(IBTA) Ibotta - Ratings and Ratios

Ibotta, Inc. (NYSE:IBTA) is a digital advertising and technology firm specializing in performance-based marketing solutions. The company connects consumer packaged goods (CPG) brands with consumers through its proprietary Ibotta Performance Network (IPN), a scalable platform enabling targeted digital promotions. IPN integrates with a diverse range of digital properties, including direct-to-consumer channels like mobile apps, websites, and browser extensions, as well as third-party publisher networks. This allows brands to deliver personalized offers, coupons, and ads to users based on shopping behavior and preferences. Ibotta also offers a suite of digital advertising products, including display ads, sponsored content, and feature placements, designed to maximize return on ad spend (ROAS).

Originally founded in 2011 as Zing Enterprises, Inc., the company rebranded to Ibotta, Inc. in 2012 and has since established itself as a key player in the digital coupon and advertising space. Headquartered in Denver, Colorado, Ibotta operates a platform-agnostic model, enabling seamless integration with major retailers and publishers. Its focus on performance-based marketing aligns with the growing demand for measurable and data-driven advertising solutions.

3-Month Forecast: Based on and , Ibottas stock (IBTA) is expected to show moderate growth in the near term. The stock is trading above its 20-day SMA (46.87) and 50-day SMA (44.54) at 50.19, indicating positive momentum. However, the 200-day SMA (60.62) suggests potential resistance at higher levels. The ATR of 2.35 indicates manageable volatility. From a perspective, Ibottas P/E ratio of 18.63 reflects reasonable valuation, though the forward P/E of 45.45 signals market expectations for future earnings growth. With a market cap of $1.258 billion and a P/S ratio of 3.43, the company is well-positioned to capitalize on its strong RoE of 15.03%. Over the next three months, expect IBTA to trade within a range of $47 to $55, with potential upside driven by earnings performance and macroeconomic conditions.