TME - Tencent Music Entertainment Group

Tencent Music Entertainment Group is a leading online music entertainment platform provider in China, offering a diverse range of services to cater to the evolving music needs of its users. Through its popular platforms, including QQ Music, Kugou Music, and Kuwo Music, users can discover music in personalized ways, access a vast library of songs, and enjoy long-form audio content such as audiobooks, podcasts, and talk shows.

One of the unique features of Tencent Music Entertainment Group's platforms is the ability to offer music-oriented video content, comprising music videos, live performances, and short videos. This allows users to engage with their favorite artists and songs in a more immersive and interactive way. Additionally, the company's WeSing platform enables users to sing along to their favorite karaoke songs and share their performances with friends, fostering a sense of community and social interaction.

Tencent Music Entertainment Group also provides music-centric live streaming services, which allow performers to showcase their talent and engage with a diverse audience base in real-time. This is achieved through the Live Streaming tab on its various music platforms, as well as through dedicated live streaming apps such as Kugou Live and Kuwo Live. Furthermore, the company's Lazy Audio platform offers a unique audio experience, allowing users to access a wide range of audio content on-demand.

In addition to its music streaming and live streaming services, Tencent Music Entertainment Group also generates revenue through the sale of music-related merchandise, such as branded apparel, posters, and accessories. The company also offers integrated and technology-driven music solutions to IoT device manufacturers, enabling them to build and operate their own branded music services on their devices. Moreover, Tencent Music Entertainment Group provides advertising services across its online karaoke platform and online music apps, offering a valuable platform for brands to reach their target audience.

Headquartered in Shenzhen, China, Tencent Music Entertainment Group is a subsidiary of Tencent Holdings Limited, one of the largest and most influential technology companies in the world. With its strong brand presence and commitment to innovation, Tencent Music Entertainment Group is well-positioned to continue shaping the music entertainment landscape in China and beyond.