KJELL Stock Analysis: Kjell | ST

Consumer Electronics | ST, Sweden | Market Cap: 1.850m SEK | 12M Return: 109.8% | SE0016797591 | Charts, Fundamentals & Technical Analysis

Total Rating 41
Safety 57
Buy Signal 0.69
Consumer Electronics
Industry Rotation: +4.9
Market Cap: 187M
Avg Turnover: 2.90M
Risk 3d forecast
Volatility128%
VaR 5th Pctl17.8%
VaR vs Median-11.3%
Reward TTM
Sharpe Ratio1.42
Rel. Str. IBD98.2
Rel. Str. Peer Group98.8 pctl
Character TTM
Beta0.578
Beta Downside0.077
Hurst Exponent0.516
Choppyness55.4%
Drawdowns 3y
Max DD77.91%
CAGR/Max DD0.15
CAGR/Mean DD0.21
EPS (Earnings per Share) EPS (Earnings per Share) of KJELL over the last years for every Quarter: "2021-09": 0.0421, "2021-12": 2.07, "2022-03": 0.4, "2022-06": 0.04, "2022-09": 0.83, "2022-12": 1.01, "2023-03": -0.24, "2023-06": -0.57, "2023-09": 0.81, "2023-12": 0.4, "2024-03": -0.7, "2024-06": -0.59, "2024-09": 0.13, "2024-12": 0.3513, "2025-03": -0.67, "2025-06": -0.35, "2025-09": -4.61, "2025-12": 0.04, "2026-03": -0.4, "2026-06": -0.05,
Last SUE: -0.02
Qual. Beats: 0
Revenue Revenue of KJELL over the last years for every Quarter: 2021-09: 589.042, 2021-12: 818.791, 2022-03: 615.303, 2022-06: 613.705, 2022-09: 616.958, 2022-12: 761.963, 2023-03: 578.202, 2023-06: 568.54, 2023-09: 650.753, 2023-12: 761.873, 2024-03: 591.383, 2024-06: 594.406, 2024-09: 624.343, 2024-12: 773.438, 2025-03: 561.327, 2025-06: 529.677, 2025-09: 590.88, 2025-12: 697.234, 2026-03: 487.368, 2026-06: 574.25,
Rev. CAGR: -3.87%
Rev. Trend: -85.7%
Last SUE: 2.06
Qual. Beats: 1

Warnings

Strong Share Dilution
High Debt/EBITDA With Thin Interest Coverage
Interest Coverage Ratio Critical
Altman Z'' In Financial Distress Zone
Overextended 3d

Tailwinds

Rs Leader
Idiosyncratic Leader
Ep Pivot

Seasonality

Not enough history
Description: KJELL Kjell
Kjell Group AB (publ) engages in the sale of various consumer electronics accessories in Sweden, Denmark, and Norway. It also provides installation, advisory, and technical support services. The company sells its products through own stores, reseller platforms, sourcing companies, proprietary brands, distribution partners, and online channels. Kjell Group AB (publ) was founded in 1988 and is headquartered in Malmö, Sweden.
Headlines to Watch Out For
Piotroski VR-10 (Strict) 3.0
Net Income: -394.0m TTM > 0 and > 6% of Revenue
FCF/TA: 0.05 > 0.02 and ΔFCF/TA 8.54 > 1.0
NWC/Revenue: 4.52% < 20% (prev 6.36%; Δ -1.84% < -1%)
CFO/TA 0.06 > 3% & CFO 138.6m > Net Income -394.0m
Net Debt (776.0m) to EBITDA (94.2m): 8.23 < 3
Current Ratio: 1.17 > 1.5 & < 3
Outstanding Shares: last quarter (95.3m) vs 12m ago 66.27% < -2%
Gross Margin: 19.59% > 18% (prev 40.85%; Δ -21.26% > 0.5%)
Asset Turnover: 103.7% > 50% (prev 105.3%; Δ -1.53% > 0%)
Interest Coverage Ratio: -9.18 > 6 (EBIT TTM -358.2m / Interest Expense TTM 39.0m)
Altman Z'' 0.15
A: 0.05 (Total Current Assets 716.2m - Total Current Liabilities 609.9m) / Total Assets 2.17b
B: 0.02 (Retained Earnings 49.7m / Total Assets 2.17b)
C: -0.16 (EBIT TTM -358.2m / Avg Total Assets 2.27b)
D: 0.78 (Book Value of Equity 947.0m / Total Liabilities 1.22b)
Altman-Z'' = 0.15 = B
Beneish M -2.38
DSRI: 0.78 (Receivables 56.7m/76.7m, Revenue 2.35b/2.49b)
GMI: 2.09 (GM 40.85% / 19.59%)
AQI: 0.85 (AQ_t 0.47 / AQ_t-1 0.56)
SGI: 0.94 (Revenue 2.35b / 2.49b)
TATA: -0.25 (NI -394.0m - CFO 138.6m) / TA 2.17b)
Beneish M = -2.38 (Cap -4..+1) = BBB
What is the price of KJELL shares?

As of October 23, 2026, the stock is trading at SEK 19.80 with a total of 1,802,236 shares traded. Over the past week, the price has changed by +20.73%, over one month by +21.47%, over three months by +46.67% and over the past year by +109.75%.

Current recommended Stop Loss: 19.10 (which is 3.5% or 1.1 ATR below the current price).

Is KJELL a buy, sell or hold?

Kjell has no consensus analysts rating.

Kjell (KJELL) - Fundamental Data Overview as of 23 October 2026
Market Cap USD = 187.0m (1.85b SEK * 0.1011 SEK.USD)
P/S = 0.7871
P/B = 1.6511
Revenue TTM = 2.35b SEK
EBIT TTM = -358.2m SEK
EBITDA TTM = 94.2m SEK
Long Term Debt = 347.8m SEK (from longTermDebt, last quarter)
Short Term Debt = 91.3m SEK (from shortTermDebt, last quarter)
Debt = 882.5m SEK (from shortLongTermDebtTotal, last quarter) + Leases 267.3m
Net Debt = 776.0m SEK (calculated: Debt 882.5m - CCE 106.5m)
Enterprise Value = 2.63b SEK (1.85b + Debt 882.5m - CCE 106.5m)
Interest Coverage Ratio = -9.18 (Ebit TTM -358.2m / Interest Expense TTM 39.0m)
EV/FCF = 24.41x (Enterprise Value 2.63b / FCF TTM 107.6m)
FCF Yield = 4.10% (FCF TTM 107.6m / Enterprise Value 2.63b)
FCF Margin = 4.58% (FCF TTM 107.6m / Revenue TTM 2.35b)
Net Margin = -16.77% (Net Income TTM -394.0m / Revenue TTM 2.35b)
Gross Margin = 19.59% ((Revenue TTM 2.35b - Cost of Revenue TTM 1.89b) / Revenue TTM)
Gross Margin QoQ = 1.01% (prev -3.79%)
Tobins Q-Ratio = 1.21 (Enterprise Value 2.63b / Total Assets 2.17b)
Interest Expense / Debt = 4.42% (Interest Expense 39.0m / Debt 882.5m)
Taxrate = 25.0% (non-US conservative default 25%)
NOPAT = -268.6m (EBIT -358.2m * (1 - 25.00%)) [loss with tax shield]
Current Ratio = 1.17 (Total Current Assets 716.2m / Total Current Liabilities 609.9m)
Debt / Equity = 0.93 (Debt 882.5m / totalStockholderEquity, last quarter 947.0m)
Debt / EBITDA = 8.23 (Net Debt 776.0m / EBITDA 94.2m)
Debt / FCF = 7.21 (Net Debt 776.0m / FCF TTM 107.6m)
Total Stockholder Equity = 869.0m (last 4 quarters mean from totalStockholderEquity)
RoA = -17.39% (Net Income -394.0m / Total Assets 2.17b)
RoE = -45.33% (Net Income TTM -394.0m / Total Stockholder Equity 869.0m)
RoCE = -29.44% (EBIT -358.2m / Capital Employed (Equity 869.0m + L.T.Debt 347.8m))
 RoIC = -17.43% (negative operating profit) (NOPAT -268.6m / Invested Capital 1.54b)
 WACC = 6.20% (E(1.85b)/V(2.73b) * Re(7.58%) + D(882.5m)/V(2.73b) * Rd(4.42%) * (1-Tc(0.25)))
Discount Rate = 7.58% (= CAPM, Blume Beta Adj.)
Shares (quarterly) Correlation: 90.64 | Cagr: 64.40%
[DCF] Terminal Value 75.44% ; FCFF base≈107.6m ; Y1≈108.0m ; Y5≈114.4m
[DCF] Fair Price = 10.53 (EV 1.78b - Net Debt 776.0m = Equity 1.00b / Shares 95.3m; r=8.35% [WACC [floored]]; 5y FCF grow 0.0% → 2.50% )
EPS Correlation: N/A | EPS CAGR: N/A | SUE: -0.02 | # QB: 0
Revenue Correlation: -85.74 | Revenue CAGR: -3.87% | SUE: 2.06 | # QB: 1
EPS current Quarter (2026-09-30): EPS=0.00 | Chg30d=N/A | Revisions=N/A | Analysts=0
EPS current Year (2026-12-31): EPS=0.27 | Chg30d=+3.85% | Revisions=-25% | GrowthEPS=+105.2% | GrowthRev=+3.2%
EPS next Year (2027-12-31): EPS=0.83 | Chg30d=+0.00% | Revisions=-25% | GrowthEPS=+207.4% | GrowthRev=+9.2%