(SNAP) Snap - Ratings and Ratios

Snap Inc. (NYSE: SNAP) is a global technology company headquartered in Santa Monica, California, operating in North America, Europe, and internationally. The company is best known for Snapchat, a visual messaging platform that emphasizes ephemeral content and interactive features such as Snap Map, Stories, and Spotlight. Snapchat enables users to communicate through short-lived videos and images, with a strong focus on augmented reality (AR) experiences, including Lenses and AR-enabled filters. In addition to its core app, Snap offers Snapchat+, a premium subscription service providing exclusive features like Story Rewatch and custom app icons. The company also develops hardware products, such as Spectacles, smart glasses equipped with cameras for capturing Snaps, and invests in AR technology for broader applications.

Snap Inc. generates revenue primarily through advertising products, including Snap Ads, AR Ads, and sponsored content. Its ad platform supports various formats, such as single-image or video ads, collection ads, and story ads. The company, originally named Snapchat, Inc., rebranded as Snap Inc. in September 2016 to reflect its expanded focus on hardware and AR innovation. Founded in 2010 by Evan Spiegel, Reggie Brown, and Bobby Murphy, Snap Inc. has grown into a key player in the digital media and AR space, with a market capitalization of $13.37 billion as of the latest data.

3-Month Forecast: Based on and , SNAP is expected to face near-term volatility with a potential downtrend. The stock is currently trading below its SMA20 and SMA50, signaling bearish momentum. However, the forward P/E of 56.50 suggests investor optimism about future growth. The companys focus on AR innovation and monetization could drive upside, but the high P/S ratio of 2.49 and negative RoE of -28.48 indicate ongoing profitability challenges. Average volume of 27.95 million shares and an ATR of 0.53 suggest moderate trading activity and volatility. The stock may test the SMA200 at 10.75 as resistance, while near-term support could form around the current price of 7.85.