(HFG) HelloFresh SE - Overview

Sector: Consumer Cyclical | Industry: Restaurants | Exchange: XETRA (Germany) | Market Cap: 614m EUR | Total Return: -60.7% in 12m

Meal Kits, Ready-to-eat Meals, Groceries, Pet Food
Total Rating 29
Safety 48
Buy Signal -0.44
Restaurants
Industry Rotation: +3.3
Market Cap: 714M
Avg Turnover: 2.82M
Risk 3d forecast
Volatility62.5%
VaR 5th Pctl9.30%
VaR vs Median-12.0%
Reward TTM
Sharpe Ratio-1.51
Rel. Str. IBD4.2
Rel. Str. Peer Group17.6
Character TTM
Beta1.611
Beta Downside1.771
Hurst Exponent0.500
Drawdowns 3y
Max DD89.37%
CAGR/Max DD-0.44
CAGR/Mean DD-0.60
EPS (Earnings per Share) EPS (Earnings per Share) of HFG over the last years for every Quarter: "2021-03": 0.59, "2021-06": 0.46, "2021-09": 0.13, "2021-12": 0.27, "2022-03": 0.15, "2022-06": 0.35, "2022-09": 0.0184, "2022-12": 0.27, "2023-03": -0.1462, "2023-06": 0.44, "2023-09": -0.06, "2023-12": 0.01, "2024-03": -0.47, "2024-06": 0.13, "2024-09": -0.02, "2024-12": -0.13, "2025-03": -0.7656, "2025-06": 0.11, "2025-09": -0.36, "2025-12": 0.4176, "2026-03": -0.38,
Last SUE: 1.80
Qual. Beats: 1
Revenue Revenue of HFG over the last years for every Quarter: 2021-03: 1442.9, 2021-06: 1554.9, 2021-09: 1415.5, 2021-12: 1580, 2022-03: 1915.4, 2022-06: 1957.1, 2022-09: 1860.2, 2022-12: 1874.5, 2023-03: 2016.1, 2023-06: 1917.5, 2023-09: 1804, 2023-12: 1859, 2024-03: 2073.5, 2024-06: 1950.8, 2024-09: 1828.4, 2024-12: 1808.5, 2025-03: 1930.7, 2025-06: 1699.6, 2025-09: 1581.5, 2025-12: 1549, 2026-03: 1675.1,
Rev. CAGR: -5.12%
Rev. Trend: -82.6%
Last SUE: -0.27
Qual. Beats: 0

Warnings

Interest Coverage Ratio 0.5 is critical

Altman Z'' -0.20 < 1.0 - financial distress zone

Below Avwap Earnings

Tailwinds

No distinct edge detected

Description: HFG HelloFresh SE

HelloFresh SE is a Berlin-based meal kit provider operating across North America, Europe, and Asia-Pacific. The company utilizes a direct-to-consumer subscription model to deliver pre-portioned ingredients and ready-to-eat meals through a portfolio of brands, including Factor, Green Chef, and EveryPlate.

The meal kit industry faces high customer acquisition costs and logistics complexity, requiring significant scale to achieve operational efficiency. HelloFresh has diversified its revenue streams by expanding into the Ready-to-Eat (RTE) category and offering add-on products like snacks and pantry staples to increase average order value.

To evaluate how these operational shifts impact long-term margins, review the detailed financial metrics on ValueRay. The company remains a dominant player in the global meal kit market, leveraging a centralized technology platform to manage its multi-brand supply chain and distribution network.

Headlines to Watch Out For
  • Customer acquisition costs and marketing efficiency dictate quarterly profitability margins
  • Ready-to-eat segment expansion offsets plateauing demand for traditional meal kits
  • US market revenue concentration creates vulnerability to North American consumer spending
  • Automated fulfillment center investments aim to reduce high labor and logistics costs
  • Active subscriber retention rates drive long-term valuation and predictable cash flow
Piotroski VR-10 (Strict) 6.0
Net Income: -24.3m TTM > 0 and > 6% of Revenue
FCF/TA: 0.09 > 0.02 and ΔFCF/TA 1.69 > 1.0
NWC/Revenue: -3.46% < 20% (prev -1.94%; Δ -1.52% < -1%)
CFO/TA 0.13 > 3% & CFO 294.0m > Net Income -24.3m
Net Debt (463.1m) to EBITDA (297.3m): 1.56 < 3
Current Ratio: 0.73 > 1.5 & < 3
Outstanding Shares: last quarter (145.6m) vs 12m ago -10.34% < -2%
Gross Margin: 48.68% > 18% (prev 0.90%; Δ 4.78k% > 0.5%)
Asset Turnover: 274.0% > 50% (prev 294.9%; Δ -20.92% > 0%)
Interest Coverage Ratio: 0.51 > 6 (EBITDA TTM 297.3m / Interest Expense TTM 71.3m)
Altman Z'' -0.20
A: -0.10 (Total Current Assets 605.7m - Total Current Liabilities 830.5m) / Total Assets 2.20b
B: 0.01 (Retained Earnings 28.5m / Total Assets 2.20b)
C: 0.02 (EBIT TTM 36.5m / Avg Total Assets 2.37b)
D: 0.31 (Book Value of Equity 486.6m / Total Liabilities 1.58b)
Altman-Z'' = -0.20 = B
Beneish M -2.12
DSRI: 1.39 (Receivables 20.2m/16.8m, Revenue 6.51b/7.52b)
GMI: 1.85 (GM 48.68% / 89.98%)
AQI: 1.11 (AQ_t 0.24 / AQ_t-1 0.22)
SGI: 0.87 (Revenue 6.51b / 7.52b)
TATA: -0.14 (NI -24.3m - CFO 294.0m) / TA 2.20b)
Beneish M = -2.12 (Cap -4..+1) = BB
What is the price of HFG shares?

As of May 25, 2026, the stock is trading at EUR 4.29 with a total of 428,546 shares traded.
Over the past week, the price has changed by +0.45%, over one month by -3.63%, over three months by -9.78% and over the past year by -60.66%.

Is HFG a buy, sell or hold?

HelloFresh SE has no consensus analysts rating.

HelloFresh SE (HFG) - Fundamental Data Overview as of 25 May 2026
Market Cap USD = 714.2m (613.5m EUR * 1.1641 EUR.USD)
P/E Forward = 13.0039
P/S = 0.0943
P/B = 0.9887
Revenue TTM = 6.51b EUR
EBIT TTM = 36.5m EUR
EBITDA TTM = 297.3m EUR
Long Term Debt = 178.0m EUR (from longTermDebt, last quarter)
Short Term Debt = 700k EUR (from shortTermDebt, last quarter)
Debt = 708.6m EUR (from shortLongTermDebtTotal, last quarter) + Leases 529.9m
Net Debt = 463.1m EUR (calculated: Debt 708.6m - CCE 245.5m)
Enterprise Value = 1.08b EUR (613.5m + Debt 708.6m - CCE 245.5m)
Interest Coverage Ratio = 0.51 (Ebit TTM 36.5m / Interest Expense TTM 71.3m)
EV/FCF = 5.41x (Enterprise Value 1.08b / FCF TTM 198.9m)
FCF Yield = 18.47% (FCF TTM 198.9m / Enterprise Value 1.08b)
FCF Margin = 3.06% (FCF TTM 198.9m / Revenue TTM 6.51b)
Net Margin = -0.37% (Net Income TTM -24.3m / Revenue TTM 6.51b)
Gross Margin = 48.68% ((Revenue TTM 6.51b - Cost of Revenue TTM 3.34b) / Revenue TTM)
Gross Margin QoQ = 55.89% (prev 56.80%)
Tobins Q-Ratio = 0.49 (Enterprise Value 1.08b / Total Assets 2.20b)
Interest Expense / Debt = 10.06% (Interest Expense 71.3m / Debt 708.6m)
Taxrate = 25.0% (EU avg default 25%)
NOPAT = 27.4m (EBIT 36.5m * (1 - 25.00%))
Current Ratio = 0.73 (Total Current Assets 605.7m / Total Current Liabilities 830.5m)
Debt / Equity = 1.14 (Debt 708.6m / totalStockholderEquity, last quarter 620.5m)
Debt / EBITDA = 1.56 (Net Debt 463.1m / EBITDA 297.3m)
Debt / FCF = 2.33 (Net Debt 463.1m / FCF TTM 198.9m)
Total Stockholder Equity = 662.9m (last 4 quarters mean from totalStockholderEquity)
RoA = -1.02% (Net Income -24.3m / Total Assets 2.20b)
RoE = -3.67% (Net Income TTM -24.3m / Total Stockholder Equity 662.9m)
RoCE = 4.34% (EBIT 36.5m / Capital Employed (Equity 662.9m + L.T.Debt 178.0m))
RoIC = 2.13% (NOPAT 27.4m / Invested Capital 1.29b)
WACC = 9.45% (E(613.5m)/V(1.32b) * Re(11.65%) + D(708.6m)/V(1.32b) * Rd(10.06%) * (1-Tc(0.25)))
Discount Rate = 11.65% (= CAPM, Blume Beta Adj.)
Shares (quarterly) Correlation: -80.90 | Cagr: -6.92%
[DCF] Terminal Value 72.53% ; FCFF base≈194.3m ; Y1≈205.0m ; Y5≈239.9m
[DCF] Fair Price = 18.43 (EV 3.10b - Net Debt 463.1m = Equity 2.64b / Shares 143.3m; r=9.45% [WACC]; 5y FCF grow 6.14% → 2.50% )
EPS Correlation: N/A | EPS CAGR: N/A | SUE: 1.80 | # QB: 1
Revenue Correlation: -82.59 | Revenue CAGR: -5.12% | SUE: -0.27 | # QB: 0
EPS current Quarter (2026-06-30): EPS=0.02 | Chg30d=-91.39% | Revisions=-20% | Analysts=1
EPS next Quarter (2026-09-30): EPS=-0.46 | Chg30d=+4.26% | Revisions=+20% | Analysts=1
EPS current Year (2026-12-31): EPS=0.39 | Chg30d=+2.74% | Revisions=-11% | GrowthEPS=+182.1% | GrowthRev=-6.6%
EPS next Year (2027-12-31): EPS=0.54 | Chg30d=-14.17% | Revisions=-11% | GrowthEPS=+37.2% | GrowthRev=+2.1%
[Analyst] Revisions Ratio: -20%