Chg30d=-0.14% | Revisions=-81% | Analysts=31
EPS current Year (2026-12-31): EPS=13.29 | Chg30d=+0.30% | Revisions=+85% | GrowthEPS=+37.0% | GrowthRev=+17.6%
EPS next Year (2027-12-31): EPS=16.84 | Chg30d=+1.42% | Revisions=+79% | GrowthEPS=+26.7% | GrowthRev=+14.1%
[Analyst] Revisions Ratio: +39% (up=59, down=25)