(BHG) BHG (publ) - Ratings and Ratios

BHG Group AB (publ) is a leading consumer e-commerce company in Sweden, Finland, Denmark, Norway, and other European markets, with a growing international presence. The company operates through three distinct business segments: Home Improvement, Value Home, and Premium Living. Each segment caters to specific consumer needs, leveraging a portfolio of well-known brands to deliver a wide range of products.

The Home Improvement segment focuses on DIY products, including garden, construction, and renovation supplies, distributed through brands such as Bygghemma, Taloon, Golvpoolen, Nordiska Fönster, Hafa, and Hylte Jakt & Trädgård. This segment utilizes a drop-shipping model, enabling efficient inventory management and cost optimization. The Value Home segment offers affordable furniture and leisure products under the Trademax, Chilli, and Hemfint brands, targeting budget-conscious consumers. In contrast, the Premium Living segment provides higher-end furniture and interior design solutions through Nordic Nest, Svenssons, and Sleepo, appealing to customers seeking quality and design.

BHG Group AB (publ) was founded in 2006 and is headquartered in Malmö, Sweden. The company rebranded from Bygghemma Group First AB (publ) to BHG Group AB (publ) in May 2020, reflecting its expanded scope and diversified product offerings. Its e-commerce platforms and select showrooms serve as primary sales channels, ensuring a seamless shopping experience for customers across its markets.

3-Month Forecast: Based on and , BHG Group AB (publ) is expected to experience moderate price fluctuations over the next three months. The stock is currently trading at 22.00 SEK, slightly below its 20-day SMA of 23.07 and 50-day SMA of 23.48, indicating potential short-term consolidation. The 200-day SMA of 19.05 suggests long-term upward momentum, with the stock trading 15% above this level. ATR of 1.50 signals relatively low volatility, with price movements likely confined within a narrow range. From a perspective, the company’s P/B ratio of 0.79 and P/S ratio of 0.46 indicate undervaluation relative to its book value and revenue generation. However, the negative RoE of -12.00% highlights profitability challenges that could weigh on investor sentiment. Overall, the stock is expected to trade sideways with a potential upside bias, supported by its long-term moving averages.