(DEC) JC Decaux - Ratings and Ratios

JCDecaux SE is a global leader in outdoor advertising, operating across three core segments: Street Furniture, Transport, and Billboard. The Street Furniture segment specializes in advertising services in high-traffic areas such as shopping malls, public spaces, and transportation hubs. It also provides infrastructure solutions, including automated public toilets, bike rental systems, and multi-service columns. This segment generates revenue through a mix of advertising sales, equipment rentals, and maintenance services. The Transport segment focuses on advertising in public transport systems, including airports, metros, buses, trams, and trains, leveraging high footfall and captive audiences. The Billboard segment offers traditional and digital out-of-home advertising solutions on private properties, including large-format billboards, neon signs, and wall wraps. JCDecaux SE was founded in 1964 and is headquartered in Neuilly-sur-Seine, France. It is a subsidiary of JCDecaux Holding SAS and is publicly traded on the Euronext Paris stock exchange under the ticker symbol DEC. The company has a strong global presence, with operations in over 80 countries and a workforce of approximately 21,000 employees. JCDecaux has been at the forefront of digital transformation in the out-of-home advertising industry, integrating data analytics and programmatic advertising capabilities to enhance campaign effectiveness. The company is also committed to sustainability, with initiatives such as solar-powered billboards and eco-friendly materials.

From a financial perspective, JCDecaux SE has a market capitalization of 3,211.27 million EUR, reflecting its position as a major player in the advertising industry. The companys price-to-earnings (P/E) ratio stands at 12.41, with a forward P/E of 9.39, indicating expectations of improved earnings in the coming periods. The price-to-book (P/B) ratio of 1.46 suggests that the stock is fairly valued relative to its book value. The price-to-sales (P/S) ratio of 0.88 indicates a reasonable valuation compared to its revenue. JCDecauxs return on equity (RoE) of 13.63% highlights its ability to generate profits from shareholders equity. The companys revenue streams are diversified across its three segments, with a significant portion coming from digital and programmatic advertising, which has been a key growth driver in recent years.

Based on the provided data, the 3-month forecast for JCDecaux SE (DEC) can be outlined as follows:

Average Volume 20d: 173,392 | Last Price: 15.13 | SMA 20: 14.92 | SMA 50: 15.56 | SMA 200: 16.76 | ATR: 0.54

Market Cap: 3,211.27M EUR | P/E: 12.41 | P/E Forward: 9.39 | P/B: 1.46 | P/S: 0.88 | RoE: 13.63

3-Month Forecast:

Technically, DEC is currently trading below its SMA 20 and SMA 50, while sitting further below its SMA 200, indicating a bearish trend in the short to medium term. The ATR of 0.54 suggests moderate volatility, with potential price fluctuations within a narrow range. Based on the current price action, DEC is expected to consolidate between 14.50 and 16.00 over the next three months, with a slight bearish bias due to the downward slope of the moving averages. However, the stocks valuation metrics, particularly the forward P/E of 9.39 and P/S of 0.88, suggest that it may be undervalued relative to its peers, potentially attracting investors seeking exposure to the advertising sector. Fundamentally, JCDecauxs strong market position, diversification across segments, and focus on digital transformation position it well for long-term growth, despite short-term macroeconomic uncertainties.