(SNAP) Snap - Ratings and Ratios
Exchange: NYSE •
Country: United States •
Currency: USD •
Type: Common Stock •
ISIN: US83304A1060
Mobile App, Subscription, Eyewear, Advertising
EPS (Earnings per Share)
Revenue
Dividends
Currently no dividends paid| Risk via 5d forecast | |
|---|---|
| Volatility | 56.9% |
| Value at Risk 5%th | 81.3% |
| Relative Tail Risk | -13.16% |
| Reward TTM | |
|---|---|
| Sharpe Ratio | -0.44 |
| Alpha | -63.53 |
| CAGR/Max DD | -0.10 |
| Character TTM | |
|---|---|
| Hurst Exponent | 0.538 |
| Beta | 1.635 |
| Beta Downside | 1.507 |
| Drawdowns 3y | |
|---|---|
| Max DD | 59.94% |
| Mean DD | 31.69% |
| Median DD | 35.19% |
Description: SNAP Snap January 02, 2026
Snap Inc. (NYSE: SNAP) is a publicly-traded technology firm that develops and monetizes Snapchat, a visual-messaging platform featuring camera, Stories, Snap Map, Spotlight, and a suite of ad formats (single-image/video, collection, dynamic, story, commercial, sponsored snaps, and promoted places). The company also offers Snapchat+, a paid subscription unlocking experimental features, and Spectacles, its line of smart eyewear. Founded in 2010 and rebranded from Snapchat, Inc. in 2016, Snap operates globally from its Santa Monica headquarters.
As of Q4 2023, Snap reported approximately 414 million daily active users (DAU) and an average revenue per user (ARPU) of $2.90, reflecting a 20% year-over-year increase in ad revenue driven by higher spend on short-form video and augmented-reality (AR) ads. The platform’s growth is closely tied to macro-level digital ad budgets, which tend to expand when consumer confidence improves, and to the broader industry shift toward immersive, mobile-first experiences-a trend that benefits both AR ad formats and hardware like Spectacles. Competition from TikTok and Meta’s Reels remains a material risk, potentially compressing user engagement and pricing power.
For a data-rich deep-dive into Snap’s valuation metrics and scenario analysis, you may find ValueRay’s research tools useful.
Piotroski VR‑10 (Strict, 0-10) 4.5
| Net Income (-496.6m TTM) > 0 and > 6% of Revenue (6% = 346.3m TTM) |
| FCFTA 0.05 (>2.0%) and ΔFCFTA 3.52pp (YES ≥ +1.0pp, WARN ≥ +0.5pp) |
| NWC/Revenue 56.40% (prev 66.84%; Δ -10.43pp) (YES ≤20% & Δ≤-1pp; WARN ≤25% & Δ≤0 oder ≤40% & Δ≤-3pp) |
| CFO/TA 0.08 (>3.0%) and CFO 617.2m > Net Income -496.6m (YES >=105%, WARN >=100%) |
| NO Net Debt/EBITDA fails (EBITDA <= 0) |
| Current Ratio 3.67 (target 1.5–3.0; WARN 1.2–<1.5 or >3.0–5.0; CFO/TA gate active) |
| Outstanding Shares last Quarter (1.70b) change vs 12m ago 2.02% (target <= -2.0% for YES) |
| Gross Margin 54.29% (prev 53.07%; Δ 1.21pp) >=18% & Δ>=+0.5pp (WARN >=15% & Δ>=0) |
| Asset Turnover 76.10% (prev 68.04%; Δ 8.06pp) >=50% & Δ>=+2pp (WARN >=35% & Δ>=0) |
| Interest Coverage Ratio -4.20 (EBITDA TTM -223.7m / Interest Expense TTM 91.3m) >= 6 (WARN >= 3) |
Altman Z'' -6.12
| (A) 0.43 = (Total Current Assets 4.48b - Total Current Liabilities 1.22b) / Total Assets 7.58b |
| (B) -1.81 = Retained Earnings (Balance) -13.74b / Total Assets 7.58b |
| warn (B) unusual magnitude: -1.81 — check mapping/units |
| (C) -0.05 = EBIT TTM -383.5m / Avg Total Assets 7.58b |
| (D) -2.56 = Book Value of Equity -13.72b / Total Liabilities 5.35b |
| Total Rating: -6.12 = (6.56 * A) + (3.26 * B) + (6.72 * C) + (1.05 * D) |
ValueRay F-Score (Strict, 0-100) 39.77
| 1. Piotroski 4.50pt |
| 2. FCF Yield 2.71% |
| 3. FCF Margin 7.17% |
| 4. Debt/Equity 1.86 |
| 5. Debt/Ebitda -14.31 |
| 6. ROIC - WACC (= -16.00)% |
| 7. RoE -21.93% |
| 8. Rev. Trend 67.22% |
| 9. EPS Trend -27.79% |
What is the price of SNAP shares?
As of January 12, 2026, the stock is trading at USD 8.21 with a total of 37,507,248 shares traded.
Over the past week, the price has changed by -0.48%, over one month by +7.46%, over three months by +1.99% and over the past year by -32.43%.
Over the past week, the price has changed by -0.48%, over one month by +7.46%, over three months by +1.99% and over the past year by -32.43%.
Is SNAP a buy, sell or hold?
Snap has received a consensus analysts rating of 3.18.
Therefor, it is recommend to hold SNAP.
- Strong Buy: 4
- Buy: 5
- Hold: 32
- Sell: 1
- Strong Sell: 2
What are the forecasts/targets for the SNAP price?
| Issuer | Target | Up/Down from current |
|---|---|---|
| Wallstreet Target Price | 9.9 | 20.1% |
| Analysts Target Price | 9.9 | 20.1% |
| ValueRay Target Price | 7.6 | -7.8% |
SNAP Fundamental Data Overview January 12, 2026
P/E Forward = 19.5313
P/S = 2.4455
P/B = 6.3375
P/EG = 496.0591
Beta = 0.814
Revenue TTM = 5.77b USD
EBIT TTM = -383.5m USD
EBITDA TTM = -223.7m USD
Long Term Debt = 3.49b USD (from longTermDebt, last quarter)
Short Term Debt = 90.4m USD (from shortTermDebt, last quarter)
Debt = 4.15b USD (from shortLongTermDebtTotal, last quarter)
Net Debt = 3.20b USD (from netDebt column, last quarter)
Enterprise Value = 15.28b USD (14.12b + Debt 4.15b - CCE 2.99b)
Interest Coverage Ratio = -4.20 (Ebit TTM -383.5m / Interest Expense TTM 91.3m)
EV/FCF = 36.90x (Enterprise Value 15.28b / FCF TTM 414.0m)
FCF Yield = 2.71% (FCF TTM 414.0m / Enterprise Value 15.28b)
FCF Margin = 7.17% (FCF TTM 414.0m / Revenue TTM 5.77b)
Net Margin = -8.60% (Net Income TTM -496.6m / Revenue TTM 5.77b)
Gross Margin = 54.29% ((Revenue TTM 5.77b - Cost of Revenue TTM 2.64b) / Revenue TTM)
Gross Margin QoQ = 55.26% (prev 51.42%)
Tobins Q-Ratio = 2.02 (Enterprise Value 15.28b / Total Assets 7.58b)
Interest Expense / Debt = 0.83% (Interest Expense 34.5m / Debt 4.15b)
Taxrate = -0.49% (negative due to tax credits) (510.0k / -103.0m)
NOPAT = -385.4m (EBIT -383.5m * (1 - -0.49%)) [loss with tax shield] [negative tax rate / tax credits]
Current Ratio = 3.67 (Total Current Assets 4.48b / Total Current Liabilities 1.22b)
Debt / Equity = 1.86 (Debt 4.15b / totalStockholderEquity, last quarter 2.23b)
Debt / EBITDA = -14.31 (negative EBITDA) (Net Debt 3.20b / EBITDA -223.7m)
Debt / FCF = 7.73 (Net Debt 3.20b / FCF TTM 414.0m)
Total Stockholder Equity = 2.26b (last 4 quarters mean from totalStockholderEquity)
RoA = -6.55% (Net Income -496.6m / Total Assets 7.58b)
RoE = -21.93% (Net Income TTM -496.6m / Total Stockholder Equity 2.26b)
RoCE = -6.66% (EBIT -383.5m / Capital Employed (Equity 2.26b + L.T.Debt 3.49b))
RoIC = -6.58% (negative operating profit) (NOPAT -385.4m / Invested Capital 5.86b)
WACC = 9.42% (E(14.12b)/V(18.27b) * Re(11.94%) + D(4.15b)/V(18.27b) * Rd(0.83%) * (1-Tc(-0.00)))
Discount Rate = 11.94% (= CAPM, Blume Beta Adj.)
Shares Correlation 3-Years: 33.33 | Cagr: 1.75%
[DCF Debug] Terminal Value 64.10% ; FCFF base≈307.3m ; Y1≈201.7m ; Y5≈92.0m
Fair Price DCF = N/A (negative equity: EV 1.45b - Net Debt 3.20b = -1.75b; debt exceeds intrinsic value)
[DCF Warning] FCF declining rapidly (-40.0%), DCF may be unreliable
EPS Correlation: -27.79 | EPS CAGR: -18.96% | SUE: 1.53 | # QB: 1
Revenue Correlation: 67.22 | Revenue CAGR: 4.06% | SUE: 0.45 | # QB: 0
EPS next Quarter (2026-03-31): EPS=-0.08 | Chg30d=+0.002 | Revisions Net=+2 | Analysts=20
EPS next Year (2026-12-31): EPS=-0.19 | Chg30d=+0.011 | Revisions Net=+1 | Growth EPS=+42.8% | Growth Revenue=+14.6%
P/S = 2.4455
P/B = 6.3375
P/EG = 496.0591
Beta = 0.814
Revenue TTM = 5.77b USD
EBIT TTM = -383.5m USD
EBITDA TTM = -223.7m USD
Long Term Debt = 3.49b USD (from longTermDebt, last quarter)
Short Term Debt = 90.4m USD (from shortTermDebt, last quarter)
Debt = 4.15b USD (from shortLongTermDebtTotal, last quarter)
Net Debt = 3.20b USD (from netDebt column, last quarter)
Enterprise Value = 15.28b USD (14.12b + Debt 4.15b - CCE 2.99b)
Interest Coverage Ratio = -4.20 (Ebit TTM -383.5m / Interest Expense TTM 91.3m)
EV/FCF = 36.90x (Enterprise Value 15.28b / FCF TTM 414.0m)
FCF Yield = 2.71% (FCF TTM 414.0m / Enterprise Value 15.28b)
FCF Margin = 7.17% (FCF TTM 414.0m / Revenue TTM 5.77b)
Net Margin = -8.60% (Net Income TTM -496.6m / Revenue TTM 5.77b)
Gross Margin = 54.29% ((Revenue TTM 5.77b - Cost of Revenue TTM 2.64b) / Revenue TTM)
Gross Margin QoQ = 55.26% (prev 51.42%)
Tobins Q-Ratio = 2.02 (Enterprise Value 15.28b / Total Assets 7.58b)
Interest Expense / Debt = 0.83% (Interest Expense 34.5m / Debt 4.15b)
Taxrate = -0.49% (negative due to tax credits) (510.0k / -103.0m)
NOPAT = -385.4m (EBIT -383.5m * (1 - -0.49%)) [loss with tax shield] [negative tax rate / tax credits]
Current Ratio = 3.67 (Total Current Assets 4.48b / Total Current Liabilities 1.22b)
Debt / Equity = 1.86 (Debt 4.15b / totalStockholderEquity, last quarter 2.23b)
Debt / EBITDA = -14.31 (negative EBITDA) (Net Debt 3.20b / EBITDA -223.7m)
Debt / FCF = 7.73 (Net Debt 3.20b / FCF TTM 414.0m)
Total Stockholder Equity = 2.26b (last 4 quarters mean from totalStockholderEquity)
RoA = -6.55% (Net Income -496.6m / Total Assets 7.58b)
RoE = -21.93% (Net Income TTM -496.6m / Total Stockholder Equity 2.26b)
RoCE = -6.66% (EBIT -383.5m / Capital Employed (Equity 2.26b + L.T.Debt 3.49b))
RoIC = -6.58% (negative operating profit) (NOPAT -385.4m / Invested Capital 5.86b)
WACC = 9.42% (E(14.12b)/V(18.27b) * Re(11.94%) + D(4.15b)/V(18.27b) * Rd(0.83%) * (1-Tc(-0.00)))
Discount Rate = 11.94% (= CAPM, Blume Beta Adj.)
Shares Correlation 3-Years: 33.33 | Cagr: 1.75%
[DCF Debug] Terminal Value 64.10% ; FCFF base≈307.3m ; Y1≈201.7m ; Y5≈92.0m
Fair Price DCF = N/A (negative equity: EV 1.45b - Net Debt 3.20b = -1.75b; debt exceeds intrinsic value)
[DCF Warning] FCF declining rapidly (-40.0%), DCF may be unreliable
EPS Correlation: -27.79 | EPS CAGR: -18.96% | SUE: 1.53 | # QB: 1
Revenue Correlation: 67.22 | Revenue CAGR: 4.06% | SUE: 0.45 | # QB: 0
EPS next Quarter (2026-03-31): EPS=-0.08 | Chg30d=+0.002 | Revisions Net=+2 | Analysts=20
EPS next Year (2026-12-31): EPS=-0.19 | Chg30d=+0.011 | Revisions Net=+1 | Growth EPS=+42.8% | Growth Revenue=+14.6%
Additional Sources for SNAP Stock
News:
Wall Street Journal |
Benzinga |
Yahoo Finance
Tweets: X | Stocktwits
Fund Manager Positions: Dataroma | Stockcircle
Tweets: X | Stocktwits
Fund Manager Positions: Dataroma | Stockcircle