(PRSU) Pursuit Attractions - Overview
Stock: Attractions, Lodges, Restaurants, Retail, Transportation
EPS (Earnings per Share)
Revenue
| Risk 5d forecast | |
|---|---|
| Volatility | 39.1% |
| Relative Tail Risk | -7.01% |
| Reward TTM | |
|---|---|
| Sharpe Ratio | -0.30 |
| Alpha | -34.03 |
| Character TTM | |
|---|---|
| Beta | 1.225 |
| Beta Downside | 1.319 |
| Drawdowns 3y | |
|---|---|
| Max DD | 42.53% |
| CAGR/Max DD | 0.11 |
Description: PRSU Pursuit Attractions January 19, 2026
Pursuit Attractions and Hospitality, Inc. (NYSE: PRSU) is a publicly-traded operator of destination-style attractions, lodges, restaurants, retail and transportation services across the United States, Canada and Iceland. The firm, originally incorporated as Viad Corp in 1926 and rebranded in January 2025, is headquartered in Denver, Colorado and is classified under the GICS sub-industry “Hotels, Resorts & Cruise Lines.”
Key performance indicators that analysts typically watch for a business of this type include RevPAR (Revenue per Available Room) and occupancy rates. As of Q3 2024, PRSU’s U.S. lodge portfolio reported an average occupancy of 71% and a RevPAR of $112, both modestly above the 2023 industry median of 68% occupancy and $105 RevPAR, reflecting a continued rebound in leisure travel post-pandemic. Additionally, the company’s integrated attractions segment generated a 4.2% YoY increase in ancillary spend per visitor, driven largely by higher average ticket prices and expanded retail offerings.
Macro-level drivers for PRSU’s outlook are the strength of discretionary consumer spending, the trajectory of the U.S. personal consumption expenditures (PCE) index, and the pace of international tourism recovery-particularly from Canada and the Nordic region, which together account for roughly 18% of the firm’s total visitor base. A sustained rise in the PCE price index above 2% could pressure discretionary travel demand, while a rebound in Canadian dollar-denominated tourism would likely lift occupancy and ancillary revenue.
For a data-rich, forward-looking view of PRSU’s valuation dynamics, a quick look at ValueRay’s analyst dashboard can help you spot emerging trends and compare peer metrics without any obligation.
Piotroski VR‑10 (Strict, 0-10) 1.0
| Net Income: 364.1m TTM > 0 and > 6% of Revenue |
| FCF/TA: -0.04 > 0.02 and ΔFCF/TA -8.26 > 1.0 |
| NWC/Revenue: 2.50% < 20% (prev 0.17%; Δ 2.33% < -1%) |
| CFO/TA 0.00 > 3% & CFO 4.48m > Net Income 364.1m |
| Net Debt/EBITDA: error (EBITDA <= 0) |
| Current Ratio: 1.09 > 1.5 & < 3 |
| Outstanding Shares: last quarter (28.5m) vs 12m ago 31.66% < -2% |
| Gross Margin: 11.07% > 18% (prev 0.16%; Δ 1091 % > 0.5%) |
| Asset Turnover: 33.43% > 50% (prev 93.83%; Δ -60.40% > 0%) |
| Interest Coverage Ratio: -2.84 > 6 (EBITDA TTM -20.5m / Interest Expense TTM 19.3m) |
Altman Z'' 0.27
| A: 0.01 (Total Current Assets 114.2m - Total Current Liabilities 105.0m) / Total Assets 996.8m |
| B: 0.08 (Retained Earnings 82.9m / Total Assets 996.8m) |
| C: -0.05 (EBIT TTM -54.6m / Avg Total Assets 1.10b) |
| D: 0.26 (Book Value of Equity 80.5m / Total Liabilities 308.0m) |
| Altman-Z'' Score: 0.27 = B |
Beneish M -2.85
| DSRI: 0.54 (Receivables 31.1m/175.5m, Revenue 366.5m/1.12b) |
| GMI: 1.46 (GM 11.07% / 16.17%) |
| AQI: 1.42 (AQ_t 0.23 / AQ_t-1 0.16) |
| SGI: 0.33 (Revenue 366.5m / 1.12b) |
| TATA: 0.36 (NI 364.1m - CFO 4.48m) / TA 996.8m) |
| Beneish M-Score: -2.85 (Cap -4..+1) = A |
What is the price of PRSU shares?
Over the past week, the price has changed by -1.48%, over one month by +3.80%, over three months by -1.36% and over the past year by -16.19%.
Is PRSU a buy, sell or hold?
- StrongBuy: 3
- Buy: 0
- Hold: 1
- Sell: 0
- StrongSell: 0
What are the forecasts/targets for the PRSU price?
| Issuer | Target | Up/Down from current |
|---|---|---|
| Wallstreet Target Price | 45.8 | 31.7% |
| Analysts Target Price | 45.8 | 31.7% |
| ValueRay Target Price | 34.3 | -1.2% |
PRSU Fundamental Data Overview January 29, 2026
P/S = 2.2299
P/B = 1.6202
P/EG = 1.9818
Revenue TTM = 366.5m USD
EBIT TTM = -54.6m USD
EBITDA TTM = -20.5m USD
Long Term Debt = 71.4m USD (from longTermDebt, last fiscal year)
Short Term Debt = 5.91m USD (from shortTermDebt, last quarter)
Debt = 200.1m USD (from shortLongTermDebtTotal, last quarter)
Net Debt = 165.7m USD (from netDebt column, last quarter)
Enterprise Value = 1.15b USD (983.7m + Debt 200.1m - CCE 34.4m)
Interest Coverage Ratio = -2.84 (Ebit TTM -54.6m / Interest Expense TTM 19.3m)
EV/FCF = -26.69x (Enterprise Value 1.15b / FCF TTM -43.1m)
FCF Yield = -3.75% (FCF TTM -43.1m / Enterprise Value 1.15b)
FCF Margin = -11.75% (FCF TTM -43.1m / Revenue TTM 366.5m)
Net Margin = 99.34% (Net Income TTM 364.1m / Revenue TTM 366.5m)
Gross Margin = 11.07% ((Revenue TTM 366.5m - Cost of Revenue TTM 325.9m) / Revenue TTM)
Gross Margin QoQ = 50.97% (prev 92.40%)
Tobins Q-Ratio = 1.15 (Enterprise Value 1.15b / Total Assets 996.8m)
Interest Expense / Debt = 1.42% (Interest Expense 2.83m / Debt 200.1m)
Taxrate = 16.80% (17.8m / 105.8m)
NOPAT = -45.4m (EBIT -54.6m * (1 - 16.80%)) [loss with tax shield]
Current Ratio = 1.09 (Total Current Assets 114.2m / Total Current Liabilities 105.0m)
Debt / Equity = 0.33 (Debt 200.1m / totalStockholderEquity, last quarter 607.2m)
Debt / EBITDA = -8.08 (negative EBITDA) (Net Debt 165.7m / EBITDA -20.5m)
Debt / FCF = -3.85 (negative FCF - burning cash) (Net Debt 165.7m / FCF TTM -43.1m)
Total Stockholder Equity = 539.8m (last 4 quarters mean from totalStockholderEquity)
RoA = 33.21% (Net Income 364.1m / Total Assets 996.8m)
RoE = 67.45% (Net Income TTM 364.1m / Total Stockholder Equity 539.8m)
RoCE = -8.93% (EBIT -54.6m / Capital Employed (Equity 539.8m + L.T.Debt 71.4m))
RoIC = -8.17% (negative operating profit) (NOPAT -45.4m / Invested Capital 556.1m)
WACC = 8.87% (E(983.7m)/V(1.18b) * Re(10.43%) + D(200.1m)/V(1.18b) * Rd(1.42%) * (1-Tc(0.17)))
Discount Rate = 10.43% (= CAPM, Blume Beta Adj.)
Shares Correlation 3-Years: 100.0 | Cagr: 16.57%
Fair Price DCF = unknown (Cash Flow -43.1m)
EPS Correlation: 18.42 | EPS CAGR: 108.5% | SUE: 1.60 | # QB: 1
Revenue Correlation: -31.19 | Revenue CAGR: 7.53% | SUE: N/A | # QB: 0
EPS next Quarter (2026-03-31): EPS=-0.96 | Chg30d=-0.007 | Revisions Net=-1 | Analysts=3
EPS next Year (2026-12-31): EPS=1.33 | Chg30d=-0.023 | Revisions Net=-1 | Growth EPS=+4.7% | Growth Revenue=+6.2%