PRSU Stock Analysis: Pursuit Attractions | NYSE
Travel Services | NYSE, USA | Market Cap: 1.300m USD | 12M Return: 30.5% | US92552R4065 | Charts, Fundamentals & Technical Analysis
Avg Turnover: 11.2M
Qual. Beats: 0
Rev. Trend: 93.7%
Qual. Beats: 0
Warnings
Tailwinds
No distinct edge detected
Seasonality 11.6 years of data
How good or bad each month usually is (without trend). The score below shows how much you can trust it: 0 = pure chance, >40 gets interesting and >55 is strong.
Pursuit Attractions and Hospitality, Inc. (PRSU) is a Denver-based travel and hospitality company that owns and operates a portfolio of attractions, lodges, eco-luxury resorts, and integrated restaurants, retail, and transportation facilities across iconic destinations in the United States, Canada, Iceland, and Costa Rica. Founded in 1926 and previously known as Viad Corp, the company rebranded to its current name in January 2025. Operating within the Consumer Discretionary sector (Hotels, Resorts & Cruise Lines sub-industry), Pursuit employs an integrated destination model that bundles lodging, food and beverage, retail, and ground transport into multi-revenue experiential packages, a structure common among destination resort operators but differentiated here by its concentration in publicly managed attractions and gateway sites.
- Banff and Jasper tourism demand drives lodging and attraction revenue
- Flyover attraction openings and eco-luxury resort expansion lift segment margins
- Canadian dollar weakness and weather disruptions pressure Alaska and Iceland results
| Net Income: 43.2m TTM > 0 and > 6% of Revenue |
| FCF/TA: -0.05 > 0.02 and ΔFCF/TA -1.23 > 1.0 |
| NWC/Revenue: 16.93% < 20% (prev 1.28%; Δ 15.65% < -1%) |
| CFO/TA 0.05 > 3% & CFO 48.4m > Net Income 43.2m |
| Net Debt (218.4m) to EBITDA (127.8m): 1.71 < 3 |
| Current Ratio: 1.61 > 1.5 & < 3 |
| Outstanding Shares: last quarter (28.0k) vs 12m ago -99.90% < -2% |
| Gross Margin: 50.94% > 18% (prev 11.07%; Δ 39.87% > 0.5%) |
| Asset Turnover: 50.51% > 50% (prev 41.04%; Δ 9.47% > 0%) |
| Interest Coverage Ratio: 7.50 > 6 (EBIT TTM 84.5m / Interest Expense TTM 11.3m) |
| A: 0.08 (Total Current Assets 216.7m - Total Current Liabilities 134.9m) / Total Assets 1.02b |
| B: 0.05 (Retained Earnings 47.5m / Total Assets 1.02b) |
| C: 0.09 (EBIT TTM 84.5m / Avg Total Assets 956.7m) |
| D: 1.30 (Book Value of Equity 536.3m / Total Liabilities 411.4m) |
| Altman-Z'' = 2.64 = A |
| DSRI: 0.64 (Receivables 21.2m/25.3m, Revenue 483.2m/366.5m) |
| GMI: 0.22 (GM 11.07% / 50.94%) |
| AQI: 0.95 (AQ_t 0.20 / AQ_t-1 0.21) |
| SGI: 1.32 (Revenue 483.2m / 366.5m) |
| TATA: -0.01 (NI 43.2m - CFO 48.4m) / TA 1.02b) |
| Beneish M = -3.83 (Cap -4..+1) = AAA |
As of August 08, 2026, the stock is trading at USD 45.67 with a total of 199,342 shares traded. Over the past week, the price has changed by -9.62%, over one month by -16.31%, over three months by +10.50% and over the past year by +30.45%.
Current recommended Stop Loss: 41.30 (which is 9.6% or 2.3 ATR below the current price).
Pursuit Attractions has received a consensus analysts rating of 4.50. Therefore, it is recommended to buy PRSU.
- StrongBuy: 3
- Buy: 0
- Hold: 1
- Sell: 0
- StrongSell: 0
| Analysts Target Price | 60.8 | 33% |
P/E Trailing = 46.2816
P/E Forward = 32.6797
P/S = 2.8051
P/B = 2.6523
P/EG = 2.1768
Revenue TTM = 483.2m USD
EBIT TTM = 84.5m USD
EBITDA TTM = 127.8m USD
Long Term Debt = 155.0m USD (from longTermDebt, last fiscal year)
Short Term Debt = 2.35m USD (from shortTermDebt, last quarter)
Debt = 252.3m USD (from shortLongTermDebtTotal, last quarter) + Leases 8.96m
Net Debt = 218.4m USD (calculated: Debt 252.3m - CCE 33.9m)
Enterprise Value = 1.52b USD (1.30b + Debt 252.3m - CCE 33.9m)
Interest Coverage Ratio = 7.50 (Ebit TTM 84.5m / Interest Expense TTM 11.3m)
EV/FCF = -29.31x (Enterprise Value 1.52b / FCF TTM -51.8m)
FCF Yield = -3.41% (FCF TTM -51.8m / Enterprise Value 1.52b)
FCF Margin = -10.72% (FCF TTM -51.8m / Revenue TTM 483.2m)
Net Margin = 8.95% (Net Income TTM 43.2m / Revenue TTM 483.2m)
Gross Margin = 50.94% ((Revenue TTM 483.2m - Cost of Revenue TTM 237.1m) / Revenue TTM)
Gross Margin QoQ = 92.82% (prev -6.26%)
Tobins Q-Ratio = 1.49 (Enterprise Value 1.52b / Total Assets 1.02b)
Interest Expense / Debt = 4.46% (Interest Expense 11.3m / Debt 252.3m)
Taxrate = 25.05% (18.3m / 73.2m)
NOPAT = 63.3m (EBIT 84.5m * (1 - 25.05%))
Current Ratio = 1.61 (Total Current Assets 216.7m / Total Current Liabilities 134.9m)
Debt / Equity = 0.47 (Debt 252.3m / totalStockholderEquity, last quarter 536.3m)
Debt / EBITDA = 1.71 (Net Debt 218.4m / EBITDA 127.8m)
Debt / FCF = -4.22 (negative FCF - burning cash) (Net Debt 218.4m / FCF TTM -51.8m)
Total Stockholder Equity = 564.8m (last 4 quarters mean from totalStockholderEquity)
RoA = 4.52% (Net Income 43.2m / Total Assets 1.02b)
RoE = 7.65% (Net Income TTM 43.2m / Total Stockholder Equity 564.8m)
RoCE = 11.73% (EBIT 84.5m / Capital Employed (Equity 564.8m + L.T.Debt 155.0m))
RoIC = 7.33% (NOPAT 63.3m / Invested Capital 863.6m)
WACC = 6.82% (E(1.30b)/V(1.55b) * Re(7.50%) + D(252.3m)/V(1.55b) * Rd(4.46%) * (1-Tc(0.25)))
Discount Rate = 7.50% (= CAPM, Blume Beta Adj.)
Shares (quarterly) Correlation: -19.85 | Cagr: -94.73%
[DCF] Fair Price = unknown (Cash Flow -51.8m)
EPS Correlation: N/A | EPS CAGR: N/A | SUE: 0.02 | # QB: 0
Revenue Correlation: 93.69 | Revenue CAGR: 13.65% | SUE: 0.03 | # QB: 0
EPS current Quarter (2026-09-30): EPS=3.09 | Chg30d=+9.45% | Revisions=-25% | Analysts=1
EPS current Year (2026-12-31): EPS=1.68 | Chg30d=+5.88% | Revisions=+40% | GrowthEPS=+42.4% | GrowthRev=+7.2%
EPS next Year (2027-12-31): EPS=1.88 | Chg30d=+4.64% | Revisions=+40% | GrowthEPS=+11.9% | GrowthRev=+1.1%