(BORG) Bjorn Borg - Ratings and Ratios

Björn Borg AB (publ) is a Swedish lifestyle brand that designs, develops, and distributes a wide range of apparel and accessories under the Björn Borg brand. The company operates through five key segments: Wholesale, Own E-Commerce, Own Stores, Distributor, and Licensing. Its product portfolio includes underwear, sports apparel, footwear, bags, eyewear, and fragrances, catering to men, women, and children. The brand is known for its blend of sporty and casual designs, offering products such as boxers, trunks, sports bras, and activewear, alongside sneakers, boots, and accessories like socks, beanies, and belts. The company also provides a variety of bags, including tennis, padel, and travel bags, as well as eyewear through licensing agreements. Björn Borg products are sold in multiple countries, including Sweden, the Netherlands, Finland, Germany, Belgium, Norway, Denmark, England, Switzerland, the United States, Slovenia, France, and Canada. Founded in 1984, the company is headquartered in Solna, Sweden.

The companys operations are supported by a strong omnichannel strategy, combining wholesale partnerships, its own e-commerce platform, retail stores, and licensing agreements. Its product range is distributed through various channels, including independent retailers, department stores, sporting goods chains, and e-commerce sites. The brand has a strong focus on quality, functionality, and design, appealing to both everyday consumers and sports enthusiasts. Björn Borg AB has established itself as a key player in the apparel and accessories market, with a market capitalization of 1,373.10M SEK and a return on equity of 20.22%, reflecting its financial health and profitability.