(BOSS) Hugo Boss - Ratings and Ratios

Hugo Boss AG (XETRA:BOSS) is a global fashion and lifestyle company specializing in premium apparel, shoes, and accessories for men and women. The company operates under two core brands: BOSS and HUGO, catering to distinct customer segments. BOSS focuses on sophisticated, modern business attire and elegant leisurewear, while HUGO targets a younger, fashion-forward audience with avant-garde designs. In addition to its core offerings, Hugo Boss AG licenses products such as fragrances, eyewear, watches, childrens fashion, and cycling apparel, expanding its reach into adjacent lifestyle categories. The company distributes its products through a diversified network, including freestanding retail stores, shop-in-shops, factory outlets, multi-brand retailers, franchise partnerships, and e-commerce platforms. This omnichannel approach ensures broad market penetration and accessibility. Founded in 1924 and headquartered in Metzingen, Germany, Hugo Boss AG has established itself as a prominent player in the global apparel and luxury goods industry, with a strong emphasis on innovation, sustainability, and digital transformation.

From a technical perspective, Hugo Boss AGs stock (XETRA:BOSS) is currently trading at 36.16 EUR, slightly above its 20-day simple moving average (SMA) of 34.40 but below its 50-day SMA of 38.23 and 200-day SMA of 39.67. This indicates a neutral to slightly bearish short-term trend, with potential resistance at the 50-day SMA level. The average true range (ATR) of 1.25 suggests moderate volatility, with average daily price fluctuations expected to remain within this range. Volume has been stable, with an average of 282,299 shares traded over the past 20 days.

Fundamentally, Hugo Boss AGs market capitalization stands at 2,432.82 million EUR, reflecting its established position in the luxury goods sector. The companys price-to-earnings (P/E) ratio of 11.41 indicates a reasonable valuation relative to its earnings, with a forward P/E of 9.26 signaling potential upside as earnings growth materializes. The price-to-book (P/B) ratio of 1.67 suggests that the stock is trading at a modest premium to its book value. The price-to-sales (P/S) ratio of 0.56 highlights the companys ability to generate revenue relative to its market value. Return on equity (RoE) of 14.96% underscores efficient profitability, driven by strong operational performance and effective capital allocation.