(SNAP) Snap - Overview
Stock: Mobile App, Subscription, Eyewear, Advertising
EPS (Earnings per Share)
Revenue
| Risk 5d forecast | |
|---|---|
| Volatility | 56.0% |
| Relative Tail Risk | -11.9% |
| Reward TTM | |
|---|---|
| Sharpe Ratio | -0.65 |
| Alpha | -65.17 |
| Character TTM | |
|---|---|
| Beta | 1.689 |
| Beta Downside | 1.493 |
| Drawdowns 3y | |
|---|---|
| Max DD | 60.29% |
| CAGR/Max DD | -0.24 |
Description: SNAP Snap January 02, 2026
Snap Inc. (NYSE: SNAP) is a publicly-traded technology firm that develops and monetizes Snapchat, a visual-messaging platform featuring camera, Stories, Snap Map, Spotlight, and a suite of ad formats (single-image/video, collection, dynamic, story, commercial, sponsored snaps, and promoted places). The company also offers Snapchat+, a paid subscription unlocking experimental features, and Spectacles, its line of smart eyewear. Founded in 2010 and rebranded from Snapchat, Inc. in 2016, Snap operates globally from its Santa Monica headquarters.
As of Q4 2023, Snap reported approximately 414 million daily active users (DAU) and an average revenue per user (ARPU) of $2.90, reflecting a 20% year-over-year increase in ad revenue driven by higher spend on short-form video and augmented-reality (AR) ads. The platform’s growth is closely tied to macro-level digital ad budgets, which tend to expand when consumer confidence improves, and to the broader industry shift toward immersive, mobile-first experiences-a trend that benefits both AR ad formats and hardware like Spectacles. Competition from TikTok and Meta’s Reels remains a material risk, potentially compressing user engagement and pricing power.
For a data-rich deep-dive into Snap’s valuation metrics and scenario analysis, you may find ValueRay’s research tools useful.
Piotroski VR‑10 (Strict, 0-10) 4.5
| Net Income: -496.6m TTM > 0 and > 6% of Revenue |
| FCF/TA: 0.05 > 0.02 and ΔFCF/TA 3.52 > 1.0 |
| NWC/Revenue: 56.40% < 20% (prev 66.84%; Δ -10.43% < -1%) |
| CFO/TA 0.08 > 3% & CFO 617.2m > Net Income -496.6m |
| Net Debt/EBITDA: error (EBITDA <= 0) |
| Current Ratio: 3.67 > 1.5 & < 3 |
| Outstanding Shares: last quarter (1.70b) vs 12m ago 2.02% < -2% |
| Gross Margin: 54.29% > 18% (prev 0.53%; Δ 5375 % > 0.5%) |
| Asset Turnover: 76.10% > 50% (prev 68.04%; Δ 8.06% > 0%) |
| Interest Coverage Ratio: -4.20 > 6 (EBITDA TTM -223.7m / Interest Expense TTM 91.3m) |
Altman Z'' -6.12
| A: 0.43 (Total Current Assets 4.48b - Total Current Liabilities 1.22b) / Total Assets 7.58b |
| B: -1.81 (Retained Earnings -13.74b / Total Assets 7.58b) |
| C: -0.05 (EBIT TTM -383.5m / Avg Total Assets 7.58b) |
| D: -2.56 (Book Value of Equity -13.72b / Total Liabilities 5.35b) |
| Altman-Z'' Score: -6.12 = D |
Beneish M -3.17
| DSRI: 0.93 (Receivables 1.25b/1.20b, Revenue 5.77b/5.17b) |
| GMI: 0.98 (GM 54.29% / 53.07%) |
| AQI: 1.00 (AQ_t 0.27 / AQ_t-1 0.27) |
| SGI: 1.12 (Revenue 5.77b / 5.17b) |
| TATA: -0.15 (NI -496.6m - CFO 617.2m) / TA 7.58b) |
| Beneish M-Score: -3.17 (Cap -4..+1) = AA |
What is the price of SNAP shares?
Over the past week, the price has changed by -8.33%, over one month by -14.76%, over three months by -11.38% and over the past year by -37.96%.
Is SNAP a buy, sell or hold?
- StrongBuy: 4
- Buy: 5
- Hold: 32
- Sell: 1
- StrongSell: 2
What are the forecasts/targets for the SNAP price?
| Issuer | Target | Up/Down from current |
|---|---|---|
| Wallstreet Target Price | 9.8 | 41.1% |
| Analysts Target Price | 9.8 | 41.1% |
| ValueRay Target Price | 6 | -13.6% |
SNAP Fundamental Data Overview January 26, 2026
P/S = 2.2697
P/B = 5.8821
P/EG = 496.0591
Revenue TTM = 5.77b USD
EBIT TTM = -383.5m USD
EBITDA TTM = -223.7m USD
Long Term Debt = 3.49b USD (from longTermDebt, last quarter)
Short Term Debt = 90.4m USD (from shortTermDebt, last quarter)
Debt = 4.15b USD (from shortLongTermDebtTotal, last quarter)
Net Debt = 3.20b USD (from netDebt column, last quarter)
Enterprise Value = 14.26b USD (13.10b + Debt 4.15b - CCE 2.99b)
Interest Coverage Ratio = -4.20 (Ebit TTM -383.5m / Interest Expense TTM 91.3m)
EV/FCF = 34.45x (Enterprise Value 14.26b / FCF TTM 414.0m)
FCF Yield = 2.90% (FCF TTM 414.0m / Enterprise Value 14.26b)
FCF Margin = 7.17% (FCF TTM 414.0m / Revenue TTM 5.77b)
Net Margin = -8.60% (Net Income TTM -496.6m / Revenue TTM 5.77b)
Gross Margin = 54.29% ((Revenue TTM 5.77b - Cost of Revenue TTM 2.64b) / Revenue TTM)
Gross Margin QoQ = 55.26% (prev 51.42%)
Tobins Q-Ratio = 1.88 (Enterprise Value 14.26b / Total Assets 7.58b)
Interest Expense / Debt = 0.83% (Interest Expense 34.5m / Debt 4.15b)
Taxrate = 21.0% (US default 21%)
NOPAT = -303.0m (EBIT -383.5m * (1 - 21.00%)) [loss with tax shield]
Current Ratio = 3.67 (Total Current Assets 4.48b / Total Current Liabilities 1.22b)
Debt / Equity = 1.86 (Debt 4.15b / totalStockholderEquity, last quarter 2.23b)
Debt / EBITDA = -14.31 (negative EBITDA) (Net Debt 3.20b / EBITDA -223.7m)
Debt / FCF = 7.73 (Net Debt 3.20b / FCF TTM 414.0m)
Total Stockholder Equity = 2.26b (last 4 quarters mean from totalStockholderEquity)
RoA = -6.55% (Net Income -496.6m / Total Assets 7.58b)
RoE = -21.93% (Net Income TTM -496.6m / Total Stockholder Equity 2.26b)
RoCE = -6.66% (EBIT -383.5m / Capital Employed (Equity 2.26b + L.T.Debt 3.49b))
RoIC = -5.17% (negative operating profit) (NOPAT -303.0m / Invested Capital 5.86b)
WACC = 9.38% (E(13.10b)/V(17.26b) * Re(12.14%) + D(4.15b)/V(17.26b) * Rd(0.83%) * (1-Tc(0.21)))
Discount Rate = 12.14% (= CAPM, Blume Beta Adj.)
Shares Correlation 3-Years: 33.33 | Cagr: 1.75%
[DCF Debug] Terminal Value 64.26% ; FCFF base≈307.3m ; Y1≈201.7m ; Y5≈92.0m
Fair Price DCF = N/A (negative equity: EV 1.45b - Net Debt 3.20b = -1.75b; debt exceeds intrinsic value)
[DCF Warning] FCF declining rapidly (-40.0%), DCF may be unreliable
EPS Correlation: -15.45 | EPS CAGR: -18.96% | SUE: 1.56 | # QB: 1
Revenue Correlation: 67.22 | Revenue CAGR: 4.06% | SUE: 0.45 | # QB: 0
EPS next Quarter (2026-03-31): EPS=-0.08 | Chg30d=-0.001 | Revisions Net=+0 | Analysts=21
EPS next Year (2026-12-31): EPS=-0.19 | Chg30d=+0.001 | Revisions Net=+0 | Growth EPS=+43.4% | Growth Revenue=+14.5%