(KSS) Kohl's - Ratings and Ratios

Kohls Corporation is a leading omnichannel retailer in the United States, offering a diverse range of products including apparel, footwear, accessories, beauty products, and home goods through its extensive network of physical stores and e-commerce platform. The companys product portfolio is bolstered by a mix of private brands such as Apt.9, Croft & Barrow, and Sonoma Goods for Life, alongside national brands like Nine West and Simply Vera Vera Wang, catering to a broad customer base.

Since its inception in 1988, Kohls has established itself as a significant player in the retail landscape, with its headquarters located in Menomonee Falls, Wisconsin. The companys commitment to providing a seamless shopping experience across online and offline channels has been a key factor in its growth, as reflected on its website (https://www.kohls.com).

From a technical analysis perspective, Kohls stock (KSS) is currently trading at $8.32, slightly above its 20-day Simple Moving Average (SMA) of $8.29, indicating a potential bullish trend. The stocks 50-day SMA stands at $7.54, further supporting the positive momentum. However, the 200-day SMA at $12.60 suggests that the stock is still far from its long-term trend. The Average True Range (ATR) of 0.59, equivalent to 7.11%, indicates moderate volatility. Given the current technical setup and fundamental data such as a Market Cap of $1003.03M USD and a P/E ratio of 8.27, it is plausible that the stock may continue its upward trajectory, potentially targeting the $9-$10 range in the short term, provided it can sustain its current momentum and breach the immediate resistance levels.

Fundamentally, Kohls faces challenges as reflected in its low Return on Equity (RoE) of 1.83%, suggesting inefficiencies in generating profits from shareholder equity. The forward P/E ratio of 56.18 indicates high growth expectations, which may be challenging to meet given the current financial performance. However, if Kohls can successfully execute its omnichannel strategy and improve its profitability, there is potential for revaluation. Combining this with the technical analysis, a potential forecast could be that if Kohls can stabilize above its current SMA20 and show signs of improving fundamentals, the stock could see a gradual recovery towards its 52-week high of $22.46 over a longer period, albeit with potential short-term fluctuations.