(BOSS) Hugo Boss - Ratings and Ratios

Hugo Boss AG is a global fashion powerhouse that designs, manufactures, and distributes high-end apparel, footwear, and accessories for men and women. With a rich history dating back to 1924, the company has established itself as a leading luxury brand, operating under the BOSS and HUGO labels. The companys product portfolio extends beyond clothing to include licensed products such as fragrances, eyewear, and watches, catering to a diverse customer base. Hugo Boss AG has a strong global presence, with a multi-channel distribution strategy that encompasses freestanding stores, shop-in-shops, factory outlets, and e-commerce platforms.

From a technical analysis perspective, Hugo Boss AGs stock has demonstrated a relatively stable trend, with the 20-day Simple Moving Average (SMA20) at €40.19 and the 50-day SMA at €36.96, indicating a potential bullish crossover. The stocks current price of €39.43 is near the 200-day SMA of €38.79, suggesting a strong support level. The Average True Range (ATR) of 1.13, equivalent to 2.87%, indicates moderate volatility. Given the current technical setup, it is likely that the stock will continue its upward trajectory, potentially targeting the 52-week high of €45.00.

Fundamentally, Hugo Boss AGs market capitalization stands at €2775.14M, with a price-to-earnings (P/E) ratio of 13.18 and a forward P/E of 12.27, indicating a relatively attractive valuation. The companys return on equity (RoE) of 12.76% suggests a strong ability to generate profits from shareholder equity. Considering the fundamental data and technical trends, a forecast for Hugo Boss AGs stock price could be €42.50 in the next 6-12 months, representing a potential upside of approximately 7.8% from current levels. This projection is based on the assumption that the company will continue to execute its growth strategy, drive sales through its e-commerce channels, and maintain its pricing power in the luxury apparel market.