(PLNT) Planet Fitness - Ratings and Ratios

Planet Fitness, Inc. (NYSE: PLNT) is a leading franchisor and operator of fitness centers under the Planet Fitness brand, offering a unique, judgement-free gym experience. The company operates through three core segments: Franchise, Corporate-Owned Clubs, and Equipment. Its franchise business spans the United States, Puerto Rico, Canada, Panama, Mexico, and Australia, while its equipment sales division serves franchisee-owned clubs in the U.S., Canada, and Mexico. Additionally, the company operates corporate-owned clubs across the U.S., Canada, and Spain. Founded in 1992 and headquartered in Hampton, New Hampshire, Planet Fitness has established itself as one of the largest fitness center chains globally, emphasizing affordability and accessibility for casual gym-goers. Web URL: https://www.planetfitness.com

From a business model perspective, Planet Fitness leverages a high-margin franchise model to drive growth, with over 2,300 locations worldwide as of recent filings. The companys success is rooted in its low-cost membership pricing, simplified gym experience, and a brand identity centered around inclusivity. Its corporate-owned clubs allow the company to maintain operational control in key markets, while its equipment sales provide a steady revenue stream tied to franchisee expansion. This diversified approach has enabled Planet Fitness to maintain a strong position in the fitness industry despite competitive pressures.

Looking ahead, the next three months are expected to reflect ongoing consolidation for PLNT. Based on , the stock is trading above its 20-day SMA (95.47) and 50-day SMA (96.47) but slightly above its 200-day SMA (90.72), signaling short-term strength amid broader market volatility. The ATR of 3.60 suggests moderate price movement expectations. From a perspective, the companys market cap of $7.97 billion reflects its scale, while its forward P/E of 32.68 indicates investor confidence in future earnings growth. However, the current P/E of 47.24 and negative RoE of -79.88 highlight valuation risks and potential operational challenges. The P/S ratio of 7.23 underscores the premium valuation relative to its revenue streams. Overall, the stock is likely to trade sideways in the near term, with upside dependent on execution and market sentiment.