SONY Stock Analysis: Sony | NYSE
Consumer Electronics | NYSE, USA | Market Cap: 160.829m USD | 12M Return: -3.9% | US8356993076 | Charts, Fundamentals & Technical Analysis
Avg Turnover: 109M
EPS Trend: -63.4%
Qual. Beats: 1
Rev. Trend: -11.9%
Qual. Beats: 0
Warnings
Tailwinds
No distinct edge detected
Seasonality 11.7 years of data
How good or bad each month usually is (without trend). The score below shows how much you can trust it: 0 = pure chance, >40 gets interesting and >55 is strong.
Sony Group Corporation is a diversified Japanese conglomerate headquartered in Tokyo, operating across five core segments: Game & Network Services, Music, Pictures, Entertainment Technology & Services, and Imaging & Sensing Solutions. The companys activities span the development, manufacture, and sale of consumer electronics, image sensors, smartphones, home video game consoles, and medical equipment, alongside content production in music, motion pictures, and television. Sony also maintains financial services operations including life and non-life insurance and internet banking, and holds strategic partnerships with TCL Electronics in home entertainment and TSMC in image sensor manufacturing. The company was incorporated in 1946 and adopted its current name in April 2021, having previously operated as Sony Corporation.
Sony operates within the Consumer Discretionary sector under the Consumer Electronics sub-industry, reflecting its broad exposure to both hardware and content-driven revenue streams. Its business model is notably diversified, combining hardware manufacturing (such as CMOS image sensors used widely across the smartphone industry) with entertainment IP ownership across gaming, music publishing, and film, which provides both licensing income and vertical integration benefits. The company trades on the NYSE under the ticker SONY and is classified as a large-cap stock.
- PlayStation 5 hardware sales decline as installed base matures
- Music streaming revenue grows on catalog and artist expansion
- Image sensor margins pressured by smartphone market weakness
| Net Income: -134b TTM > 0 and > 6% of Revenue |
| FCF/TA: 0.10 > 0.02 and ΔFCF/TA 4.81 > 1.0 |
| NWC/Revenue: 9.67% < 20% (prev 9.89%; Δ -0.22% < -1%) |
| CFO/TA 0.13 > 3% & CFO 2107b > Net Income -134b |
| Net Debt (299b) to EBITDA (3021b): 0.10 < 3 |
| Current Ratio: 1.25 > 1.5 & < 3 |
| Outstanding Shares: last quarter (5.84b) vs 12m ago -3.04% < -2% |
| Gross Margin: 33.03% > 18% (prev 30.07%; Δ 2.96% > 0.5%) |
| Asset Turnover: 49.31% > 50% (prev 33.85%; Δ 15.47% > 0%) |
| Interest Coverage Ratio: 14.01 > 6 (EBIT TTM 1857b / Interest Expense TTM 133b) |
| A: 0.08 (Total Current Assets 6363b - Total Current Liabilities 5105b) / Total Assets 16668b |
| B: 0.36 (Retained Earnings 6010b / Total Assets 16668b) |
| C: 0.07 (EBIT TTM 1857b / Avg Total Assets 26398b) |
| D: 1.12 (Book Value of Equity 8550b / Total Liabilities 7664b) |
| Altman-Z'' = 3.32 = A |
| DSRI: 1.00 (Receivables 2174b/2040b, Revenue 13017b/12228b) |
| GMI: 0.91 (GM 30.07% / 33.03%) |
| AQI: 2.57 (AQ_t 0.50 / AQ_t-1 0.20) |
| SGI: 1.06 (Revenue 13017b / 12228b) |
| TATA: -0.13 (NI -134b - CFO 2107b) / TA 16668b) |
| Beneish M = -2.14 (Cap -4..+1) = BB |
As of November 07, 2026, the stock is trading at USD 27.00 with a total of 5,674,832 shares traded. Over the past week, the price has changed by +6.72%, over one month by +13.21%, over three months by +17.40% and over the past year by -3.87%.
Current recommended Stop Loss: 26.20 (which is 3% or 1.3 ATR below the current price).
Sony has received a consensus analysts rating of 4.25. Therefore, it is recommended to buy SONY.
- StrongBuy: 2
- Buy: 1
- Hold: 1
- Sell: 0
- StrongSell: 0
| Analysts Target Price | 29.5 | 9.3% |
Market Cap JPY = 25480b (161b USD * 158.43 USD.JPY)
P/E Trailing = 20.5522
P/E Forward = 17.7936
P/S = 0.0124
P/B = 2.8597
P/EG = 1.7151
Revenue TTM = 13017b JPY
EBIT TTM = 1857b JPY
EBITDA TTM = 3021b JPY
Long Term Debt = 1236b JPY (from longTermDebt, last quarter)
Short Term Debt = 212b JPY (from shortLongTermDebt, last quarter)
Debt = 2309b JPY (from shortLongTermDebtTotal, last fiscal year) + Leases 639b
Net Debt = 299b JPY (calculated: Debt 2309b - CCE 2009b)
Enterprise Value = 25780b JPY (25480b + Debt 2309b - CCE 2009b)
Interest Coverage Ratio = 14.01 (Ebit TTM 1857b / Interest Expense TTM 133b)
EV/FCF = 16.19x (Enterprise Value 25780b / FCF TTM 1592b)
FCF Yield = 6.18% (FCF TTM 1592b / Enterprise Value 25780b)
FCF Margin = 12.23% (FCF TTM 1592b / Revenue TTM 13017b)
Net Margin = -1.03% (Net Income TTM -134b / Revenue TTM 13017b)
Gross Margin = 33.03% ((Revenue TTM 13017b - Cost of Revenue TTM 8718b) / Revenue TTM)
Gross Margin QoQ = 36.95% (prev 36.70%)
Tobins Q-Ratio = 1.55 (Enterprise Value 25780b / Total Assets 16668b)
Interest Expense / Debt = 5.74% (Interest Expense 133b / Debt 2309b)
Taxrate = 25.73% (444b / 1725b)
NOPAT = 1379b (EBIT 1857b * (1 - 25.73%))
Current Ratio = 1.25 (Total Current Assets 6363b / Total Current Liabilities 5105b)
Debt / Equity = 0.27 (Debt 2309b / totalStockholderEquity, last quarter 8550b)
Debt / EBITDA = 0.10 (Net Debt 299b / EBITDA 3021b)
Debt / FCF = 0.19 (Net Debt 299b / FCF TTM 1592b)
Total Stockholder Equity = 8300b (last 4 quarters mean from totalStockholderEquity)
RoA = -0.51% (Net Income -134b / Total Assets 16668b)
RoE = -1.61% (Net Income TTM -134b / Total Stockholder Equity 8300b)
RoCE = 19.47% (EBIT 1857b / Capital Employed (Equity 8300b + L.T.Debt 1236b))
RoIC = 12.29% (NOPAT 1379b / Invested Capital 11224b)
WACC = 6.77% (E(25480b)/V(27789b) * Re(7.0%) + D(2309b)/V(27789b) * Rd(5.74%) * (1-Tc(0.26)))
Discount Rate = 7.0% (= CAPM, Blume Beta Adj.)
Shares (quarterly) Correlation: -92.41 | Cagr: -1.98%
[DCF] Terminal Value 74.41% ; FCFF base≈1641b ; Y1≈1549b ; Y5≈1450b
[DCF] Fair Price = 3.86k (EV 22858b - Net Debt 299b = Equity 22559b / Shares 5.84b; r=8.35% [WACC [floored]]; 5y FCF grow -7.17% → 2.50% )
EPS Correlation: -63.42 | EPS CAGR: -60.43% | SUE: 1.80 | # QB: 1
Revenue Correlation: -11.88 | Revenue CAGR: -0.35% | SUE: 0.22 | # QB: 0
EPS current Quarter (2026-12-31): EPS=0.41 | Chg30d=-0.94% | Revisions=-25% | Analysts=1
EPS current Year (2027-03-31): EPS=1.42 | Chg30d=+4.08% | Revisions=+25% | GrowthEPS=+505.8% | GrowthRev=+1509.9%
EPS next Year (2028-03-31): EPS=1.43 | Chg30d=+1.77% | Revisions=+25% | GrowthEPS=+1.1% | GrowthRev=-0.8%
[Analyst] Revisions Ratio: +17% (up=2, down=1)