(WPP) WPP - Ratings and Ratios
Advertising, Media, Public Relations, Branding
Dividends
| Dividend Yield | 10.55% |
| Yield on Cost 5y | 5.00% |
| Yield CAGR 5y | -2.69% |
| Payout Consistency | 81.5% |
| Payout Ratio | 5.8% |
| Risk via 10d forecast | |
|---|---|
| Volatility | 37.0% |
| Value at Risk 5%th | 61.7% |
| Relative Tail Risk | 1.25% |
| Reward TTM | |
|---|---|
| Sharpe Ratio | -2.09 |
| Alpha | -75.40 |
| CAGR/Max DD | -0.36 |
| Character TTM | |
|---|---|
| Hurst Exponent | 0.542 |
| Beta | 0.802 |
| Beta Downside | 0.904 |
| Drawdowns 3y | |
|---|---|
| Max DD | 67.24% |
| Mean DD | 23.11% |
| Median DD | 19.97% |
Description: WPP WPP November 06, 2025
WPP plc is a London-based creative transformation firm that delivers communications, experience, commerce, and technology services across North America, Europe, Asia-Pacific, Latin America, Africa, the Middle East, and Central-Eastern Europe. It operates through three segments-Global Integrated Agencies, Public Relations, and Specialist Agencies-offering a full suite of marketing strategy, creative production, influencer and social media management, media planning and buying, data analytics, public affairs, crisis management, and brand consulting services.
In FY 2023, WPP generated approximately $20.7 billion in revenue, with digital-focused services now accounting for roughly 45 % of total sales and an operating margin of about 9 %. The company’s performance is closely tied to macro-level advertising spend trends, especially the ongoing shift from traditional to programmatic and performance-based media, as well as inflation-driven pressure on client marketing budgets worldwide.
For a deeper quantitative assessment of WPP’s valuation and risk profile, the ValueRay platform can provide a data-rich next step in your analysis.
Piotroski VR‑10 (Strict, 0-10) 2.5
| Net Income (688.5m TTM) > 0 and > 6% of Revenue (6% = 1.50b TTM) |
| FCFTA -0.01 (>2.0%) and ΔFCFTA -6.70pp (YES ≥ +1.0pp, WARN ≥ +0.5pp) |
| NWC/Revenue -7.63% (prev -10.36%; Δ 2.73pp) (YES ≤20% & Δ≤-1pp; WARN ≤25% & Δ≤0 oder ≤40% & Δ≤-3pp) |
| CFO/TA 0.00 (>3.0%) and CFO 102.0m <= Net Income 688.5m (YES >=105%, WARN >=100%) |
| Net Debt (5.32b) to EBITDA (2.35b) ratio: 2.26 <= 3.0 (WARN <= 3.5) |
| Current Ratio 0.86 (target 1.5–3.0; WARN 1.2–<1.5 or >3.0–5.0; CFO/TA gate active) |
| Outstanding Shares last Quarter (218.6m) change vs 12m ago 1.74% (target <= -2.0% for YES) |
| Gross Margin 15.22% (prev 16.97%; Δ -1.75pp) >=18% & Δ>=+0.5pp (WARN >=15% & Δ>=0) |
| Asset Turnover 100.0% (prev 83.64%; Δ 16.40pp) >=50% & Δ>=+2pp (WARN >=35% & Δ>=0) |
| Interest Coverage Ratio 3.00 (EBITDA TTM 2.35b / Interest Expense TTM 595.0m) >= 6 (WARN >= 3) |
Altman Z'' 0.48
| (A) -0.08 = (Total Current Assets 11.85b - Total Current Liabilities 13.76b) / Total Assets 23.39b |
| (B) 0.12 = Retained Earnings (Balance) 2.82b / Total Assets 23.39b |
| (C) 0.07 = EBIT TTM 1.79b / Avg Total Assets 25.01b |
| (D) 0.14 = Book Value of Equity 2.79b / Total Liabilities 19.99b |
| Total Rating: 0.48 = (6.56 * A) + (3.26 * B) + (6.72 * C) + (1.05 * D) |
ValueRay F-Score (Strict, 0-100) 61.60
| 1. Piotroski 2.50pt |
| 2. FCF Yield -1.99% |
| 3. FCF Margin -0.68% |
| 4. Debt/Equity 2.13 |
| 5. Debt/Ebitda 2.26 |
| 6. ROIC - WACC (= 11.29)% |
| 7. RoE 20.20% |
| 8. Rev. Trend 27.48% |
| 9. EPS Trend -18.91% |
What is the price of WPP shares?
Over the past week, the price has changed by -3.69%, over one month by +6.50%, over three months by -26.84% and over the past year by -62.35%.
Is WPP a buy, sell or hold?
- Strong Buy: 0
- Buy: 1
- Hold: 0
- Sell: 1
- Strong Sell: 0
What are the forecasts/targets for the WPP price?
| Issuer | Target | Up/Down from current |
|---|---|---|
| Wallstreet Target Price | 24.3 | 25.6% |
| Analysts Target Price | 24.3 | 25.6% |
| ValueRay Target Price | 16.7 | -13.9% |
WPP Fundamental Data Overview November 26, 2025
P/E Trailing = 8.7577
P/E Forward = 4.4092
P/S = 0.3025
P/B = 1.0521
P/EG = 3.667
Beta = 0.658
Revenue TTM = 25.02b GBP
EBIT TTM = 1.79b GBP
EBITDA TTM = 2.35b GBP
Long Term Debt = 3.85b GBP (from longTermDebt, last quarter)
Short Term Debt = 1.16b GBP (from shortTermDebt, last quarter)
Debt = 6.75b GBP (from shortLongTermDebtTotal, last quarter)
Net Debt = 5.32b GBP (from netDebt column, last quarter)
Enterprise Value = 8.53b GBP (3.22b + Debt 6.75b - CCE 1.44b)
Interest Coverage Ratio = 3.00 (Ebit TTM 1.79b / Interest Expense TTM 595.0m)
FCF Yield = -1.99% (FCF TTM -170.0m / Enterprise Value 8.53b)
FCF Margin = -0.68% (FCF TTM -170.0m / Revenue TTM 25.02b)
Net Margin = 2.75% (Net Income TTM 688.5m / Revenue TTM 25.02b)
Gross Margin = 15.22% ((Revenue TTM 25.02b - Cost of Revenue TTM 21.21b) / Revenue TTM)
Gross Margin QoQ = 12.56% (prev 18.78%)
Tobins Q-Ratio = 0.36 (Enterprise Value 8.53b / Total Assets 23.39b)
Interest Expense / Debt = 2.64% (Interest Expense 178.0m / Debt 6.75b)
Taxrate = 28.57% (28.0m / 98.0m)
NOPAT = 1.28b (EBIT 1.79b * (1 - 28.57%))
Current Ratio = 0.86 (Total Current Assets 11.85b / Total Current Liabilities 13.76b)
Debt / Equity = 2.13 (Debt 6.75b / totalStockholderEquity, last quarter 3.16b)
Debt / EBITDA = 2.26 (Net Debt 5.32b / EBITDA 2.35b)
Debt / FCF = -31.28 (negative FCF - burning cash) (Net Debt 5.32b / FCF TTM -170.0m)
Total Stockholder Equity = 3.41b (last 4 quarters mean from totalStockholderEquity)
RoA = 2.94% (Net Income 688.5m / Total Assets 23.39b)
RoE = 20.20% (Net Income TTM 688.5m / Total Stockholder Equity 3.41b)
RoCE = 24.62% (EBIT 1.79b / Capital Employed (Equity 3.41b + L.T.Debt 3.85b))
RoIC = 15.46% (NOPAT 1.28b / Invested Capital 8.25b)
WACC = 4.17% (E(3.22b)/V(9.97b) * Re(8.97%) + D(6.75b)/V(9.97b) * Rd(2.64%) * (1-Tc(0.29)))
Discount Rate = 8.97% (= CAPM, Blume Beta Adj.)
Shares Correlation 3-Years: 100.0 | Cagr: 0.86%
Fair Price DCF = unknown (Cash Flow -170.0m)
EPS Correlation: -18.91 | EPS CAGR: -16.64% | SUE: 0.0 | # QB: 0
Revenue Correlation: 27.48 | Revenue CAGR: 25.20% | SUE: N/A | # QB: 0
EPS next Year (2026-12-31): EPS=3.49 | Chg30d=-0.621 | Revisions Net=-1 | Growth EPS=-14.5% | Growth Revenue=-3.5%
Additional Sources for WPP Stock
Tweets: X | Stocktwits
Fund Manager Positions: Dataroma | Stockcircle