(WPP) WPP - Ratings and Ratios

WPP plc, a global leader in creative transformation, delivers integrated communications, experience, commerce, and technology solutions. With operations spanning North America, the United Kingdom, Europe, Asia Pacific, Latin America, Africa, and the Middle East, the company serves a diverse client base across industries. WPP operates through three core segments: Global Integrated Agencies, Public Relations, and Specialist Agencies. Its service portfolio includes marketing strategy, content production, commerce solutions, influencer marketing, social media management, and technology implementation. Additionally, the company provides media strategy, planning, buying, and activation, as well as data analytics, consulting, and commerce media services. WPP also offers specialized services such as brand consulting, identity design, product and service design, and corporate and brand publishing. Founded in 1985 and headquartered in London, WPP has established itself as a key player in the global advertising and marketing industry, with a strong focus on innovation and digital transformation.

Over the next three months, WPPs stock is expected to show moderate volatility, with potential downside risks due to its current position relative to key moving averages. The stock is trading below its SMA 50 (40.17) and SMA 200 (47.03), indicating bearish momentum. However, the ATR of 1.14 suggests manageable volatility. Based on its current price of 37.51 and SMA 20 of 35.94, the stock may test support levels near 35.00. On the upside, resistance is likely at 40.17 (SMA 50). Fundamental analysis highlights a P/E of 11.13, which is below its forward P/E of 6.05, suggesting potential undervaluation. The RoE of 18.50 indicates strong profitability. Overall, the stock is expected to trade in a range of 35.00 to 40.00 over the next three months, with a potential target of 38.00 if it breaches the SMA 50 resistance level.