SMG Stock Analysis: SMG Swiss Marketplace | SW
Internet Content & Information | SW, Switzerland | Market Cap: 2.593m CHF | 12M Return: -35.6% | Charts, Fundamentals & Technical Analysis
Avg Turnover: 4.67M
Rev. Trend: 99.9%
Warnings
Tailwinds
Seasonality 1 years of data
How good or bad each month usually is (without trend). The score below shows how much you can trust it: 0 = pure chance, >40 gets interesting and >55 is strong.
SMG Swiss Marketplace Group Holding AG is a Zurich-headquartered digital marketplace operator focused on the Swiss market, organized into three core segments: Real Estate, Automotive, and General Marketplaces. The company runs online platforms supporting property transactions and management, vehicle sales, and peer-to-peer exchanges of new and used goods and services. Beyond its core marketplaces, SMG also operates insurance and consumer loan comparison platforms and provides online advertising services to SMEs, agencies, and companies across verticals.
Founded in 2021, SMG pursues a platform-based business model that depends on network effects between buyers and sellers, with revenue typically generated through listing fees, subscriptions, and advertising. The company operates in the Internet Content & Information subsector of Communication Services, where it holds a leading position in Switzerlands online classifieds market across its verticals.
- Swiss interest rate cuts lift Real Estate listing volumes and pricing
- Automotive segment margins expand as used car prices normalize
- Capital returns via dividend and buyback program support valuation
| Net Income: 124.5m TTM > 0 and > 6% of Revenue |
| FCF/TA: 0.17 > 0.02 and ΔFCF/TA 0.51 > 1.0 |
| NWC/Revenue: 3.27% < 20% (prev 0.75%; Δ 2.52% < -1%) |
| CFO/TA 0.18 > 3% & CFO 225.2m > Net Income 124.5m |
| Net Debt (182.0m) to EBITDA (226.2m): 0.80 < 3 |
| Current Ratio: 1.14 > 1.5 & < 3 |
| Outstanding Shares: last quarter (97.9m) vs 12m ago 3.94k% < -2% |
| Gross Margin: 62.54% > 18% (prev 61.21%; Δ 1.33% > 0.5%) |
| Asset Turnover: 34.75% > 50% (prev 25.75%; Δ 9.00% > 0%) |
| Interest Coverage Ratio: 42.39 > 6 (EBIT TTM 157.8m / Interest Expense TTM 3.72m) |
| DSRI: 0.62 (Receivables 36.6m/44.4m, Revenue 452.7m/339.7m) |
| GMI: 0.98 (GM 61.21% / 62.54%) |
| AQI: 1.00 (AQ_t 0.90 / AQ_t-1 0.90) |
| SGI: 1.33 (Revenue 452.7m / 339.7m) |
| TATA: -0.08 (NI 124.5m - CFO 225.2m) / TA 1.29b) |
| Beneish M = -3.13 (Cap -4..+1) = AA |
As of October 13, 2026, the stock is trading at CHF 28.35 with a total of 65,889 shares traded. Over the past week, the price has changed by +3.66%, over one month by -8.40%, over three months by +6.98% and over the past year by -35.60%.
Current recommended Stop Loss: 26.60 (which is 6.2% or 1.4 ATR below the current price).
SMG Swiss Marketplace has no consensus analysts rating.
P/E Trailing = 27.2959
P/S = 7.4029
P/B = 3.218
Revenue TTM = 452.7m CHF
EBIT TTM = 157.8m CHF
EBITDA TTM = 226.2m CHF
Long Term Debt = 209.2m CHF (estimated: total debt 239.8m - short term 30.6m)
Short Term Debt = 30.6m CHF (from shortTermDebt, last quarter)
Debt = 249.7m CHF (from shortLongTermDebtTotal, last quarter) + Leases 9.91m
Net Debt = 182.0m CHF (calculated: Debt 249.7m - CCE 67.7m)
Enterprise Value = 2.77b CHF (2.59b + Debt 249.7m - CCE 67.7m)
Interest Coverage Ratio = 42.39 (Ebit TTM 157.8m / Interest Expense TTM 3.72m)
EV/FCF = 12.42x (Enterprise Value 2.77b / FCF TTM 223.4m)
FCF Yield = 8.05% (FCF TTM 223.4m / Enterprise Value 2.77b)
FCF Margin = 49.36% (FCF TTM 223.4m / Revenue TTM 452.7m)
Net Margin = 27.50% (Net Income TTM 124.5m / Revenue TTM 452.7m)
Gross Margin = 62.54% ((Revenue TTM 452.7m - Cost of Revenue TTM 169.6m) / Revenue TTM)
Gross Margin QoQ = 58.48% (prev 67.08%)
Tobins Q-Ratio = 2.16 (Enterprise Value 2.77b / Total Assets 1.29b)
Interest Expense / Debt = 1.49% (Interest Expense 3.72m / Debt 249.7m)
Taxrate = 18.91% (29.0m / 153.5m)
NOPAT = 128.0m (EBIT 157.8m * (1 - 18.91%))
Current Ratio = 1.14 (Total Current Assets 118.4m / Total Current Liabilities 103.6m)
Debt / Equity = 0.28 (Debt 249.7m / totalStockholderEquity, last quarter 884.0m)
Debt / EBITDA = 0.80 (Net Debt 182.0m / EBITDA 226.2m)
Debt / FCF = 0.81 (Net Debt 182.0m / FCF TTM 223.4m)
Total Stockholder Equity = 897.7m (last 4 quarters mean from totalStockholderEquity)
RoA = 9.56% (Net Income 124.5m / Total Assets 1.29b)
RoE = 13.87% (Net Income TTM 124.5m / Total Stockholder Equity 897.7m)
RoCE = 14.26% (EBIT 157.8m / Capital Employed (Equity 897.7m + L.T.Debt 209.2m))
RoIC = 10.75% (NOPAT 128.0m / Invested Capital 1.19b)
WACC = 6.97% (E(2.59b)/V(2.84b) * Re(7.52%) + D(249.7m)/V(2.84b) * Rd(1.49%) * (1-Tc(0.19)))
Discount Rate = 7.52% (= CAPM, Blume Beta Adj.)
Shares (quarterly) Correlation: 31.24 | Cagr: 414.9%
[DCF] Terminal Value 75.50% ; FCFF base≈223.0m ; Y1≈224.8m ; Y5≈240.0m
[DCF] Fair Price = 36.60 (EV 3.73b - Net Debt 182.0m = Equity 3.55b / Shares 96.9m; r=8.35% [WACC [floored]]; 5y FCF grow 0.46% → 2.50% )
Revenue Correlation: 99.88 | Revenue CAGR: 12.97% | SUE: N/A | # QB: 0
EPS current Year (2026-12-31): EPS=1.42 | Chg30d=+1.25% | Revisions=+12% | GrowthEPS=+19.5% | GrowthRev=+11.5%
EPS next Year (2027-12-31): EPS=1.70 | Chg30d=+1.15% | Revisions=+12% | GrowthEPS=+19.7% | GrowthRev=+11.0%
[Analyst] Revisions Ratio: +15% (up=6, down=4)