(HFG) HelloFresh SE - Ratings and Ratios

HelloFresh SE is a meal kit delivery company operating globally, offering a diverse range of products including premium meals, add-ons, and ready-to-eat meals under multiple brand names such as HelloFresh, EveryPlate, and Green Chef. The companys extensive geographical presence spans across the United States, Canada, Australia, and various European countries, positioning it as a significant player in the global meal kit industry.

Analyzing the companys operational and financial data, it is evident that HelloFresh SE has been expanding its brand portfolio and geographical reach since its inception in 2011. The ownership of multiple brand names allows the company to cater to different customer segments, potentially increasing its market share. However, the negative Return on Equity (RoE) of -20.08 indicates that the company is currently facing challenges in generating profits from shareholders equity.

From a technical analysis perspective, the stocks current price of 8.94 EUR is below its short-term and long-term moving averages (SMA20: 10.17, SMA50: 9.32, SMA200: 10.11), suggesting a downtrend. The Average True Range (ATR) of 0.37 represents a 4.16% daily price volatility, indicating moderate fluctuations. Considering the 52-week high and low of 13.52 and 4.49, respectively, the stock has experienced significant price swings.

Combining both fundamental and technical insights, a forecast for HelloFresh SE can be derived. Given the companys negative P/E ratio and high P/E Forward of 21.05, it is likely that the market expects significant future earnings growth. However, the current downtrend and negative RoE raise concerns about the companys short-term profitability. If HelloFresh SE can successfully address its profitability issues and capitalize on its diverse brand portfolio and global presence, the stock may experience an upward trend. A potential price target could be around 12 EUR, representing a 34% increase from the current price, assuming the company meets its expected earnings growth and improves its RoE.