(WPP) WPP - Ratings and Ratios
Exchange: NYSE •
Country: United Kingdom •
Currency: USD •
Type: Common Stock •
ISIN: US92937A1025
Advertising, Media, Public Relations, Branding
Description: WPP WPP November 06, 2025
WPP plc is a London-based creative transformation firm that delivers communications, experience, commerce, and technology services across North America, Europe, Asia-Pacific, Latin America, Africa, the Middle East, and Central-Eastern Europe. It operates through three segments-Global Integrated Agencies, Public Relations, and Specialist Agencies-offering a full suite of marketing strategy, creative production, influencer and social media management, media planning and buying, data analytics, public affairs, crisis management, and brand consulting services.
In FY 2023, WPP generated approximately $20.7 billion in revenue, with digital-focused services now accounting for roughly 45 % of total sales and an operating margin of about 9 %. The company’s performance is closely tied to macro-level advertising spend trends, especially the ongoing shift from traditional to programmatic and performance-based media, as well as inflation-driven pressure on client marketing budgets worldwide.
For a deeper quantitative assessment of WPP’s valuation and risk profile, the ValueRay platform can provide a data-rich next step in your analysis.
WPP Stock Overview
| Market Cap in USD | 5,165m |
| Sub-Industry | Advertising |
| IPO / Inception | 1990-03-26 |
WPP Stock Ratings
| Growth Rating | -83.4% |
| Fundamental | 60.6% |
| Dividend Rating | 45.0% |
| Return 12m vs S&P 500 | -70.2% |
| Analyst Rating | 3.0 of 5 |
WPP Dividends
| Dividend Yield 12m | 11.23% |
| Yield on Cost 5y | 5.48% |
| Annual Growth 5y | -2.69% |
| Payout Consistency | 83.9% |
| Payout Ratio | 5.8% |
WPP Growth Ratios
| Growth Correlation 3m | -69.3% |
| Growth Correlation 12m | -95.5% |
| Growth Correlation 5y | -57.6% |
| CAGR 5y | -22.83% |
| CAGR/Max DD 3y (Calmar Ratio) | -0.34 |
| CAGR/Mean DD 3y (Pain Ratio) | -1.06 |
| Sharpe Ratio 12m | -0.80 |
| Alpha | -79.07 |
| Beta | 0.749 |
| Volatility | 46.23% |
| Current Volume | 871.4k |
| Average Volume 20d | 513.5k |
| Stop Loss | 17.3 (-4.7%) |
| Signal | -0.91 |
Piotroski VR‑10 (Strict, 0-10) 2.5
| Net Income (688.5m TTM) > 0 and > 6% of Revenue (6% = 1.50b TTM) |
| FCFTA -0.01 (>2.0%) and ΔFCFTA -6.70pp (YES ≥ +1.0pp, WARN ≥ +0.5pp) |
| NWC/Revenue -7.63% (prev -10.36%; Δ 2.73pp) (YES ≤20% & Δ≤-1pp; WARN ≤25% & Δ≤0 oder ≤40% & Δ≤-3pp) |
| CFO/TA 0.00 (>3.0%) and CFO 102.0m <= Net Income 688.5m (YES >=105%, WARN >=100%) |
| Net Debt (5.32b) to EBITDA (2.35b) ratio: 2.26 <= 3.0 (WARN <= 3.5) |
| Current Ratio 0.86 (target 1.5–3.0; WARN 1.2–<1.5 or >3.0–5.0; CFO/TA gate active) |
| Outstanding Shares last Quarter (218.6m) change vs 12m ago 1.74% (target <= -2.0% for YES) |
| Gross Margin 15.22% (prev 16.97%; Δ -1.75pp) >=18% & Δ>=+0.5pp (WARN >=15% & Δ>=0) |
| Asset Turnover 100.0% (prev 83.64%; Δ 16.40pp) >=50% & Δ>=+2pp (WARN >=35% & Δ>=0) |
| Interest Coverage Ratio 3.00 (EBITDA TTM 2.35b / Interest Expense TTM 595.0m) >= 6 (WARN >= 3) |
Altman Z'' 0.48
| (A) -0.08 = (Total Current Assets 11.85b - Total Current Liabilities 13.76b) / Total Assets 23.39b |
| (B) 0.12 = Retained Earnings (Balance) 2.82b / Total Assets 23.39b |
| (C) 0.07 = EBIT TTM 1.79b / Avg Total Assets 25.01b |
| (D) 0.14 = Book Value of Equity 2.79b / Total Liabilities 19.99b |
| Total Rating: 0.48 = (6.56 * A) + (3.26 * B) + (6.72 * C) + (1.05 * D) |
ValueRay F-Score (Strict, 0-100) 60.60
| 1. Piotroski 2.50pt = -2.50 |
| 2. FCF Yield -1.84% = -0.92 |
| 3. FCF Margin -0.68% = -0.25 |
| 4. Debt/Equity 2.13 = 0.57 |
| 5. Debt/Ebitda 2.26 = -0.52 |
| 6. ROIC - WACC (= 11.04)% = 12.50 |
| 7. RoE 20.20% = 1.68 |
| 8. Rev. Trend 22.20% = 1.66 |
| 9. EPS Trend -32.54% = -1.63 |
What is the price of WPP shares?
As of November 07, 2025, the stock is trading at USD 18.15 with a total of 871,400 shares traded.
Over the past week, the price has changed by -22.54%, over one month by -25.21%, over three months by -31.18% and over the past year by -64.54%.
Over the past week, the price has changed by -22.54%, over one month by -25.21%, over three months by -31.18% and over the past year by -64.54%.
Is WPP a good stock to buy?
Neither. Based on ValueRay´s Fundamental Analyses, WPP is currently (November 2025)
neither a good nor a bad stock to buy. It has a ValueRay Fundamental Rating of 60.60 and therefor a neutral outlook according to the companies health.
Based on momentum, paid dividends and discounted-cash-flow analyses, the fair value of WPP is around 14.89 USD . This means that WPP is currently overvalued and has a potential downside of -17.96%.
Based on momentum, paid dividends and discounted-cash-flow analyses, the fair value of WPP is around 14.89 USD . This means that WPP is currently overvalued and has a potential downside of -17.96%.
Is WPP a buy, sell or hold?
WPP has received a consensus analysts rating of 3.00.
Therefor, it is recommend to hold WPP.
- Strong Buy: 0
- Buy: 1
- Hold: 0
- Sell: 1
- Strong Sell: 0
What are the forecasts/targets for the WPP price?
| Issuer | Target | Up/Down from current |
|---|---|---|
| Wallstreet Target Price | 29.8 | 64% |
| Analysts Target Price | 29.8 | 64% |
| ValueRay Target Price | 16 | -11.8% |
WPP Fundamental Data Overview November 01, 2025
Market Cap GBP = 3.94b (5.17b USD * 0.7619 USD.GBP)
P/E Trailing = 8.4826
P/E Forward = 4.7847
P/S = 0.3643
P/B = 1.2318
P/EG = 3.667
Beta = 0.749
Revenue TTM = 25.02b GBP
EBIT TTM = 1.79b GBP
EBITDA TTM = 2.35b GBP
Long Term Debt = 3.85b GBP (from longTermDebt, last quarter)
Short Term Debt = 1.16b GBP (from shortTermDebt, last quarter)
Debt = 6.75b GBP (from shortLongTermDebtTotal, last quarter)
Net Debt = 5.32b GBP (from netDebt column, last quarter)
Enterprise Value = 9.25b GBP (3.94b + Debt 6.75b - CCE 1.44b)
Interest Coverage Ratio = 3.00 (Ebit TTM 1.79b / Interest Expense TTM 595.0m)
FCF Yield = -1.84% (FCF TTM -170.0m / Enterprise Value 9.25b)
FCF Margin = -0.68% (FCF TTM -170.0m / Revenue TTM 25.02b)
Net Margin = 2.75% (Net Income TTM 688.5m / Revenue TTM 25.02b)
Gross Margin = 15.22% ((Revenue TTM 25.02b - Cost of Revenue TTM 21.21b) / Revenue TTM)
Gross Margin QoQ = 12.56% (prev 18.78%)
Tobins Q-Ratio = 0.40 (Enterprise Value 9.25b / Total Assets 23.39b)
Interest Expense / Debt = 2.64% (Interest Expense 178.0m / Debt 6.75b)
Taxrate = 28.57% (28.0m / 98.0m)
NOPAT = 1.28b (EBIT 1.79b * (1 - 28.57%))
Current Ratio = 0.86 (Total Current Assets 11.85b / Total Current Liabilities 13.76b)
Debt / Equity = 2.13 (Debt 6.75b / totalStockholderEquity, last quarter 3.16b)
Debt / EBITDA = 2.26 (Net Debt 5.32b / EBITDA 2.35b)
Debt / FCF = -31.28 (negative FCF - burning cash) (Net Debt 5.32b / FCF TTM -170.0m)
Total Stockholder Equity = 3.41b (last 4 quarters mean from totalStockholderEquity)
RoA = 2.94% (Net Income 688.5m / Total Assets 23.39b)
RoE = 20.20% (Net Income TTM 688.5m / Total Stockholder Equity 3.41b)
RoCE = 24.62% (EBIT 1.79b / Capital Employed (Equity 3.41b + L.T.Debt 3.85b))
RoIC = 15.46% (NOPAT 1.28b / Invested Capital 8.25b)
WACC = 4.42% (E(3.94b)/V(10.69b) * Re(8.78%) + D(6.75b)/V(10.69b) * Rd(2.64%) * (1-Tc(0.29)))
Discount Rate = 8.78% (= CAPM, Blume Beta Adj.)
Shares Correlation 3-Years: 100.0 | Cagr: 0.86%
Fair Price DCF = unknown (Cash Flow -170.0m)
EPS Correlation: -32.54 | EPS CAGR: 0.0% | SUE: 0.0 | # QB: 0
Revenue Correlation: 22.20 | Revenue CAGR: -0.55% | SUE: N/A | # QB: 0
P/E Trailing = 8.4826
P/E Forward = 4.7847
P/S = 0.3643
P/B = 1.2318
P/EG = 3.667
Beta = 0.749
Revenue TTM = 25.02b GBP
EBIT TTM = 1.79b GBP
EBITDA TTM = 2.35b GBP
Long Term Debt = 3.85b GBP (from longTermDebt, last quarter)
Short Term Debt = 1.16b GBP (from shortTermDebt, last quarter)
Debt = 6.75b GBP (from shortLongTermDebtTotal, last quarter)
Net Debt = 5.32b GBP (from netDebt column, last quarter)
Enterprise Value = 9.25b GBP (3.94b + Debt 6.75b - CCE 1.44b)
Interest Coverage Ratio = 3.00 (Ebit TTM 1.79b / Interest Expense TTM 595.0m)
FCF Yield = -1.84% (FCF TTM -170.0m / Enterprise Value 9.25b)
FCF Margin = -0.68% (FCF TTM -170.0m / Revenue TTM 25.02b)
Net Margin = 2.75% (Net Income TTM 688.5m / Revenue TTM 25.02b)
Gross Margin = 15.22% ((Revenue TTM 25.02b - Cost of Revenue TTM 21.21b) / Revenue TTM)
Gross Margin QoQ = 12.56% (prev 18.78%)
Tobins Q-Ratio = 0.40 (Enterprise Value 9.25b / Total Assets 23.39b)
Interest Expense / Debt = 2.64% (Interest Expense 178.0m / Debt 6.75b)
Taxrate = 28.57% (28.0m / 98.0m)
NOPAT = 1.28b (EBIT 1.79b * (1 - 28.57%))
Current Ratio = 0.86 (Total Current Assets 11.85b / Total Current Liabilities 13.76b)
Debt / Equity = 2.13 (Debt 6.75b / totalStockholderEquity, last quarter 3.16b)
Debt / EBITDA = 2.26 (Net Debt 5.32b / EBITDA 2.35b)
Debt / FCF = -31.28 (negative FCF - burning cash) (Net Debt 5.32b / FCF TTM -170.0m)
Total Stockholder Equity = 3.41b (last 4 quarters mean from totalStockholderEquity)
RoA = 2.94% (Net Income 688.5m / Total Assets 23.39b)
RoE = 20.20% (Net Income TTM 688.5m / Total Stockholder Equity 3.41b)
RoCE = 24.62% (EBIT 1.79b / Capital Employed (Equity 3.41b + L.T.Debt 3.85b))
RoIC = 15.46% (NOPAT 1.28b / Invested Capital 8.25b)
WACC = 4.42% (E(3.94b)/V(10.69b) * Re(8.78%) + D(6.75b)/V(10.69b) * Rd(2.64%) * (1-Tc(0.29)))
Discount Rate = 8.78% (= CAPM, Blume Beta Adj.)
Shares Correlation 3-Years: 100.0 | Cagr: 0.86%
Fair Price DCF = unknown (Cash Flow -170.0m)
EPS Correlation: -32.54 | EPS CAGR: 0.0% | SUE: 0.0 | # QB: 0
Revenue Correlation: 22.20 | Revenue CAGR: -0.55% | SUE: N/A | # QB: 0
Additional Sources for WPP Stock
News:
Wall Street Journal |
Benzinga |
Yahoo Finance
Tweets: X | Stocktwits
Fund Manager Positions: Dataroma | Stockcircle
Tweets: X | Stocktwits
Fund Manager Positions: Dataroma | Stockcircle