(WPP) WPP - Ratings and Ratios
Marketing, Advertising, Public Relations, Media, Digital
Dividends
| Dividend Yield | 6.29% |
| Yield on Cost 5y | 4.73% |
| Yield CAGR 5y | 2.56% |
| Payout Consistency | 83.4% |
| Payout Ratio | 5.8% |
| Risk via 5d forecast | |
|---|---|
| Volatility | 45.3% |
| Value at Risk 5%th | 73.9% |
| Relative Tail Risk | -0.75% |
| Reward TTM | |
|---|---|
| Sharpe Ratio | -1.37 |
| Alpha | -64.33 |
| CAGR/Max DD | -0.36 |
| Character TTM | |
|---|---|
| Hurst Exponent | 0.540 |
| Beta | 0.787 |
| Beta Downside | 0.940 |
| Drawdowns 3y | |
|---|---|
| Max DD | 67.24% |
| Mean DD | 25.23% |
| Median DD | 21.44% |
Description: WPP WPP January 09, 2026
WPP plc (NYSE: WPP) is a London-based, publicly traded creative transformation group that delivers communications, experience, commerce, and technology services across North America, Europe, APAC, Latin America, Africa, and the Middle East. It operates through three reporting segments-Global Integrated Agencies, Public Relations, and Specialist Agencies-offering everything from brand strategy and creative production to media planning, data analytics, and crisis management.
In FY 2023 the company generated roughly £13.5 billion in revenue, with an operating margin of about 9 % and digital-focused services growing ~10 % year-over-year, reflecting the industry-wide shift toward performance-driven marketing. WPP’s “Turnaround 2025” cost-efficiency program, launched in 2022, targets a cumulative £400 million of annual savings by 2025, aiming to improve free cash flow and return on invested capital.
Key macro drivers for WPP include global advertising spend trends (U.S. ad spend is projected to rise ~3 % in 2024 after a two-year slowdown) and the accelerating adoption of AI-enabled creative tools, which are compressing agency margins but also creating new revenue opportunities in programmatic and commerce media. Additionally, inflation-adjusted consumer discretionary spending in Europe remains a leading indicator of agency demand, with recent data showing a modest 1.5 % quarterly dip that could affect short-term billings.
For a deeper quantitative view, you might explore ValueRay’s analyst dashboard to see how these dynamics are reflected in the stock’s valuation metrics.
Piotroski VR‑10 (Strict, 0-10) 2.5
| Net Income (688.5m TTM) > 0 and > 6% of Revenue (6% = 1.50b TTM) |
| FCFTA -0.01 (>2.0%) and ΔFCFTA -6.70pp (YES ≥ +1.0pp, WARN ≥ +0.5pp) |
| NWC/Revenue -7.63% (prev -10.36%; Δ 2.73pp) (YES ≤20% & Δ≤-1pp; WARN ≤25% & Δ≤0 oder ≤40% & Δ≤-3pp) |
| CFO/TA 0.00 (>3.0%) and CFO 102.0m <= Net Income 688.5m (YES >=105%, WARN >=100%) |
| Net Debt (5.32b) to EBITDA (2.35b) ratio: 2.26 <= 3.0 (WARN <= 3.5) |
| Current Ratio 0.86 (target 1.5–3.0; WARN 1.2–<1.5 or >3.0–5.0; CFO/TA gate active) |
| Outstanding Shares last Quarter (218.6m) change vs 12m ago 1.74% (target <= -2.0% for YES) |
| Gross Margin 15.22% (prev 16.97%; Δ -1.75pp) >=18% & Δ>=+0.5pp (WARN >=15% & Δ>=0) |
| Asset Turnover 100.0% (prev 83.64%; Δ 16.40pp) >=50% & Δ>=+2pp (WARN >=35% & Δ>=0) |
| Interest Coverage Ratio 3.00 (EBITDA TTM 2.35b / Interest Expense TTM 595.0m) >= 6 (WARN >= 3) |
Altman Z'' 0.48
| (A) -0.08 = (Total Current Assets 11.85b - Total Current Liabilities 13.76b) / Total Assets 23.39b |
| (B) 0.12 = Retained Earnings (Balance) 2.82b / Total Assets 23.39b |
| (C) 0.07 = EBIT TTM 1.79b / Avg Total Assets 25.01b |
| (D) 0.14 = Book Value of Equity 2.79b / Total Liabilities 19.99b |
| Total Rating: 0.48 = (6.56 * A) + (3.26 * B) + (6.72 * C) + (1.05 * D) |
ValueRay F-Score (Strict, 0-100) 61.63
| 1. Piotroski 2.50pt |
| 2. FCF Yield -1.94% |
| 3. FCF Margin -0.68% |
| 4. Debt/Equity 2.13 |
| 5. Debt/Ebitda 2.26 |
| 6. ROIC - WACC (= 11.23)% |
| 7. RoE 20.20% |
| 8. Rev. Trend 27.48% |
| 9. EPS Trend -18.91% |
What is the price of WPP shares?
Over the past week, the price has changed by -3.98%, over one month by -4.67%, over three months by -8.65% and over the past year by -50.56%.
Is WPP a buy, sell or hold?
- Strong Buy: 0
- Buy: 1
- Hold: 0
- Sell: 1
- Strong Sell: 0
What are the forecasts/targets for the WPP price?
| Issuer | Target | Up/Down from current |
|---|---|---|
| Wallstreet Target Price | 24.3 | 14.4% |
| Analysts Target Price | 24.3 | 14.4% |
| ValueRay Target Price | 18.4 | -13.2% |
WPP Fundamental Data Overview January 19, 2026
P/E Trailing = 9.1466
P/E Forward = 4.531
P/S = 0.3267
P/B = 1.0814
P/EG = 3.667
Revenue TTM = 25.02b GBP
EBIT TTM = 1.79b GBP
EBITDA TTM = 2.35b GBP
Long Term Debt = 3.85b GBP (from longTermDebt, last quarter)
Short Term Debt = 1.16b GBP (from shortTermDebt, last quarter)
Debt = 6.75b GBP (from shortLongTermDebtTotal, last quarter)
Net Debt = 5.32b GBP (from netDebt column, last quarter)
Enterprise Value = 8.77b GBP (3.46b + Debt 6.75b - CCE 1.44b)
Interest Coverage Ratio = 3.00 (Ebit TTM 1.79b / Interest Expense TTM 595.0m)
EV/FCF = -51.61x (Enterprise Value 8.77b / FCF TTM -170.0m)
FCF Yield = -1.94% (FCF TTM -170.0m / Enterprise Value 8.77b)
FCF Margin = -0.68% (FCF TTM -170.0m / Revenue TTM 25.02b)
Net Margin = 2.75% (Net Income TTM 688.5m / Revenue TTM 25.02b)
Gross Margin = 15.22% ((Revenue TTM 25.02b - Cost of Revenue TTM 21.21b) / Revenue TTM)
Gross Margin QoQ = 12.56% (prev 18.78%)
Tobins Q-Ratio = 0.38 (Enterprise Value 8.77b / Total Assets 23.39b)
Interest Expense / Debt = 2.64% (Interest Expense 178.0m / Debt 6.75b)
Taxrate = 28.57% (28.0m / 98.0m)
NOPAT = 1.28b (EBIT 1.79b * (1 - 28.57%))
Current Ratio = 0.86 (Total Current Assets 11.85b / Total Current Liabilities 13.76b)
Debt / Equity = 2.13 (Debt 6.75b / totalStockholderEquity, last quarter 3.16b)
Debt / EBITDA = 2.26 (Net Debt 5.32b / EBITDA 2.35b)
Debt / FCF = -31.28 (negative FCF - burning cash) (Net Debt 5.32b / FCF TTM -170.0m)
Total Stockholder Equity = 3.41b (last 4 quarters mean from totalStockholderEquity)
RoA = 2.75% (Net Income 688.5m / Total Assets 23.39b)
RoE = 20.20% (Net Income TTM 688.5m / Total Stockholder Equity 3.41b)
RoCE = 24.62% (EBIT 1.79b / Capital Employed (Equity 3.41b + L.T.Debt 3.85b))
RoIC = 15.46% (NOPAT 1.28b / Invested Capital 8.25b)
WACC = 4.23% (E(3.46b)/V(10.21b) * Re(8.81%) + D(6.75b)/V(10.21b) * Rd(2.64%) * (1-Tc(0.29)))
Discount Rate = 8.81% (= CAPM, Blume Beta Adj.)
Shares Correlation 3-Years: 100.0 | Cagr: 0.86%
Fair Price DCF = unknown (Cash Flow -170.0m)
EPS Correlation: -18.91 | EPS CAGR: -16.64% | SUE: 0.0 | # QB: 0
Revenue Correlation: 27.48 | Revenue CAGR: 25.20% | SUE: N/A | # QB: 0
EPS next Year (2026-12-31): EPS=2.91 | Chg30d=-0.583 | Revisions Net=-1 | Growth EPS=-19.5% | Growth Revenue=-3.9%
Additional Sources for WPP Stock
Tweets: X | Stocktwits
Fund Manager Positions: Dataroma | Stockcircle