(GSY) goeasy - Ratings and Ratios

goeasy Ltd. is a Canadian consumer finance company that provides non-prime leasing and lending services through its various brands, including easyhome, easyfinancial, and LendCare. The companys business model is centered around offering financial solutions to consumers who may not have access to traditional credit channels. Its product portfolio includes unsecured and secured installment loans, home equity loans, automotive financing, and leasing options for household furniture and appliances.

With a history dating back to 1990, goeasy Ltd. has established itself as a significant player in the Canadian consumer finance market. The companys rebranding from easyhome Ltd. to goeasy Ltd. in 2015 marked a strategic shift towards a more diversified business model, encompassing a broader range of financial products and services. Today, goeasy Ltd. operates through two main segments: Easyfinancial and Easyhome, catering to the diverse financial needs of Canadian consumers.

Analyzing the companys , we observe that the stock has been trading near its 52-week low, with a current price of 154.90 CAD. The stock is below its 200-day moving average (164.71 CAD), indicating a potential downtrend. However, the Average True Range (ATR) of 4.27 CAD (2.76%) suggests relatively stable price movements. Considering the , goeasy Ltd.s market capitalization stands at 2401.77M CAD, with a forward P/E ratio of 8.50, indicating a relatively attractive valuation.

Based on the and , our forecast suggests that goeasy Ltd.s stock may experience a rebound in the short term, driven by its attractive valuation and potential for increased demand for non-prime consumer finance services. However, the stocks downtrend and proximity to its 52-week low may continue to exert downward pressure. We anticipate a potential price target of 170 CAD in the next 6-12 months, contingent upon the companys ability to maintain its RoE of 22.47% and expand its market share in the Canadian consumer finance market.