(HAYPP) Haypp Grp - Ratings and Ratios

Haypp Group AB is a pioneering online retailer specializing in tobacco-free nicotine pouches and snus products, strategically operating across Sweden, Norway, Europe, and the United States. The companys business model is diversified into two key segments: Core and Growth, enabling it to capitalize on both established markets and emerging opportunities. By leveraging a robust e-commerce platform, Haypp Group AB sells oral nicotine products directly to consumers through various websites, including haypp.com, nicokick.com, and snusbolaget.se, among others. Additionally, the company generates revenue through marketing space and research services, further enhancing its product visibility and consumer insights.

With a strong presence in the nicotine pouch and snus market, Haypp Group AB has demonstrated significant growth since its inception in 2009. Headquartered in Stockholm, Sweden, the company has undergone significant transformations, including a name change from Snusbolaget Norden Holding AB to Haypp Group AB in September 2019, reflecting its expanding product portfolio and market reach. The companys commitment to innovation and customer satisfaction is evident in its continuous efforts to expand its product offerings and improve its online retail capabilities.

Analyzing the technical data, Haypp Group ABs stock has shown a strong upward trend, with the last price recorded at 120.60 SEK, closely approaching its 52-week high of 120.80 SEK. The stocks SMA20, SMA50, and SMA200 are 111.63, 103.92, and 84.53, respectively, indicating a positive momentum and a potential for continued growth. The ATR of 6.61, equivalent to 5.48%, suggests a moderate level of volatility. Based on these technical indicators, it is likely that the stock will continue its upward trajectory, potentially reaching new highs in the near future.

From a fundamental analysis perspective, Haypp Group ABs market capitalization stands at 3629.54M SEK, with a P/E ratio of 58.81, indicating a relatively high valuation compared to its earnings. The Return on Equity (RoE) is 9.73%, suggesting a decent level of profitability. Considering the companys growth prospects, expanding product portfolio, and increasing market share, it is reasonable to forecast that Haypp Group AB will continue to experience revenue growth, potentially leading to an increase in its stock price. Combining the technical and fundamental analysis, a forecast suggests that Haypp Group ABs stock price may reach 140-150 SEK in the next 6-12 months, driven by its strong market position, innovative products, and expanding customer base.