(PRIC-B) Pricer (publ) - Ratings and Ratios

Pricer AB (publ) is a leading provider of in-store digital solutions, operating across Europe, the Middle East and Africa, the Americas, and Asia and Pacific. The company specializes in electronic shelf labels (ESLs), including graphic and segment labels, designed to enhance pricing accuracy and operational efficiency for retailers. Its product portfolio also includes Pricer Plaza, a cloud-based platform that enables scalable management, monitoring, and integration of digital in-store systems, and The Pricer platform, a comprehensive in-store digital platform tailored for seamless retail operations.

Additionally, Pricer AB offers a range of attachment solutions, including furniture, rails, adapters, and holders for shelf-edge displays, ensuring flexible and secure installations. The company has also expanded its offerings to include Pricer Shelf Vision, an AI-powered cloud camera system that leverages artificial intelligence to monitor in-store conditions, and Pricer StoreLink, an optical access point that facilitates direct connections to Pricer Plaza, enhancing system integration and performance. These solutions are marketed and sold through a combination of direct sales and reseller partnerships, catering to a diverse customer base.

Founded in 1991 and headquartered in Stockholm, Sweden, Pricer AB has established itself as a key player in the retail technology sector. Its focus on innovation and customer-centric solutions has enabled the company to maintain a strong market presence, particularly in the European region. For more information, visit their official website at https://www.pricer.com.

Forecast: Based on the provided data, PRIC-B is currently trading at 5.97 SEK, below its SMA20 (7.12) and SMA50 (8.15), indicating a potential downtrend in the short to medium term. The ATR of 0.39 suggests moderate volatility. However, with a P/E of 0.75 and P/B of 0.89, the stock may present an attractive valuation for investors seeking undervalued opportunities. The RoE of 10.37% indicates reasonable profitability. Overall, while the stock faces near-term headwinds, its fundamental valuations could position it as a candidate for value-driven investment strategies.