SMG Stock Analysis: SMG Swiss Marketplace | SW
Internet Content & Information | SW, Switzerland | Market Cap: 2.624m CHF | 12M Return: -45.3% | Charts, Fundamentals & Technical Analysis
Avg Turnover: 2.99M
Rev. Trend: 99.9%
Warnings
Tailwinds
No distinct edge detected
Seasonality 0.8 years of data
How good or bad each month usually is (without trend). The score below shows how much you can trust it: 0 = pure chance, >40 gets interesting and >55 is strong.
SMG Swiss Marketplace Group Holding AG is a Zurich-based digital marketplace operator founded in 2021, listed on the SIX Swiss Exchange. The company runs three business segments: Real Estate, Automotive, and General Marketplaces, each offering online platforms that connect buyers and sellers for renting, selling, and managing property, trading new and used vehicles and motorbikes, and transacting across a range of new and used goods and services.
In addition to its core marketplace operations, SMG provides insurance and consumer loan comparison tools, as well as online advertising services targeted at SMEs, agencies, and businesses in the automotive and real estate sectors. The company operates in the Internet Content & Information industry, a sector characterized by platform-based business models that rely on network effects, listing fees, and advertising revenue.
- Swiss property listings volume drives Real Estate segment revenue
- Automotive marketplace revenue tracks Swiss new and used vehicle demand
- SNB rate cuts boost mortgage refinancing and platform traffic
| Net Income: 78.8m TTM > 0 and > 6% of Revenue |
| FCF/TA: 0.18 > 0.02 and ΔFCF/TA 8.66 > 1.0 |
| NWC/Revenue: 10.54% < 20% (prev 14.23%; Δ -3.69% < -1%) |
| CFO/TA 0.18 > 3% & CFO 242.8m > Net Income 78.8m |
| Net Debt (174.8m) to EBITDA (165.9m): 1.05 < 3 |
| Current Ratio: 1.43 > 1.5 & < 3 |
| Outstanding Shares: last quarter (193.8m) vs 12m ago 0.04% < -2% |
| Gross Margin: 60.30% > 18% (prev 63.33%; Δ -3.03% > 0.5%) |
| Asset Turnover: 30.13% > 50% (prev 24.29%; Δ 5.84% > 0%) |
| Interest Coverage Ratio: 27.98 > 6 (EBIT TTM 104.2m / Interest Expense TTM 3.72m) |
| DSRI: 1.22 (Receivables 48.8m/33.8m, Revenue 420.5m/354.8m) |
| GMI: 1.05 (GM 63.33% / 60.30%) |
| AQI: 0.98 (AQ_t 0.88 / AQ_t-1 0.90) |
| SGI: 1.19 (Revenue 420.5m / 354.8m) |
| TATA: -0.12 (NI 78.8m - CFO 242.8m) / TA 1.33b) |
| Beneish M = -2.70 (Cap -4..+1) = A |
As of July 15, 2026, the stock is trading at CHF 26.50 with a total of 65,787 shares traded. Over the past week, the price has changed by -0.38%, over one month by +1.53%, over three months by -7.11% and over the past year by -45.31%.
Current recommended Stop Loss: 24.90 (which is 6% or 1.3 ATR below the current price).
SMG Swiss Marketplace has no consensus analysts rating.
P/E Trailing = 38.7681
P/S = 7.3118
P/B = 2.8412
Revenue TTM = 420.5m CHF
EBIT TTM = 104.2m CHF
EBITDA TTM = 165.9m CHF
Long Term Debt = 224.6m CHF (estimated: total debt 255.7m - short term 31.1m)
Short Term Debt = 31.1m CHF (from shortTermDebt, last quarter)
Debt = 267.5m CHF (from shortLongTermDebtTotal, last quarter) + Leases 11.8m
Net Debt = 174.8m CHF (calculated: Debt 267.5m - CCE 92.7m)
Enterprise Value = 2.80b CHF (2.62b + Debt 267.5m - CCE 92.7m)
Interest Coverage Ratio = 27.98 (Ebit TTM 104.2m / Interest Expense TTM 3.72m)
EV/FCF = 11.60x (Enterprise Value 2.80b / FCF TTM 241.3m)
FCF Yield = 8.62% (FCF TTM 241.3m / Enterprise Value 2.80b)
FCF Margin = 57.38% (FCF TTM 241.3m / Revenue TTM 420.5m)
Net Margin = 18.75% (Net Income TTM 78.8m / Revenue TTM 420.5m)
Gross Margin = 60.30% ((Revenue TTM 420.5m - Cost of Revenue TTM 166.9m) / Revenue TTM)
Gross Margin QoQ = 64.30% (prev 64.30%)
Tobins Q-Ratio = 2.10 (Enterprise Value 2.80b / Total Assets 1.33b)
Interest Expense / Debt = 1.39% (Interest Expense 3.72m / Debt 267.5m)
Taxrate = 19.32% (19.0m / 98.2m)
NOPAT = 84.0m (EBIT 104.2m * (1 - 19.32%))
Current Ratio = 1.43 (Total Current Assets 147.0m / Total Current Liabilities 102.7m)
Debt / Equity = 0.29 (Debt 267.5m / totalStockholderEquity, last quarter 911.4m)
Debt / EBITDA = 1.05 (Net Debt 174.8m / EBITDA 165.9m)
Debt / FCF = 0.72 (Net Debt 174.8m / FCF TTM 241.3m)
Total Stockholder Equity = 989.6m (last 4 quarters mean from totalStockholderEquity)
RoA = 5.65% (Net Income 78.8m / Total Assets 1.33b)
RoE = 7.97% (Net Income TTM 78.8m / Total Stockholder Equity 989.6m)
RoCE = 8.58% (EBIT 104.2m / Capital Employed (Equity 989.6m + L.T.Debt 224.6m))
RoIC = 6.79% (NOPAT 84.0m / Invested Capital 1.24b)
WACC = 7.77% (E(2.62b)/V(2.89b) * Re(8.45%) + D(267.5m)/V(2.89b) * Rd(1.39%) * (1-Tc(0.19)))
Discount Rate = 8.45% (= CAPM, Blume Beta Adj.)
Shares (quarterly) Correlation: 43.66 | Cagr: 1.11k%
[DCF] Terminal Value 77.97% ; FCFF base≈200.1m ; Y1≈229.4m ; Y5≈337.6m
[DCF] Fair Price = 50.02 (EV 5.08b - Net Debt 174.8m = Equity 4.91b / Shares 98.1m; r=8.35% [WACC [floored]]; 5y FCF grow 15.0% → 2.50% )
Revenue Correlation: 99.88 | Revenue CAGR: 12.97% | SUE: N/A | # QB: 0
EPS current Year (2026-12-31): EPS=1.40 | Chg30d=-0.17% | Revisions=+0% | GrowthEPS=+18.0% | GrowthRev=+11.4%
EPS next Year (2027-12-31): EPS=1.68 | Chg30d=-0.55% | Revisions=-40% | GrowthEPS=+19.8% | GrowthRev=+10.8%
[Analyst] Revisions Ratio: -29% (up=1, down=3)