(HAYPP) Haypp Grp - Ratings and Ratios

Haypp Group AB (publ) is a leading online retailer specializing in tobacco-free nicotine pouches and snus products, operating across Sweden, Norway, the rest of Europe, and the United States. The company is structured into two main segments: Core and Growth. Its product portfolio is distributed through multiple e-commerce platforms and brands, including haypp.com, nicokick.com, snushjem.no, snusbolaget.se, snus.com, snusmarkt.ch, northerner.com, snuslageret.no, snusnetto.com, vapeglobe.de, and nettotobak.com. Formerly known as Snusbolaget Norden Holding AB, the company rebranded as Haypp Group AB in September 2019. Established in 2009, Haypp Group AB is headquartered in Stockholm, Sweden, and has grown to become a significant player in the nicotine products market, focusing on innovation and consumer-centric solutions.

The companys strategy revolves around a multi-brand approach, allowing it to cater to diverse consumer preferences and market dynamics. Its product range includes a variety of flavors and formats, targeting both traditional snus users and newer consumers of nicotine pouches. Haypp Group has also expanded its reach through strategic acquisitions and partnerships, strengthening its position in the European and U.S. markets. The companys focus on digital distribution enables it to maintain direct customer relationships and leverage data-driven insights for marketing and product development.

Haypp Group AB is listed on the Stockholm Stock Exchange under the ticker symbol HAYPP. As of the latest data, the company has a market capitalization of 3,061.28M SEK, with a price-to-earnings (P/E) ratio of 66.36, indicating a high valuation relative to its earnings. The price-to-book (P/B) ratio of 4.67 reflects a premium on its book value, while the price-to-sales (P/S) ratio of 0.82 suggests a reasonable valuation relative to its revenue. The return on equity (RoE) of 6.86% highlights moderate profitability. On the technical side, the stock has shown upward momentum, with the last price of 99.60 exceeding its SMA 20, SMA 50, and SMA 200 levels of 96.05, 92.21, and 82.59, respectively. The average true range (ATR) of 4.61 indicates moderate volatility.