(KJELL) Kjell - Ratings and Ratios

Kjell Group AB is a Nordic retail company specializing in consumer electronics accessories, operating in Sweden, Denmark, and Norway through a multi-channel approach, including physical stores and e-commerce platforms. The company also offers installation and advisory services, enhancing its value proposition beyond mere product sales. Founded in 1988 and headquartered in Malmö, Sweden, Kjell Group has established itself as a significant player in the regional consumer electronics accessories market.

Analyzing the companys stock, KJELL, its categorized under the Consumer Electronics sub-industry within the Swedish market. The stocks recent price action indicates a level of volatility, with the Average True Range (ATR) standing at 0.64, representing a 6.38% fluctuation. The current price of 10.10 SEK is above its 20-day Simple Moving Average (SMA) of 8.61 and above its 50-day SMA of 9.69, suggesting a short to medium-term uptrend. However, its still below its 200-day SMA of 13.51, indicating a longer-term downtrend.

From a fundamental perspective, Kjell Group AB has a market capitalization of 591.88M SEK. The absence of P/E and forward P/E ratios complicates the valuation, potentially due to negative earnings. The Return on Equity (RoE) stands at -2.00, indicating negative profitability. This could be a point of concern for investors, suggesting the company is currently not generating profits for its shareholders.

Forecasting the stocks future movement involves synthesizing both technical and fundamental data. Technically, if the stock continues to trade above its 20-day and 50-day SMAs, it may indicate further short-term gains. However, the long-term downtrend, as indicated by the stock being below its 200-day SMA, could pose a challenge to sustained growth. Fundamentally, the negative RoE and lack of P/E ratios are red flags. Unless the company addresses its profitability issues, investor confidence may remain subdued. A potential forecast could see the stock testing resistance levels around its 52-week high of 21.00 if it manages to turn its profitability around. Conversely, failure to address current fundamental issues might see the stock drifting towards its 52-week low of 7.40. A critical level to watch is the current support around 10.00 SEK; a break below this could signal further downside.