PRSU Stock Analysis: Pursuit Attractions | NYSE
Travel Services | NYSE, USA | Market Cap: 1.521m USD | 12M Return: 71.6% | Charts, Fundamentals & Technical Analysis
Avg Turnover: 16.1M
Qual. Beats: 0
Rev. Trend: 93.7%
Qual. Beats: 0
Warnings
No concerns identified
Tailwinds
Seasonality 10.5 years of data
How good or bad each month usually is (without trend). The score below shows how much you can trust it: 0 = pure chance, >40 gets interesting and >55 is strong.
Pursuit Attractions and Hospitality, Inc. (PRSU) is a Denver-based travel and hospitality company that owns and operates a portfolio of attractions, lodges, eco-luxury resorts, and integrated restaurants, retail, and transportation facilities across iconic destinations in the United States, Canada, Iceland, and Costa Rica. Founded in 1926 and previously known as Viad Corp, the company rebranded to its current name in January 2025. Operating within the Consumer Discretionary sector (Hotels, Resorts & Cruise Lines sub-industry), Pursuit employs an integrated destination model that bundles lodging, food and beverage, retail, and ground transport into multi-revenue experiential packages, a structure common among destination resort operators but differentiated here by its concentration in publicly managed attractions and gateway sites.
- Banff and Jasper tourism demand drives lodging and attraction revenue
- Flyover attraction openings and eco-luxury resort expansion lift segment margins
- Canadian dollar weakness and weather disruptions pressure Alaska and Iceland results
| Net Income: 30.6m TTM > 0 and > 6% of Revenue |
| FCF/TA: -0.01 > 0.02 and ΔFCF/TA 0.24 > 1.0 |
| NWC/Revenue: 15.37% < 20% (prev 2.27%; Δ 13.10% < -1%) |
| CFO/TA 0.07 > 3% & CFO 69.2m > Net Income 30.6m |
| Net Debt (203.4m) to EBITDA (117.0m): 1.74 < 3 |
| Current Ratio: 1.54 > 1.5 & < 3 |
| Outstanding Shares: last quarter (27.9m) vs 12m ago -0.91% < -2% |
| Gross Margin: 33.54% > 18% (prev 11.07%; Δ 22.47% > 0.5%) |
| Asset Turnover: 50.77% > 50% (prev 44.02%; Δ 6.75% > 0%) |
| Interest Coverage Ratio: 7.21 > 6 (EBIT TTM 72.2m / Interest Expense TTM 10.0m) |
| A: 0.07 (Total Current Assets 205.4m - Total Current Liabilities 133.7m) / Total Assets 1.00b |
| B: 0.03 (Retained Earnings 32.3m / Total Assets 1.00b) |
| C: 0.08 (EBIT TTM 72.2m / Avg Total Assets 918.7m) |
| D: 1.36 (Book Value of Equity 533.9m / Total Liabilities 393.2m) |
| Altman-Z'' = 2.53 = A |
| DSRI: 0.43 (Receivables 7.50m/13.6m, Revenue 466.5m/366.5m) |
| GMI: 0.33 (GM 11.07% / 33.54%) |
| AQI: 0.97 (AQ_t 0.20 / AQ_t-1 0.21) |
| SGI: 1.27 (Revenue 466.5m / 366.5m) |
| TATA: -0.04 (NI 30.6m - CFO 69.2m) / TA 1.00b) |
| Beneish M = -3.93 (Cap -4..+1) = AAA |
As of July 09, 2026, the stock is trading at USD 53.65 with a total of 298,589 shares traded. Over the past week, the price has changed by -4.15%, over one month by +20.29%, over three months by +30.50% and over the past year by +71.57%.
Current recommended Stop Loss: 51.60 (which is 3.8% or 1.4 ATR below the current price).
Pursuit Attractions has received a consensus analysts rating of 4.50. Therefore, it is recommended to buy PRSU.
- StrongBuy: 3
- Buy: 0
- Hold: 1
- Sell: 0
- StrongSell: 0
| Analysts Target Price | 58 | 8.1% |
P/E Trailing = 51.2963
P/E Forward = 35.0877
P/S = 3.2599
P/B = 2.8518
P/EG = 2.3405
Revenue TTM = 466.5m USD
EBIT TTM = 72.2m USD
EBITDA TTM = 117.0m USD
Long Term Debt = 219.2m USD (from longTermDebt, last quarter)
Short Term Debt = 2.45m USD (from shortTermDebt, last quarter)
Debt = 237.9m USD (from shortLongTermDebtTotal, last quarter) + Leases 8.96m
Net Debt = 203.4m USD (calculated: Debt 237.9m - CCE 34.5m)
Enterprise Value = 1.72b USD (1.52b + Debt 237.9m - CCE 34.5m)
Interest Coverage Ratio = 7.21 (Ebit TTM 72.2m / Interest Expense TTM 10.0m)
EV/FCF = -134.6x (Enterprise Value 1.72b / FCF TTM -12.8m)
FCF Yield = -0.74% (FCF TTM -12.8m / Enterprise Value 1.72b)
FCF Margin = -2.75% (FCF TTM -12.8m / Revenue TTM 466.5m)
Net Margin = 6.56% (Net Income TTM 30.6m / Revenue TTM 466.5m)
Gross Margin = 33.54% ((Revenue TTM 466.5m - Cost of Revenue TTM 310.0m) / Revenue TTM)
Gross Margin QoQ = -6.26% (prev 5.05%)
Tobins Q-Ratio = 1.72 (Enterprise Value 1.72b / Total Assets 1.00b)
Interest Expense / Debt = 4.21% (Interest Expense 10.0m / Debt 237.9m)
Taxrate = 27.58% (17.1m / 62.2m)
NOPAT = 52.3m (EBIT 72.2m * (1 - 27.58%))
Current Ratio = 1.54 (Total Current Assets 205.4m / Total Current Liabilities 133.7m)
Debt / Equity = 0.45 (Debt 237.9m / totalStockholderEquity, last quarter 533.9m)
Debt / EBITDA = 1.74 (Net Debt 203.4m / EBITDA 117.0m)
Debt / FCF = -15.88 (negative FCF - burning cash) (Net Debt 203.4m / FCF TTM -12.8m)
Total Stockholder Equity = 562.8m (last 4 quarters mean from totalStockholderEquity)
RoA = 3.33% (Net Income 30.6m / Total Assets 1.00b)
RoE = 5.44% (Net Income TTM 30.6m / Total Stockholder Equity 562.8m)
RoCE = 9.23% (EBIT 72.2m / Capital Employed (Equity 562.8m + L.T.Debt 219.2m))
RoIC = 6.15% (NOPAT 52.3m / Invested Capital 850.4m)
WACC = 6.92% (E(1.52b)/V(1.76b) * Re(7.53%) + D(237.9m)/V(1.76b) * Rd(4.21%) * (1-Tc(0.28)))
Discount Rate = 7.53% (= CAPM, Blume Beta Adj.)
Shares (quarterly) Correlation: 73.33 | Cagr: 13.52%
[DCF] Fair Price = unknown (Cash Flow -12.8m)
EPS Correlation: N/A | EPS CAGR: N/A | SUE: 0.0 | # QB: 0
Revenue Correlation: 93.69 | Revenue CAGR: 13.65% | SUE: 0.01 | # QB: 0
EPS current Quarter (2026-06-30): EPS=0.47 | Chg30d=-0.17% | Revisions=+0% | Analysts=4
EPS next Quarter (2026-09-30): EPS=2.88 | Chg30d=+2.10% | Revisions=+40% | Analysts=4
EPS current Year (2026-12-31): EPS=1.62 | Chg30d=+2.41% | Revisions=+40% | GrowthEPS=+37.7% | GrowthRev=+3.3%
EPS next Year (2027-12-31): EPS=1.85 | Chg30d=+3.24% | Revisions=+40% | GrowthEPS=+14.1% | GrowthRev=+4.9%
[Analyst] Revisions Ratio: +55% (up=7, down=1)