SONY Stock Analysis: Sony | NYSE

Consumer Electronics | NYSE, USA | Market Cap: 131.778m USD | 12M Return: -3.6% | US8356993076 | Charts, Fundamentals & Technical Analysis

Gaming Consoles, Image Sensors, Music, Films
Total Rating 45
Safety 66
Buy Signal 0.31
Consumer Electronics
Industry Rotation: +26.5
Market Cap: 132B
Avg Turnover: 112M
Risk 3d forecast
Volatility29.9%
VaR 5th Pctl5.02%
VaR vs Median1.78%
Reward TTM
Sharpe Ratio-0.20
Rel. Str. IBD27.2
Rel. Str. Peer Group30.5
Character TTM
Beta0.575
Beta Downside0.655
Hurst Exponent0.525
Drawdowns 3y
Max DD35.97%
CAGR/Max DD0.37
CAGR/Mean DD1.23
EPS (Earnings per Share) EPS (Earnings per Share) of SONY over the last years for every Quarter: "2021-06": 0.312, "2021-09": 0.312, "2021-12": 0.492, "2022-03": 0.154, "2022-06": 0.272, "2022-09": 0.308, "2022-12": 0.374, "2023-03": 0.156, "2023-06": 35.134, "2023-09": 0.224, "2023-12": 0.4, "2024-03": 0.208, "2024-06": 0.244, "2024-09": 0.3665, "2024-12": 0.41, "2025-03": 0.22, "2025-06": 0.3, "2025-09": 0.34, "2025-12": 0.4, "2026-03": 0.09, "2026-06": 0.36,
EPS CAGR: -72.01%
EPS Trend: -74.8%
Last SUE: 0.53
Qual. Beats: 0
Revenue Revenue of SONY over the last years for every Quarter: 2021-06: 2256843, 2021-09: 2369365, 2021-12: 3031319, 2022-03: 2263986, 2022-06: 2229760, 2022-09: 2625464, 2022-12: 3078304, 2023-03: 3063550, 2023-06: 2963652, 2023-09: 2828623, 2023-12: 3747527, 2024-03: 3480966, 2024-06: 2565361, 2024-09: 2905597, 2024-12: 4409574, 2025-03: 2630244, 2025-06: 2621615, 2025-09: 3107907, 2025-12: 3780722.825, 2026-03: 3092199.303, 2026-06: 2837771,
Rev. CAGR: 0.36%
Rev. Trend: 11.1%
Last SUE: 0.10
Qual. Beats: 0

Warnings

Below Sma 200d

Tailwinds

No distinct edge detected

Seasonality 11.6 years of data

Jan +0.8% 19
Feb -3.5% 30
Mar -1.8% 18
Apr -1.6% 42
May -0.3% 5
Jun +1.3% 2
Jul +4.4% 57
Aug -0.6% 23
Sep -0.3% 2
Oct +1.0% 14
Nov +2.5% 44
Dec +0.7% 2

How good or bad each month usually is (without trend). The score below shows how much you can trust it: 0 = pure chance, >40 gets interesting and >55 is strong.

Description: SONY Sony

Sony Group Corporation is a Japan-headquartered, Tokyo-based conglomerate incorporated in 1946 and listed on the NYSE under the ticker SONY. The company operates across five main segments: Game & Network Services, Music, Pictures, Entertainment Technology & Services, and Imaging & Sensing Solutions. Its products and services span consumer, professional, and industrial markets globally, including home video game consoles, smartphones, image sensors, motion pictures, television networks, music, insurance, internet banking, and medical equipment.

The consumer electronics sector, in which Sony is classified under the GICS sub-industry framework, is highly competitive and characterized by rapid product cycles and pricing pressure. Sonys diversified portfolio across hardware, content, and financial services provides multiple revenue streams and helps offset cyclicality in any single market, such as gaming console or image sensor demand. Strategic partnerships, including one with Taiwan Semiconductor Manufacturing Company Limited on image sensor development and manufacturing, highlight the companys reliance on external partners in the semiconductor supply chain.

Headlines to Watch Out For
  • Weak yen inflates overseas revenue translation
  • PS5 software margins lift Game & Network Services profit
  • Music streaming revenue accelerates on catalog monetization
  • Image sensor demand recovers on smartphone cycle upturn
Piotroski VR-10 (Strict) 8.5
Net Income: -238b TTM > 0 and > 6% of Revenue
FCF/TA: 0.10 > 0.02 and ΔFCF/TA 4.59 > 1.0
NWC/Revenue: 9.41% < 20% (prev 17.82%; Δ -8.41% < -1%)
CFO/TA 0.13 > 3% & CFO 2110b > Net Income -238b
Net Debt (335b) to EBITDA (2827b): 0.12 < 3
Current Ratio: 1.25 > 1.5 & < 3
Outstanding Shares: last quarter (5.92b) vs 12m ago -2.14% < -2%
Gross Margin: 31.79% > 18% (prev 29.55%; Δ 2.24% > 0.5%)
Asset Turnover: 50.09% > 50% (prev 35.77%; Δ 14.32% > 0%)
Interest Coverage Ratio: 15.23 > 6 (EBIT TTM 1658b / Interest Expense TTM 109b)
Altman Z'' 3.27
A: 0.08 (Total Current Assets 6122b - Total Current Liabilities 4917b) / Total Assets 16047b
B: 0.35 (Retained Earnings 5560b / Total Assets 16047b)
C: 0.06 (EBIT TTM 1658b / Avg Total Assets 25591b)
D: 1.15 (Book Value of Equity 8369b / Total Liabilities 7272b)
Altman-Z'' = 3.27 = A
Beneish M -2.13
DSRI: 1.08 (Receivables 1852b/1687b, Revenue 12819b/12567b)
GMI: 0.93 (GM 29.55% / 31.79%)
AQI: 2.52 (AQ_t 0.50 / AQ_t-1 0.20)
SGI: 1.02 (Revenue 12819b / 12567b)
TATA: -0.15 (NI -238b - CFO 2110b) / TA 16047b)
Beneish M = -2.13 (Cap -4..+1) = BB
What is the price of SONY shares?

As of August 08, 2026, the stock is trading at USD 23.46 with a total of 4,413,224 shares traded. Over the past week, the price has changed by +1.45%, over one month by +9.17%, over three months by +11.43% and over the past year by -3.64%.

Current recommended Stop Loss: 22.50 (which is 4.1% or 1.7 ATR below the current price).

Is SONY a buy, sell or hold?

Sony has received a consensus analysts rating of 4.50. Therefore, it is recommended to buy SONY.

  • StrongBuy: 4
  • Buy: 1
  • Hold: 1
  • Sell: 0
  • StrongSell: 0

What are the forecasts/targets for the SONY price?
Analysts Target Price 30 27.9%
Sony (SONY) - Fundamental Data Overview as of 07 August 2026
Market Cap USD = 132b (132b USD * 1.0 USD.USD)
Market Cap JPY = 20887b (132b USD * 158.5 USD.JPY)
P/E Trailing = 19.017
P/E Forward = 15.3139
P/S = 0.0104
P/B = 2.4721
P/EG = 1.4744
Revenue TTM = 12819b JPY
EBIT TTM = 1658b JPY
EBITDA TTM = 2827b JPY
Long Term Debt = 994b JPY (from longTermDebt, last quarter)
Short Term Debt = 308b JPY (from shortTermDebt, last quarter)
Debt = 2537b JPY (from shortLongTermDebtTotal, last quarter) + Leases 666b
Net Debt = 335b JPY (calculated: Debt 2537b - CCE 2202b)
Enterprise Value = 21222b JPY (20887b + Debt 2537b - CCE 2202b)
Interest Coverage Ratio = 15.23 (Ebit TTM 1658b / Interest Expense TTM 109b)
EV/FCF = 13.00x (Enterprise Value 21222b / FCF TTM 1632b)
FCF Yield = 7.69% (FCF TTM 1632b / Enterprise Value 21222b)
FCF Margin = 12.73% (FCF TTM 1632b / Revenue TTM 12819b)
Net Margin = -1.86% (Net Income TTM -238b / Revenue TTM 12819b)
Gross Margin = 31.79% ((Revenue TTM 12819b - Cost of Revenue TTM 8743b) / Revenue TTM)
Gross Margin QoQ = 36.70% (prev 30.77%)
Tobins Q-Ratio = 1.32 (Enterprise Value 21222b / Total Assets 16047b)
Interest Expense / Debt = 4.29% (Interest Expense 109b / Debt 2537b)
Taxrate = 25.96% (404b / 1555b)
NOPAT = 1228b (EBIT 1658b * (1 - 25.96%))
Current Ratio = 1.25 (Total Current Assets 6122b / Total Current Liabilities 4917b)
Debt / Equity = 0.30 (Debt 2537b / totalStockholderEquity, last quarter 8369b)
Debt / EBITDA = 0.12 (Net Debt 335b / EBITDA 2827b)
Debt / FCF = 0.21 (Net Debt 335b / FCF TTM 1632b)
Total Stockholder Equity = 8095b (last 4 quarters mean from totalStockholderEquity)
RoA = -0.93% (Net Income -238b / Total Assets 16047b)
RoE = -2.94% (Net Income TTM -238b / Total Stockholder Equity 8095b)
RoCE = 18.25% (EBIT 1658b / Capital Employed (Equity 8095b + L.T.Debt 994b))
RoIC = 11.37% (NOPAT 1228b / Invested Capital 10797b)
WACC = 7.47% (E(20887b)/V(23424b) * Re(7.99%) + D(2537b)/V(23424b) * Rd(4.29%) * (1-Tc(0.26)))
Discount Rate = 7.99% (= CAPM, Blume Beta Adj.)
Shares (quarterly) Correlation: -89.80 | Cagr: -1.72%
[DCF] Terminal Value 73.10% ; FCFF base≈1764b ; Y1≈1547b ; Y5≈1250b
[DCF] Fair Price = 3.36k (EV 20062b - Net Debt 335b = Equity 19727b / Shares 5.87b; r=8.35% [WACC [floored]]; 5y FCF grow -15.0% → 2.50% )
EPS Correlation: -74.80 | EPS CAGR: -72.01% | SUE: 0.53 | # QB: 0
Revenue Correlation: 11.08 | Revenue CAGR: 0.36% | SUE: 0.10 | # QB: 0
EPS current Quarter (2026-09-30): EPS=0.33 | Chg30d=-0.98% | Revisions=-25% | Analysts=1
EPS next Quarter (2026-12-31): EPS=0.42 | Chg30d=-0.98% | Revisions=-25% | Analysts=1
EPS current Year (2027-03-31): EPS=1.36 | Chg30d=+8.28% | Revisions=-40% | GrowthEPS=+490.4% | GrowthRev=+1500.9%
EPS next Year (2028-03-31): EPS=1.41 | Chg30d=+4.52% | Revisions=-40% | GrowthEPS=+3.4% | GrowthRev=-0.4%
[Analyst] Revisions Ratio: -67% (up=0, down=6)