(DFY) Definity Financial - Ratings and Ratios

Exchange: TO • Country: Canada • Currency: CAD • Type: Common Stock • ISIN: CA24477T1003

DFY: Personal Insurance, Commercial Insurance

Definity Financial Corporation (TO:DFY), a prominent player in the Canadian property and casualty insurance market, operates through its subsidiaries to provide a comprehensive suite of insurance products. Under brands like Economical, Sonnet, Family, Petsecure, and Peppermint, the company offers personal insurance solutions including auto, property, liability, and pet insurance. Their commercial insurance products, marketed under Definity Insurance and Economical, cater to small businesses and mid-market companies with tailored coverage options such as fleet, commercial auto, and specialty insurance. The company utilizes a dual distribution strategy, primarily through brokers but also directly to consumers, enhancing accessibility and market reach. Definity Financials strategic shift to digital transformation, notably through its Sonnet direct-to-consumer platform, underscores its commitment to innovation and customer convenience. Established in 1871 and headquartered in Waterloo, Canada, the company rebranded from Economical Holdings in August 2021, reflecting its expanded vision and market approach.

Looking ahead, Definity Financials stock (TO:DFY) is poised for potential growth over the next three months. Technically, the stock is trading above its 20, 50, and 200-day moving averages (63.20, 61.70, and 55.51 respectively), indicating bullish momentum. The Average True Range (ATR) of 1.59 suggests manageable volatility. Fundamentally, with a market capitalization of 7,349.58M CAD and a return on equity (RoE) of 12.96%, the company demonstrates financial stability and operational efficiency. The forward P/E ratio of 19.76 indicates market expectations for future growth, supported by the companys strategic focus on digital expansion and commercial segment development. These factors collectively suggest that Definity Financial is well-positioned for continued growth in the upcoming quarter.

Additional Sources for DFY Stock

Tweets: X Stocktwits
Fund Manager Positions: Dataroma Stockcircle

DFY Stock Overview

Market Cap in USD 5,295m
Sector Financial Services
Industry Insurance - Property & Casualty
GiC Sub-Industry Property & Casualty Insurance
IPO / Inception

DFY Stock Ratings

Growth Rating 76.9
Fundamental 40.4
Dividend Rating 25.5
Rel. Strength 22.5
Analysts -
Fair Price Momentum 78.30 CAD
Fair Price DCF 44.65 CAD

DFY Dividends

Dividend Yield 12m 0.52%
Yield on Cost 5y 1.23%
Annual Growth 5y -4.44%
Payout Consistency 95.6%

DFY Growth Ratios

Growth Correlation 3m 62.6%
Growth Correlation 12m 95.6%
Growth Correlation 5y 89.8%
CAGR 5y 32.19%
CAGR/Max DD 5y 1.63
Sharpe Ratio 12m 1.50
Alpha 43.84
Beta 0.243
Volatility 21.15%
Current Volume 120.1k
Average Volume 20d 151.5k
What is the price of DFY stocks?
As of May 01, 2025, the stock is trading at CAD 67.72 with a total of 120,057 shares traded.
Over the past week, the price has changed by +5.06%, over one month by +5.91%, over three months by +19.59% and over the past year by +48.55%.
Is Definity Financial a good stock to buy?
Partly, yes. Based on ValueRay Fundamental Analyses, Definity Financial (TO:DFY) is currently (May 2025) ok to buy, but has to be watched. It has a ValueRay Fundamental Rating of 40.37 and therefor a somewhat positive outlook according to the companies health.
Based on ValueRays Analyses, Dividends and Discounted-Cash-Flow, the Fair Value of DFY as of May 2025 is 78.30. This means that DFY is currently undervalued and has a potential upside of +15.62% (Margin of Safety).
Is DFY a buy, sell or hold?
Definity Financial has no consensus analysts rating.
What are the forecast for DFY stock price target?
According to ValueRays Forecast Model, DFY Definity Financial will be worth about 85.1 in May 2026. The stock is currently trading at 67.72. This means that the stock has a potential upside of +25.59%.
Issuer Forecast Upside
Wallstreet Target Price 64.3 -5.1%
Analysts Target Price - -
ValueRay Target Price 85.1 25.6%