SONY Stock Analysis: Sony | NYSE
Consumer Electronics | NYSE, USA | Market Cap: 139.236m USD | 12M Return: -18.9% | US8356993076 | Charts, Fundamentals & Technical Analysis
Avg Turnover: 80.1M
EPS Trend: -74.8%
Qual. Beats: 0
Rev. Trend: 1.0%
Qual. Beats: 0
Warnings
No concerns identified
Tailwinds
Seasonality 11.7 years of data
How good or bad each month usually is (without trend). The score below shows how much you can trust it: 0 = pure chance, >40 gets interesting and >55 is strong.
Sony Group Corporation is a diversified Japanese conglomerate headquartered in Tokyo, operating across five core segments: Game & Network Services, Music, Pictures, Entertainment Technology & Services, and Imaging & Sensing Solutions. The companys activities span the development, manufacture, and sale of consumer electronics, image sensors, smartphones, home video game consoles, and medical equipment, alongside content production in music, motion pictures, and television. Sony also maintains financial services operations including life and non-life insurance and internet banking, and holds strategic partnerships with TCL Electronics in home entertainment and TSMC in image sensor manufacturing. The company was incorporated in 1946 and adopted its current name in April 2021, having previously operated as Sony Corporation.
Sony operates within the Consumer Discretionary sector under the Consumer Electronics sub-industry, reflecting its broad exposure to both hardware and content-driven revenue streams. Its business model is notably diversified, combining hardware manufacturing (such as CMOS image sensors used widely across the smartphone industry) with entertainment IP ownership across gaming, music publishing, and film, which provides both licensing income and vertical integration benefits. The company trades on the NYSE under the ticker SONY and is classified as a large-cap stock.
- PlayStation 5 hardware sales decline as installed base matures
- Music streaming revenue grows on catalog and artist expansion
- Image sensor margins pressured by smartphone market weakness
| Net Income: -222b TTM > 0 and > 6% of Revenue |
| FCF/TA: 0.10 > 0.02 and ΔFCF/TA 4.33 > 1.0 |
| NWC/Revenue: 9.50% < 20% (prev 17.82%; Δ -8.32% < -1%) |
| CFO/TA 0.13 > 3% & CFO 2066b > Net Income -222b |
| Net Debt (335b) to EBITDA (2742b): 0.12 < 3 |
| Current Ratio: 1.25 > 1.5 & < 3 |
| Outstanding Shares: last quarter (5.92b) vs 12m ago -2.14% < -2% |
| Gross Margin: 31.82% > 18% (prev 29.55%; Δ 2.27% > 0.5%) |
| Asset Turnover: 49.61% > 50% (prev 35.77%; Δ 13.84% > 0%) |
| Interest Coverage Ratio: 14.63 > 6 (EBIT TTM 1585b / Interest Expense TTM 108b) |
| A: 0.08 (Total Current Assets 6122b - Total Current Liabilities 4917b) / Total Assets 16047b |
| B: 0.35 (Retained Earnings 5560b / Total Assets 16047b) |
| C: 0.06 (EBIT TTM 1585b / Avg Total Assets 25591b) |
| D: 1.15 (Book Value of Equity 8369b / Total Liabilities 7272b) |
| Altman-Z'' = 3.25 = A |
| DSRI: 1.09 (Receivables 1852b/1687b, Revenue 12696b/12567b) |
| GMI: 0.93 (GM 29.55% / 31.82%) |
| AQI: 2.52 (AQ_t 0.50 / AQ_t-1 0.20) |
| SGI: 1.01 (Revenue 12696b / 12567b) |
| TATA: -0.14 (NI -222b - CFO 2066b) / TA 16047b) |
| Beneish M = -2.13 (Cap -4..+1) = BB |
As of October 10, 2026, the stock is trading at USD 24.12 with a total of 3,197,153 shares traded. Over the past week, the price has changed by +1.26%, over one month by +2.90%, over three months by +15.24% and over the past year by -18.94%.
Current recommended Stop Loss: 23.40 (which is 3% or 1.5 ATR below the current price).
Sony has received a consensus analysts rating of 4.25. Therefore, it is recommended to buy SONY.
- StrongBuy: 2
- Buy: 1
- Hold: 1
- Sell: 0
- StrongSell: 0
| Analysts Target Price | 29.5 | 22.3% |
Market Cap JPY = 22035b (139b USD * 158.26 USD.JPY)
P/E Trailing = 20.1864
P/E Forward = 15.9744
P/S = 0.011
P/B = 2.5692
P/EG = 1.5394
Revenue TTM = 12696b JPY
EBIT TTM = 1585b JPY
EBITDA TTM = 2742b JPY
Long Term Debt = 994b JPY (from longTermDebt, last quarter)
Short Term Debt = 308b JPY (from shortTermDebt, last quarter)
Debt = 2537b JPY (from shortLongTermDebtTotal, last quarter) + Leases 666b
Net Debt = 335b JPY (calculated: Debt 2537b - CCE 2202b)
Enterprise Value = 22371b JPY (22035b + Debt 2537b - CCE 2202b)
Interest Coverage Ratio = 14.63 (Ebit TTM 1585b / Interest Expense TTM 108b)
EV/FCF = 14.07x (Enterprise Value 22371b / FCF TTM 1590b)
FCF Yield = 7.11% (FCF TTM 1590b / Enterprise Value 22371b)
FCF Margin = 12.53% (FCF TTM 1590b / Revenue TTM 12696b)
Net Margin = -1.75% (Net Income TTM -222b / Revenue TTM 12696b)
Gross Margin = 31.82% ((Revenue TTM 12696b - Cost of Revenue TTM 8656b) / Revenue TTM)
Gross Margin QoQ = 36.70% (prev 30.77%)
Tobins Q-Ratio = 1.39 (Enterprise Value 22371b / Total Assets 16047b)
Interest Expense / Debt = 4.27% (Interest Expense 108b / Debt 2537b)
Taxrate = 25.97% (401b / 1543b)
NOPAT = 1174b (EBIT 1585b * (1 - 25.97%))
Current Ratio = 1.25 (Total Current Assets 6122b / Total Current Liabilities 4917b)
Debt / Equity = 0.30 (Debt 2537b / totalStockholderEquity, last quarter 8369b)
Debt / EBITDA = 0.12 (Net Debt 335b / EBITDA 2742b)
Debt / FCF = 0.21 (Net Debt 335b / FCF TTM 1590b)
Total Stockholder Equity = 8094b (last 4 quarters mean from totalStockholderEquity)
RoA = -0.87% (Net Income -222b / Total Assets 16047b)
RoE = -2.74% (Net Income TTM -222b / Total Stockholder Equity 8094b)
RoCE = 17.45% (EBIT 1585b / Capital Employed (Equity 8094b + L.T.Debt 994b))
RoIC = 10.86% (NOPAT 1174b / Invested Capital 10803b)
WACC = 7.32% (E(22035b)/V(24572b) * Re(7.80%) + D(2537b)/V(24572b) * Rd(4.27%) * (1-Tc(0.26)))
Discount Rate = 7.80% (= CAPM, Blume Beta Adj.)
Shares (quarterly) Correlation: -96.26 | Cagr: -1.72%
[DCF] Terminal Value 73.10% ; FCFF base≈1739b ; Y1≈1525b ; Y5≈1232b
[DCF] Fair Price = 3.33k (EV 19776b - Net Debt 335b = Equity 19441b / Shares 5.85b; r=8.35% [WACC [floored]]; 5y FCF grow -15.0% → 2.50% )
EPS Correlation: -74.80 | EPS CAGR: -72.01% | SUE: 0.53 | # QB: 0
Revenue Correlation: 1.00 | Revenue CAGR: 0.03% | SUE: 0.10 | # QB: 0
EPS current Quarter (2026-09-30): EPS=0.38 | Chg30d=+13.15% | Revisions=-25% | Analysts=1
EPS next Quarter (2026-12-31): EPS=0.41 | Chg30d=-0.94% | Revisions=-25% | Analysts=1
EPS current Year (2027-03-31): EPS=1.42 | Chg30d=+4.08% | Revisions=+40% | GrowthEPS=+505.8% | GrowthRev=+1508.4%
EPS next Year (2028-03-31): EPS=1.43 | Chg30d=+1.77% | Revisions=+40% | GrowthEPS=+1.1% | GrowthRev=-0.7%
[Analyst] Revisions Ratio: +22% (up=4, down=2)