NELLY Stock Analysis: Nelly | ST
Apparel Retail | ST, Sweden | Market Cap: 1.093m SEK | 12M Return: -57.5% | SE0015245535 | Charts, Fundamentals & Technical Analysis
Total Rating 32
Safety 54
Buy Signal 0.30
Market Cap:
110M
Avg Turnover: 2.39M
Avg Turnover: 2.39M
Risk 3d forecast
Volatility111%
VaR 5th Pctl15.7%
VaR vs Median-13.5%
Reward TTM
Sharpe Ratio-0.71
Rel. Str. IBD5
Rel. Str. Peer Group7.6 pctl
Character TTM
Beta0.198
Beta Downside-0.848
Hurst Exponent0.582
Choppyness3.64%
Drawdowns 3y
Max DD78.07%
CAGR/Max DD0.57
CAGR/Mean DD2.15
EPS (Earnings per Share)
Qual. Beats: 0
Revenue
Rev. CAGR: 6.66%
Rev. Trend: 83.7%
Rev. Trend: 83.7%
Qual. Beats: 0
Warnings
Altman Z'' In Financial Distress Zone
Overextended 3d
Below Sma 200d
Tailwinds
Squeeze
Ep Pivot
Seasonality
Not enough history
Description: NELLY Nelly
Nelly Group AB (publ) operates as a fashion company in Sweden, rest of Nordics, and internationally. The company offers clothes, accessories, beauty products, and sportswear, lingerie and swimwear for women; and clothes, shoes, and accessories for men under the Nelly brand. It sells and markets its products through physical store, and online through Nelly.com and NLYman.com. The company was formerly known as Qliro Group AB (publ) and changed its name to Nelly Group AB (publ) in November 2020. Nelly Group AB (publ) was founded in 1936 and is based in Borås, Sweden.
Headlines to Watch Out For
Piotroski VR-10 (Strict)
5.5
| Net Income: 135.3m TTM > 0 and > 6% of Revenue |
| FCF/TA: 0.10 > 0.02 and ΔFCF/TA -6.49 > 1.0 |
| NWC/Revenue: 16.67% < 20% (prev 10.77%; Δ 5.91% < -1%) |
| CFO/TA 0.10 > 3% & CFO 104.6m > Net Income 135.3m |
| Net Debt (-32.8m) to EBITDA (193.4m): -0.17 < 3 |
| Current Ratio: 1.59 > 1.5 & < 3 |
| Outstanding Shares: last quarter (30.0m) vs 12m ago 0.0% < -2% |
| Gross Margin: 54.28% > 18% (prev 53.55%; Δ 0.73% > 0.5%) |
| Asset Turnover: 127.5% > 50% (prev 127.8%; Δ -0.27% > 0%) |
| Interest Coverage Ratio: 10.61 > 6 (EBIT TTM 133.7m / Interest Expense TTM 12.6m) |
Altman Z''
-0.33
| A: 0.20 (Total Current Assets 561.1m - Total Current Liabilities 353.7m) / Total Assets 1.04b |
| B: -1.03 (Retained Earnings -1.07b / Total Assets 1.04b) |
| C: 0.14 (EBIT TTM 133.7m / Avg Total Assets 975.5m) |
| D: 0.74 (Book Value of Equity 442.7m / Total Liabilities 594.6m) |
| Altman-Z'' = -0.33 = B |
Beneish M
-3.23
| DSRI: 0.75 (Receivables 42.9m/53.4m, Revenue 1.24b/1.17b) |
| GMI: 0.99 (GM 53.55% / 54.28%) |
| AQI: 0.94 (AQ_t 0.20 / AQ_t-1 0.21) |
| SGI: 1.07 (Revenue 1.24b / 1.17b) |
| TATA: 0.03 (NI 135.3m - CFO 104.6m) / TA 1.04b) |
| Beneish M = -3.23 (Cap -4..+1) = AA |
What is the price of NELLY shares?
As of October 23, 2026, the stock is trading at SEK 37.72 with a total of 1,255,385 shares traded. Over the past week, the price has changed by +24.74%, over one month by +8.52%, over three months by +4.49% and over the past year by -57.52%.
Current recommended Stop Loss: 35.70 (which is 5.4% or 2 ATR below the current price).
Is NELLY a buy, sell or hold?
Nelly has no consensus analysts rating.
Nelly (NELLY) - Fundamental Data Overview
as of 23 October 2026
Market Cap USD = 110.5m (1.09b SEK * 0.1011 SEK.USD)P/E Trailing = 8.3022
P/E Forward = 15.456
P/S = 0.8782
P/B = 2.301
P/EG = 0.5812
Revenue TTM = 1.24b SEK
EBIT TTM = 133.7m SEK
EBITDA TTM = 193.4m SEK
Long Term Debt = 237.0m SEK (estimated: total debt 267.8m - short term 30.8m)
Short Term Debt = 30.8m SEK (from shortTermDebt, last quarter)
Debt = 267.8m SEK (from shortLongTermDebtTotal, last quarter) (leases 267.8m already included)
Net Debt = -32.8m SEK (calculated: Debt 267.8m - CCE 300.6m)
Enterprise Value = 1.06b SEK (1.09b + Debt 267.8m - CCE 300.6m)
Interest Coverage Ratio = 10.61 (Ebit TTM 133.7m / Interest Expense TTM 12.6m)
EV/FCF = 10.63x (Enterprise Value 1.06b / FCF TTM 99.7m)
FCF Yield = 9.41% (FCF TTM 99.7m / Enterprise Value 1.06b)
FCF Margin = 8.02% (FCF TTM 99.7m / Revenue TTM 1.24b)
Net Margin = 10.88% (Net Income TTM 135.3m / Revenue TTM 1.24b)
Gross Margin = 54.28% ((Revenue TTM 1.24b - Cost of Revenue TTM 568.7m) / Revenue TTM)
Gross Margin QoQ = 53.16% (prev 55.28%)
Tobins Q-Ratio = 1.02 (Enterprise Value 1.06b / Total Assets 1.04b)
Interest Expense / Debt = 4.71% (Interest Expense 12.6m / Debt 267.8m)
Taxrate = 0.0% (0.0 / 30.3m)
NOPAT = 133.7m (EBIT 133.7m * (1 - 0.00%))
Current Ratio = 1.59 (Total Current Assets 561.1m / Total Current Liabilities 353.7m)
Debt / Equity = 0.60 (Debt 267.8m / totalStockholderEquity, last quarter 442.7m)
Debt / EBITDA = -0.17 (Net Debt -32.8m / EBITDA 193.4m)
Debt / FCF = -0.33 (Net Debt -32.8m / FCF TTM 99.7m)
Total Stockholder Equity = 402.2m (last 4 quarters mean from totalStockholderEquity)
RoA = 13.87% (Net Income 135.3m / Total Assets 1.04b)
RoE = 33.64% (Net Income TTM 135.3m / Total Stockholder Equity 402.2m)
RoCE = 20.92% (EBIT 133.7m / Capital Employed (Equity 402.2m + L.T.Debt 237.0m))
RoIC = 20.50% (NOPAT 133.7m / Invested Capital 652.2m)
WACC = 5.99% (E(1.09b)/V(1.36b) * Re(6.31%) + D(267.8m)/V(1.36b) * Rd(4.71%) * (1-Tc(0.0)))
Discount Rate = 6.31% (= CAPM, Blume Beta Adj.)
Shares (quarterly) Correlation: 59.55 | Cagr: 0.04%
[DCF] Terminal Value 73.10% ; FCFF base≈118.7m ; Y1≈104.1m ; Y5≈84.1m
[DCF] Fair Price = 47.26 (EV 1.35b - Net Debt -32.8m = Equity 1.38b / Shares 29.3m; r=8.35% [WACC [floored]]; 5y FCF grow -15.0% → 2.50% )
EPS Correlation: N/A | EPS CAGR: N/A | SUE: N/A | # QB: 0
Revenue Correlation: 83.71 | Revenue CAGR: 6.66% | SUE: N/A | # QB: 0