IPG - Interpublic Group of Companies

The Interpublic Group of Companies, Inc. is a global advertising and marketing powerhouse that operates through three distinct segments, each catering to diverse client needs.

The Media, Data & Engagement Solutions segment is a one-stop-shop for media and communications services, offering a range of digital products and services, advertising and marketing technology, e-commerce solutions, data management, and analytics. This segment operates under renowned brand names such as IPG Mediabrands, UM, Initiative, Kinesso, Acxiom, Huge, MRM, and R/GA, providing clients with comprehensive media planning, buying, and optimization capabilities.

The Integrated Advertising & Creativity Led Solutions segment is home to some of the most iconic advertising agencies in the world, including FCB, IPG Health, McCann Worldgroup, and MullenLowe Group. This segment provides a suite of services, including advertising, corporate, and brand identity services, as well as strategic consulting, to help clients build and maintain strong brands.

The Specialized Communications & Experiential Solutions segment offers a range of specialized services, including public relations, live events, sports and entertainment marketing, and strategic consulting. This segment operates under brands such as IPG DXTRA Health, The Weber Shandwick Collective, Golin, Jack Morton, Momentum, and Octagon, providing clients with tailored solutions to meet their unique communications needs.

With a rich history dating back to 1902, The Interpublic Group of Companies, Inc. has evolved over the years, changing its name from McCann-Erickson Incorporated to its current name in 1961. Today, the company is headquartered in New York, New York, and continues to be a leader in the advertising and marketing industry. For more information, visit their website at https://www.interpublic.com.