HUBS Stock Analysis: HubSpot | NYSE
Software - Application | NYSE, USA | Market Cap: 10.492m USD | 12M Return: -46.7% | US4435731009 | Charts, Fundamentals & Technical Analysis
Avg Turnover: 267M
Qual. Beats: 3
Rev. Trend: 100.0%
Qual. Beats: 10
Warnings
Tailwinds
Seasonality 11.7 years of data
How good or bad each month usually is (without trend). The score below shows how much you can trust it: 0 = pure chance, >40 gets interesting and >55 is strong.
HubSpot, Inc. (NYSE: HUBS) is a cloud-based customer relationship management (CRM) software company headquartered in Cambridge, Massachusetts, and founded in 2005. The company offers an integrated platform organized around multiple Hubs-Marketing Hub, Sales Hub, Service Hub, Content Hub, Operations Hub, and Commerce Hub-covering marketing automation, sales pipeline management, customer service, content creation, data operations, and B2B commerce. Its AI offering, branded as Breeze, includes an assistant and agent tools designed to support automation, content generation, and productivity across go-to-market teams. In addition to its software, HubSpot provides professional services, training, and customer support, and targets mid-market business-to-business companies globally across the Americas, Europe, and Asia Pacific. As an Application Software company within the Information Technology sector, HubSpot operates on a subscription-based SaaS business model, which is typical for cloud CRM vendors and supports recurring revenue through tiered product bundles and usage-based add-ons.
- Mid-market subscription revenue growth and net retention
- Breeze AI product adoption lifts average revenue per customer
- Competition with Salesforce and Microsoft pressures pricing and churn
- Operating margin expansion as growth investment cycle moderates
| Net Income: 213.3m TTM > 0 and > 6% of Revenue |
| FCF/TA: 0.23 > 0.02 and ΔFCF/TA 4.64 > 1.0 |
| NWC/Revenue: 14.64% < 20% (prev 26.72%; Δ -12.09% < -1%) |
| CFO/TA 0.26 > 3% & CFO 907.0m > Net Income 213.3m |
| Net Debt (-835.8m) to EBITDA (329.2m): -2.54 < 3 |
| Current Ratio: 1.34 > 1.5 & < 3 |
| Outstanding Shares: last quarter (49.5m) vs 12m ago -5.95% < -2% |
| Gross Margin: 83.02% > 18% (prev 84.13%; Δ -1.11% > 0.5%) |
| Asset Turnover: 102.7% > 50% (prev 85.31%; Δ 17.42% > 0%) |
| Interest Coverage Ratio: 181.5 > 6 (EBIT TTM 192.9m / Interest Expense TTM 1.06m) |
| A: 0.15 (Total Current Assets 2.08b - Total Current Liabilities 1.55b) / Total Assets 3.48b |
| B: -0.17 (Retained Earnings -595.0m / Total Assets 3.48b) |
| C: 0.06 (EBIT TTM 192.9m / Avg Total Assets 3.49b) |
| D: 0.88 (Book Value of Equity 1.63b / Total Liabilities 1.85b) |
| Altman-Z'' = 1.73 = BBB |
| DSRI: 0.97 (Receivables 365.5m/314.5m, Revenue 3.59b/2.99b) |
| GMI: 1.01 (GM 84.13% / 83.02%) |
| AQI: 1.02 (AQ_t 0.31 / AQ_t-1 0.30) |
| SGI: 1.20 (Revenue 3.59b / 2.99b) |
| TATA: -0.20 (NI 213.3m - CFO 907.0m) / TA 3.48b) |
| Beneish M = -2.90 (Cap -4..+1) = A |
As of November 10, 2026, the stock is trading at USD 205.93 with a total of 1,271,582 shares traded. Over the past week, the price has changed by -11.80%, over one month by -9.80%, over three months by -4.62% and over the past year by -46.70%.
Current recommended Stop Loss: 176.50 (which is 14.3% or 2.1 ATR below the current price).
HubSpot has received a consensus analysts rating of 3.51. Therefore, it is recommended to hold HUBS.
- StrongBuy: 8
- Buy: 3
- Hold: 23
- Sell: 1
- StrongSell: 0
| Analysts Target Price | 257.7 | 25.1% |
P/E Trailing = 49.5072
P/E Forward = 13.6054
P/S = 2.8493
P/B = 6.8075
P/EG = 0.275
Revenue TTM = 3.59b USD
EBIT TTM = 192.9m USD
EBITDA TTM = 329.2m USD
Long Term Debt = 187.5m USD (estimated: total debt 224.0m - short term 36.5m)
Short Term Debt = 36.5m USD (from shortTermDebt, last quarter)
Debt = 460.9m USD (from shortLongTermDebtTotal, last quarter) + Leases 236.9m
Net Debt = -835.8m USD (calculated: Debt 460.9m - CCE 1.30b)
Enterprise Value = 9.66b USD (10.5b + Debt 460.9m - CCE 1.30b)
Interest Coverage Ratio = 181.5 (Ebit TTM 192.9m / Interest Expense TTM 1.06m)
EV/FCF = 11.89x (Enterprise Value 9.66b / FCF TTM 812.2m)
FCF Yield = 8.41% (FCF TTM 812.2m / Enterprise Value 9.66b)
FCF Margin = 22.65% (FCF TTM 812.2m / Revenue TTM 3.59b)
Net Margin = 5.95% (Net Income TTM 213.3m / Revenue TTM 3.59b)
Gross Margin = 83.02% ((Revenue TTM 3.59b - Cost of Revenue TTM 609.0m) / Revenue TTM)
Gross Margin QoQ = 82.62% (prev 82.35%)
Tobins Q-Ratio = 2.77 (Enterprise Value 9.66b / Total Assets 3.48b)
Interest Expense / Debt = 0.23% (Interest Expense 1.06m / Debt 460.9m)
Taxrate = 5.39% (13.0m / 240.7m)
NOPAT = 182.5m (EBIT 192.9m * (1 - 5.39%))
Current Ratio = 1.34 (Total Current Assets 2.08b / Total Current Liabilities 1.55b)
Debt / Equity = 0.28 (Debt 460.9m / totalStockholderEquity, last quarter 1.63b)
Debt / EBITDA = -2.54 (Net Debt -835.8m / EBITDA 329.2m)
Debt / FCF = -1.03 (Net Debt -835.8m / FCF TTM 812.2m)
Total Stockholder Equity = 1.84b (last 4 quarters mean from totalStockholderEquity)
RoA = 6.11% (Net Income 213.3m / Total Assets 3.48b)
RoE = 11.61% (Net Income TTM 213.3m / Total Stockholder Equity 1.84b)
RoCE = 9.53% (EBIT 192.9m / Capital Employed (Equity 1.84b + L.T.Debt 187.5m))
RoIC = 10.23% (NOPAT 182.5m / Invested Capital 1.78b)
WACC = 7.62% (E(10.5b)/V(11.0b) * Re(7.95%) + D(460.9m)/V(11.0b) * Rd(0.23%) * (1-Tc(0.05)))
Discount Rate = 7.95% (= CAPM, Blume Beta Adj.)
Shares (quarterly) Correlation: -31.94 | Cagr: -1.29%
[DCF] Terminal Value 77.97% ; FCFF base≈749.3m ; Y1≈859.0m ; Y5≈1.26b
[DCF] Fair Price = 388.0 (EV 19.0b - Net Debt -835.8m = Equity 19.9b / Shares 51.2m; r=8.35% [WACC [floored]]; 5y FCF grow 15.0% → 2.50% )
EPS Correlation: N/A | EPS CAGR: N/A | SUE: 1.24 | # QB: 3
Revenue Correlation: 99.97 | Revenue CAGR: 19.96% | SUE: 4.0 | # QB: 10
EPS current Quarter (2027-03-31): EPS=3.64 | Chg30d=+0.01% | Revisions=+55% | Analysts=25
EPS current Year (2026-12-31): EPS=13.30 | Chg30d=+0.08% | Revisions=+62% | GrowthEPS=+37.2% | GrowthRev=+17.6%
EPS next Year (2027-12-31): EPS=16.82 | Chg30d=-0.12% | Revisions=+53% | GrowthEPS=+26.4% | GrowthRev=+13.9%
[Analyst] Revisions Ratio: +68% (up=22, down=3)