BOSS Stock Analysis: Hugo Boss | XETRA
Apparel Manufacturing | XETRA, Germany | Market Cap: 2.608m EUR | 12M Return: -9.9% | Charts, Fundamentals & Technical Analysis
Avg Turnover: 16.9M
EPS Trend: -37.1%
Qual. Beats: 0
Rev. Trend: 60.8%
Qual. Beats: 0
Warnings
No concerns identified
Tailwinds
No distinct edge detected
Seasonality 10.5 years of data
How good or bad each month usually is (without trend). The score below shows how much you can trust it: 0 = pure chance, >40 gets interesting and >55 is strong.
Hugo Boss AG is a German-based global apparel company that designs, markets, and sells clothing, footwear, and accessories for men and women under its two core brands, BOSS and HUGO. The company was founded in 1924 and is headquartered in Metzingen, Germany, and is classified within the Apparel, Accessories & Luxury Goods sub-industry of the Consumer Discretionary sector. In addition to its core fashion lines, the company produces licensed products including fragrances, eyewear, and watches, as well as performance sportswear for activities such as tennis, golf, skiing, and equestrian sports.
The company operates a diversified distribution model that combines directly operated freestanding stores, shop-in-shops, factory outlets, and an online channel with wholesale partnerships through multi-brand stores, franchise arrangements, and third-party retailers. This dual-brand, multi-channel structure is typical of mid-cap European fashion houses seeking to balance brand control with broad geographic reach across global markets.
- China luxury demand weakness pressures Asia revenue
- Direct-to-consumer store expansion lifts retail revenue share
- US dollar weakness against euro squeezes reported margins
| Net Income: 231.5m TTM > 0 and > 6% of Revenue |
| FCF/TA: 0.17 > 0.02 and ΔFCF/TA 4.26 > 1.0 |
| NWC/Revenue: 35.87% < 20% (prev 23.18%; Δ 12.69% < -1%) |
| CFO/TA 0.32 > 3% & CFO 1.18b > Net Income 231.5m |
| Net Debt (1.72b) to EBITDA (724.6m): 2.38 < 3 |
| Current Ratio: 4.17 > 1.5 & < 3 |
| Outstanding Shares: last quarter (69.0m) vs 12m ago 0.57% < -2% |
| Gross Margin: 61.75% > 18% (prev 61.73%; Δ 0.01% > 0.5%) |
| Asset Turnover: 114.3% > 50% (prev 117.4%; Δ -3.11% > 0%) |
| Interest Coverage Ratio: 7.61 > 6 (EBIT TTM 364.8m / Interest Expense TTM 47.9m) |
| A: 0.41 (Total Current Assets 1.97b - Total Current Liabilities 473.0m) / Total Assets 3.65b |
| B: 0.40 (Retained Earnings 1.47b / Total Assets 3.65b) |
| C: 0.10 (EBIT TTM 364.8m / Avg Total Assets 3.65b) |
| D: 0.77 (Book Value of Equity 1.59b / Total Liabilities 2.06b) |
| Altman-Z'' = 5.49 = AAA |
| DSRI: 0.99 (Receivables 332.0m/344.0m, Revenue 4.18b/4.29b) |
| GMI: 1.00 (GM 61.73% / 61.75%) |
| AQI: 0.0 (AQ_t 0.0 / AQ_t-1 0.10) |
| SGI: 0.97 (Revenue 4.18b / 4.29b) |
| TATA: -0.26 (NI 231.5m - CFO 1.18b) / TA 3.65b) |
| Beneish M = -3.67 (Cap -4..+1) = AAA |
As of July 11, 2026, the stock is trading at EUR 37.83 with a total of 252,279 shares traded. Over the past week, the price has changed by -0.05%, over one month by +4.33%, over three months by +1.92% and over the past year by -9.89%.
Current recommended Stop Loss: 37.20 (which is 1.7% or 1.3 ATR below the current price).
Hugo Boss has no consensus analysts rating.
P/E Trailing = 11.3144
P/E Forward = 14.881
P/S = 0.6246
P/B = 1.6583
P/EG = 4.8941
Revenue TTM = 4.18b EUR
EBIT TTM = 364.8m EUR
EBITDA TTM = 724.6m EUR
Long Term Debt = 202.5m EUR (from longTermDebt, last fiscal year)
Short Term Debt = 291.3m EUR (from shortTermDebt, last fiscal year)
Debt = 2.04b EUR (from shortLongTermDebtTotal, last quarter) + Leases 869.0m
Net Debt = 1.72b EUR (calculated: Debt 2.04b - CCE 314.0m)
Enterprise Value = 4.33b EUR (2.61b + Debt 2.04b - CCE 314.0m)
Interest Coverage Ratio = 7.61 (Ebit TTM 364.8m / Interest Expense TTM 47.9m)
EV/FCF = 7.04x (Enterprise Value 4.33b / FCF TTM 615.2m)
FCF Yield = 14.21% (FCF TTM 615.2m / Enterprise Value 4.33b)
FCF Margin = 14.73% (FCF TTM 615.2m / Revenue TTM 4.18b)
Net Margin = 5.54% (Net Income TTM 231.5m / Revenue TTM 4.18b)
Gross Margin = 61.75% ((Revenue TTM 4.18b - Cost of Revenue TTM 1.60b) / Revenue TTM)
Gross Margin QoQ = 62.43% (prev 60.85%)
Tobins Q-Ratio = 1.19 (Enterprise Value 4.33b / Total Assets 3.65b)
Interest Expense / Debt = 2.35% (Interest Expense 47.9m / Debt 2.04b)
Taxrate = 24.09% (76.6m / 317.9m)
NOPAT = 276.9m (EBIT 364.8m * (1 - 24.09%))
Current Ratio = 4.17 (Total Current Assets 1.97b / Total Current Liabilities 473.0m)
Debt / Equity = 1.28 (Debt 2.04b / totalStockholderEquity, last quarter 1.59b)
Debt / EBITDA = 2.38 (Net Debt 1.72b / EBITDA 724.6m)
Debt / FCF = 2.80 (Net Debt 1.72b / FCF TTM 615.2m)
Total Stockholder Equity = 1.48b (last 4 quarters mean from totalStockholderEquity)
RoA = 6.34% (Net Income 231.5m / Total Assets 3.65b)
RoE = 15.61% (Net Income TTM 231.5m / Total Stockholder Equity 1.48b)
RoCE = 21.64% (EBIT 364.8m / Capital Employed (Equity 1.48b + L.T.Debt 202.5m))
RoIC = 8.49% (NOPAT 276.9m / Invested Capital 3.26b)
WACC = 5.02% (E(2.61b)/V(4.64b) * Re(7.54%) + D(2.04b)/V(4.64b) * Rd(2.35%) * (1-Tc(0.24)))
Discount Rate = 7.54% (= CAPM, Blume Beta Adj.)
Shares (quarterly) Correlation: 31.03 | Cagr: 0.00%
[DCF] Terminal Value 77.97% ; FCFF base≈553.2m ; Y1≈634.2m ; Y5≈933.4m
[DCF] Fair Price = 178.6 (EV 14.0b - Net Debt 1.72b = Equity 12.3b / Shares 69.0m; r=8.35% [WACC [floored]]; 5y FCF grow 15.0% → 2.50% )
EPS Correlation: -37.05 | EPS CAGR: -3.04% | SUE: 0.04 | # QB: 0
Revenue Correlation: 60.79 | Revenue CAGR: 1.48% | SUE: 0.43 | # QB: 0
EPS current Quarter (2026-06-30): EPS=0.42 | Chg30d=+7.12% | Revisions=-40% | Analysts=2
EPS next Quarter (2026-09-30): EPS=0.83 | Chg30d=+0.01% | Revisions=+0% | Analysts=2
EPS current Year (2026-12-31): EPS=2.65 | Chg30d=-0.03% | Revisions=+40% | GrowthEPS=-26.6% | GrowthRev=-8.1%
EPS next Year (2027-12-31): EPS=3.22 | Chg30d=-0.47% | Revisions=+40% | GrowthEPS=+21.5% | GrowthRev=+2.9%
[Analyst] Revisions Ratio: +18% (up=5, down=3)