(RUG) Rugvista - Ratings and Ratios

Exchange: ST • Country: Sweden • Currency: SEK • Type: Common Stock • ISIN: SE0015659834

RUG: Rugs, Carpets, Rug Accessories, Anti-Slip Articles, Stain Removers

Rugvista Group AB (ST:RUG) is a Swedish-based e-commerce company specializing in direct-to-consumer sales of carpets and rugs across multiple European markets, including Sweden, Germany, Austria, Switzerland, and the Nordic region. Operating through three distinct segments—Business-to-Consumer (B2C), Business-to-Business (B2B), and Marketplaces & Other—the company has established itself as a key player in the home improvement retail space. Its primary brands, RugVista and CarpetVista, cater to a wide range of customer preferences, offering everything from traditional to modern designs. Beyond its core products, the company also provides complementary rug accessories, such as anti-slip articles and stain removers, enhancing the overall customer experience. Founded in 2005 and headquartered in Limhamn, Sweden, Rugvista Group has built a strong online presence, leveraging its digital platforms to reach a diverse customer base across Europe and internationally.

From a financial perspective, Rugvista Group AB is valued at a market capitalization of 933.25M SEK, reflecting its established position in the market. The company’s price-to-earnings (P/E) ratio of 15.37 suggests a moderate valuation relative to its earnings, while its price-to-book (P/B) ratio of 1.90 indicates that investors are paying slightly above book value for its shares. The price-to-sales (P/S) ratio of 1.52 highlights reasonable revenue multiples, signaling a balance between growth and profitability. For investors and fund managers, Rugvista’s focus on scalability in the e-commerce space, coupled with its diversified revenue streams across B2C, B2B, and marketplaces, presents an interesting opportunity in the home improvement retail sector. The company’s ability to maintain margins while expanding its product offerings and geographic reach will be key factors to monitor moving forward.

Additional Sources for RUG Stock

Tweets: X Stocktwits
Fund Manager Positions: Dataroma Stockcircle

RUG Stock Overview

Market Cap in USD 100m
Sector Consumer Cyclical
Industry Home Improvement Retail
GiC Sub-Industry Home Improvement Retail
IPO / Inception

RUG Stock Ratings

Growth Rating -58.1
Fundamental 41.5
Dividend Rating 9.87
Rel. Strength -34.4
Analysts -
Fair Price Momentum 41.22 SEK
Fair Price DCF 60.72 SEK

RUG Dividends

Dividend Yield 12m 3.81%
Yield on Cost 5y 1.59%
Annual Growth 5y -10.37%
Payout Consistency 89.3%

RUG Growth Ratios

Growth Correlation 3m -58.3%
Growth Correlation 12m -55.4%
Growth Correlation 5y -52.9%
CAGR 5y -18.96%
CAGR/Max DD 5y -0.23
Sharpe Ratio 12m -1.58
Alpha -31.74
Beta 0.241
Volatility 40.88%
Current Volume 31.1k
Average Volume 20d 27.4k
What is the price of RUG stocks?
As of May 01, 2025, the stock is trading at SEK 47.60 with a total of 31,137 shares traded.
Over the past week, the price has changed by +3.48%, over one month by +5.31%, over three months by +0.42% and over the past year by -25.69%.
Is Rugvista a good stock to buy?
Partly, yes. Based on ValueRay Fundamental Analyses, Rugvista (ST:RUG) is currently (May 2025) ok to buy, but has to be watched. It has a ValueRay Fundamental Rating of 41.47 and therefor a somewhat positive outlook according to the companies health.
Based on ValueRays Analyses, Dividends and Discounted-Cash-Flow, the Fair Value of RUG as of May 2025 is 41.22. This means that RUG is currently overvalued and has a potential downside of -13.4%.
Is RUG a buy, sell or hold?
Rugvista has no consensus analysts rating.
What are the forecast for RUG stock price target?
According to ValueRays Forecast Model, RUG Rugvista will be worth about 44.7 in May 2026. The stock is currently trading at 47.60. This means that the stock has a potential downside of -6.07%.
Issuer Forecast Upside
Wallstreet Target Price 60 26.1%
Analysts Target Price - -
ValueRay Target Price 44.7 -6.1%