ADS Stock Analysis: adidas | XETRA
Footwear & Accessories | XETRA, Germany | Market Cap: 27.319m EUR | 12M Return: -15.2% | DE000A1EWWW0 | Charts, Fundamentals & Technical Analysis
Avg Turnover: 69.3M
Qual. Beats: 0
Rev. Trend: 96.9%
Qual. Beats: 0
Warnings
Tailwinds
No distinct edge detected
Seasonality 11.7 years of data
How good or bad each month usually is (without trend). The score below shows how much you can trust it: 0 = pure chance, >40 gets interesting and >55 is strong.
adidas AG is a German multinational that designs, develops, produces, and markets athletic and sports lifestyle products, including footwear, apparel, and accessories, across multiple global regions. The company operates under several brands, including the core adidas brand, adidas Golf, and Five Ten for outdoor footwear. It distributes products through a multi-channel network comprising own-retail stores, mono-branded franchise stores, shop-in-shops, joint ventures, co-branded stores, wholesale, and e-commerce platforms. The company was founded in 1920 and is headquartered in Herzogenaurach, Germany, and was renamed from adidas-Salomon AG to adidas AG in 2006.
As a large-cap stock listed on XETRA under the ticker ADS, adidas operates within the Consumer Discretionary sector (GICS Sub-Industry: Footwear). Its business model combines direct-to-consumer (DTC) distribution-including branded retail and e-commerce-with third-party wholesale partnerships, allowing it to reach consumers across both athletic performance and sports lifestyle segments.
- Greater China revenue recovery accelerates under new CEO strategy
| Net Income: 1.38b TTM > 0 and > 6% of Revenue |
| FCF/TA: 0.09 > 0.02 and ΔFCF/TA 5.16 > 1.0 |
| NWC/Revenue: 13.85% < 20% (prev 9.27%; Δ 4.58% < -1%) |
| CFO/TA 0.11 > 3% & CFO 2.31b > Net Income 1.38b |
| Net Debt (7.34b) to EBITDA (3.29b): 2.23 < 3 |
| Current Ratio: 1.39 > 1.5 & < 3 |
| Outstanding Shares: last quarter (189.5m) vs 12m ago 6.32% < -2% |
| Gross Margin: 51.58% > 18% (prev 51.22%; Δ 0.36% > 0.5%) |
| Asset Turnover: 128.4% > 50% (prev 125.7%; Δ 2.71% > 0%) |
| Interest Coverage Ratio: 6.92 > 6 (EBIT TTM 2.17b / Interest Expense TTM 313.0m) |
| A: 0.17 (Total Current Assets 12.8b - Total Current Liabilities 9.22b) / Total Assets 21.1b |
| B: 0.26 (Retained Earnings 5.55b / Total Assets 21.1b) |
| C: 0.11 (EBIT TTM 2.17b / Avg Total Assets 20.3b) |
| D: 0.40 (Book Value of Equity 5.96b / Total Liabilities 14.7b) |
| Altman-Z'' = 3.13 = A |
| DSRI: 1.07 (Receivables 3.57b/3.13b, Revenue 26.0b/24.5b) |
| GMI: 0.99 (GM 51.22% / 51.58%) |
| AQI: 0.91 (AQ_t 0.17 / AQ_t-1 0.19) |
| SGI: 1.06 (Revenue 26.0b / 24.5b) |
| TATA: -0.04 (NI 1.38b - CFO 2.31b) / TA 21.1b) |
| Beneish M = -2.99 (Cap -4..+1) = A |
As of October 16, 2026, the stock is trading at EUR 157.65 with a total of 693,465 shares traded. Over the past week, the price has changed by +7.61%, over one month by +11.10%, over three months by -13.81% and over the past year by -15.16%.
Current recommended Stop Loss: 153.10 (which is 2.9% or 1.3 ATR below the current price).
adidas has no consensus analysts rating.
P/E Trailing = 19.0073
P/E Forward = 11.8343
P/S = 1.0487
P/B = 4.3163
P/EG = 0.543
Revenue TTM = 26.0b EUR
EBIT TTM = 2.17b EUR
EBITDA TTM = 3.29b EUR
Long Term Debt = 2.49b EUR (from longTermDebt, last quarter)
Short Term Debt = 1.18b EUR (from shortTermDebt, last quarter)
Debt = 8.91b EUR (from shortLongTermDebtTotal, last quarter) + Leases 2.93b
Net Debt = 7.34b EUR (calculated: Debt 8.91b - CCE 1.56b)
Enterprise Value = 34.7b EUR (27.3b + Debt 8.91b - CCE 1.56b)
Interest Coverage Ratio = 6.92 (Ebit TTM 2.17b / Interest Expense TTM 313.0m)
EV/FCF = 18.90x (Enterprise Value 34.7b / FCF TTM 1.83b)
FCF Yield = 5.29% (FCF TTM 1.83b / Enterprise Value 34.7b)
FCF Margin = 7.04% (FCF TTM 1.83b / Revenue TTM 26.0b)
Net Margin = 5.30% (Net Income TTM 1.38b / Revenue TTM 26.0b)
Gross Margin = 51.58% ((Revenue TTM 26.0b - Cost of Revenue TTM 12.6b) / Revenue TTM)
Gross Margin QoQ = 52.50% (prev 51.11%)
Tobins Q-Ratio = 1.65 (Enterprise Value 34.7b / Total Assets 21.1b)
Interest Expense / Debt = 3.51% (Interest Expense 313.0m / Debt 8.91b)
Taxrate = 24.71% (475.0m / 1.92b)
NOPAT = 1.63b (EBIT 2.17b * (1 - 24.71%))
Current Ratio = 1.39 (Total Current Assets 12.8b / Total Current Liabilities 9.22b)
Debt / Equity = 1.50 (Debt 8.91b / totalStockholderEquity, last quarter 5.96b)
Debt / EBITDA = 2.23 (Net Debt 7.34b / EBITDA 3.29b)
Debt / FCF = 4.00 (Net Debt 7.34b / FCF TTM 1.83b)
Total Stockholder Equity = 5.85b (last 4 quarters mean from totalStockholderEquity)
RoA = 6.80% (Net Income 1.38b / Total Assets 21.1b)
RoE = 23.55% (Net Income TTM 1.38b / Total Stockholder Equity 5.85b)
RoCE = 25.96% (EBIT 2.17b / Capital Employed (Equity 5.85b + L.T.Debt 2.49b))
RoIC = 13.91% (NOPAT 1.63b / Invested Capital 11.7b)
WACC = 5.89% (E(27.3b)/V(36.2b) * Re(6.95%) + D(8.91b)/V(36.2b) * Rd(3.51%) * (1-Tc(0.25)))
Discount Rate = 6.95% (= CAPM, Blume Beta Adj.)
Shares (quarterly) Correlation: 51.12 | Cagr: 2.59%
[DCF] Terminal Value 77.97% ; FCFF base≈1.38b ; Y1≈1.58b ; Y5≈2.32b
[DCF] Fair Price = 157.8 (EV 35.0b - Net Debt 7.34b = Equity 27.6b / Shares 175.1m; r=8.35% [WACC [floored]]; 5y FCF grow 15.0% → 2.50% )
EPS Correlation: N/A | EPS CAGR: N/A | SUE: -0.80 | # QB: 0
Revenue Correlation: 96.87 | Revenue CAGR: 7.59% | SUE: 0.12 | # QB: 0
EPS current Quarter (2026-09-30): EPS=3.10 | Chg30d=-3.41% | Revisions=-50% | Analysts=10
EPS current Year (2026-12-31): EPS=9.14 | Chg30d=-2.14% | Revisions=-53% | GrowthEPS=+22.5% | GrowthRev=+9.3%
EPS next Year (2027-12-31): EPS=11.62 | Chg30d=-0.55% | Revisions=-44% | GrowthEPS=+25.8% | GrowthRev=+6.5%
[Analyst] Revisions Ratio: -62% (up=3, down=18)